If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMed spa advertising works best when the strategy is built around performance, not assumptions. The right ad format, the right service, and the right offer structure can make or break your results.In this episode, I break down how to think about image vs video ads for med spas, why some services simply do not belong in paid advertising, and how small, unexpected bonus ideas can dramatically improve patient experience and long-term loyalty.You will learn:✅ The real differences between static image ads and video ads for med spas✅ Why static image ads are often more consistent, while video ads have higher upside and higher risk✅ How to decide when video ads are worth testing and when they are not✅ What NOT to advertise for your med spa, even if the offer looks great✅ Why certain services fail in the ad space due to simple math and economics✅ How advertising the wrong services can quietly drain your budget✅ A simple bonus strategy inspired by Five Guys that can increase perceived value and loyalty✅ How to create unexpected wins for patients without discounting or hurting marginsIf you are running ads or thinking about starting, this episode will help you avoid costly mistakes, choose the right ad formats, and build smarter offers that actually work. This framework applies whether you manage your ads in-house or work with an agency as you plan your med spa advertising for 2026.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIn this episode, Ricky sits down with Shannon Simmons, Founder of Fit for Profit (https://fitforprofit.com/), to unpack the financial shift every med spa owner needs to make in order to build a profitable, sustainable practice.

Shannon works exclusively with fitness, wellness, and med spa owners to help them improve cash flow, increase profitability, and reduce financial stress. In this conversation, she breaks down why many practices look successful on the outside but still struggle behind the scenes and how to fix it.This episode goes beyond numbers and accounting. It explores the systems, behaviors, and mindset shifts that help med spa owners move from constantly reacting to money to confidently leading their business.

In this episode, we cover: ✅ The financial shift every med spa owner needs to make to become sustainably profitable ✅ Why revenue growth does not automatically mean profit ✅ The three-legged stool of a financially fit med spa: clients, team, and owner ✅ How the Profit First system helps owners pay themselves and control expenses ✅ The money beliefs that quietly sabotage profitability ✅ How to price services confidently instead of copying competitors ✅ The difference between a bookkeeper and an embodied CFO ✅ Where expenses creep out of control and how to rein them back in ✅ How to plan for big purchases like lasers, equipment, and new services ✅ Smart ways to think about debt, leverage, and financial risk ✅ Why profit is not greed and is what allows your practice to thrive long term ✅ One simple habit every owner can start today to improve profitability

This episode is packed with practical financial guidance and mindset shifts for med spa owners who want to stop guessing, reduce stress, and build a business that truly supports their life and team.About Shannon Simmons of Fit for Profit (https://fitforprofit.com/)Shannon Simmons is the Founder of Fit for Profit, a financial coaching and consulting firm that has helped fitness and wellness businesses since 2008. She has been a Profit First Professional at the mastery level since 2014 and has focused exclusively on serving health, wellness, and med spa owners since 2016.Shannon and her team help business owners build financially sound, sustainably profitable companies by improving cash flow, creating healthy financial systems, and shifting how owners think about money. Their work allows clients to grow with confidence, reduce stress, and create more freedom both in their businesses and their lives.Learn more and access resources from Fit for Profit at:https://fitforprofit.com/medspasuccesshttps://www.linkedin.com/in/shannonsimmonsffp/https://www.instagram.com/fit4profit/https://www.facebook.com/fit4profit/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa’s marketing truly aligned with your business goals, or are you accidentally creating a disconnect between what you want and what your marketing is designed to deliver? In this episode of Med Spa Success Strategies, we’re breaking down one of the biggest strategic decisions practice owners face:Should you optimize for short-term profit or long-term growth?Most med spas want both, but the truth is that different marketing strategies pull you in different directions. Understanding these trade-offs and aligning them with your business goals, team capacity, and risk tolerance is the key to scaling predictably and profitably.In this episode, you’ll learn:✅ The difference between short-term profitability and long-term revenue growth✅ Why some campaigns produce big initial profit but don’t build a strong future client base✅ How discount-driven, high-volume strategies affect client quality and CAC✅ When to prioritize quantity versus quality of