Episode 289 hosts Dr Dean Berman (Global Medical Director of Alma lasers) from Vienna, Austria.

Dean joins us in the 26th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Dean discusses his background, his journey from Israel to Vienna, and milestones in his professional career including roles at Merz, Croma, Galderma and now Alma. He shares his expertise into the dynamics of being a teacher and Medical director, the importance of medical education and pharmacological compliance. He also highlights the importance of maintaining passion and ethical standards in aesthetic medicine. 

00:00 Introduction

00:12 Meeting Dean

01:53 Dean's Background and Journey

03:44 Early Life and Family

06:09 Transition to Aesthetic Medicine

13:53 Challenges and Rewards in Aesthetic Medicine

18:38 Consultation Process and Patient Care

24:17 Career Transition and Teaching Roles

30:59 Role of a Medical Director

36:14 Importance of Passion and Mentorship

45:00 Medical Compliance and On-Label Use

49:10 The Role of a Medical Director

50:24 Evaluating New Products

51:58 The Importance of Real-World Practice

54:34 Challenges in Aesthetic Medicine

57:22 Exploring Body Fillers

01:08:30 The Future of Hyaluronic Acid and Biostimulators

01:11:30 Integrating Wellness and Aesthetics

01:25:38 Innovations and New Technologies

01:29:06 Lessons Learned and Personal Insights

01:36:43 Upcoming Events and Final Thoughts

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Episode 288 showcases our hosts Dr Jake Sloane & David Segal.   In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.   In Chapter 9 episode we start with the impending launch of a new toxin called Relfydess by Galderma, and its implications for the market. We then explore the evolution of the conference model and the increasing 'conference fatigue' experienced by attendees. We debate the impact of Meta's decision to stop moderating online content and relate it to their own podcast's content moderation. Finally, we address the significant trend of nurses leaving the public healthcare system for aesthetics, discussing the potential reasons and consequences of this shift.   00:00 Introduction   00:44 Upcoming Topics and Trends   02:44 New Toxin: Relfydess by Galderma   04:09 Business Implications of Longer-Lasting Toxins   15:39 Conference Fatigue and Industry Trends   26:54 The Trade-Offs of Event Sponsorship   27:13 Exploring Alternative Educational Ideas   27:56 The Appeal of High-Profile Conferences   28:25 The Potential of Live Podcasts   29:22 The Role of Fact-Checkers   30:57 The Influence and Responsibility of Podcasts   33:59 Monetizing the Podcast Without Compromise   39:29 The Exodus of Nurses to Aesthetics   50:44 The Future of Aesthetic Practices   51:58 Conclusion and Future Topics   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

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Episode 287 hosts Dr Felix Bertram, a Dermatologist and serial entrepreneur based in Switzerland.

In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency.

We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth.

00:00 Introduction

00:51 Today's Special Guest: Dr. Felix Bertram

01:10 Wealth Creation for Professionals

04:51 Understanding Financial Freedom

05:56 Defining Passive Income

18:19 The Importance of Budgeting

39:21 Investment Strategies and Diversification

46:57 Investing Inherited Money in the Stock Market

47:11 The Long-Term Benefits of Stock Investments

48:34 Understanding Investment Fees

49:30 Allocating Monthly Income to Investments

50:07 Exploring Safe Investments: Government Bonds

50:42 Property Investment: Pros and Cons

51:35 Challenges of Property Ownership for Young People

57:33 Superannuation: A Secure Retirement Fund

01:01:41 The Value of Gold in Investment Portfolios

01:06:44 Cryptocurrency

01:14:16 Venture Capital and Private Equity

01:22:37 Preparing Your Business for Sale

01:27:02 Final Thoughts on Wealth Creation

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In our new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them.

Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency).

With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA’s role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners.

Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!)

00:00 Introduction

00:28 The Role of AHPRA in the Industry

01:06 Challenges in Communication and Regulation

02:31 Acknowledgements and Industry Updates

03:15 Introducing Jason 

03:54 Jason Background and Role

04:42 Regulatory Challenges and Approaches

07:15 AHPRA's Structure and Recruitment

11:29 Complaints and Regulatory Actions

27:06 Cosmetic Industry Complaints and Data

32:08 Ethical Practices and Reporting

37:41 Anonymous Complaints and Vexatious Notifications

40:30 The Role of AI in Regulation 

42:30 Advertising Guidelines and Compliance

45:58 Challenges with Before and After Photos

49:14 Laws vs Guidelines: Understanding the Differences

53:03 Proactive Regulation and Complaint Handling

56:18 Safety Concerns in Non-Surgical Procedures

01:03:40 Training and Competency in Cosmetic Medicine

01:12:15 Future of Nurse Prescribing and Scope of Practice

01:17:35 Concluding Thoughts and Future Guidelines

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Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia.

BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape.

We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.    00:00 Introduction   00:17 Guest Introduction: Sam & Biz Wisdom   01:12 Challenges in Aesthetic Marketing   02:11 Digital Marketing Strategies for Clinics   04:47 Understanding SEO and Paid Ads   07:02 The Importance of Diversified Marketing Channels   09:27 Building Trust Through Podcasts and TV Ads   16:37 Back to Basics: Traditional Marketing Techniques   20:45 Creating a Comprehensive Marketing Strategy   35:57 How Google Works: Enhancing Your Online Presence   40:54 Understanding Google's Intent   41:47 The Evolution of SEO Algorithms   44:12 Entity SEO and Authority Building   46:14 Consistency in Digital Strategy   52:42 Budgeting for Effective Marketing   01:03:21 Retention Strategies and Customer Engagement   01:08:33 Effective Communication Channels   01:14:04 Special Offers and Conclusion  

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In these new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them.

