In today’s fast-paced aesthetics industry, patients aren’t just looking for single treatments—they’re seeking transformative results with minimal downtime. In this insightful episode of the Business of Aesthetics podcast, host Michael Walker sits down with expert aesthetic consultant and educator Tracey Lizsa Mancuso to explore the art and science behind treatment stacking—a strategic approach to combining aesthetic procedures for superior, longer-lasting results.

Tracey shares how aesthetic professionals can elevate their practice by creating personalized, results-driven treatment plans that layer technologies like lasers, radiofrequency, and ultrasound. With a deep understanding of skin physiology and proper treatment sequencing, providers can achieve safer outcomes, enhanced patient satisfaction, and stronger retention.

In this episode, you’ll learn:

• How to combine aesthetic treatments safely and effectively.

• The benefits of sequencing treatments to reduce downtime and boost results.

• How to educate patients and set clear, realistic expectations.

• Why continuous learning is key to staying competitive in medical aesthetics.

Whether you run a medical spa, cosmetic dermatology clinic, or aesthetic practice, this episode offers actionable strategies to help you stand out, increase treatment efficacy, and deliver consistent, high-value results that keep patients coming back.

Tune in to discover how treatment stacking can become your competitive edge in today’s results-driven aesthetic market.

What does it take to transform an entire industry? In this must-listen episode of the Business of Aesthetics Podcast, we sit down with one of the most influential figures in aesthetic nursing today—Tracy Hotta, founder of THMA Consulting. From her early days in ER and OR to becoming a nationally recognized educator and advocate, Tracy shares the powerful story behind her journey and how she’s been reshaping the standards of aesthetic medicine.

Whether you're an aspiring injector, a clinic owner, or simply curious about the inner workings of the booming aesthetic industry, this episode is packed with eye-opening insights:

• How Tracy helped break barriers for nurses in the aesthetic space.

• Why mentorship and safety training are more critical than ever.

• What every injector must know before they pick up a needle.

• The hidden challenges of social media for medical professionals—and how to navigate them ethically.

You’ll walk away with a deep understanding of what it takes to thrive in aesthetic medicine while staying grounded in ethics, education, and excellence. This episode is more than a conversation—it’s a roadmap for those who want to do things right and raise the bar for everyone.

In this episode of Business of Aesthetics, host Dr. Lauren Umstattd sits down with Dr. Milind Kachare, a rising plastic surgeon who recently joined Nayak Plastic Surgery in St. Louis. Dr. Kachare shares his journey from medical school to aesthetics, the mentors who shaped his career, and how he managed crucial decisions—including whether to join a practice, start his own, or go the hospital route. Whether you’re a new doctor exploring a career in aesthetics or a seasoned professional looking to mentor the next generation, this episode offers valuable insights into setting up a successful career in this competitive field.

In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow.

Many practice owners underestimate the power of a structured marketing plan. Some rely on short-term tactics like paid ads, social media promotions, or word-of-mouth. While these can help, they aren't enough to build lasting visibility. The practices that dominate their markets do so because they invest in long-term marketing strategies, ensuring they consistently attract and retain high-value patients.

A well-thought-out 6-month marketing plan allows aesthetic practices to:

• Build strong SEO rankings so they show up in patient searches
• Avoid overspending on paid advertising by leveraging organic reach
• Adapt to Google’s ever-changing algorithms to stay ahead of competitors
• Track key performance metrics that drive patient growth
• Create a predictable and sustainable patient flow

On the flip side, practices that operate without a structured marketing plan often struggle with visibility, patient retention, and unpredictable revenue. If your practice is experiencing fluctuating patient volume, low online engagement, or ineffective advertising, this episode will give you actionable insights to turn things around.

Welcome to an enlightening episode of the Business of Aesthetics podcast, where we explore into the future of patient care with our esteemed guest, Dr. Jonathan Kaplan. A board-certified plastic surgeon based in San Francisco, Dr. Kaplan brings a wealth of expertise and innovation to the field of aesthetic medicine. His journey began at age 16, inspired by a transformative skin cancer procedure he witnessed, leading him to a distinguished career that includes training at the Cleveland Clinic alongside the team behind the first U.S. face transplant. After building a thriving cosmetic practice in Baton Rouge, he founded BuildMyBod Health—now rebranded as DoctorWell—a groundbreaking platform that enhances price transparency and streamlines patient care through automation.

