MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀

Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.

In this episode, we focus on:

✅ How ROI calculations work and why initial months may show low or negative ROI.

✅ The importance of optimizing customer acquisition costs while tracking retention for long-term success.

✅ Real-world examples demonstrating how attractive offers can significantly reduce acquisition costs.

✅ Balancing short-term profitability with long-term growth through high-ticket and recurring revenue services.

✅ Practical use of an ROI calculator to project growth and understand the financial impact of advertising campaigns.

We also address common challenges like understanding the trade-offs between upfront revenue and retention, the role of offer attractiveness in cost efficiency, and why compounding growth is essential for sustained success.

Whether you're an established med spa or just starting, this series will provide you with the insights you need to thrive in 2025. Don't forget to subscribe for the next part of this series!

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/).

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics)

Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands.

Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don't miss this chance to gain a deeper understanding of effective discounting strategies!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:

About Steven Roddy of Roddy MedSpa (https://roddymedspa.com/)

Steven is the co-founder of Roddy MedSpa and Modern Beauty Con (https://modernbeautycon.com/) alongside his wife, Renata Roddy. Roddy MedSpa is the official med spa for the Patriots Cheerleaders and Miss Massachusetts USA.

Steven is also the founder and CEO of the #1 pageant community in the world, https://pageantplanet.com/. Their website, social channels, and weekly emails reach more than 600,000 contestants and directors. Prior to founding these businesses, Steven was a model and television host, and at the remarkable age of 23, he became the youngest owner of a professional football team. His expertise extends to consulting for magazines, designers, and actors from Canada to Hawaii.