If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

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Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.

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This episode is all about what to do after you’ve maxed out your digital marketing budget. If you’re already running Facebook, Instagram, Google Ads, and SEO and you’re wondering what’s next, this episode is for you. We’ll walk through 9 powerful tips on how to create omnipresence for your med spa and explore powerful offline and alternative marketing strategies to keep your client acquisition growing.

In this episode, I will cover:

- Why digital ads eventually hit a ceiling (and what to do about it)

- How to use local influencers to drive real bookings

- Setting up simple systems to track influencer ROI

- The power of owned media - and how to build your own local audience

- Real-world examples of med spa marketing beyond the internet

- Creative offline strategies to stay top-of-mind in your community

- How to prioritize what comes next based on your market and services

- Why omnipresence is the next step for serious growth

- 9 proven tips to grow your med spa even after you’ve scaled online ads

These 9 tips will help you take your marketing to the next level - reaching potential clients both online and offline, and staying visible everywhere they look.

If you’re ready to go beyond the basics and dominate your local market, don’t miss this one!

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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

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Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In this video, I break down a common and costly mistake that many med spa owners make when budgeting for advertising.

You'll see exactly how underspending on ads can sabotage even the best campaigns, and why knowing your numbers is the key to unlocking consistent revenue growth.

In this video, you’ll learn:

✅ The difference between treating marketing as an expense vs. an investment

✅ How low ad spend can ruin even a high-performing campaign

✅ Real-world examples of how budget impacts profitability and growth

✅ Why a $5K/month ad budget might make you more profitable than spending less

✅ How to calculate your break-even point and cash flow timeline

✅ The long-term revenue potential of dialing in your CAC and scaling spend

✅ What to consider before scaling your ad campaigns

If you’re serious about growing your med spa and maximizing ROI, this video will help shift your mindset and give you the numbers-based strategy you need to succeed.

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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleStruggling to get results from your Facebook and Instagram ads? You’re not alone, and the problem isn’t always the platform. In this video, we break down the 9 most common reasons your Meta Ads aren’t performing... and how to fix them to generate more leads, more bookings, and more revenue from your med spa advertising.In this video, you’ll learn:

✅ Why your med spa’s online positioning could be killing your ad performance

✅ How the Med Spa Selection Matrix affects your ROI

✅ What makes a new patient offer actually exciting

✅ The real cost of customer acquisition - and how $10 off can save you $60+ per client

✅ Why discounts don’t cheapen your brand (if used the right way)

✅ How to test pricing and promo variations to maximize ad performance

✅ When reputation alone isn’t enough to drive results

✅ Why your targeting and geography matter more than you think

✅ How to scale winning offers and fix low-performing campaigns

If you want to stop wasting ad dollars and start seeing real ROI, this video will give you the tools and insights to improve your Facebook and Instagram ad strategy fast.

Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media:

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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas stop running body sculpting ads too soon - not because they aren’t working, but because they don’t understand what the real ROI looks like. In this video, we break down the truth about “expensive” leads and low conversion rates... and why they might be the best opportunity to boost profitability and cash flow fast.In this video, you’ll learn:✅ Why body sculpting leads are often pricey, and why that’s not a bad thing✅ The real reason 95% of leads don’t convert (and what to do about it)✅ How one med spa turned $4.4K in ad spend into $15K+ in revenue✅ What a 3X+ return on ad spend actually looks like✅ Why your cost per lead is less important than you think✅ When to pause an ad… and when to push harder for profit✅ How to scale body sculpting ads to dramatically improve your cash flowIf you want to stop wasting ad budget and start building a more profitable med spa, this breakdown will show you how to spot the winners hiding in your data!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for med spas. Whether you’re managing it in-house or outsourcing, understanding what truly impacts rankings can save you time and money. We will unpack the exact strategies your practice needs to increase search visibility, attract more qualified traffic, and set a solid foundation for long-term growth.In this episode, I will cover:- How to know if your practice is ready to invest in SEO- The most important on-page SEO strategies that actually move the needle- Why “technical SEO” might be distracting you from what matters- The real role backlinks play in ranking and how to earn high-quality ones- How to avoid keyword cannibalization (a common SEO mistake)- The Google Business Profile checklist every med spa should follow- Why most SEO blogs are a waste of time (and what to do instead)- Pro tips on link building using PR tools, review generation, and reputation signalsThis episode gives you a complete SEO blueprint - what to do now, what to avoid, and how to make sure you’re investing at the right stage of your business.Don’t miss these essential SEO insights, watch now and start improving your organic presence today!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Here’s what to expect in this episode:

Thought of the Day –
We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.
Industry News Stories –

• Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/16/several-northeast-ohio-med-spas-get-blasted-by-ohio-attorney-general/

Magic Moves with Lauren Nettles –

- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.

- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.

- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.

Med Spa Owner Q&A –

Answering your most pressing questions from the med spa owners Facebook group:

- How do I break into a market with large competitors nearby?

- Should I add new services like laser hair removal if my client base is small?

- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?

Mindset Minute –

This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!

Follow us on social media: https://www.instagram.com/medspamagicmarketing/

https://www.linkedin.com/company/med-spa-magic-marketing/

https://www.facebook.com/MedSpaMagicMarketing/

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If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw

Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound - Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime - Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.tiktok.com/@medspamagicmarketing#MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!In this episode, we cover...✅ Creating a safe, non-judgmental space for patients to feel at ease✅ Building a 5-star reputation through exceptional patient care and experience✅ Leadership strategies to develop a collaborative, motivated team✅ The importance of focusing on patient needs rather than just sales targets✅ How Raquel’s personalized approach to consultations drives patient loyalty✅ Why building strong relationships with your patients is the key to long-term success✅ Tips on making informed decisions when purchasing devices and equipment✅ How continuous education and team empowerment leads to better results✅ How a strong referral program can drive growth without discountsDon’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!About Raquel Merlini of R Skin Aesthetics. (https://rskin.net/)Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.Check out this interview with Louis Frisina about loyalty programs and memberships: https://www.youtube.com/watch?v=3_qHQVNkfwsFollow Raquel on Social Media: https://www.instagram.com/rskinnurseraquel/https://www.instagram.com/rskinadmission/https://www.instagram.com/rskinaesthetics/https://www.tiktok.com/@rskinaestheticshttps://www.linkedin.com/in/raquel-m-14947b21/Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/#MedSpaPodcast #MedSpaMarketing #MarketingTips #MarketingStrategy #MedSpaTips #MedSpaGrowth

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

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A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead.

In this video, you’ll learn:

✅ Why standard appointment confirmation texts can hurt your no-show rate

✅ The psychology behind “buying sensitivity” and why it matters

✅ How to avoid making clients re-decide their purchase

✅ What your texts should actually say to boost show-up rates

✅ A full breakdown of a high-converting “show-up sequence”

✅ How to use text messaging, social proof, and excitement to lock in new clients

If you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI.

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