When repeat FTR guest, Katlin Cauffman, founder of Diamond Accelerator, sits down with Dr. Tiphany Hall live at Aesthetic Next 7.0, the message is clear: if you think only injectors drive revenue, you’re missing the mark.

Katlin’s spent years turning aesthetic practices into profitable, well-oiled machines. In this episode, she shares exactly how high-performing teams hit their numbers—not by working harder, but by working smarter.

From Front Desk to Injector: Everyone’s in Sales

Katlin challenges one of the industry’s biggest misconceptions: that revenue starts and ends with injectors. In truth, every role contributes to the bottom line—from your MA to your front desk to your practice manager.

Her advice? Define measurable KPIs for each role and start tracking them. Something as simple as monitoring rebooking rates can increase performance by 10% overnight. When teams align behind shared goals, practices routinely hit 75–80% rebooking rates—often enough to meet revenue targets without adding new patients.

Revenue Per Hour: The New Success Metric

If there’s one number every practice should know, it’s revenue per hour. Katlin reveals that half of what affects this number has nothing to do with skill—it’s about systems, pricing, scheduling, and support. Sometimes, the path to higher profit isn’t more training—it’s better structure.

The MA Advantage

Adding a medical assistant can be the fastest way to double injector revenue. When used strategically—with clear SOPs and shared expectations—an MA allows the injector to stay focused on patient interaction while the assistant handles prep, education, and room flow. The result: better utilization, smoother visits, and higher hourly output.

But Katlin warns: “Hiring an MA isn’t magic—you have to give them a playbook.” Without structure, you just add cost. With it, you add capacity.

Talk About Money (Like It’s Your Job)

Too many providers shy away from financial discussions. Katlin calls that a missed opportunity.

If you spend 30 minutes building trust with a patient, you shouldn’t hand off the pricing conversation to the front desk. Instead, lead the financing talk confidently—“this could be as low as $89 a month”—and watch conversion rates climb.

Empowering providers to own the money conversation transforms consultations into closed treatment plans.

Recruitment & Culture: Build the Team You Want

Katlin and Tiphany also tackle recruiting and retention in a competitive market. Top injectors aren’t just chasing commission—they want culture, vision, and growth.

Katlin recommends having a “Why Work Here” deck ready year-round so you’re always recruiting intentionally, not reactively. When the right person walks in, you’ll already be ready to hire.

The Mindset That Changes Everything

At the heart of Katlin’s philosophy is ownership. Growth doesn’t happen by accident—it’s built through intentional leadership, transparent tracking, and a team aligned behind the same metrics.

Key Takeaways

• Growth starts with ownership and mindset.

• Every role drives revenue—define and track it.

• Rebooking is a team sport, not a front desk task.

• Hiring an MA can double revenue when structured properly.

• Providers must own the financing conversation.

• Revenue per hour is the clearest window into performance.

• Build recruiting systems that attract culture-fit talent year-round.

Free Resource: The Injector Profit Playbook

Katlin’s Injector Profit Playbook breaks down the 10 most common reasons injectors underperform—and most of them aren’t clinical. From poor scheduling to inefficient pricing models, the playbook gives practical, measurable ways to boost revenue per hour fast. It’s a must-listen companion for any growth-minded provider or owner.

Get your FREE Injector Profit Playbook: https://grow.diamondaccelerator.com/injectorprofit

Connect with Katlin:

Web: https://diamondaccelerator.com/

Instagram: https://www.instagram.com/katlincauffman/

When Jenny Hartley, ACNP, left her 18-year career in critical care to enter aesthetic medicine in 2019, she brought something most new injectors don't have: a Medical Director's mindset, emergency training instincts, and an unwavering commitment to doing things right. As the founder of Skin Synthesis in Seattle, she's become known as an expert in compliance and a skilled practitioner– a rare combination of clinical excellence and operational rigor that sets her practice apart in an increasingly crowded market.

The Real Cost of Excellence

Starting an aesthetic practice without working for an established clinic first meant Jenny had to invest heavily in her education – tens of thousands of dollars initially, and over $100,000 in the last year alone. Her philosophy? "If you're not going to be excellent, is it worth being at all?"

