Resources:

• Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Click Here!

• Shannon Blake's Contact: [email protected], Cell: 801-979-8096

• Terri Ross Consulting: Terri Ross Consulting

• Patreon: For Terri Ross's business and sales mentorship program, visit Patreon.

About Terri's Guest:

Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing and integrating Podium's capabilities into the aesthetics industry over the past two years. Her mission focuses on assisting aesthetic practices to enhance client communication, streamline operations, and boost revenue through leveraging technology, particularly AI.

Episode Summary:

Welcome to Episode 102 of Season 10, "In Touch With Terri," where Terri Ross sits down with Shannon Blake from Podium to discuss the revolutionary role of artificial intelligence in aesthetics and business growth. As this episode unfolds, listeners dive into the intersection of technology and aesthetics, offering a unique perspective on modern solutions paving the way for success in the industry. With AI as a central theme, learn how future-ready AI technologies can optimize operations, enhance client communication, and transform aesthetic practices.

During this episode, Terri and Shannon explore how Podium is setting itself apart by offering a consolidated platform that redefines patient interaction through AI advancements. From understanding customer expectations to revolutionizing the response time with AI-driven solutions, this episode emphasizes the growing importance of technology in the aesthetics sector. Shannon Blake shares insights into Podium’s system, customizable features, and emphasizes building long-lasting relationships with clients while maintaining excellent service standards. Dive into this engaging conversation to uncover strategies for unlocking potential market growth using AI, text-based communication, and a robust CRM platform tailored for aesthetic practices.

Key Takeaways:

• Harnessing AI in Aesthetics: AI is reshaping how aesthetic practices operate, especially in client communication and operational efficiency.

• Integrated Communication Platforms: Podium combines phone systems, texting, and CRM functionalities to streamline business operations into a single platform.

• The Role of Customer Experience: Enhance client retention and satisfaction with modern, tech-enabled solutions that promise a robust client interaction experience.

• Leveraging Tech to Compete: Understand the importance of making businesses "textable" to meet current consumer demands for fast, efficient communication.

• Proactive AI Engagement: With potential AI voice features and beyond, the evolution of AI in communication enables 24/7 operations without compromising client satisfaction.

Notable Quotes:

1. "Text has a 98% open rate. That's the kind of engagement we're aiming for."

2. "AI facilitates those conversations, which allows your front staff to focus on in-practice relationships."

3. "Every practice should ask, 'What AI developments do we have access to, and how can they work for us?'"

4. "If you haven't yet, all of you should be contacting any tech company you work with and asking them, what are they building?"

5. "Your strike zone client is busy during the day. AI responds when you can't. That's a game-changer."

 

Resources:

• Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Click Here!

• Terri Ross Consulting: Terri Ross Consulting

• Patreon: For Terri Ross's business and sales mentorship program, visit Patreon.

Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is highly regarded for her dedication to educating and supporting professionals in enhancing their operational efficiency and profitability within the medical aesthetics sector.

Episode Summary:

Welcome to Season 10 of "In Touch with Terri," where Terri Ross dives into pressing topics affecting the medical aesthetics industry today. As the landscape shifts amidst economic uncertainties, Terri addresses key factors influencing patient behaviors and revenue. In this compelling episode, she explores how aesthetic practices can pivot and evolve in response to these changes, armed with strategic insights and practical advice.

Navigating the economic downturn, Terri Ross discusses the significance of understanding market trends and patient behavior shifts in the aesthetics industry. With inflation and rising costs impacting consumer spending, Terri emphasizes the importance of comprehensive treatment plans and patient retention strategies. Practitioner education is critical in offering diversified services that cater to patients’ needs while maintaining profitability. The episode underscores leveraging technology like Podium's AI-powered communication platform to enhance lead conversion and streamline operations, ensuring practices continue thriving amid industry challenges.

Key Takeaways:

• Economic Impact: Aesthetic practices are experiencing significant shifts due to economic downturns, with patient spending tightening and non-essential treatments seeing a decline.

• Strategic Planning: Practices that embrace change through comprehensive treatment plans and diversified service offerings can thrive despite economic challenges.

• Technological Adaptation: Leveraging platforms like Podium to convert leads and improve communication efficiency is vital for sustaining growth.

• Sales & Retention: Continuous education and sales strategies are crucial, placing emphasis on long-term treatment planning and establishing trust with patients.

