InTouch with Terri is brought to you by Podium:

Podium is a platform providing AI-powered communication solutions for lead conversion and patient retention. In Touch with Terri listeners get their first month of Podium free CLICK HERE. Be sure to tune into the full conversation to uncover detailed insights into transforming your aesthetic practice by leveraging patient retention strategies. Subscribe for more episodes and stay informed about the latest developments and strategies in the industry 

Get InTouch with Terri!

• Terri Ross Website: Click Here
• Terri Ross Patreon: Business and Sales Mentorship
• 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.

About the Guest:

Thomas Terranova is the CEO of Quad A, a globally recognized accreditation body known for its dedication to surgical safety. He is an attorney by training, specializing in international mergers and acquisitions, with previous experience advising multinational corporations using data analytics. At Quad A, Thomas steers the organization's strategic direction, ensuring the adherence to quality standards across surgical and non-surgical medical aesthetic practices. Under his leadership, Quad A is pioneering a new accreditation initiative for non-surgical medical aesthetics to enhance patient safety and facility standards worldwide.

• Quad A Website: quada.org

Episode Summary:

Welcome to this engaging episode of "In Touch with Terri," where we explore the dynamic world of accreditation in the booming aesthetics industry. Host Terri Ross converses with Thomas Terranova, CEO of Quad A, about an exciting and crucial initiative to introduce a global accreditation framework for non-surgical medical aesthetic practices, such as med spas. As the industry surges ahead with rapid growth, this initiative aims to bridge the current regulatory gap, providing a structured and formal oversight mechanism that has long been absent in non-surgical environments.

In this revealing discussion, Terri and Thomas delve into the pressing safety gaps in the medical aesthetics sector. With an understanding that current growth has outpaced both regulations and common best practices, Thomas outlines the steps Quad A is taking to standardize safety, excellence, and consistency. The pair highlight the potential impacts of this initiative on both practitioners—ensuring legitimate, safe operations—and patients who will gain increased confidence in the services they receive. Attentive listeners will learn about the core pillars of this new accreditation framework, the challenges faced during its development, and its anticipated positive repercussions on the global stage.

Key Takeaways:

• The medical aesthetics industry is experiencing rapid growth but lacks adequate regulation, particularly in non-surgical environments such as med spas.

• Quad A, under the leadership of Thomas Terranova, is leading a global initiative to develop an accreditation framework for non-surgical medical aesthetic practices.

• The accreditation aims to ensure patient safety, enhance facility standards, and instill greater confidence in aesthetic treatments.

• The initiative includes comprehensive documentation, rigorous staff training, and the adoption of standard operating procedures to minimize risks.

• Educating patients and making safety considerations front-and-center are key strategies for improving consumer trust and industry standards.

Notable Quotes:

• "If you're a well-intentioned practitioner, whatever we're talking about are nothing to be afraid of. The only people that should be afraid are the people who don’t want to do things right."

• "Product is a big one. And again, with supply chain, the way it is... that's a huge concern."

• "It's a choice to do things the right way. It's a choice to do it in a way that's safe."

• "We're bringing this back to medicine. We're talking about making sure the products are valid, properly maintained, and that the staff is well-trained."