Compliance as Competitive Advantage

Jenny didn't just buy standard operating procedures off the shelf. She built hers from scratch, working with three different law firms specializing in employment law, aesthetic medicine, and contract work. This meticulous approach may mean she moves slower than competitors who cut corners, but it brings sustainability, safety, and peace of mind. The result is a practice that may not be the flashiest or trendiest, but it’s one that's built to last in a complex legal environment.

Redefining the Good Faith Exam

For Jenny, the GFE isn't a checklist – it's a comprehensive history and physical that explores the whole patient. She asks about their career, family, hobbies, and stress levels to understand who they are and what they truly need.

Key elements of her consultation approach:

• Screen for body dysmorphic disorder (affecting 15-20% of aesthetic patients)

• Ask about lifestyle factors that impact treatment longevity

• Identify where patients hold stress physically

• Create comprehensive one-year treatment plans with timeline and costs

• Manage expectations based on individual circumstances

This approach naturally leads to patients who return 8-14 times per year for comprehensive care, not just one-off treatments.

The Vascular Occlusion Sim Lab: Training for Emergencies

Drawing on her critical care background, Jenny created a Vascular Occlusion Simulation Lab to address a massive industry gap: we don't train for emergencies. We might attend lectures and stock hyaluronidase, but we don't practice our response.

What the sim lab includes:

• Didactic education on VO physiology, presentation, stages, and vision loss

• Multiple hands-on simulations (tissue necrosis and vision loss scenarios)

• Team coordination and emergency response protocols

• When and how to call 911 and work with local hospitals

• Protocols, VO kit supply lists, and implementable policies

The sim lab is offered quarterly in Seattle, and Jenny also travels to clinics or communities for an ideal group size of 5-6 participants. As the age-old expressions goes, if you're going to inject the poison, you need the antidote – and know exactly how to use it.

The Reality of Entrepreneurship

Jenny was remarkably candid about how difficult entrepreneurship actually is. The loneliness, the failure, the guilt, the 20-hour days without breaks.

Her survival strategies:

• Scale back and reprioritize when overwhelm sets in

• Get back in the treatment room to reignite passion

• Build a network of fellow practice owners and mentors who truly understand

Building for the Long Game

In an industry obsessed with growth hacks and viral marketing, Jenny's message is refreshingly different: slow down, do the research, hold your line, and build something that will last. It's a harder path, but for those willing to walk it, doing things right is an invaluable advantage.

Connect with Jenny:

Instagram:

- Jenny: https://www.instagram.com/jha.skinsynthesis/

- Skin Synthesis: https://www.instagram.com/skinsynthesis/

Skin Synthesis: https://skinsynthesis.com/

For more info about the VO Sim Lab, email [email protected]

In this power-packed episode recorded live at Aesthetic Next, we sit down with Jourdan Eloriaga, CEO of Aesthetic Bosses, CMO of Natura and newly appointed VP of Prime IV. Jourdan isn't just talking theory—his clients are generating impressive numbers like $350K monthly using a strategic combination of Aesthetic Record, LeadAR, and a marketing philosophy that's equal parts aggressive and methodical.

As both a marketing agency owner and medical spa executive, Jourdan bridges the gap between what sounds good on paper and what actually drives revenue. His approach is refreshingly direct: content, connections, and calls. No fluff, no excuses, just a proven system that doubles patient counts when implemented correctly.

Throughout our conversation, Jourdan shares insights on the operational discipline required to turn leads into loyal patients. From making 8,000 outbound calls monthly to collecting 1,800 Google reviews, his team operates like a well-oiled machine. But here's what makes Jourdan's approach different—he doesn't rely on automation or AI as a crutch. Instead, he uses technology strategically while never losing sight of the human connection that drives emotional purchases in aesthetics.

Key Insights & Strategies:

• The "Buy, Die, or Unsubscribe" Philosophy: Jourdan's team operates on the principle that 80% of sales happen between the fifth and twelfth touchpoint. If you're only calling leads once or twice before giving up, you're essentially burning money on paid ads. The goal is to persistently follow up until prospects either convert, clearly decline, or unsubscribe from communications.

