Inside Aesthetics

IA X Fresh Clinics: Franziska Iseli- 'Authenticity over algorithms for your branding & marketing strategy'


Listen Later

This is the third chapter of our mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners. You can also watch the entire video of these podcasts either on Spotify or our YouTube channel.

In chapter 3 we host Franziska Iseli (Entrepreneur, marketing and branding specialist and founder of Basic Bananas) We explore her journey from Switzerland to Australia, her transition to become a thriving entrepreneur, and the inception of her company.

We discuss key marketing strategies, the significance of personalized branding, and the rising importance of AI tools like ChatGPT in business. Our discussion also touches on the nuances of local area marketing, innovative focus groups, and tailored programs. This episode is a comprehensive guide for clinics and small businesses aiming to elevate their marketing game and enhance their entrepreneurial mindset. 

00:00 Introduction

01:17 Meet Franziska Iseli: A Journey from Switzerland to Australia

04:07 Entrepreneurial Spirit and Overcoming Challenges

08:26 The Importance of Marketing and Business Strategy

10:37 Mindset Shifts and Overcoming Imposter Syndrome

17:49 Finding Passion and Building a Supportive Environment

26:23 Marketing Strategies for Small Businesses

35:20 The Importance of Passion in Marketing

35:45 Navigating Multiple Marketing Channels

36:37 Starting with Passion and Measuring Success 

37:29 Diversifying Marketing Strategies

39:49 Old School Marketing Tactics

45:01 Leveraging AI for Marketing

48:09 Effective Social Media Posting

54:32 Building a Strong Clinic Culture

57:44 Focus Groups and VIP Programs

01:01:01 Emerging Trends in Marketing

01:02:00 The Fresh Clever Bunch Program

01:03:41 Conclusion and Special Offers

MORE INFORMATION ABOUT THE FRESH LIFE CONFERENCE

JOIN OUR PATREON AS A FREE MEMBER TO DOWNLOAD THE STATE OF MEDICAL AESTHETICS REPORT

SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY

CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS

CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US

CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST

CONTACT US

...more
View all episodesView all episodes
Download on the App Store

Inside AestheticsBy Inside Aesthetics

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

80 ratings


More shows like Inside Aesthetics

View all
The Doctor Youn Show by Dr. Anthony Youn

The Doctor Youn Show

1,124 Listeners

Low Tox Life by Low Tox Life 2016

Low Tox Life

62 Listeners

The Neuro Experience by Louisa Nicola & Pursuit Network

The Neuro Experience

392 Listeners

You Beauty by Mamamia Podcasts

You Beauty

92 Listeners

KICPOD by LiSTNR

KICPOD

185 Listeners

The Imperfects by Hugh van Cuylenburg, Ryan Shelton & Josh van Cuylenburg

The Imperfects

442 Listeners

Beauty IQ Uncensored by Adore Beauty

Beauty IQ Uncensored

41 Listeners

Better! with Dr. Stephanie by Dr. Stephanie Estima

Better! with Dr. Stephanie

593 Listeners

Hack My Age by Zora Benhamou

Hack My Age

89 Listeners

Biohacking Beauty: The Anti-Aging Skincare Podcast by Young Goose

Biohacking Beauty: The Anti-Aging Skincare Podcast

95 Listeners

Nothing To Wear by Mamamia Podcasts

Nothing To Wear

100 Listeners

Tell Me More by Olivia Molly Rogers

Tell Me More

6 Listeners

All About You With Dr Shauna Watts by Dr Shauna Watts

All About You With Dr Shauna Watts

10 Listeners

Beyond the Mat by Dear Media, Bryony Deery

Beyond the Mat

48 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

464 Listeners