• Social Influence: Awareness of trends like "filler fatigue" and the evolving landscape of social media marketing is essential for maintaining a competitive edge.

Notable Quotes:

• "Practices that understand what's happening, that understand the trends...now more than ever can adapt, be agile, and come up with a strategic plan to not just survive, but thrive."

• "Patients will find the money...they have a problem, you have a solution."

• "It's not an expense. It is absolutely an investment that yields the highest return because you will have the methodologies to know how to do it."

• "If your team is not held accountable to the KPI...challenge the process."

• "We want patients to be educated. I want you to have a long-term treatment plan."

Join Terri Ross as she delves into the evolving dynamics of the aesthetics industry. Tune in for more insightful content that can empower you to harness opportunities and strengthen your practice's position in the market. Stay connected for future episodes filled with actionable strategies and expert guidance.

Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies.

Resources:

• Terri Ross Consulting Website
• Terri's Instagram: @terrirossconsulting
• Sales and Business Mastery Mentorship: Terri's Patreon.com

Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship.

Episode Summary:

In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics.

Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry.

Key Takeaways:

• Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights.
• Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field.
• Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions.
• Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance.
• Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process.

Notable Quotes:

• "You have to bet on yourself, and I'm going to bet on me."
• "I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own."
• "It took me six months to get that job. Tenacity, my God, you don't even know."
• "I never say no, because I'm scrappy, and I always seek opportunities."
• "My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."

 

Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies.

Resources:

• Terri Ross Consulting Website
• Terri's Instagram: @terrirossconsulting
• Sales and Business Mastery Mentorship: Terri's Patreon.com

Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship.

Episode Summary:

In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics.

Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry.

Key Takeaways:

• Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights.
• Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field.
• Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions.
• Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance.
• Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process.

Notable Quotes:

• "You have to bet on yourself, and I'm going to bet on me."
• "I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own."
• "It took me six months to get that job. Tenacity, my God, you don't even know."
• "I never say no, because I'm scrappy, and I always seek opportunities."
• "My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."

 

Resources:

• Growth 99 Website

• Go Further, Faster:  https://terrirossconsulting.com/

About the Guest(s):

Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a pivotal figure in the aesthetics industry since 2017, building an enterprise that is well-regarded for its innovative solutions and market influence.

Episode Summary:

In this milestone episode of "In Touch with Terri," host Terri Ross is joined by Cameron Hemphill, CEO of Growth 99, for an enriching conversation as they conclude season nine and set the stage for what's to come in 2025. This episode, commemorating episode 99 and the timely alignment with Growth 99's branding, dives into the journey and innovative strategies behind the company's success. Listeners are offered a detailed exploration of effective marketing strategies tailored for aesthetic practices that focus on leveraging digital tools to enhance growth and patient engagement.

Cameron and Terri discuss the transformation within the medical aesthetics industry and the critical role of digital marketing to attract and retain clients. With SEO-optimized terms such as "aesthetic practices," "digital marketing," and "patient engagement," they delve into the significance of having a solid marketing strategy. Cameron shares his insights on growing practices through comprehensive technology deployment, highlighting the powerful synergy between marketing and sales when structured effectively. The dialogue also emphasizes the importance of speed to lead, the value of data-driven strategies, and the future potential in AI marketing.

Key Takeaways:

• Growth 99's Journey: Cameron Hemphill shares the evolution of Growth 99 from its inception to its acquisition, with a focus on supporting aesthetic practices through digital marketing and automation.

• Marketing vs. Sales: Emphasized the need for aesthetic practices to invest in marketing and develop strong sales strategies to survive and thrive in a competitive landscape.

• Speed to Lead: Highlighted the critical importance of responding quickly to leads, with data indicating a significant drop in conversion rates if leads are not addressed promptly.

• AI in Marketing: Discussed the integration and potential of AI tools in enhancing marketing efforts while recognizing the need to utilize current tech solutions strategically.

• Industry Data and Trends: Provided valuable insights based on industry reports, emphasizing the trends in patient acquisition costs, lifetime value, and the current state of marketing investment.