• The Power of Intentional Calling: Natura makes approximately 8,000 outbound calls per month with a two-person system—one front desk person handling walk-ins and calls, one back-office person focused exclusively on pipeline management.

• Content Trumps Targeting: While many practices obsess over audience targeting, Jourdan focuses on creating compelling content first. His reasoning? Meta's AI targeting is sophisticated enough to find the right people—but if your content is weak, you're just showing bad ads to more people.

• The Google Review Advantage: By aggressively collecting reviews through QR codes in every treatment room, one of Jourdan's practices accumulated 1,800 Google reviews. When competing practices have 300 reviews, there's literally no competition, dramatically lowering cost per acquisition as prospects self-qualify based on social proof.

• Strategic Service Selection for Ads: Not all services are created equal for paid advertising. Jourdan recommends promoting services that require minimal education, like toxin, fillers, or IV therapy, to keep cost per lead low and sales cycles short.

• Weekly Staff Training is Non-Negotiable: Jourdan meets with his team weekly to review call recordings, discuss objections, and refine their approach.

• Referrals Are Pure Profit: Every referral represents an increase in profit since there's no cost of acquisition. Building systems to generate and track referrals should be a priority for every practice.

The Three Cs Framework for Growth:

1. Content: Create authority-building material that educates and overcomes objections

2. Connections: Build genuine relationships. AI is a tool, not a replacement for human touch

3. Calls: Aggressive, consistent follow-up with proper training and scripts

Whether you're generating $50K or $500K monthly, Jourdan's strategies offer a roadmap for scaling with discipline. His success isn't about secret hacks or viral moments—it's about consistent execution of fundamentals: make more calls, create better content, collect more reviews, and know your numbers cold.

Connect with Jourdan:

• Instagram: @aestheticbosses or @jourelor

• Website: Aestheticbosses.com

Recorded live at Aesthetic Next 7.0, this episode features Kay Durairaj, MD, founder of Beauty by Dr. Kay, KD Skincare, Modern Aesthetic Theory, and one of the industry’s most influential voices. With more than 20 years in facial plastic surgery and aesthetics, Dr. Kay has earned her reputation as a pioneer by blending scientific rigor, patient-first care, and an unrelenting drive to innovate and deliver excellence.

Her career reflects the transformation of the aesthetic industry itself—from surgical precision to molecular-level regenerative treatments. A believer in constant reinvention, Dr. Kay has diversified her practice to include injectables, hair restoration, biostimulators, longevity medicine, and surgical services. This balanced model allows her to sustain growth year-round, regardless of shifting patient demand.

One of her most significant differentiators is her curiosity- case in point, her early adoption of artificial intelligence in clinical practice. Rather than using AI as a marketing tool, she integrates it to deliver measurable value. Perfect Corp skin analysis, Quantificare 3D imaging, and AI-driven hair metrics allow her to provide patients with objective, science-based insights. On the research side, platforms like GPT-5 help her conduct large-scale literature reviews that guide treatment decisions. The result is a care model that blends innovation, precision, and trust.

Dr. Kay is also at the forefront of the biostimulator movement. While hyaluronic acid fillers remain a staple, she champions regenerative products like Sculptra and Radiesse for their ability to stimulate the body’s own collagen production. Her approach is rooted in science over marketing: “I want the science to talk to me. There’s no controversy when you see real histology.”

She also highlights women’s health as a bridge to longevity medicine. With the majority of her patients being women—and most over 50 not receiving hormone replacement therapy—she sees a major opportunity for practices to integrate hormonal care. Optimizing estrogen, she notes, significantly improves outcomes from both surgery and regenerative treatments, making it a natural complement to aesthetics.

Her work with high-profile patients has underscored the importance of authenticity. While the pressure to deliver flawless, undetectable results is high, her success stems from honesty—knowing when to decline requests that do not align with natural, science-backed outcomes.

Looking ahead, Dr. Kay is collaborating with companies developing gene activation therapies that may restore youthful collagen and hyaluronic acid production, as well as exploring topical rapamycin to target cellular longevity. These emerging treatments could redefine the boundaries of aesthetic and regenerative medicine.

