Aspire with Emma Grede

Sofia Franklyn co-created Call Her Daddy in 2018. Two years later, a contract fight with Barstool ended her partnership, and the show kept going without her. Six years on, she's telling her side of the story in her new memoir, Daddy Issues.

In this conversation, Emma walks Sofia back through the deal, from a $75,000 first contract to the fight over who owns the IP. They get into what Sofia would do differently, and how she learned to trust herself again after losing control of her own story. Emma also shares how she went into business with her close friend too, and the protections she put into writing from day one.

In this episode, you'll learn:

• Why the one thing to get in writing before going into business with a friend is a partnership agreement
• How to weight a partnership by what each person brings, so it holds up when your lives change
• Why "in perpetuity" should stop you cold in any contract
• When to get a second opinion, even from advisors with big names
• How to stop measuring your success against someone else's

Daddy Issues is out now, wherever books are sold.

For more than a decade, Lewis Howes has interviewed some of the world’s most successful people on The School of Greatness, his podcast with more than a billion downloads. When Emma was a guest, they talked about something they recognized in each other: how much of their drive had come from anger.

On Aspire, Emma turns the questions on Lewis. After more than 2,000 episodes exploring what drives high achievers, what has he noticed about the ones who are genuinely at peace with what they’ve accomplished? In this episode, Lewis shares his own story of healing and how it changed what he wanted from success.

You’ll learn:

• How to tell whether you want the goal itself or what achieving it would prove
• Ways for recognizing your own triggers and understand what’s underneath your reaction
• How to find more fulfillment in your work by asking who it serves and what you feel called to do
• How to spot the beliefs about money that still shape your decisions, even after you earn more
• What pursuing his Olympic dream has taught Lewis about going all in on a goal without making the outcome a measure of his worth

Some decisions get easier with time. Others quietly get made for you while you’re still waiting for the perfect answer.

In this solo episode, Emma walks through some of the biggest choices that shape a life, from deciding whether you want children and choosing the person you want to build with, to protecting the friendships that matter and knowing when it’s time to take a bigger risk.

There isn’t one right answer. The point is to get honest about what you want, understand what you’re willing to compromise on, and make the choice consciously instead of letting fear, timing, or other people make it for you.

In this episode, you’ll learn:

• How to separate “Do I want children?” from “Am I ready right now?”
• The questions to ask when deciding whether a relationship can carry the future you want
• How to tell which friendships deserve more of your time and which ones you may have outgrown
• Why Emma thinks you should calculate the risk of not acting
• How to make a big decision without waiting for complete certainty

Plus, download Emma’s Decision Audit to work through the questions for yourself. Sign up for the newsletter at emmagrede.com.

Today, Emma Grede sits down with her longtime friend Rachel Zoe. Long before everyone had a personal brand, Rachel built one almost by accident. She was making $23,000 a year as a fashion assistant when a single Britney Spears music video (you might know the one) paid her more than her annual salary. At 25, she went freelance with nothing lined up. What followed changed how so many of us think about style and turned the person behind the clothes into someone we all wanted to know.

Now 55, Rachel says she’s in the freest chapter of her life. She and Emma talk about the guilt she carried over how much she earned in her twenties, and why she never slowed down long enough to enjoy any of it. Rachel also reveals why she sold The Zoe Report when she did, and what her sons told her before she said yes to reality TV again.

In this episode, you’ll hear:

• How Rachel built a world around her name and the decisions she would make differently today
• What younger builders get wrong when they try to engineer a personal brand without the work to back it up
• Why she regrets going into business with her husband, and what she wishes they had put in place from the beginning
• The financial structure she now believes every woman should have, married or not
• Where the money comes from in the Rachel Zoe business today
• What Rachel is building her next chapter around, and why she believes it's her most exciting one yet

Most of us have been taught to see conflict as a sign that something has gone wrong. Today’s guest, Priya Parker, sees it differently. After more than two decades working in conflict resolution, she believes the right kind of fight can bring us closer, make our teams stronger, and help us understand each other better. In her new book, The Art of Fighting, Priya gives us the language and the skill set to do it well. 

Priya joins Emma Grede to talk about why so many of us choose what she calls “unhealthy peace,” and what we lose when we avoid saying what we really think. They explore how our families and cultures shape the way we fight, why some disagreements are worth staying in, and how to tell when it’s time to let go. This is a conversation about what healthy conflict can look like in practice and how our differences can ultimately bring us together. 

In this episode, you’ll learn:

• The questions to ask yourself before deciding whether a fight is worth having
• Why calming your body can change the way you show up in a difficult conversation
• How leaders can make it safer for people with less power to speak honestly
• How Slack and digital tools have changed workplace culture 
• Why humor and play can help people move through conflict without losing connection
• Specific examples from Priya’s work in conflict resolution, from boardrooms to restaurants
• The simple language Priya uses to start a hard conversation with someone she cares about

Law Roach is the image architect behind some of the most talked-about red carpet moments in the world. Raised on Chicago’s South Side, he built his career working with stars including Zendaya, Celine Dion, and Ariana Grande. Along the way, he became a star himself, with a name and reputation that carry value beyond the clothes. But reaching the top also brought a breaking point, and his very public retirement changed what he was willing to say yes to.

