InTouch with Terri is brought to you by Podium:

Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Summary:

In this eye-opening episode of "In Touch with Terri," Terri Ross delves deep into the regulatory challenges and safety concerns facing the medical aesthetics industry, particularly med spas. Following a revelatory segment by John Oliver, Terri is prompted to address the misconceptions and dangers lurking in unregulated med spa operations which often mask as credible medical establishments. With nearly two decades of experience, she advocates for higher industry standards to safeguard consumer safety and elevate trust in the aesthetic market.

Through her detailed analysis, Terri Ross calls for an evolution in the way medical spas are regulated and perceived. She emphasizes the necessity for stringent regulations, accreditation, and transparency to ensure client safety and ethical operational standards. Highlighting the burgeoning growth of pop-ups and alternative aesthetic models, this episode examines their implications on consumer trust and provider accountability, urging industry leaders to proactively set higher benchmarks for safety and service excellence.

Key Takeaways:

• The term "med spa" often gives a misleading impression of uniform medical oversight, highlighting the need for industry regulations.

• Aesthetic treatments are not synonymous with aesthetic expertise; marketing must reflect genuine clinical knowledge and safety.

• Clear definitions and regulatory oversight could prevent the ethical providers from being unfairly categorized alongside unsafe or unscrupulous practitioners.

• Emergency preparedness and ongoing safety drills are crucial in protecting patients, brands, and the industry at large.

• Regulation should be viewed as an opportunity to elevate industry standards rather than a threat to business operations.

Notable Quotes:

• "Med spa is an unregulated term, leading consumers to falsely believe all facilities are under medical supervision."

• "Delegation without oversight is just exposure. Who's performing the treatments, and can they legally do it?"

• "Waiting for regulations to hit your doorstep means you're already behind."

• "The business of aesthetics is serious. If you want to play, you got to play big, smart, fast."

InTouch with Terri is brought to you by Podium:

Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

About the Guest:

Thomas Terranova is the CEO of Quad A, a globally recognized accreditation body known for its dedication to surgical safety. He is an attorney by training, specializing in international mergers and acquisitions, with previous experience advising multinational corporations using data analytics. At Quad A, Thomas steers the organization's strategic direction, ensuring the adherence to quality standards across surgical and non-surgical medical aesthetic practices. Under his leadership, Quad A is pioneering a new accreditation initiative for non-surgical medical aesthetics to enhance patient safety and facility standards worldwide.

• Quad A Website: quada.org

Episode Summary:

Welcome to this engaging episode of "In Touch with Terri," where we explore the dynamic world of accreditation in the booming aesthetics industry. Host Terri Ross converses with Thomas Terranova, CEO of Quad A, about an exciting and crucial initiative to introduce a global accreditation framework for non-surgical medical aesthetic practices, such as med spas. As the industry surges ahead with rapid growth, this initiative aims to bridge the current regulatory gap, providing a structured and formal oversight mechanism that has long been absent in non-surgical environments.

In this revealing discussion, Terri and Thomas delve into the pressing safety gaps in the medical aesthetics sector. With an understanding that current growth has outpaced both regulations and common best practices, Thomas outlines the steps Quad A is taking to standardize safety, excellence, and consistency. The pair highlight the potential impacts of this initiative on both practitioners—ensuring legitimate, safe operations—and patients who will gain increased confidence in the services they receive. Attentive listeners will learn about the core pillars of this new accreditation framework, the challenges faced during its development, and its anticipated positive repercussions on the global stage.

Key Takeaways:

• The medical aesthetics industry is experiencing rapid growth but lacks adequate regulation, particularly in non-surgical environments such as med spas.

• Quad A, under the leadership of Thomas Terranova, is leading a global initiative to develop an accreditation framework for non-surgical medical aesthetic practices.

• The accreditation aims to ensure patient safety, enhance facility standards, and instill greater confidence in aesthetic treatments.

• The initiative includes comprehensive documentation, rigorous staff training, and the adoption of standard operating procedures to minimize risks.