Key Lessons for Practitioners:

Dr. Kay's career illustrates that excellence in modern aesthetics requires more than technical mastery. It demands vision, adaptability, and the courage to embrace innovation before it becomes mainstream. As she continues lecturing worldwide and developing groundbreaking treatments, her mission remains the same: helping patients achieve their natural best through science-driven, ethical care.

Connect with Dr. Kay:

Instagram: @beautybydrkay

Website: beautybydrkay.com

In this deeply personal episode of For The Record, we sit down with Julie Bass Kaplan, FNP-BC, NP-C, CANS, CPSN, HCMT, PHN, one of the industry's most trusted voices on safety and education. With over 25 years in aesthetic medicine, Julie's journey is a masterclass in the power of advocacy and giving back.

Julie's story begins in 1999, and what began as a personal quest evolved into an empire of education that has touched thousands of practitioners worldwide. But her defining moment came in 2010 when a filler complication left her with what she calls her "pizza face" for six months. Rather than hideout, this became her calling to ensure no other practitioner would face similar situations unprepared.

From Adversity to Advocacy

The 2010 adverse event became Julie's "come to Moses moment." With her face severely compromised, she returned to practice and began educating patients about potential risks. Their response – "That's okay, I trust you" – reinforced her commitment to safety education. This pivotal experience shaped her mission: preparing every practitioner for moments when things don't go quite right.

Julie's Jubilant Head & Breakfast workshops in Ashland, Oregon have become legendary for their intimate, comprehensive approach. Participants often arrive as strangers and leave as lifelong colleagues and collaborators.

Breaking Barriers and Building Community

This year, Julie achieved a historic milestone as the first nurse practitioner in US history to lead a mobile cadaver lab for an industry manufacturer (Allergan) – after personally leading 69 anatomy workshops. This recognition represents more than personal achievement; it acknowledges that anatomical expertise transcends medical degrees and highlights the critical role advanced practice providers play in aesthetic medicine.

Her approach to advocacy is relationship-based rather than confrontational. Julie emphasizes taking the field seriously as medicine, not "industry," building partnerships with pharmaceutical companies, and forging alliances with physician colleagues who value collaborative care.

What's Next

Looking ahead, Julie is passionate about the convergence of aesthetics and wellness, particularly in women's health. Regenerative medicine, hormone optimization, and peptide therapy represent her vision for the future – helping patients feel well from the inside out rather than simply addressing surface concerns.

Key Takeaways

For New Practitioners:

• Learn one technique at a time and master it before moving to the next

• Invest seriously in education through multiple channels – formal workshops, online communities, mentorship, cadaver labs

• Focus on patient connection and building a relationship rather than rushed appointments

• Don't jump into independent practice too early; master basics under expert supervision first

For Practice Owners:

• Hire people who share your values and ethics – consider hiring former patients

• Provide educational budgets and growth opportunities for team members – the better they are, the better you are

• Build relationships with industry partners who listen and value your expertise

For Injectors:

• Take aesthetic medicine seriously as healthcare, not just "industry"

• Prepare for adverse events before they happen – have a plan and community support

• Continuous learning is non-negotiable throughout your career

• Build a network of colleagues across specialties for collaboration and support

Throughout it all, Julie remains focused on her core mission: ensuring every practitioner has the knowledge, skills, and support network needed to provide safe, beautiful, and meaningful results.

Connect with Julie:

• Jubilant Head and Breakfast: https://www.jubilantheadandbreakfast.com/

• Julie’s Patreon: https://www.patreon.com/Juvedermjulie/about?

• Disappearing Act Aesthetic Medicine: https://lovedisappearingact.com/

• Follow her on IG for her upcoming training events: https://www.instagram.com/jubilant.julie/

In one of our most powerful episodes yet, host Dr. Tiphany Hall sits down with Shawn Thursby-Palmer, FNP, MSN founder of the two-location med spa Beyond The Needle, for a raw conversation about second chances, redemption, and what it truly means to serve others in the aesthetics industry.

