Episode 367 showcases our hosts Dr Jake Sloane & David Segal.

In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide.

We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent.

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00:00 Introduction 01:25 Are You A Commodity? 04:53 Brand Over Products 07:17 Skills Not Mls 10:38 Product Marketing Caveats 11:40 IA Community App Break 13:16 Lovemarks And Patient Avatar 21:54 Audit The Patient Journey 25:19 Clinic Experience Fixes 27:59 Front Desk Brand Impact 28:30 Staffing Challenges 29:16 Branding Done Right 32:15 Consultation Wins Trust 34:44 Post Care Touchpoints 37:04 Texts Over Emails 38:03 Social Media Without Products 39:41 Build Slowly, Stay Authentic 41:46 Social Media Vs Word Of Mouth 44:44 Audit Your Patient Journey 46:08 Map Workflow Automations 47:01 Steal From Great Brands 49:45 Wrap Up And Community

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Episode 366 hosts Lisa Price (Founder and Director of Jade Cosmetic Clinic)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 24 we discuss Lisa's 21-year journey building Jade Cosmetic Clinic. We learn how she moved into aesthetics after a career in midwifery to opening her first clinic in Cairns - then eventually expanding to two and then three clinics. Lisa shares the brutal realities of growing an aesthetics business, including the challenges of staffing, scaling, theft and deciding to closing one of her locations. We also talk about leadership, knowing your numbers, getting the right business support, and how marketing and patient acquisition have changed over the years. Lisa opens up about the personal side of running a business, including family, boundaries and planning for the future.

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00:00 Introduction 00:58 Meet Our Special Guest: Lisa Price 02:28 Podcast App Chat Feature 03:19 From Midwife To Aesthetics 07:06 Opening Her First Cairns Clinic 08:19 Early Clients And Privacy 10:39 Learning Injectables Safely 13:16 Business Basics And Mentors 15:21 Scaling Up And Staff Risks 17:59 Closing A Clinic Location 20:32 Staffing Challenges And Leadership 22:33 How Business Changes You 26:29 Managing Younger Staff 28:35 Coaching Benchmarks 29:35 Boss Vs Friend 30:33 Management Style Tips 32:41 Building A Client Base 34:50 Social Media Limits 35:57 Regulator Raid Story 40:59 Aftermath And Rights 43:02 Biggest Business Lessons 44:39 Family And Boundaries 47:20 Exit And Succession Plan 48:39 Choosing A Business Coach 50:48 Start Again Advice 52:51 Final Thanks And Community

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Episode 365 hosts Dr Steven Harris (Cosmetic Physician from London, UK)

In this episode, we discuss the growing use of the term "regenerative aesthetics" and what regeneration actually means from a scientific perspective. Steven challenges the terms "collagen stimulation", "biostimulation" and the claims made about common treatments including polynucleotides and exosomes.

We also discuss industry hype, conference sponsorship, his concept of "collective drift", the importance of independent research, accurate before-and-after photography and what better research should look like.

00:00 Introduction 01:17 Meet Our Special Guest: Dr Steven Harris 04:56 Conference Sponsorship Debate 08:59 Defining Regenerative Medicine 11:03 App Plug And Live Chat 12:04 Collagen Vs Regeneration 16:06 Who Fuels The Hype? 18:59 Hierarchy Of Hype Breakdown 21:43 Evidence Quality And Clinic Choices 24:34 Hyalase Analogy And Evidence Bar 29:20 Collective Drift And Anecdotes 30:42 Rejuran Evidence Problems 31:28 Commerce Vs Science 33:31 Exosomes And PN Risks 35:20 Consent And Placebo 37:45 Bad Before And After Photos 41:01 What Studies Are Needed 45:33 Brand Loyalty And Discounts 50:08 Patients Requesting Brands 55:30 Rethinking Regenerative Aesthetics 56:33 Ultrasound Filler Research 58:33 Wrap Up And Call To Action 59:40 Community App Outro

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Episode 364 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 19 we delve into five topics:

1. The growing influence of private equity in aesthetics and what Obagi Medical's sale could mean for clinics
2. Allergan's "Undetectable Era" and the evolving definition of natural-looking results
3. Patient education and clinical photography
4. Counterfeit toxin concerns and patient safety following an FDA warning letter
5. AI-accelerated longevity research and what emerging technology could mean for the future of aesthetics

00:00 Introduction 01:28 IA Community Explained 04:08 Obagi Sold To PE 05:42 Private Equity Pros And Cons 14:44 Clinic Stocking Concerns 16:40 Allergan And The Natural Look 19:27 What Natural Really Means 21:46 Patient Education Basics 22:15 Biostimulators Vs Fillers 23:13 Consultation Photos That Sell 24:17 FDA Toxin Warning Letter 26:33 Counterfeit Product Risks 28:28 How Patients Verify Safety 30:05 David Sinclair And Longevity 32:29 AI Accelerating Research 38:30 What It Means For Aesthetics 41:09 Would You Take It? 41:41 Live Event And Wrap Up

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Our free content includes:

• Inside Aesthetics podcast - listen to or watch every episode inside the app
• Conference Diary - browse every major event and booking links
• Aesthetic News - keep up to date with the latest stories
• Invites to our live stream events - RSVP for our 2nd Unfiltered LIVE with Dr Lonny Green

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Episode 363 showcases our hosts Dr Jake Sloane & David Segal.