• Educating patients and making safety considerations front-and-center are key strategies for improving consumer trust and industry standards.

Notable Quotes:

• "If you're a well-intentioned practitioner, whatever we're talking about are nothing to be afraid of. The only people that should be afraid are the people who don’t want to do things right."

• "Product is a big one. And again, with supply chain, the way it is... that's a huge concern."

• "It's a choice to do things the right way. It's a choice to do it in a way that's safe."

• "We're bringing this back to medicine. We're talking about making sure the products are valid, properly maintained, and that the staff is well-trained."

InTouch with Terri is brought to you by Podium:

Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

Episode Summary:

In this episode of "In Touch with Terri," Terri Ross provides a roadmap for thriving through the summer months by leveraging strategic growth opportunities. As practices face the common misconception of a "summer slowdown," Terri dismantles this myth by detailing eight actionable strategies for maintaining profitability and driving success into the next quarter. Her experience and insights serve as a beacon for aesthetic practices looking to maximize their potential and end the year strong. Drawing from her extensive background in sales training and consulting, Terri shares valuable tactics to help practices reframe their approach and capitalize on the summer surge.

As the aesthetic industry navigates the often challenging summer period, Terri emphasizes the importance of data-driven decision-making and strategic marketing. She elaborates on the significance of understanding patient buying behaviors, optimizing team performance, and using profitability insights to guide business strategies. By focusing on treatment plans, leveraging key partnerships, and enhancing marketing efforts through social media and other channels, practices can realize remarkable growth. Terri's approach underscores the necessity of operating as a business-minded entity, highlighting the crucial role of sales training in achieving these goals.

Key Takeaways:

• Strategic Growth: Reframe summer as a strategic growth opportunity, focusing on treatments with limited downtime and high demand like body contouring and skin improvement therapies.
• Data-Driven Decisions: Utilize past revenue patterns to inform current strategies, ensuring that decisions are based on solid data and trends.
• Sales Optimization: Develop treatment plans and sales training strategies to enhance revenue and patient outcomes, maximizing each client's potential.
• Empowered Teams: Invest in team training to boost conversions and productivity, recognizing team members as valuable revenue assets.
• Market Readiness: Prepare for Q3 and beyond by analyzing current performance, adjusting marketing strategies, and adopting new technologies.

Notable Quotes:

1. "Summer isn't slow. It is a strategic opportunity."
2. "Revenue is an outcome, but productivity is the leading indicator."
3. "We are not in the discounting business."
4. "Your team is your greatest revenue asset."
5. "Time is just an excuse; we make time for what's important

InTouch with Terri is brought to you by Podium: Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE About Terri's Guest:

Izhak Musli Izhak Musli is a serial entrepreneur and a prominent figure in the SaaS and data analytics industry, particularly in the aesthetics sector. He is the Co-Founder of the 4S Summit and the Founder & CEO of Get Kudos, a next-gen platform aimed at enhancing patient retention and satisfaction in aesthetic practices. Musli has over 15 years of experience in leadership roles within technology-driven environments and has been instrumental in pioneering innovative solutions to improve practice efficiencies and profitability. His career milestones include founding Atlas KPI and contributing to the success of Apex Platform and Cimplast, showcasing his deep-seated expertise in business intelligence solutions.

Episode Summary:

In this enlightening episode of "In Touch with Terri," host Terri Ross reunites with her business partner and friend, Izhak Musli, to explore the transformative power of patient retention in the aesthetics industry. With Musli's extensive background in SaaS and analytics, the duo sheds light on the often-overlooked area of patient retention as a pivotal profit center for aesthetic practices. They discuss why practices should pivot from the continuous hunt for new patients and instead leverage innovative platforms like Get Kudos to enhance patient experience, drive loyalty, and maximize profitability.