Notable Quotes:

1. "If you want to be a very successful entrepreneur and practice owner, you have to run your practice like a business and you have to buy time and you have to hire experience." - Cameron Hemphill

2. "Speed to lead is more critical now than it ever has been...if you don't get to a lead within the first two minutes, conversion drops by 80%." - Cameron Hemphill

3. "AI is here, it's here to stay...embrace the AI because it's ultimately going to save you time." - Cameron Hemphill

4. "The practices that have scaled the best and maintained revenue growth are great marketers and have doubled down on their sales strategies." - Cameron Hemphill

5. "Marketing and sales have to be synergistic...who you hire, culture, leadership, data, KPIs—it's all critical stuff." - Terri Ross

• Shapescale Website: business.shapescale.com
• Contact Alex Weyenberg: [email protected]
• Go Further, Faster visit https://terrirossconsulting.com/

Summary

In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success stories from practices that have integrated ShapeScale into their services. In this conversation, Terri and Alex discuss the innovative ShapeScale technology that enhances patient tracking and marketing strategies in health and wellness. They explore how the device not only aids in body composition analysis but also fosters client referrals and retention through its user-friendly app. The discussion also covers the subscription model for accessing the technology and its future integration into consumer markets, emphasizing the importance of personalized health solutions.

Resources:

• Visit Terri Ross Consulting: terrirossconsulting.com

• Join the Business and Sales Mastery Mentorship: https://www.patreon.com/TerriRossConsulting

About Terri Ross:

Terri Ross is a renowned expert in the aesthetic industry, admired for her extensive knowledge and expertise in sales training, strategic growth, and business consultancy. As an author and international speaker, Terri has carved a niche for herself as the premier consultant, helping aesthetic practices optimize their business operations and maximize their profitability. With a steadfast commitment to excellence, she leads her company, Terri Ross Consulting, where she offers specialized mentorship and training programs.

Episode Summary:

In this dynamic episode of "In Touch with Terri," Terri Ross explores the critical strategies aesthetic practices can leverage to boost profitability and close out the year successfully. Captivating and insightful, this episode equips industry professionals with actionable steps to enhance their business efficiency and financial performance. Ross emphasizes the urgency of taking decisive actions, urging listeners to seize the opportunity to drive their practice toward excellence.

The episode elaborates on three key strategies pivotal for elevating profitability before the year ends: financial preparedness, maximizing holiday revenue opportunities, and strategic goal setting. Financial preparedness involves reconciling accounts, evaluating pricing, and forecasting for the upcoming year to ensure practices are financially stable and poised for growth. By optimizing holiday promotions and utilizing the increased consumer interest during the holidays, practices can capitalize on revenue opportunities without resorting to extensive discounting. Furthermore, Ross highlights the importance of setting strategic, measurable, and actionable goals to fuel business growth and maintain high performance.

Key Takeaways:

• Financial Preparedness: Terri stresses the importance of reconciling accounts and reviewing financials to build a robust budget and forecast, ensuring profitability and informed decision-making for 2025.

• Optimizing Holiday Revenue: Explore strategies for enhancing holiday promotions and pre-paid packages to leverage increased consumer demand during the festive season.

• Strategic Goal Setting: Establishing specific, measurable, achievable, relevant, and time-bound goals is crucial for advancing practice profitability and operational effectiveness.

• Reflect on Performance: Regular evaluation of wins and losses allows practices to refine operations and sustain growth.

• Empowerment through Learning: Invest in mentorship and training to boost confidence and foster a culture of continuous improvement within the practice.

Notable Quotes:

1. "Do not wait, because there's never going to be a right time; start today."

2. "Practices that forecast as a whole and by provider and by service category have 30% faster revenue growth year over year."

3. "Someone needs to be the most expensive. Why not let it be you?"

4. "Just because there's money in the bank doesn't mean you're being profitable."

5. "My ask of you is out of these three things with subcomponents underneath them, by the way, whatever resonated with you the most, please pick one or two things that you can attack tomorrow."

• "Someone needs to be the most expensive. Why not let it be you?"

Tune in to the full episode to dive deeper into these strategic insights and unlock the potential of your aesthetic practice. Stay updated with Terri Ross for more empowering discussions aimed at transforming your business productivity and success.

Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

Terri Ross is a distinguished key opinion leader in the medical aesthetics industry. With a wealth of experience as a keynote and international speaker, trainer, and growth consultant, Terri is renowned globally for her expertise in helping aesthetic practices grow and thrive. She is the founder and CEO of Terri Ross Consulting, where she provides strategic insights and actionable recommendations to empower medical and aesthetic practices to achieve exceptional results. Her industry knowledge and commitment to excellence make her a highly sought-after consultant and speaker worldwide.