In this episode, we dive into the business side of the consultation and why communication, rapport and trust are such a big part of what we do in aesthetic practice.

We talk about some of the practical ways we build rapport with patients, adapting our communication to different personalities, and understanding the different "currencies of trust" that influence how patients make decisions. We get into:

• Setting the agenda early
• The use clinical photography to educate patients
• Talking through treatment plans and budgets
• Managing toxin dosing expectations
• Running better clinical reviews
• The rebooking process
• The idea of a "reset consultation" for long-term patients
• How to handle common objections and treatment requests driven by social media
• Some of the challenges that come with anxious patients.
• Critiquing own consultation skills by recording them

00:00 Introduction 01:24 The Business of Consultation 02:59 Want-Based Medicine 05:31 The Communication X Factor 10:13 Trust, Rapport and "Vibes" 13:49 The FACE Rapport Framework 15:30 Adapting to Different Patient Styles 17:43 Currencies of Trust 20:51 Setting the Consult Agenda 23:37 Photography Over Mirrors 26:37 Treatment Plans and Budget 29:44 Treating the Whole Picture 30:45 Highlighting Individual Beauty 31:30 Positive Patient Framing 32:17 Setting Realistic Expectations 32:58 Toxin Dosing Expectations 34:47 The Clinical Review 37:42 Rebooking and Next Steps 40:21 Toxin Wear-Off Education 41:15 The Reset Consultation 43:26 Self-Critique and Reviewing Consultations 46:13 Handling Common Objections 48:59 Managing TikTok Treatment Requests 51:35 Managing Anxious Patients 53:42 Team Consistency and Trust 55:36 Marginal Gains 56:47 Outro

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Episode 362 hosts Dr Eunice Park (Facial Plastic & Reconstructive Surgeon and founder of AIREM, USA) & Sun Lee (CEO of Vera, USA)

In this episode we do a deep dive into "K-Beauty". We first unpack the concept of "Gwallee" - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea's beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with "clinical K-Beauty" - built around strategic business principles, sequenced in-clinic protocols and continual device innovation.

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="c613859a-36d2-402b-ba39-841964790957" data-turn-id-container="c613859a-36d2-402b-ba39-841964790957" data-testid="conversation-turn-526" data-turn="assistant">

00:00 Introduction 01:53 Meet Our Special Guests Dr Eunice Park and Sun Lee 08:59 Gwaellee Origins And Innovation 12:29 Genetics Vs Skincare Frequency 17:17 Beauty Pressure And Technology 22:55 What K Beauty Really Means 29:14 Protocols And Provider Education 32:38 Building AIREM And Scaling 40:14 Building Brand Demand 43:48 Research Over Trends 46:16 Defining Regenerative Aesthetics 48:27 Future Technology And Robots 51:01 AI Skin Analysis 53:23 Access Beyond Big Cities 56:07 Private Equity Pros And Cons 59:55 Biggest Wrong Bets 01:04:38 IA Competition 01:09:59 Outro

IA COMPETITION: In this episode we annouce our latest huge giveaway - an all-inclusive trip to South Korea to take part in the 'Vera Fellowship in association with AIREM Academy'. This is a once in a lifetime prize for one lucky winner for a five day immersion into Korean clinical and business education.

• CLICK HERE TO APPLY - then use the links below to download and sign up to our app (part of the application!)

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Episode 361 hosts Dr Alexandra Curran (Cosmetic Physician and co-founder of Bespoke Longevity & Aesthetic Medicine, Australia)

Alex shares her journey from hospital to aesthetic medicine and the launch of her clinic in 2024. We explore what longevity medicine actually means and what services her clinic offers. We discuss the roles of advanced screening, imaging, blood testing, strength, mobility and cognitive assessments for diagnostic purposes and how these are interpreted to create personalised treatment plans for patients.

We also ask about the evidence for some of the services provided, the impact of finding 'incidentalomas' in patients and debate the economics of nvestigating seemingly healthy patients.