The conversation delves into the critical challenges that aesthetic practices face, such as the heavy reliance on new patient acquisition and the neglect of existing patient relationships. Musli explains how Get Kudos disrupts this norm by providing frictionless solutions to engage and retain patients. They discuss the elements that make the platform a game-changer: from its intelligent flow design that sidesteps typical app downloads to how it turns patient satisfaction metrics into actionable business growth strategies. The episode makes a compelling case for reshaping practice business models to prioritize customer satisfaction, continuous feedback, and a well-oiled retention strategy.

Key Takeaways:

• Patient Retention as a Profit Center: Izhak Musli highlights how focusing on patient retention over constant patient acquisition can significantly enhance profitability within aesthetic practices.

• The Importance of Net Promoter Score (NPS): Emphasizing the value of understanding patient satisfaction, the episode explains how using NPS can refine business operations and improve patient experiences.

• Frictionless Experience: Get Kudos offers a seamless patient interaction process without the hassle of app downloads or complex logins, making patient engagement more effective and user-friendly.

• Revolutionizing Patient Loyalty: The platform not only boosts patient retention but also provides mechanisms for acquiring new reviews and patient referrals, which are integral to practice growth.

• Strategic Business Insights: Through data-driven strategies, practice owners can reduce costs and increase revenue by enhancing the experience and loyalty of their existing patient base.

Notable Quotes:

1. "We are always trying to bring significant value to you in every podcast that we do." - Terri Ross

2. "It's almost sad to some degree, how often patient retention is overlooked." - Izhak Musli

3. "Customer service is the heart of any business. Sales achieve initial revenue, but it's service that builds sustainability." - Izhak Musli

4. "The fact that some practices are making money does not mean that everything is good." - Izhak Musli

5. "Stop to assume, manage it, and maximize the opportunity. It's that simple." - Izhak Musli

Resources:

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship

• Get Kudos: Visit getkudos.ai to learn more about the platform and book a demo.

• Connect with Izhak Musli: For direct inquiries, reach out via the contact options provided on the Get Kudos website https://4ssummit.com/

• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

 

Resources:

• Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Click Here!

• Shannon Blake's Contact: [email protected], Cell: 801-979-8096

• Terri Ross Consulting: Terri Ross Consulting

• Patreon: For Terri Ross's business and sales mentorship program, visit Patreon.

About Terri's Guest:

Shannon Blake is the Director of Aesthetic Partnerships at Podium, a company that supports local businesses by providing modern, tech-driven solutions. With a diverse background, Shannon has played a pivotal role in introducing and integrating Podium's capabilities into the aesthetics industry over the past two years. Her mission focuses on assisting aesthetic practices to enhance client communication, streamline operations, and boost revenue through leveraging technology, particularly AI.

Episode Summary:

Welcome to Episode 102 of Season 10, "In Touch With Terri," where Terri Ross sits down with Shannon Blake from Podium to discuss the revolutionary role of artificial intelligence in aesthetics and business growth. As this episode unfolds, listeners dive into the intersection of technology and aesthetics, offering a unique perspective on modern solutions paving the way for success in the industry. With AI as a central theme, learn how future-ready AI technologies can optimize operations, enhance client communication, and transform aesthetic practices.

During this episode, Terri and Shannon explore how Podium is setting itself apart by offering a consolidated platform that redefines patient interaction through AI advancements. From understanding customer expectations to revolutionizing the response time with AI-driven solutions, this episode emphasizes the growing importance of technology in the aesthetics sector. Shannon Blake shares insights into Podium’s system, customizable features, and emphasizes building long-lasting relationships with clients while maintaining excellent service standards. Dive into this engaging conversation to uncover strategies for unlocking potential market growth using AI, text-based communication, and a robust CRM platform tailored for aesthetic practices.

Key Takeaways:

• Harnessing AI in Aesthetics: AI is reshaping how aesthetic practices operate, especially in client communication and operational efficiency.

• Integrated Communication Platforms: Podium combines phone systems, texting, and CRM functionalities to streamline business operations into a single platform.