patients✅ How your providers’ strengths, retention skills, and experience impact the right strategy✅ Why some services such as injectables are better for long-term growth than others✅ How to align marketing with provider availability, business timing, and growth trajectory✅ The hidden risks such as provider burnout, low-quality patients, and negative reviews✅ How to choose the right strategy for 2026 based on your current stage and goalsWhether you're an established practice with full provider schedules or you're growing a new injector or aesthetician, this episode will help you make smarter marketing decisions that support the future you’re trying to build.If you want more clarity, better alignment, and stronger results from your marketing in 2026, this deep dive will be a game-changer for your practice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

This episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jenny Hartley, Founder and Medical Director of Skin Synthesis (https://skinsynthesis.com/), to unpack what it really takes to build a safe, high-performing med spa that stands out. Drawing on nearly two decades in critical care before entering aesthetics, Jenny brings an unparalleled perspective on patient safety, complication preparedness, leadership, and delivering a Michelin-level patient experience.Whether you're an injector, practice owner, or growing team, this conversation reveals the systems, mindset, and habits that separate average med spas from truly exceptional ones.In this episode, we cover: ✅ Why patient safety is the foundation of every high-performing med spa ✅ What most practices overlook about vascular occlusions and how to prepare ✅ Essential protocols, supplies, and training every med spa should have in place ✅ How simulation labs and role-playing elevate injector competency ✅ What a “Michelin star” patient experience looks like in aesthetics ✅ The small, human touches that drive retention (handwritten cards, personalized follow-up, seamless handoffs) ✅ How to run 45-minute consultations that build trust and long-term relationships ✅ Treatment planning that educates without feeling salesy ✅ The balance between ethics, clinical excellence, and business growth ✅ How to lead and develop a high-performing team through communication, coaching, and culture ✅ Why secret shopping, hospitality training, and continuing education matter ✅ How to think about KPIs, P&Ls, and financial literacy as a medical provider ✅ What Jenny wants her brand to stand for 10 years from now—and how she’s building toward itThis episode is packed with practical guidance and mindset shifts for any med spa owner who wants to elevate patient care, strengthen their operations, and build a practice that’s safe, trusted, and unforgettable.About Jenny Hartley of Skin Synthesis (https://skinsynthesis.com/)Jenny Hartley is a board-certified acute care nurse practitioner and the Founder & Medical Director of Skin Synthesis in Seattle. Before entering aesthetics, she spent nearly 20 years in critical care—an experience that deeply informs her approach to patient safety, complication preparedness, and clinical excellence.She is one of Seattle’s most sought-after injectors, a trainer for the Allergan Medical Institute, and a nationally recognized educator on vascular occlusion management, simulation training, and creating high-performance aesthetic practices.Skin Synthesis offers vascular occlusion simulation labs, complication management protocols, and education for injectors and practice owners looking to level up their safety systems and patient experience.Resources from Jenny:https://skinsynthesis.com/Email to learn more about their courses: [email protected] https://www.instagram.com/skinsynthesis/Books Mentioned:Unreasonable Hospitality: https://a.co/d/ikufFsUThe Energy Bus: https://a.co/d/83NfGfTTraction: https://a.co/d/gvD8ImxThe 5 Types of Wealth: https://a.co/d/7Y8tF17 Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

In this episode, Ricky Shockley sits down with Corey Beale, former Chief Growth Officer and investor at MD Aesthetics, early HubSpot leader, and current Chief Revenue Officer at CorralData (https://corraldata.com/). Corey shares what it really takes to scale, systemize, and eventually sell a med spa in today’s competitive landscape.Corey brings a rare operator and investor perspective. He has spent nearly 20 years in the SaaS world building high-performing sales teams, scaling companies from startup to IPO, and leading go-to-market strategy. He later entered the aesthetics industry as an operator, helped MD Aesthetics expand through multiple acquisitions, and played a key role in the group’s successful PE exit. In this conversation, he breaks down the systems, processes, and data strategies that fuel sustainable growth for med spa owners.If you're a med spa or aesthetics practice owner who wants to expand, improve profitability, or prepare for an eventual exit, this episode is packed with tactical insights.In this episode, we cover:✅ How to scale a med spa using SaaS-inspired systems including funnels, KPIs, SOPs, and documentation✅ The inside story of MD Aesthetics’ multi-location expansion and how to integrate acquisitions