Shawn's journey is nothing short of extraordinary. Born and raised in Banning, California, to a police chief father and mayor pro tem mother, his early life seemed destined for success. But coming out in the early 90s led him down a devastating path that included drugs, addiction and homelessness in the streets of West Hollywood. What happened next defies every statistic about recovery and addiction, and its proof that Shawn was always made for more.

Against all odds, Shawn pulled himself out of the darkness, rebuilt his life from scratch, and fought his way to graduating at the top of his nursing school and nurse practitioner programs.

Today, he operates two thriving med spas in California while traveling 4-8 times per month as one of the country's most sought-after injection trainers.

But Shawn's story isn't just about personal triumph—it's about how lived experience shapes the way we serve others. His approach to patient care, team building, and industry education stems directly from his understanding of what it means to need a second chance, empathy, and care – not just a great aesthetic result.

What You'll Learn in This Episode:

The Phoenix Rises: How Shawn transformed from dealer to top-of-class nurse practitioner through sheer willpower and determination

Building Beyond the Needle: The philosophy behind his med spa name and why every patient gets treated like family, complete with hugs and genuine care

Affordable Education Mission: Why Shawn offers free shadowing and responds to 100+ daily messages from providers seeking guidance, breaking the industry norm of expensive mentorship

Smart Business Scaling: His methodical approach to adding locations and services, including why he waited two years to offer weight loss after extensively researching the field

Team Culture Secrets: The three non-negotiables in his practice (no gossiping, no politics, no negative energy) and how he creates specialists within his team

Patient Safety Philosophy: Why he assess every patient’s mental state before beginning treatment with a few self-love questions, why he’s okay to wait when adding new services, and how patient safety guides every decision

Key Takeaways:

Shawn's candid discussion reveals the stark contrast between providers who enter aesthetics for quick money versus patient care and the risk of overpaying for subpar training when you're new.

Perhaps most importantly, Shawn demonstrates that success in aesthetics isn't just about clinical skills—it's about emotional intelligence, genuine care, and creating an environment where both patients and team members feel valued and supported.

The Bigger Picture:

This episode tackles some of the industry's most pressing issues: the influx of new providers seeking quick entry into aesthetics, the prohibitive cost of quality education, and the need for experienced practitioners to mentor the next generation. Shawn's approach of giving back through affordable training and open-door mentorship offers a blueprint for how established providers can help elevate the entire industry.

His story also highlights the therapeutic nature of aesthetic treatments—patients often come seeking more than just physical enhancement, and providers must be prepared to offer emotional support alongside clinical expertise.

Connect with Shawn:

• Instagram: @shawnthursbypalmer

• Med Spa: @beyondtheneedlemedspa

• Locations: Banning, CA and Studio City, CA

• Training: Follow his travel schedule on IG for hands-on education opportunities

Note: This episode contains mature themes including addiction and recovery. Listener discretion advised.

From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.

In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.

What You’ll Learn in This Episode

- The psychology of aesthetics: Why every staff member — not just injectors — shapes the patient’s perceived outcome.

- Scaling without shortcuts: How Scott built ProMD into 20 locations without outside funding, relying on profit discipline and smart deployment of capital.

- Training for excellence: The rigorous onboarding process where every new injector faces the ultimate test — injecting Scott or his co-founder, George, with the entire team watching.

- AI with purpose: How ProMD uses AI to detect staff issues, evaluate new products, and streamline scheduling — all while freeing humans to focus on connection.

- Leadership at scale: The C-Suite structure that keeps operations, outcomes, and growth aligned across a growing enterprise.

- Community as strategy: Why giving back locally and nationally isn’t just philanthropy, but a business advantage that builds long-term loyalty.

Memorable Moments

“We sell a subjective opinion of the patient’s subjective opinion based on the subjective opinion of their friends.”

Every single person in the practice is part of the treatment modality — from front desk to checkout.

“Good business allows us to deploy capital to training, community, and patient experience instead of making hard choices about cutting corners.”

“You don’t rise to the level of the crisis. You fall to the level of your training.”