• The Role of Customer Experience: Enhance client retention and satisfaction with modern, tech-enabled solutions that promise a robust client interaction experience.

• Leveraging Tech to Compete: Understand the importance of making businesses "textable" to meet current consumer demands for fast, efficient communication.

• Proactive AI Engagement: With potential AI voice features and beyond, the evolution of AI in communication enables 24/7 operations without compromising client satisfaction.

Notable Quotes:

1. "Text has a 98% open rate. That's the kind of engagement we're aiming for."

2. "AI facilitates those conversations, which allows your front staff to focus on in-practice relationships."

3. "Every practice should ask, 'What AI developments do we have access to, and how can they work for us?'"

4. "If you haven't yet, all of you should be contacting any tech company you work with and asking them, what are they building?"

5. "Your strike zone client is busy during the day. AI responds when you can't. That's a game-changer."

 

Resources:

• Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free. Click Here!

• Terri Ross Consulting: Terri Ross Consulting

• Patreon: For Terri Ross's business and sales mentorship program, visit Patreon.

Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is highly regarded for her dedication to educating and supporting professionals in enhancing their operational efficiency and profitability within the medical aesthetics sector.

Episode Summary:

Welcome to Season 10 of "In Touch with Terri," where Terri Ross dives into pressing topics affecting the medical aesthetics industry today. As the landscape shifts amidst economic uncertainties, Terri addresses key factors influencing patient behaviors and revenue. In this compelling episode, she explores how aesthetic practices can pivot and evolve in response to these changes, armed with strategic insights and practical advice.

Navigating the economic downturn, Terri Ross discusses the significance of understanding market trends and patient behavior shifts in the aesthetics industry. With inflation and rising costs impacting consumer spending, Terri emphasizes the importance of comprehensive treatment plans and patient retention strategies. Practitioner education is critical in offering diversified services that cater to patients’ needs while maintaining profitability. The episode underscores leveraging technology like Podium's AI-powered communication platform to enhance lead conversion and streamline operations, ensuring practices continue thriving amid industry challenges.

Key Takeaways:

• Economic Impact: Aesthetic practices are experiencing significant shifts due to economic downturns, with patient spending tightening and non-essential treatments seeing a decline.

• Strategic Planning: Practices that embrace change through comprehensive treatment plans and diversified service offerings can thrive despite economic challenges.

• Technological Adaptation: Leveraging platforms like Podium to convert leads and improve communication efficiency is vital for sustaining growth.

• Sales & Retention: Continuous education and sales strategies are crucial, placing emphasis on long-term treatment planning and establishing trust with patients.

• Social Influence: Awareness of trends like "filler fatigue" and the evolving landscape of social media marketing is essential for maintaining a competitive edge.

Notable Quotes:

• "Practices that understand what's happening, that understand the trends...now more than ever can adapt, be agile, and come up with a strategic plan to not just survive, but thrive."

• "Patients will find the money...they have a problem, you have a solution."

• "It's not an expense. It is absolutely an investment that yields the highest return because you will have the methodologies to know how to do it."

• "If your team is not held accountable to the KPI...challenge the process."

• "We want patients to be educated. I want you to have a long-term treatment plan."

Join Terri Ross as she delves into the evolving dynamics of the aesthetics industry. Tune in for more insightful content that can empower you to harness opportunities and strengthen your practice's position in the market. Stay connected for future episodes filled with actionable strategies and expert guidance.

Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies.

Resources:

• Terri Ross Consulting Website
• Terri's Instagram: @terrirossconsulting
• Sales and Business Mastery Mentorship: Terri's Patreon.com

Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship.

Episode Summary:

In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics.

Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry.

Key Takeaways:

• Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights.
• Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field.
• Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions.
• Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance.
• Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process.

Notable Quotes:

• "You have to bet on yourself, and I'm going to bet on me."
• "I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own."
• "It took me six months to get that job. Tenacity, my God, you don't even know."
• "I never say no, because I'm scrappy, and I always seek opportunities."
• "My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."

