When Bek and Kevin team up in Janelle's absence, the conversation takes a dynamic turn into brand strategy and the practical steps behind a rebrand. Kevin breaks down the philosophical and operational layers of branding, explaining how elements like color palettes, logos, imagery, and even landing pages all contribute to building trust and driving growth. They discuss the balance between refreshing your image and staying true to your identity, the impact of accessibility on digital presence, and how photo shoots with real clients can foster deeper connections. With insights on avatar targeting, social media trends, and website optimization, they explore how strategic branding directly influences top-line revenue and patient engagement.

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