Chapter 2 of our Industry Updates was an unscripted recording hosting Dr Gabi Caswell, a Cosmetic Physician from Queensland, Australia. Our discussion revolves around the evolving landscape of cosmetic medicine regulations in Australia. We explore the importance of continual professional development, the implications of corporate models on patient care, and the responsibilities of practitioners to uphold safety and standards.

Dr. Caswell emphasizes the need for robust education within the industry and reflects on her extensive experience, sharing insights into past practices and future directions for ensuring high-quality patient care.

The episode also touches on the potential consequences of the changing legal environment on both practitioners and patients.

00:00 Introduction

00:25 Meet Dr. Gabi Caswell

01:04 Dr. Caswell's Journey into Cosmetic Medicine

02:07 The Evolution of Cosmetic Medicine

03:43 Importance of Education and Patient Safety

04:50 Challenges in Cosmetic Medicine

08:46 Regulations and Corporate Influence

15:58 The Future of Cosmetic Medicine 

36:38 The Intersection of Money and Medicine

36:57 The McDonald's Model in Healthcare

37:18 Practitioner's Responsibility to Patients

37:34 Navigating Clinic Employment Decisions

37:58 Building a Sustainable Practice

38:37 Regulations and Responsibilities

38:56 The Role of the TGA Act

39:16 Impact of Regulations on Practitioners

40:44 The Importance of Proper Training

43:29 Understanding S4 Medicines Regulations

46:49 Potential Industry Changes and Their Impacts

48:05 The Need for Formal Training Pathways

53:00 Corporate Entities and Compliance

55:21 The Role of Regulators

01:05:48 Cultural Attitudes Towards Appearance

01:09:30 Final Thoughts and Summary

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NEW! In our new 'Industry Updates' we share news about pressing and important issues. These episodes will be published ad hoc and they do not replace our regular Friday podcasts!

Chapter 1 of our Industry Updates was impromptu recording with Dr. John Holbrook and Dr. John Delaney from Fresh Clinics. Being the biggest compliance and scripting company in Australia, we quickly arranged this talk to discuss the impact of the Queensland Health fact sheet. This has sent shockwaves across the state and the wider injecting community around Australia.

The document was released by Queensland Health in December and it highlights a number of regulations including the purchasing and storage requirements for Schedule 4 medications and the necessity for having doctors physically on-site in nurse-owned clinics.

Our guests share insights from their own conversation with the regulators, their webinar feedback with their nurse customers and the broader implications for Australian cosmetic clinics. Our guests conclude by emphasizing the importance of patient safety, legal compliance and the practical realities for many nurse-led clinics.

00:00 Introduction and Purpose

00:03 Regulatory Update Overview

01:36 Details of the Fact Sheet

03:48 Industry Reactions and Webinars

05:10 Legal Interpretations and Concerns

14:28 Future Steps and Industry Impact

19:32 Broader Implications for Other States

26:19 Closing Remarks and Final Thoughts

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Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia. 

We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry. 

Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field.

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00:00 Welcome & re-introducing Woodrow

00:58 The Evolution of Clinical Photography

 03:40 Woodrow's Journey into Clinical Photography

 06:52 Understanding Clinical Photography

 08:40 The Importance of Professional Photography Systems

 13:34 Challenges and Misconceptions in Clinical Photography

 19:56 Technical Aspects of Photography

 28:33 The Role of Lighting in Clinical Photography

 36:29 The Importance of Branding and Patient Resonance

 37:22 Seamless Photography Systems and Data Security

 40:12 Best Practices for Patient Photography Consent

 42:53 The Impact of AI on Clinical Photography

 46:28 Ethical Marketing and Regulatory Challenges

 01:04:13 Global Perspectives and Staff Training

 01:06:24 Future Innovations and Research in Clinical Imaging

 01:09:09 Conclusion and Final Thoughts

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Episode 284 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 8 episode we delve into:

00:00 Introduction

00:54 Personal Updates and Upcoming Events

03:33 Business Strategies for the New Year

04:09 Understanding Gross Margin and Pricing

15:52 Getting Back To Basics Of Skincare and Treatments 

26:45 Ethics in Aesthetic Marketing

31:54 Debating the Role of Pioneers in Medical Innovation

33:16 The Impact of Social Media on Medical Opinions

35:08 Community Notes: A New Era of Fact-Checking

38:10 Criticism Of DOAC Podcast and the Importance of Independent Research 

39:36 The Influence of Social Media Personalities in Medicine

41:47 Celebrity Critiques and the Ethics of Public Speculation

48:27 The Rise of Ozempic Face and Its Implications

54:16 The Trend of Nurses Starting Their Own Practices

01:02:27 Economic Predictions and Business Advice for Practitioners

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Episode 283 hosts Bita Zadeh Farell, an Anaesthesiologist from , USA.

Bita joins us in the 25th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Welcome to 2025! 00:08 New Year Plans and Reflections 01:34 Supporting the Podcast 02:57 Introducing Dr. Bita Farrell 03:38 Dr. Bita's Journey from Iran to the US 04:27 Discovering Aesthetics 07:03 The Art and Science of Injecting 18:40 Building a Successful Practice 23:28 Challenges and Lessons Learned 38:03 Holistic Approach to Aesthetics 49:49 Understanding Patient Relationships 52:03 Setting Expectations and Saying No 56:10 Challenges with Specific Treatments 01:06:41 The Role of Ultrasound in Practice 01:12:19 Leveraging Social Media for Growth 01:23:20 Future Plans and Teaching Aspirations   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT

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