successfully✅ What private equity firms look for when valuing and acquiring med spas✅ The risks of opening a second location without a proven operational playbook✅ How to maintain consistency across providers and locations through training programs, checklists, and brand standards✅ The importance of rebooking and reactivation systems and why most practices overlook this revenue✅ Underrated marketing channels such as themed events, partnerships, and VIP nights✅ Service mix strategy including injectables, lasers, wellness services, and which trends are most profitable long term✅ Why PE roll-ups in aesthetics continue to accelerate and how this affects independent practices✅ How to use data to make profitable decisions and how Corral Data helps bring together EMR, CRM, ads, payroll, and financial dataThis episode offers a blueprint for med spa owners who want to operate more effectively, understand their numbers, and position their business for meaningful growth.About Corey Beale of CorralData (https://corraldata.com/)Corey is a seasoned sales and revenue executive with deep experience scaling SaaS, FinTech, and AI-powered companies from startup through IPO. After a decade at HubSpot and nearly 20 years in software leadership, he became an investor and Chief Growth Officer at MD Aesthetics where he helped lead the brand through rapid expansion and a successful private equity acquisition.Corey now serves as the Chief Revenue Officer at Corral Data, a HIPAA-compliant analytics platform that unifies EMR, CRM, ads, financials, and payroll into a single source of truth for aesthetics and wellness practices. Corral Data powers many of the leading PE-backed med spa groups and high-growth multi-location practices.Book a Demo with CorralData: https://corraldata.com/book-a-demo/Follow Corey on LinkedIn: https://www.linkedin.com/in/coreybeale/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing with co-host Lauren Nettles.In this episode, Lauren and I rapid-fire through several real-world growth levers we're talking about with clients right now. We cover membership models that actually work, how branding impacts the age demographic you attract, and smart promo strategies for existing patients. We also dig into the numbers behind why some services are great for advertising and others usually are not.You'll hear why certain membership structures create predictable recurring revenue while others fall flat, how colors and design influence who walks through your door, and why injectables almost always make the best front-end offer when you're spending money on ads. We also discuss subscription fatigue, how to position memberships so patients want to enroll, and why lead management and follow-up are still some of the biggest drivers of med spa growth.We cover:✅ Membership models that work (and the ones that don’t), including how "bank your bucks" programs outperform freebies✅ How brand and design impact who you attract, including how colors and office photos skew your demographic younger or older✅ Holiday and seasonal promos for existing patients, plus how to build a yearly promo calendar✅ Why injectables are usually the best ad-front offer based on acquisition cost and long-term revenue potential✅ Sales and conversion best practices, including how sloppy text conversations and weak follow-up kill ROI✅ Pricing, discounting and patient behavior, plus how to avoid training patients to only buy during sales✅ Team alignment and incentives, especially for whoever manages your leads and books appointmentsIf you want your med spa to attract the right patients, build predictable recurring revenue, and stop leaving money on the table with ineffective promos or poor follow-up, this episode will give you a practical framework you can use right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIf you want to elevate your med spa into a true luxury experience, this episode walks you through seven powerful strategies to help you differentiate your practice, create stronger perceived value, and increase client retention in an increasingly competitive market.The med spa industry is growing, but in many areas the number of competitors is increasing faster than the demand for services. That means your client experience has to be memorable, premium, and consistent. Clients have more options than ever, and they will choose the provider who offers the best overall experience, not just the best price.In this episode of Med Spa Success Strategies, you will learn:• The importance of the first few seconds inside your med spa and how environment, scent, and atmosphere influence trust• How a signature scent creates brand memory and enhances your luxury feel• The impact of greeting clients by name and how to implement this even in busy practices• How elevated snacks, beverages, and small hospitality details enhance perceived value• Personalized luxury moments such as handwritten cards, curated welcome bags, birthdays, and treatment anniversaries• How to create magazine cover level aesthetics without overspending• High touchpoint communication strategies including welcome videos, provider follow ups, and authentic check ins• How to design surprise and delight moments that