Who Should Listen

Whether you’re a solo injector thinking about your next step, a practice manager trying to create consistency, or a multi-location owner balancing culture with scale, this episode delivers a roadmap for sustainable growth. Scott’s insights will challenge you to rethink how you view outcomes, patient experience, and leadership — and how they all intersect to drive business success.

Connect with Scott Melamed

Instagram: @melmedofficial | @promdhealth

LinkedIn: https://www.linkedin.com/in/scott-melamed-31484524/

Website: https://promdhealth.com/

Email: [email protected]

👉 Don’t miss Scott live at Aesthetic Next 7.0, where he’ll share more strategies on building scalable, sustainable aesthetics businesses.

In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.

English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.

Inside This Episode:

- The Patient Empowerment Playbook: Why thorough consultations, active listening, and emotional intelligence are the ultimate differentiators for injectors.

- Confidence Through Credentials: How to build credibility with educated, high-powered patients who expect nothing less than excellence.

- Social Media with Purpose: English’s approach to creating content that educates without misleading, inspires without polarizing, and maintains professional integrity.

- Future of Aesthetics: From wellness integration to evolving patient expectations, English shares her perspective on where the industry is heading.

Looking Forward: Curated Confidence and The Empowered Injector

English is channeling her passion for empowerment into exciting new ventures. She's launching Curated Confidence, a podcast dedicated to supporting both patients and providers, alongside The Empowered Injector, a comprehensive training program designed to elevate the entire industry.

These initiatives reflect English's commitment to continuous learning and her belief that the future of esthetics lies in:

• Integrating wellness and functional medicine with traditional treatments

• Empowering providers to make confident, informed treatment decisions

• Creating supportive communities within the industry

• Maintaining focus on both aesthetic and emotional well-being

DM English the word READY for more information about The Empowered Injector!

The Bigger Picture

This episode illuminates the evolving landscape of medical aesthetics, where emotional intelligence is becoming as important as clinical expertise. English's approach demonstrates that the most successful practitioners are those who view themselves as partners in their patients' confidence journeys, not just providers of treatments.

English reminds us that at the heart of aesthetics is a human connection: empowering patients to feel confident, safe, and seen. For providers, it’s a call to lead with integrity, master the consult, and commit to continuous

Whether you’re a solo injector just starting out, a practice owner juggling growth, or a seasoned provider rethinking how to connect with your patients, this episode is packed with actionable strategies and perspective-shifting wisdom.

Step into this powerful conversation and discover how you can curate confidence not just in your patients, but in yourself and your practice.

And catch English at Aesthetic Next 7.0 for two talks including a complimentary workshop!

Connect with English:

Follow her on Instagram: https://www.instagram.com/theenglishaesthetic/

Follow The Curated Aesthetic on IG: https://www.instagram.com/thecuratedaesthetic_nc/

Join host Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record & Conference Director at Aesthetic Next, along with Senior Events Manager Macy Robinson and Strategic Partnerships Manager Kristin Ortiz for an in-depth preview of Aesthetic Next 7.0. This year's theme, Seven Wonders of Aesthetics, celebrates global beauty standards from around the world while delivering the industry's most comprehensive educational experience with 113 CMEs across multiple tracks.

This Year's Global Theme

Aesthetic Next 7.0 explores beauty standards around the world with globally inspired experiences throughout the event. Attendees will discover what makes each region unique while enjoying educational and photo activations and various panels set against an international backdrop.

Workshop Spotlights

There are so many workshops, masterclasses, bootcamps and meetups this year- literally something for everyone! The group identified a few must-attend workshops to put on your list:

• Facial Anatomy Cadaver Lab offsite with Drs. David Saadat & Alexander Rivkin

• HRT Workshop with Certification through Yoo Academy with Lexi Yoo, FNP-C

• RUMA Method Functional Medicine workshop with Shelby Miller, DNP, FNP-C

• Vampire Series & Certification with Dr. Joelle Lieman

International Faculty Showcase

Dr. Kate Goldie makes her highly anticipated debut from the UK, bringing award-winning injection techniques and scientific approaches that have revolutionized facial aesthetics. Her master class promises to spark curiosity with theoretical yet practical methods that attendees have been requesting for years. Rick O'Neill returns as the digital marketing guru from the UK, offering insights on SEO optimization and common marketing mistakes that practices make daily.