 

Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies.

Resources:

• Terri Ross Consulting Website
• Terri's Instagram: @terrirossconsulting
• Sales and Business Mastery Mentorship: Terri's Patreon.com

Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship.

Episode Summary:

In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics.

Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry.

Key Takeaways:

• Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights.
• Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field.
• Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions.
• Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance.
• Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process.

Notable Quotes:

• "You have to bet on yourself, and I'm going to bet on me."
• "I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own."
• "It took me six months to get that job. Tenacity, my God, you don't even know."
• "I never say no, because I'm scrappy, and I always seek opportunities."
• "My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."

 

Resources:

• Growth 99 Website

• Go Further, Faster:  https://terrirossconsulting.com/

About the Guest(s):

Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a pivotal figure in the aesthetics industry since 2017, building an enterprise that is well-regarded for its innovative solutions and market influence.

Episode Summary:

In this milestone episode of "In Touch with Terri," host Terri Ross is joined by Cameron Hemphill, CEO of Growth 99, for an enriching conversation as they conclude season nine and set the stage for what's to come in 2025. This episode, commemorating episode 99 and the timely alignment with Growth 99's branding, dives into the journey and innovative strategies behind the company's success. Listeners are offered a detailed exploration of effective marketing strategies tailored for aesthetic practices that focus on leveraging digital tools to enhance growth and patient engagement.

Cameron and Terri discuss the transformation within the medical aesthetics industry and the critical role of digital marketing to attract and retain clients. With SEO-optimized terms such as "aesthetic practices," "digital marketing," and "patient engagement," they delve into the significance of having a solid marketing strategy. Cameron shares his insights on growing practices through comprehensive technology deployment, highlighting the powerful synergy between marketing and sales when structured effectively. The dialogue also emphasizes the importance of speed to lead, the value of data-driven strategies, and the future potential in AI marketing.

Key Takeaways:

• Growth 99's Journey: Cameron Hemphill shares the evolution of Growth 99 from its inception to its acquisition, with a focus on supporting aesthetic practices through digital marketing and automation.

• Marketing vs. Sales: Emphasized the need for aesthetic practices to invest in marketing and develop strong sales strategies to survive and thrive in a competitive landscape.

• Speed to Lead: Highlighted the critical importance of responding quickly to leads, with data indicating a significant drop in conversion rates if leads are not addressed promptly.

• AI in Marketing: Discussed the integration and potential of AI tools in enhancing marketing efforts while recognizing the need to utilize current tech solutions strategically.

• Industry Data and Trends: Provided valuable insights based on industry reports, emphasizing the trends in patient acquisition costs, lifetime value, and the current state of marketing investment.

Notable Quotes:

1. "If you want to be a very successful entrepreneur and practice owner, you have to run your practice like a business and you have to buy time and you have to hire experience." - Cameron Hemphill

2. "Speed to lead is more critical now than it ever has been...if you don't get to a lead within the first two minutes, conversion drops by 80%." - Cameron Hemphill

3. "AI is here, it's here to stay...embrace the AI because it's ultimately going to save you time." - Cameron Hemphill

4. "The practices that have scaled the best and maintained revenue growth are great marketers and have doubled down on their sales strategies." - Cameron Hemphill

5. "Marketing and sales have to be synergistic...who you hire, culture, leadership, data, KPIs—it's all critical stuff." - Terri Ross

• Shapescale Website: business.shapescale.com
• Contact Alex Weyenberg: [email protected]
• Go Further, Faster visit https://terrirossconsulting.com/

Summary

In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success stories from practices that have integrated ShapeScale into their services. In this conversation, Terri and Alex discuss the innovative ShapeScale technology that enhances patient tracking and marketing strategies in health and wellness. They explore how the device not only aids in body composition analysis but also fosters client referrals and retention through its user-friendly app. The discussion also covers the subscription model for accessing the technology and its future integration into consumer markets, emphasizing the importance of personalized health solutions.