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-1" data-turn-id-container= "request-69c4e055-cf80-8321-bb5b-e7abe90214a6-1" data-testid= "conversation-turn-524" data-turn="assistant">

00:00 Introduction 00:41 Longevity Episode Overview 02:03 Meet Dr Alexandra Curran 02:59 From Hospital To Aesthetics 06:40 Building A Longevity Clinic 08:59 Choosing Devices And Treatments 16:42 Longevity Packages And Pricing 20:25 Hormones And Peptides 22:46 Training As A Longevity Doctor 27:30 Evidence And The NAD Debate 34:07 Growing A Longevity Clinic 35:20 Longevity Scans And Success Stories 40:43 Biohacking And Supplements 43:23 Future Of Longevity Medicine 46:19 Business Lessons And Knowing The Numbers 48:58 Regenerative Aesthetics Debate 50:16 Polynucleotides And Exosomes 51:01 AI In Medicine And Clinics 54:26 Burnout And Delegation 57:10 Wrap Up And Community Plug

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Episode 360 hosts Rachel Jarrell ('Ms Glowtox', Board-Certified Nurse Practitioner, co-founder of The Facial Refinery, USA)

Rachel joins us in the 34th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Welcome and Guest Intro 01:20 Meet Rachel Jarrell 02:49 Early Aesthetics Inspiration 05:56 Nursing Path and Forensics 07:25 Why Clinical Foundation Matters 10:51 Breaking Into Aesthetics 12:19 First Injecting Training Reality 15:30 Designing Better Training 17:34 Starting Her Own Practice 20:55 Employee Value and Business Mindset 27:10 Injection Philosophy and Ethics 30:15 Education Content and DIY Risks 35:09 Consultations vs Online Advice 36:45 Nuance vs AI Advice 37:37 Growing an Instagram 38:35 Viral Reel Breakthrough 41:16 Followers vs Real Patients 43:48 Burnout and Boundaries 45:45 Content Under Regulations 48:51 Biostims and Product Picks 51:28 Debunking TikTok Trends 55:25 Ethics and Industry Standards 57:34 Rapid Fire Favorites 01:01:05 Best Anatomy Resources 01:02:28 Using AI in Practice 01:05:21 Next Guest Question 01:06:28 Wrap Up and Thanks

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Episode 359 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 18 we delve into four main topics:

1. A new Australian study putting data behind the value of a proper patient consultation.
2. The emerging research on GLP-1 agonists and their effect on facial fat and skin structure.
3. The rise of 'treatment regret' - from filler dissolving to BBL and breast implant reversals, as the industry swings back toward more natural results.
4. The practice of 'backfilling' or 'decanting' filler into smaller syringes, and the legal and safety risks injectors may not be considering.

00:00 Introduction 01:34 Four Trending Topics 02:52 Consultation Study And Key Findings 08:40 What Makes An Effective Consultation 11:13 Patient Psychology And Rapport 16:21 Full Face Assessment 19:29 GLP-1 Face Study Explained 24:06 Managing GLP-1 Patients 27:33 Fillers Vs Biostimulators 30:32 The Rise Of Buyer's Regret 32:48 Natural Results And Filler Perception 36:05 Social Media And Treatment Risks 38:08 Decanting And Backfilling Debate 40:18 Sterility, Ethics And Insurance 48:29 Wrap Up & Outro

LINKS FROM THIS EPISODE:

• Consultation study
• GLP 1 study
• David Segal website

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Episode 358 hosts Dr Rob Weiss (GP from Melbourne, Australia)

In this episode we explore the trending but highly controversial topic of peptides.

We discuss the background to these products, the growing demand from the general public and address the significant dangers of black-market peptides.

Our guest explains how he educated himself about this niche speciality and his thoughts about why no significant studies or evidence exists for most commonly used peptides.

We learn about his approach to using peptides in patients with musculoskeletal injuries and his clear distinction between this approach vs people using peptides for self-prescribed 'looksmaxing' and within the 'gym bro' culture.

00:00 Introduction 00:41 Peptides Episode Overview 02:06 IA Community App Updates 03:47 Meet Our Special Guest, Dr Robert Weiss 05:41 What Peptides Are 10:50 Why Peptides Went Mainstream 17:46 Evidence and Prescribing 22:59 GLP-1 Breakthroughs 28:41 Clinical Uses and Protocols 33:06 Safety and Misuse 34:55 Retatrutide Explained 37:20 Safety vs Hype 38:59 Black Market Risks 40:58 Compounding and Quality Standards 44:58 Biohacking and Peptide Trends 47:04 Regulation and Oversight 52:11 GHK-Cu and Skin Rejuvenation 58:27 The Future of Peptides 01:02:05 Evidence vs Anecdotes 01:06:09 Learning Resources 01:07:07 Wrap Up and Outro

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Our free content includes:

• Inside Aesthetics podcast - listen to or watch every episode inside the app
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