Evening Events That Create Magic

Thursday: Exhibit Hall Block Party Sponsored by Evolus - featuring DJ, giant yard games, drinks, gievaways and live graffiti artist

Friday: The Nexties Awards Sponsored by Benev with Glow Around the Globe theme in jewel tones, including red carpet, charity raffle for Sparkle Aesthetics Cancer Care Packages, dinner, awards show and entertainment

Saturday: Olympus Unplugged Sponsored by Prollenium- annual wrap party with an elevated Grecian theme by the pool- think sophisticated toga party!

More from AN 7.0

• Aesthetician Track is now the Skincare Track – anyone can attend with an interest in skincare!

• Hands-on courses return with CORE, Vampire Series, Hyperdilute CaHa course, and Thread Mastery course

• Interactive Treatment Center (Whisper Suites) for 1:1 time with Exhibitors & Sponsors for treatments and consults

• 113 CME Credits for attendees!!!!!!

• Up to 6 months virtual viewing included with every ticket

• Several incredible panels in every track- from longevity to training, controversies to M&A and lip techniques, we’ve got it all!

Practical Planning Tips

Get the Aesthetic Next app featuring an integrated community platform where solo attendees can connect, plan meetups, and coordinate wardrobes.

Daily attire ranges from business casual to scrubs (Figs sponsors this year's faculty uniforms), but comfortable walking shoes are essential given the hotel's size. For evening events, checkout out our Pinterest board here: https://www.pinterest.com/aestheticnext/

Maximizing Your Investment

Planning is critical at Aesthetic Next. The sheer volume of content requires decisions about session attendance, networking opportunities, and evening events. Teams should coordinate coverage across different tracks and plan post-conference debriefings to share knowledge effectively. As the ladies say, get the app and start planning!

Getting Your Tickets

Group discounts are available for up to 10 attendees, with larger groups eligible for custom pricing. Current promotions include BOGO offers and the exclusive FTR150 discount code for $150 off registration.

Learn More & Register: https://Aestheticnext.com

Follow Us on IG: https://www.instagram.com/aesthetic_next/

In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.

As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you're looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.

What You'll Learn in This Episode

* The Real State of Aesthetic Practices

Most owners are overworked and underpaid, stuck in outdated models that no longer work. Jessica shares why the strategies from a decade ago aren’t cutting it—and what to do instead.

* Diversify Like a Pro

It’s not about offering everything; it’s about packaging services across different platforms, price points, and demographics to create sustainable, recurring revenue that can weather any storm.

* End Key Person Dependency

Jessica explains why no owner should generate more than 50% of the practice’s revenue. She breaks down how to cross-train your team, reduce risk, and build loyalty through care teams instead of cults of personality.

* Operational Efficiency = Freedom

Tired of manual processes and reactive management? Jessica makes the case for technology as the secret weapon—automating workflows, communications, and systems so you can finally step back.

* Compensation Plans That Actually Work

“Fair, not equal” is the mantra. Jessica shares her proven strategies for performance-based pay that keeps margins healthy (stay under 25% of revenue) while still rewarding your top talent.

* Why Discounting is a Trap

Flash sales and promo events may boost revenue short-term but often lead to long-term margin erosion. Learn why cost-based pricing and strategic value-building are smarter, more sustainable plays.

*The Emotional Side of Ownership

Jessica doesn’t sugarcoat the mental toll of owning a practice. From burnout to decision fatigue, she encourages owners to get the help they need—because delegation isn’t optional, it’s survival.

And the best part? Once the operational chaos is cleaned up and profitability returns, most of her clients don’t want to sell anymore. They fall in love with their business again—and that’s the real goal.

What’s Next for Jessica?

Catch Jessica live at Aesthetic Next 7.0, where she’ll dig even deeper into compensation structures, provider strategy, and what today’s buyers are really looking for in your business.

Get in Touch with Jessica:

Instagram: @hunterconsulting_

Website: https://hunterconsultingservice.com/ & https://aestheticbrokers.com/