In this episode of Aspire, Law joins Emma Grede to talk about his journey to the center of fashion and how he turned his talent and taste into a business. He shares what it took to earn millions a year from styling alone, and why walking away from it at the height of his career gave him the freedom to decide what he wanted to build next.

Today, you’ll hear:

• Why a bold public persona only works when it’s backed by a professional reputation built on trust and follow-through
• How Law and Zendaya made sure his contribution was recognized and paid for in her fashion deals
• Why Keke Palmer fired him, and why being the best at your job doesn’t always mean you’re the right person for a client
• How gratitude and looking after other people’s interests build relationships that last
• Why Law uses fashion to tell stories about Black history and the women who shaped him
• What it takes to build a business that can grow beyond your own time and talent

Malika Andrews and Taylor Rooks have two of the most visible jobs in sports media. Malika is the face of ESPN's NBA coverage, hosting NBA Today and NBA Countdown. Taylor hosts NBA on Prime and is a major presence across Thursday Night Football. Between them they're speaking to millions of people every week — and interviewing some of the most famous athletes in the world.

They’ve also had a front-row seat to each other’s rise. And while they’re both incredibly ambitious and competitive, they’ve learned how to let someone else’s success push them without allowing it to diminish their own.

Emma sits down with both of them to understand what it actually takes to become that trusted at that scale — the preparation nobody sees, how you get an athlete to tell you the truth, and what it costs to do a job where every word, every question and every mistake gets picked apart in real time.

In this episode:

• Why preparation gives you the confidence to perform under pressure
• Trust as a daily deposit: accurate, honest, and fair
• How healthy competition can raise your own standard
• Why asking for what you want can change the trajectory of your career
• How to negotiate from a place of knowing your value
• Why credibility is built through small, consistent actions
• How to tell the difference between feedback worth hearing and noise
• Why longevity, not the next job, is the real ambition

For more, subscribe to our weekly newsletter at emmagrede.com.

Everyone has an opinion about Nara Smith. Very few people have asked her how the business works. At 24, with four kids under six and one of the most recognizable formats on the internet, Nara is running a company she plans to keep growing for the next 50 years.

Emma and Nara get into the moment a viral format turned into income, and why she left the modeling agency that had represented her since she was 14. Nara explains how she uses brand partnerships to test what her audience will buy before launching her own consumer goods brand, and why she still films and edits every video herself. They also talk about the money rules her dad drilled into her and what it takes to stop letting the comment section decide who you are.

In this episode, you’ll learn:

• How Nara turned a recognizable content format into a multimillion-dollar business
• Why knowing when to lean into what’s working can be more powerful than starting with a perfect strategy
• How she and Lucky approach money, shared wealth, and maintaining their own individual businesses
• What the internet gets wrong about the “tradwife” version of Nara Smith
• How she stops other people’s assumptions from becoming her identity
• How Nara is planning to build an empire that lasts well beyond social media

Vanessa Van Edwards has spent nearly twenty years studying what makes some people easy to talk to. Her argument is that conversation is a skill rather than a personality, and that most of us are simply out of practice.

She joins Emma to talk about how to prepare for the conversations that matter, what to say when you meet someone who could change your career, and how to handle feedback and disagreement without damaging the relationship. She also explains what happened early in her own career, when she lost a television deal during the small talk before the pitch and nobody ever told her that was why.

In this episode:

• How to prepare for conversations that could change what happens next
• The three questions you should always be ready to answer
• Why talking about how busy you are makes people think you're less competent
• How to raise a problem with someone more senior than you
• What the way someone tells their own story reveals about them

Vanessa Van Edwards's new book, Conversation: How to Connect with Anyone & Make Every Interaction Count, is out now.

Ari Emanuel is one of the most powerful people in entertainment and the real-life inspiration for Ari Gold on Entourage. He started in the CAA mailroom before co-founding Endeavor with three other agents and very little money. Over the next three decades, he merged the company with William Morris, acquired IMG and UFC, and helped reshape the modern entertainment business.

In this conversation, Ari and Emma examine the qualities behind that extraordinary career. Ari opens up about growing up with severe dyslexia, being bullied, and using the anger he carried from those experiences to drive himself forward. He explains why you have to say what you want, how he works until he finds the yes, and why curiosity only becomes valuable when you act on it.

They also explore the harder side of success. Ari reflects on the rage and aggression that helped him build his company, the moment he realized those qualities could no longer take him forward, and the work he has done to become a better leader.

They get into:

• Turning dyslexia and rejection into emotional endurance
• Why nobody will advocate for your future more fiercely than you
• What Ari learned from starting in the CAA mailroom
• His relentless approach to calls, rejection, and finding the yes
• How he turns curiosity into relationships and opportunities
• Why company culture is shaped by the behavior leaders tolerate
• What founders misunderstand about how long success takes
• Knowing when the qualities that built your career need to evolve
• Why Ari ultimately values a life of meaning over a traditional legacy

Ari’s new memoir, Roll the Calls, is available now.