Aesthetic professionals won’t want to miss this episode as Dr. Kaplan unveils how automation, particularly through his DoctorWell platform, is revolutionizing weight and wellness programs. Listeners will gain critical insights into overcoming inefficiencies, boosting practice profitability, and meeting modern patient demands with technology-driven solutions. From tackling obesity as an underlying health factor to automating subscriptions for medications like semaglutide, this episode offers actionable strategies to enhance patient trust, expand reach, and future-proof your practice. Tune in to discover how to stay ahead in the evolving aesthetics landscape!

In this episode of the Business of Aesthetics Podcast, host Michael Walker speaks with expert consultant Jessica Hunter. Jessica shares why these treatments are in high demand, who the best candidates are, and how to offer them successfully. She explains how both in-person and virtual treatment options can help save time, increase revenue, and bring in new patients.

You’ll learn simple steps to get started, the best way to structure pricing, and how to educate your patients about GLP-1 treatments. Whether you’re just considering these services or looking for ways to improve your current system, this episode will help you take the next step with confidence.

Key Takeaways

1. GLP-1 weight loss treatments are highly in demand, and many of your existing patients may already be interested.

2. Offering both in-person and virtual treatment options can make it easier for patients while improving efficiency in your practice.

3. Proper pricing and a focus on recurring revenue are key to making GLP-1 services profitable.

4. Patient education is critical—help them understand the treatment, what to expect, and how it can benefit them.

In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with internationally renowned plastic surgeon Dr. Stanley Okoro, also known as the “Bow Tie Doctor.” Dr. Okoro shares his journey from general surgery in the Navy to becoming a double board-certified plastic surgeon with a thriving practice in Metro Atlanta, Georgia, and international locations in Lagos and Abuja, Nigeria.

Dr. Okoro dives into his unique patient-first philosophy, the power of small details in aesthetic surgery, and his commitment to building trust with every patient. He also discusses his mission work providing free medical and surgical care and his role in training other plastic surgeons in skin tightening techniques.

Surgery is just one part of a patient’s journey-recovery plays a critical role in their overall experience and results. Poor post-op care can lead to slow healing, unnecessary discomfort, and even dissatisfaction with the procedure itself.

In this episode, private nurse Kelly Greytok shares how better post-op support leads to faster healing and happier patients. From nutrition tips to caregiver guidance, she explains the small but powerful steps that make recovery smoother.

When patients feel cared for beyond the procedure, they trust their provider more, leave better reviews, and refer others. Post-op care isn’t just about healing-it’s about building lasting patient relationships.

If you want to enhance patient satisfaction and set your practice apart, this conversation is full of actionable insights you can start using today.

Key Takeaways

1. Recovery impacts results - Proper post-op care ensures faster healing and better patient satisfaction.

2. Nutrition matters - The right foods reduce inflammation, boost recovery, and improve outcomes.

3. Caregiver support is crucial - Well-prepared caregivers help minimize stress and complications.

4. Better post-op care builds trust - Patients who feel supported leave better reviews and refer others.

In this special episode of the Business of Aesthetics podcast, we welcome Dr. Lauren Umstattd, a distinguished, board-certified facial plastic surgeon who has dedicated her career to helping patients achieve confidence through aesthetic medicine. With a background as a Division One gymnast and a strong foundation in surgical expertise, Dr. Umstattd brings a unique perspective to the art of aesthetics.

For aesthetic professionals, this episode is a must-listen as it delves deep into the nuances of patient trust, surgical precision, and the entrepreneurial aspects of running a successful aesthetics practice. Dr. Umstattd shares her insights on mastering both the surgical and business elements of the industry, emphasizing the importance of patient experience and long-term relationships.

In this episode of Business of Aesthetics, host Michael Walker sits down with Dana Zeitler, the founder and CEO of Deluxe Med Spa in Naples, Florida. Dana has over 30 years of experience as a physician assistant and has been a leader in the aesthetics industry for 14 years. Her expertise extends beyond patient care—she is a mentor, educator, and a strong advocate for building confidence through aesthetic medicine. This episode explores the powerful connection between wellness, leadership, and patient care. Dana shares her philosophy on building a strong practice, fostering a thriving team culture, and helping patients feel their absolute best.

If you are an aesthetic professional looking to refine your leadership skills, strengthen patient relationships, and grow a purpose-driven practice, this episode is packed with actionable insights you won’t want to miss.