Episode Summary:

In this insightful episode, Terri Ross returns to the podcast with a powerful message for medical aesthetics professionals. After a brief hiatus, she addresses the pressing concerns of the industry, which is currently experiencing a downturn of around 22%. With her usual candor and expertise, Terri shares five proven strategies to help aesthetic practices boost revenue as they approach the end of 2024.

Throughout the episode, Terri emphasizes the importance of adopting innovative strategies such as charging consultation fees to establish value, developing robust membership and loyalty programs, optimizing retail sales, and investing in consistent staff training. She also highlights the significance of leveraging social proof through patient reviews and testimonials to build trust and attract new clients. With actionable insights backed by industry statistics, Terri provides aesthetic professionals with a roadmap to navigate the challenges they face, enhance their services, and secure long-term growth.

Key Takeaways:

• Implementing consultation fees can lead to higher conversion rates and demonstrate the value of your expertise.

• Loyalty programs and memberships can foster client retention and create predictable revenue streams.

• Optimizing retail sales is crucial, with medical-grade products enhancing treatment outcomes and increasing profitability.

• Regular staff training boosts revenue and ensures every team member contributes to the practice’s success.

• Leveraging social proof through patient reviews significantly impacts new patient attraction and retention.

Resources:

• Terri Ross Consulting: Terri Ross Consulting

• Book mentioned: “Someone Has to Be the Most Expensive, Why Not Let it Be You?”

 

Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

About Terri's Guest, Trixy Castro Trixy Castro is a trailblazing force in the real estate and finance industries. As a first-generation American and self-made entrepreneur, she has redefined private lending and real estate disposition. Trixy founded Genesis Capital, driving an innovative approach that led to its acquisition by Goldman Sachs in 2018. She also established Genesis Auctions, which was later acquired by Fidelity National Title. Currently, Trixy leads TRX Capital and has investments in over 50 companies, earning accolades like being named one of the most influential women in real estate by HousingWire.

Episode Summary:

In this episode of In Touch with Terri, Terri Ross welcomes Trixy Castro to discuss the powerful role of women in business and leadership. Trixy shares her incredible journey from humble beginnings to becoming a leading figure in real estate and finance. With insights into overcoming challenges, mindset transformation, and practical strategies for success, this episode is a goldmine for entrepreneurs looking to scale their ventures.

Through compelling storytelling, Trixy details her background, the inspiration behind her business ventures, and the tenacity that fueled her success. She shares her formative experiences, emphasizing the importance of exposure to new opportunities and learning about money management. The conversation pivots to key leadership skills and how women can support one another to thrive in traditionally male-dominated industries, presenting a roadmap for achieving remarkable success.

Key Takeaways:

• Start with Genuine Passion: Trixy’s lifelong drive to make a significant impact in real estate began with her experiences and aspirations as a child.

• Leverage and Growth: Understanding and utilizing leverage correctly can exponentially increase success, exemplified through Trixy’s model at Genesis Capital.

• Valuing Money Management: The importance of learning about money and investments to ensure business sustainability.

• Support Networks: Surround yourself with like-minded, successful individuals to uplift and inspire each other.

• Leadership and Focus: Women in business should focus on their true passions, seek trusted advisors, and be honest about their goals.

Resources:

• Trixy Castro’s Website

 

Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

In this episode of In Touch with Terri, renowned medical aesthetics expert Terri Ross reveals the secrets to keeping patients engaged and loyal through effective marketing strategies. With the aesthetic industry becoming increasingly competitive, it's more important than ever to view marketing as a strategic investment rather than just an expense. Terri shares eight essential strategies that every aesthetic practice should implement to drive sustainable growth, increase profitability, and build lasting patient relationships.

Discover how to align your marketing efforts with high-ROI procedures, ensure consistent team training, and leverage data-driven insights to elevate your brand and stand out in the market. Whether you’re a med spa, plastic surgery center, or integrative medicine practice, this episode is packed with actionable tips to help you maximize the impact of your marketing and keep your patients coming back.

Listen now to unlock the keys to effective aesthetic marketing and transform your practice’s marketing into a powerhouse for growth and loyalty!