Inside Aesthetics

Episode 350 hosts Max Hayward (Co-Founder at Aesthetic Nurse Software) from England, UK.

In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - Aesthetic Nurse Software. Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution.

We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality.

00:00 Introduction 00:31 Max Hayward 02:17 Origin Story With His Mum 04:13 Working Mother Son Duo 07:02 Compliance First Design 08:58 Paper And Phone Risks 12:14 Australia Regulation Tweaks 13:44 Simple Yet Powerful UX 16:21 Building And Feature Growth 19:35 Naming Beyond Nurses 21:18 Automation Reports Marketing 23:46 Consultants And Retention Metrics 25:13 Measuring Patient Retention 26:02 Trial and Error Growth 26:47 Memberships for Recurring Revenue 29:35 Compliance and S4 Limits 31:42 Product Feedback Loop 33:50 Security and Support Promise 35:29 Buy Now Pay Later Options 36:57 All in One Feature Recap 37:49 AI for Data Insights 39:30 Chatbots After Hours Leads 41:20 US and Canada Expansion 42:21 Switching Systems Data Import 43:54 Pricing Plans and Offer 45:28 Wrap Up and Events

IA Listeners can get a free trial of ANS by clicking this link (& please click IA Podcast as the referrer!)

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Episode 349 (Part 1) hosts Dr Kami Parsa (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California.

Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction

00:36 Meet Dr Kami Parsa

01:56 From Iran To Medicine

05:43 Oculoplastics And Early Fillers

08:31 Beverly Hills Practice Roots

10:11 Fat Grafting Shapes Technique

12:08 Filler Complications Era

12:47 What His Practice Looks Like

14:52 Not Anti Filler

18:58 Future Of Aesthetics

22:21 Nutrition And Inflammation

26:58 Injury Sparks Healing Deep Dive

30:38 Biohacking Finds Heart Blockage

33:19 Surgery Recovery Mindset

34:56 Wellness Advice Basics

37:11 Cholesterol Genetics Statins

39:34 Fear Practice Logistics

42:54 App Competition Break

43:48 New Work Life Balance

45:02 Book Nutrition In Practice

47:33 Surgery Nutrition Supplements

51:10 Injector Favorites Safety

54:28 Tech Ultrasound MRI Future

58:22 Wrap Up & Next Episode Tease

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Episode 348 (Part 1) hosts David Moatazedi (President & CEO of Evolus from California, USA).

In this podcast we cover Evolus' global vision and strategy - based on shifting from a traditional pharma model toward "performance beauty".

Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities. 00:00 Aesthetics Industry Shift Ahead 00:52 Show Introduction and Two-Part Format 02:14 Meet David and the Evolus Story 03:35 Evolus' North Star for Growth 05:08 Beauty Lens vs Medical Risk 08:34 How the Industry Is Maturing Worldwide 10:36 Hype Cycles and Long-Term Staying Power 13:56 The "Natural Look" and Trend Drivers 17:37 Why Evolus Went Public 19:34 Macro Risks and Pipeline Bets 22:21 The Future of HA Fillers 22:48 Why HA Fillers Have Slowed Down 24:12 Rebranding the Filler Category 26:22 Staying Customer-Centric 28:53 The Next Waves of Innovation 31:49 Robots and AI Injectors 33:05 Helping Clinics Grow 37:31 Launching in Australia 38:45 What Aesthetics Could Look Like in 2035 41:33 Pipeline Updates and New HA Technology 43:07 Wrap-Up and Where to Watch

Part 2 will be available on our new app IA Community for free very soon!

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ALL OF OUR OTHER LINKS & CONTACT INFORMATION:

CLICK HERE

Episode 347 showcases our hosts Dr Jake Sloane & David Segal

We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals!

This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including:

• Member profiles and powerful networking features
• Live Chat groups for instant connection, networking, support and advice
• Our podcast library - every episode is available to stream, new search features and the ability to like, comment and continue the podcast conversations in the app
• Introducing our new Exclusive Episodes - podcast that can't be found on any other podcast app
• Our Aesthetics Newsfeed - showcasing global features, stories and insights
• Conference Diary - information and ticket booking links for every major event event + secret event chat groups
• Partner spaces - showcasing the best brands in aesthetics
• IA-Gram - our very own HCP-only social media feed
• Business Education - Learn to understand your numbers
• And much, much more

Look our for our HUGE launch competition tonight at 7pm on Instagram!

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00:00 Introduction 01:21 Why Build Our Own Platform 01:58 From Patreon To IA Community 04:35 Who It's For And Compliance 07:22 Verification And Transparency 09:36 Launch Giveaway Details 11:45 Why Join The Community 14:34 Safe Space Beyond Social Media 16:19 Membership Tiers Overview 16:43 Podcast Hub And Exclusives 18:25 Newsfeed And Conference Diary 21:02 Networking Over Content 21:29 Podcast Q&A Features 22:29 IA Gram Case Sharing 25:29 Member Directory Map 26:26 Partner Spaces Explained 29:18 Live Events Inside App 30:31 Business Tier Tools 32:55 AI Summaries And Notifications 34:58 Premium HCP Chats 36:46 Clinical Library With AI 38:47 Pricing And Memberships 39:53 Competition And Farewell

30 DAY FREE TRIAL OF IA COMMUNITY (FOR HEALTHCARE PROFESSIONALS)

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Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia)

We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques.

Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming cadaver course linked to the AAS conference in Perth, Australia in May.

00:00 Introduction 01:14 Meet Dr Lucas de Siqueira 04:13 From GP To Injectables 06:19 Who Can Teach Cadavers 07:31 Medical School Dissection Days 10:34 Fresh Vs Preserved Specimens 13:43 What Cadaver Workshops Teach 20:54 Creating A Safe Learning Space 24:26 Changing Clinical Practice 25:05 Anatomy Meets Technique 26:47 Depth Over Memorization 27:51 Dissection Makes It Stick 28:54 Course Logistics Explained 32:02 Pre Reading For Success 33:14 Hands On Injection Practice 34:47 Beginners Vs Experts 36:30 Respecting Donated Specimens 40:52 Culture And Cadaver Ethics 43:00 Preparing For The Shock 45:47 Alternatives To Cadavers 48:05 Booking And Final Takeaways 50:20 Outro And Social Links

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Episode 345 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.

In Chapter 17 we delve into three topics:

1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption.

2) Australia's law change concerning credit card surcharges.

3) Growing conference fatigue in aesthetics.

00:00 Introduction 00:40 What's Trending Agenda 02:06 Middle East Fuel Shock 02:39 Global Supply Chain Fragility 04:09 Australia Petrol Shortages 08:08 Economic Fallout Depression Fears 10:33 Conflict Outlook Energy Independence 13:04 Aesthetic Business Slowdown Q1 16:44 Reading Numbers Cutting Costs 21:07 Client Access Communication Plans 23:31 Preparedness Avoiding Panic 24:50 Panic And Preparedness 25:59 Pharma Supply Chain Reality 26:39 Credit Card Surcharge Ban 28:00 Margins Pricing And Fees 30:24 Payment Alternatives And Disruption 33:05 Cut Terminal Costs With AI 34:52 Conference Fatigue Explained 36:39 Smaller Events Better Networking 38:47 App Conference Diary Feature 42:37 Future Of Conferences And App Podcast 45:43 Wrap Up And Next Topics

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Episode 344 Part 1 hosts Dr David Eccleston (Cosmetic Physician from Birmingham, UK)

In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

• Part 1 (this episode) is available to listen to on all of your favourite podcast apps.
• Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist)

In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding .

00:00 Introduction 00:55 Meet Our Guest: Dr David Eccleston 01:50 Part One vs App Exclusive 03:30 David Background Journey 05:05 How Toxins Evolved 07:00 Early Days With Botox 09:40 Consultation Framework 13:40 Handling Top Ups Pricing 14:20 Managing TikTok Patients 20:35 Off Label Ethics Safety 23:40 Learning Off Label Properly 25:50 Choosing Your Go To Toxin 26:25 Six Ds Technique Begins 29:55 Injection Technique Details 30:20 Switching Toxins Safely 31:40 Aftercare Advice Today 34:40 Aftercare Myths Explained 37:10 Pregnancy Breastfeeding Policy 41:10 Bruising Pain Expectations 43:25 Preserved Saline Benefits 46:20 Reducing Bruising Strategies 49:40 Needle Size Brand Choices 50:45 Systemic Risk Online Claims 55:55 Aminoglycosides Contraindication 57:50 Wrap Up & Part Two Teaser

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Episode 343 (Part 1) hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients.

We explore:

• How SEO and website optimisation are more important due to how tools like ChatGPT search the web.
• How patients can take up to 12 months with numerous touchpoints before converting to a booking
• The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram.
• Tool likes 'AnswerThePublic' to understand what patients are Googling
• The benefit of writing experience-based blog articles on your website
• TLDR summaries for AI visibility
• Email marketing segmentation
• Cautious AI tool use inclusing chatbots and note-takers
• LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources
• IA Community - Inside Aesthetic's new upcoming app

00:00 Introduction 00:42 Special Guest: Rick O'Neil - Returns and AI Shift 01:37 MCAS Recap and Business Focus 02:46 Rick Background and LTF Story 07:10 Big Digital Changes Explained 11:54 Zero Moment of Truth 18:08 Build a Content Ecosystem 18:44 Answer the Public Workflow 20:37 Write Blogs That Rank 22:32 Repurpose and TLDR for AI 26:58 Client Adoption and Practical Tips 29:49 Budgeting and Marketing Mindset 33:56 Content Creation vs Distribution 38:07 SEO Basics and Technical Fixes 42:56 SEO Intent Signals 44:28 AI Tools for Clinics 48:04 Websites in 2026 51:12 Social Media That Converts 56:50 Search Meets Instagram 58:20 Black Belt Digital Platform 01:07:52 Listener Questions 01:12:08 Future Patient Journey 01:15:36 Where to Start Now 01:18:17 Final Wrap and Plugs

Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder.

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Episode 342 hosts Aisling Walsh (Registered Nurse from Sydney, Australia).

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business owner.

00:00 Introduction 00:41 Special Guest: Aisling Walsh 02:21 From Ireland To Australia 04:25 From Nursing To Aesthetics 06:25 First Injecting Training And Mentorship 09:49 Building Skills Safety And Clientele 12:12 Balancing Mum Life And Business 14:08 Becoming An Owner And Outsourcing 16:58 Buying The Clinic 22:00 Valuation Risk And Worst Cases 27:55 Owner Reality: Admin Days 31:47 Skin First Philosophy 32:15 Injecting Day Breakdown 34:10 Team Management Tips 36:59 Regulations And Competition 39:30 Buying The Right Device 41:54 Results Over Products 44:41 Brand Refresh And Socials 50:28 Pricing And Patient Journey 54:44 Future Plans And Exit 57:27 Summary and End

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Episode 341 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada)

John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks')

In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional issues that may also need addressing.

We then outline the five main treatments that John offers:

• Penile toxins (GroTox®) for flaccid hang and erectile function
• Penile filler (P-Girth®) for girth +/- gland enhancement
• Scrotal toxin (ScroGro®) to relax scrotal retraction, reduce wrinkles and treat hyperhidrosis
• Scrotal filler (ScroGro®) to increase scrotal size
• Anal toxin (RimTox®) to relax the internal sphincter for receptive anal sex.

John discusses his consultation technique with male aesthetic patients and for each treatment we cover dosing, techniques, product choice, aftercare, costs and complications.

00:00 Introduction 00:40 Meet Dr John Leonardo 01:28 What Is Male Sexual Aesthetics? 03:46 Consultation and Psychology 06:06 How John He Entered The Niche 10:07 Grotox® Mechanism 14:36 Grotox® Protocol and Dosing 21:16 Aftercare, Risks & Longevity 26:34 Pricing, Naming and Industry Context 31:37 P-Girth® - Penile Fillers 35:51 Hybrid Filler and Technique 39:48 Inducing Erections Before Filling 43:32 Penis Sculpting 49:13 Penile Vascular Occlusions 59:12 ScroGro® Toxin Benefits and Method 01:02:24 ScroGro® Filler Protocol 01:06:42 RimTox® 01:13:12 Wrap Up and Resources 01:16:19 Final Outro and Links

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