Episode 350 hosts Max Hayward (Co-Founder at Aesthetic Nurse Software) from England, UK.

In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - Aesthetic Nurse Software. Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution.

We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality.

00:00 Introduction 00:31 Max Hayward 02:17 Origin Story With His Mum 04:13 Working Mother Son Duo 07:02 Compliance First Design 08:58 Paper And Phone Risks 12:14 Australia Regulation Tweaks 13:44 Simple Yet Powerful UX 16:21 Building And Feature Growth 19:35 Naming Beyond Nurses 21:18 Automation Reports Marketing 23:46 Consultants And Retention Metrics 25:13 Measuring Patient Retention 26:02 Trial and Error Growth 26:47 Memberships for Recurring Revenue 29:35 Compliance and S4 Limits 31:42 Product Feedback Loop 33:50 Security and Support Promise 35:29 Buy Now Pay Later Options 36:57 All in One Feature Recap 37:49 AI for Data Insights 39:30 Chatbots After Hours Leads 41:20 US and Canada Expansion 42:21 Switching Systems Data Import 43:54 Pricing Plans and Offer 45:28 Wrap Up and Events

IA Listeners can get a free trial of ANS by clicking this link (& please click IA Podcast as the referrer!)

DOWNLOAD OUR NEW APP IA COMMUNITY:

• DOWNLOAD FOR APPLE DEVICES
• DOWNLOAD FOR ANDROID DEVICES

THEN GET A FREE 30 DAY SUBSCRIPTION (After you've downloaded the app and signed up for free):

• FOR HEALTHCARE PROFESSIONALS
• FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS