Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Here’s what to expect in this episode:

Thought of the Day –
We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.
Industry News Stories –

• Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/16/several-northeast-ohio-med-spas-get-blasted-by-ohio-attorney-general/

Magic Moves with Lauren Nettles –

- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.

- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.

- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.

Med Spa Owner Q&A –

Answering your most pressing questions from the med spa owners Facebook group:

- How do I break into a market with large competitors nearby?

- Should I add new services like laser hair removal if my client base is small?

- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?

Mindset Minute –

This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!

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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw

Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound - Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime - Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.tiktok.com/@medspamagicmarketing#MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. (https://rskin.net/)Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: https://www.youtube.com/watch?v=3_qHQVNkfwsFollow Raquel on Social Media: https://www.instagram.com/rskinnurseraquel/https://www.instagram.com/rskinadmission/https://www.instagram.com/rskinaesthetics/https://www.tiktok.com/@rskinaestheticshttps://www.linkedin.com/in/raquel-m-14947b21/Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/#MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

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A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead.

In this video, you’ll learn:

✅ Why standard appointment confirmation texts can hurt your no-show rate

✅ The psychology behind “buying sensitivity” and why it matters

✅ How to avoid making clients re-decide their purchase

✅ What your texts should actually say to boost show-up rates

✅ A full breakdown of a high-converting “show-up sequence”

✅ How to use text messaging, social proof, and excitement to lock in new clients

If you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI.

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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re discussing actionable steps to recession-proof your med spa. From focusing on client retention and optimizing your marketing spend to diversifying revenue and maintaining operational excellence, these strategies are key to weathering the storm and emerging stronger.Industry News Stories –Will Tariffs Make Botox More Expensive? – What med spa owners need to know about the potential impact of tariffs on injectables like Botox and Dysport. Read the full article here: https://medspamastery.co/2025/04/02/will-trumps-tariffs-make-botox-more-expensive-heres-what-medspa-owners-need-to-know/Magic Moves with Lauren Nettles –- Model Call Framework: A fresh approach to running ads- How framing your offer as a "model call" can increase engagement- Huge decrease in cost per lead when using the model call strategy- Reduced no-show rates with a more exciting, VIP-like experience- How to keep it authentic and avoid ad fatigue by refreshing content monthlyMed Spa Owner Q&A –Answering real questions from med spa owners about:- How much to spend on ads for your practice- Whether advertising for filler is still worth the investment- The best way to optimize Google Ads for better resultsMindset Minute –This week’s mindset minute is all about leading with care. In times of economic uncertainty, putting the focus on the client experience will build loyalty, trust, and ultimately boost your business. Brands that genuinely care about their customers always win.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is whether those clients stick around and contribute to long-term profitability at a satisfactory rate. In this video, we explore the real pros and cons of Groupon and whether it's a smart move for your med spa this year.In this video, you’ll learn:✅ How Groupon users differ from other patient types✅ Why retention and tracking are critical when using Groupon✅ Real examples of when Groupon did work - and when it didn’t✅ The difference in client quality between Groupon and paid social ads✅ Why Facebook and Instagram may be better long-term options✅ How to measure your true customer acquisition cost with GrouponAt the end of the day, Groupon can work, but only if it aligns with your goals, capacity, and retention strategy. If you're weighing whether Groupon is the right fit for your med spa in 2025, this video will give you the clarity and data-driven insights you need to make the best decision.Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med spa. We walk through the three keys to building a powerful brand that earns loyalty, referrals, and premium pricing.Industry News Stories –-Attorney Courtney Walker’s Instagram for GLP-1 and Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Will Compounded Versions of Ozempic and Wegovy Actually Be Banned?https://www.health.com/fda-ban-on-compounded-ozempic-wegovy-semaglutide-11702406- How Med Spas Conquered Americahttps://www.bloomberg.com/news/articles/2025-02-19/med-spas-boom-with-botox-lip-filler-weight-loss-drugs-in-demandMagic Moves with Lauren Nettles –We share tactical updates we’re implementing with our clients to turn ads and automations into brand-building tools.- Welcome video strategy for ads and automation- Adding personal story & social proof to the ad creative- Using provider personality to enhance newsletters & promotions- Creating patient experience walkthrough videos for website and landing pages- Building emotional connections through consistent storytelling- Incremental changes that build long-term impactMed Spa Owner Q&A –Answering real questions from med spa owners about:- Best CRM for marketing & practice management- How to avoid SEO keyword cannibalization- Are Google Local Service Ads available for med spas?- Balancing high-ticket clients vs deal-seekers in ads- How to rank higher in Google MapsMindset Minute –The “Leadership Ripple”: Your energy is contagious. Show up with clarity and calm, and your team (and business) will follow.Check out this video for more information on blogging for SEO: https://www.youtube.com/watch?v=S29i8SprH5s&t=18sFollow us on Instagram: https://www.instagram.com/medspamagicmarketing/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you apart in a crowded market and builds long-term loyalty. In this video, I break down what branding really entails for Med Spas and how to incorporate it into your marketing strategy for better results.In this video, you’ll learn:✅ Why branding is more than just your logo or colors✅ How to differentiate your Med Spa in a competitive market✅ The power of emotional connection in branding✅ Why being "cool among the tastemakers" matters for your business✅ How to leverage influencer marketing and local partnerships for brand credibility✅ The critical role of quality service in building a strong brandAt the end of the day, branding isn’t just about how your Med Spa looks - it’s about how it makes people feel. If you want to create a brand that attracts loyal clients and stands out from the competition, this video is for you!

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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Here’s what to expect in this episode:

Thought of the Day – We begin with a key insight or idea to set a productive tone for the week.

Industry News Stories –

- What will happen to weight loss drug supply chains? - https://www.healthline.com/health-news/compounded-weight-loss-drug-ban-ozempic-zepbound

- Attorney Courtney Walker’s Instagram for Legal Updates: https://www.instagram.com/courtapprovedaesthetics/

- Michael Girdley on YouTube - https://www.youtube.com/watch?v=Ux5It1VC_aY - Girdley believes the Med Spa boom is shifting from an explosive growth phase to a consolidation phase.

Magic Moves with Lauren Nettles – Our Lead Digital Marketing Specialist, Lauren Nettles, joins us to share practical tips, tactics, and strategies to help you better market and manage your practice. Our topic today includes:

- A high-performing ad offer that has generated strong results

- Why certain discounts work better than others for attracting new patients

- The importance of ad targeting and messaging to maximize ROI

- How to structure offers that increase bookings without sacrificing long-term profitability

Med Spa Owner Q&A – Answering real questions from med spa owners across the country, covering key challenges and growth strategies.

Mindset Minute – Closing with a powerful takeaway to help maintain focus, motivation, and a positive mindset throughout the week.

See offer benchmark screenshot in this video: https://www.youtube.com/watch?v=3QC0wA8Z3VQ

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