clients will share online• Smart ways to incorporate VIP or membership level perks without creating barriers for non members• Why the true foundation of a luxury experience comes down to elite people, elite processes, and passing the real world “smell test” in every client interactionIf you want to stand out in a crowded market, these strategies will help you create a world class client experience that increases loyalty, improves retention, and makes your med spa the obvious choice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on lowering their cost per lead, improving efficiency, and squeezing more performance out of their current ad budget. But the truth is simple: if your numbers are already good, the fastest way to grow your med spa is to spend more.In this episode, we explain why aggressive ad spend, not endless optimization, is the single biggest driver of new patient growth, revenue, and long-term scale.You’ll learn:✅ Why efficiency alone cannot create major growth for your med spa✅ What happens when you increase spend, even if your cost per acquisition rises✅ The real meaning of diminishing returns and why they matter less than you think✅ How top-performing med spas use higher ad budgets to massively outpace others✅ Why quantity has a quality of its own when it comes to advertising✅ When it makes sense to scale your ad spend aggressively✅ How to think about ROI, CAC, and revenue in a way that leads to faster growthIf your med spa wants more patients, more revenue, and more momentum, this episode explains why the answer is not more optimization. The answer is more investment. Learn how to scale smarter, spend strategically, and unlock the level of growth your practice is capable of.Download our FREE ROI calculator and test this out for yourself! https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into a fundamental economic principle: the Law of Demand. We discuss how it directly dictates the effectiveness of your med spa marketing strategy, especially when attracting clients for high-ticket services.We discuss the critical trade-off between client volume and client quality and how to strike a profitable balance without burning out your providers. You'll learn why low-cost offers are the most efficient way to generate opportunities and build the essential trust required for expensive treatment packages.We cover...✅ The Law of Demand and the inverse relationship between service price and client response rate.✅ Why services like injectables are often the best "gateway drug" to your med spa.✅The difference between using marketing to generate a sale versus creating an opportunity.✅ The "Sift Through the Dirt to Find the Gold" Strategy: Why maximizing low-cost client volume can lead to the best long-term revenue.✅How to manage the trade-offs in client quality, retention, and provider frustration when running deep discount offers.✅ The financial framework: How to maximize opportunities at a break-even point on the initial visit.✅ Red flags that signal your low-cost offers are failing (and the common fix that isn't marketing).✅ Why communication and explaining the "why" to your providers is crucial for internal buy-in.If your goal is to sell more of those $3,000+ packages, you can't rely solely on ads. This episode provides the framework for using strategically priced introductory offers to develop relationships, build trust, and turn first-time visitors into high-value, retained clients for your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy, and provider performance. In this conversation, Ricky and Gina break down what truly makes a med spa stand out in an increasingly crowded market and why branding, consultation style, and pricing clarity are the biggest differentiators today.Together, they explore how to attract the right patients, communicate your philosophy confidently, build trust during the consultation, and retain clients long-term without feeling “salesy.”In this episode, we cover:✅ How to define a clear brand point of view that attracts the right patients✅ Why the riches are in the niches (and how to niche without limiting growth)✅ Creating messaging and social content that actually feels memorable✅ The role of the consultation in trust-building and patient decision-making✅ How to talk about pricing transparently to avoid sticker shock✅ Why sales in a med spa should feel like education, not pressure✅ The 3.5x injector profitability benchmark every owner must know✅ How to design memberships and packages patients understand and value✅ Seasonality patterns in med spas and how to plan for them strategically✅ Why device-buying timing matters (and how to avoid end-of-year mistakes)About Gina Graziano (https://www.themedspamatchmaker.com/)Gina is the founder of The Med Spa Matchmaker, where she helps new and established med spas develop strong brand identities, operational systems, profitable pricing models, and cohesive treatment offerings. Gina is also a sought-after advisor to private equity and investment groups evaluating and scaling aesthetics practices.Follow Gina on Instagram (free consultation in her bio): https://www.instagram.com/medspa_matchmaker/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing