Welcome back to For The Record, Season 6! In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.

Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times. Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.

Katie didn’t start out with her sights set on Aesthetics. But after years in emergency medicine—and a realization that she was no longer helping people in the way she’d hoped—she transitioned to aesthetics in search of “happy, healthy medicine.” That transition eventually evolved into a partnership with Dr. Holden, and after an eight-hour meeting in 2020, Katie signed on to help Dr. Holden build HTB full time.

Today, the practice spans four locations and is backed by Alpha Aesthetics Partners, a private equity platform that values brand autonomy and education just as much as profitability.

Mastering the Business of People

Katie offers an unfiltered look at the real challenges of growth: not finances or space—but people. From approving payroll without knowing how, to managing injector schedules and overseeing compliance, her story is one of relentless learning. Her team-building strategy hinges on a rigorous hiring process anchored in HTB’s core values, including a unique “core values interview” that requires candidates to present how they live those values daily.

Her motto? “Hire for culture, train for skill.”

Transparent Goals & Metrics

While some in the industry believe that sales metrics don’t belong in medicine, Katie offers a powerful counterpoint: call them goals, not quotas—and make them transparent. From weekly metrics to daily text messages, her team thrives in a culture of shared accountability, friendly competition, and peer mentorship. “When you make it about progress, not punishment, the ick factor disappears,” she explains.

Katie shares the importance of KPIs, revenue per hour, and patient conversion as tools to coach injectors and guide clinical training. She describes her elegant consultation strategy that begins with asking patients what they love about their face, a technique that builds trust and ensures holistic treatment plans. Her focus on consistency across providers ensures measurable outcomes and a superior patient experience—one consultation, one injector at a time.

The Alpha Effect

As one of the first partners in Alpha Aesthetics Partners, Katie offers a candid look into the world of PE-backed growth. The result? Better pricing power, more educational access, and stability for staff—all while preserving the identity of the HTB brand. With over 150 injectors connected through Alpha’s community and monthly master classes, Katie describes the partnership as “scaling with support, not losing who we are.”

Becoming a National Speaker

Katie’s journey to becoming a sought-after KOL wasn’t accidental. She set her sights on Galderma’s GAIN trainer program early on, made her intentions known, and backed it up with dedication—logging over 40 trainings in her first year alone. Her advice for aspiring trainers: “Be kind. Be consistent. And show up prepared.”

She’s now also a voice for Alastin and speaks regularly at conferences like Aesthetic Next, where she’ll return in 2025 to moderate panels and speak on compliance, MA-injector synergy, and regenerative medicine.

Connect with Katie:

Instagram: @katie.the.injector

Holden Timeless Beauty on IG: @holdentimelessbeauty

See her live at Aesthetic Next 7.0. Use her discount code Martin75.

We've just returned from the exhilarating Aesthetic Next 5.0 conference, and we've got a special treat for you! In Episode 66, The Leadership Alchemist, we're honored to sit down with the dynamic Shakira Cabrera, MPAS, PA-C. She's not just an aesthetic expert; she's a transformational leader who's turning her Practice culture into a business triumph.

Shakira embarked on her PA career back in 2006, gaining invaluable experience in diverse fields like Cardiology, Neurology, and Hospitalist roles. However, it was her time in Trauma & Plastic Surgery at Brooke Army Medical Center that ignited her passion. There, she witnessed the life-altering impact of reconstructive surgery, inspiring her to continue her journey in Plastic Surgery and eventually to Aesthetics.  

In 2018, Shakira took the entrepreneurial leap, launching Jules Aesthetic & Wellness from a humble single-room (purple!)  setup. Fast forward to today, and it's evolved into a highly respected practice boasting seven treatment rooms, a team of skilled injectors, and  its own training facility. While her injection skills are unquestionable, what truly distinguishes Shakira is her exceptional leadership skills. Whether it's her keen business acumen, meticulous performance tracking, or her innate ability to foster a culture of growth and collaboration, Shakira has become a sought-after authority on running a thriving practice.

But don't be fooled by her business acumen—Shakira is also a master with a syringe. Her years in the operating room have given her an advanced understanding of facial anatomy. She honed her injection skills under industry leaders—a rare opportunity in the days when weekend crash courses were the norm. Now, years removed from her early beginnings, she's paying it forward, aiming to shorten the learning curve for new injectors through quality training & help them run better businesses..

Shakira shares her knowledge & expertise through various channels: private training sessions at Jules' facility, national tours alongside Erika Barry, NP-C, her co-founder at Injector’s Club, and on her Patreon channel. Together with Erika, she curated an extensive collection of invaluable tools, webinars, and business resources for Injector’s Club to help aspiring injectors hit the ground running (and new things coming soon!) Her Patreon is filled with real-time business insights and pearls for building better practices, and she’s also a respected, in-demand hands-on trainer with a knack for keeping things calm and easy to understand, no matter the complexity. 

What makes Shakira's commitment to culture truly extraordinary is how she's transformed the often stressful task of employee retention into a competitive edge. She holds monthly one-on-one coaching sessions with her team, focusing on performance reviews and strategic growth plans. She's not just aligned with her employees' development goals; she's invested in their success and holds herself accountable. This  transparent, supportive work environment she’s created has cultivated a culture that people are excited to be a part of every single day. Combine that with her analytical prowess, her ninja injection skills, and it's clear why Shakira is a bona fide business powerhouse.

So, enjoy this enlightening episode where we delve deep into the mind and methods of a true Leadership Alchemist!

Learn more about Shakira:

Instagram: https://www.instagram.com/lipsdontlieshakira/?hl=en

Jules Medical Spa:https://julesmedspa.com/ 

Patreon: https://www.patreon.com/Lipsdontlieshakira

The Injector’s Club: https://www.theinjectorsclub.com/

We're kicking off Season 6 with Christin Trujillo, the financial guru who's helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what's happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.

In this raw, no-nonsense conversation, Christin reveals the brutal truth about why so many practices are struggling right now. Spoiler alert: it's not just the economy. With double the number of med spas competing for the same patients compared to just a few years ago, the game has completely changed. The days of patients just showing up because you exist are over.

But here's the good news—Christin doesn't just diagnose the problems, she provides the best path to a solution. She shares the real story behind why one multi-location practice was down over 1,000 appointments but still managed to increase revenue by 15%. The secret? They stopped chasing appointment volume and started maximizing every single patient who walked through their doors.

This episode is packed with the kind of insights that make you want to immediately call your team and implement changes. Christin breaks down why your front desk person (yes, the one doing TikTok dances in the back) shouldn't be your only hope for converting those expensive Google ad leads into paying patients. She explains why rebooking should be as automatic as breathing, and how top-performing practices maintain 80-90% utilization rates while others struggle to fill their schedules.

You'll discover the difference between being busy and being profitable, why revenue per hour is the metric that matters most, and how to know when it's time to hire versus when you need to get out of your own way. Christin also tackles the tough conversations about pricing, team compensation, and the leadership skills that separate thriving practices from those barely surviving.

Whether you're a new practice owner drowning in the chaos of wearing every hat, or an established practice looking to scale without losing your mind, this episode delivers the roadmap you've been searching for. It's equal parts wake-up call and action plan, delivered with a little tough love that only comes from someone who's "been there, done that" countless times!

READ IT! Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too)

Christin and her co-founder, Jessica Nunn, authored the essential business guide Med Spa Profitability, which you absolutely must read if you are in our industry!

Purchase on Amazon

Ready to start with Maven? Get your Complimentary Profitability Assessment & find out what your practice needs to go to the next level!

Maven's Website: Mavenfp.com

Christin's Instagram: @christinlangtrujillo

Christin's LinkedIn: https://www.linkedin.com/in/christinmlang/

In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution.

Our Favorite Episode Highlights:

• George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader

• The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role

• Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization

• Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials

• The importance of authentic leadership and staying true to yourself while scaling your influence

• Vision for the future of medical aesthetics and the role of proper training and education

Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success.

One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials.

The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand.

A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations.

Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine.

Learn more about Dr. George:

Instagram: https://www.instagram.com/gorgeous_bygeorge/

LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/

SkinSpirit: https://www.skinspirit.com/

In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success.

The Secret Weapon in Your Practice: Your Sales Rep

Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice.

But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice.

Building Trust and Managing Challenges

One of the most valuable frameworks Danielle shared is the LAER approach to patient communications:

- Listen to concerns

- Acknowledge feelings

- Explore solutions

- Respond with a plan

This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships.

The Art of Smart Inventory

If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support.

Building Your Dream Team

Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture.

Next Steps

Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships

Ready to Transform Your Practice?

Connect with Danielle:

Website: daniellecobo.com

LinkedIn: ⁠⁠https://www.linkedin.com/in/daniellecobo/⁠⁠

Danielle’s Book: ⁠⁠Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals⁠⁠

In this week's episode of For The Record, we're continuing our deep dive into the world of medical aesthetics mergers and acquisitions with Josh Swearingen from Tusk Practice Sales. If you've ever wondered about the nuts and bolts of buying or selling a med spa, this episode is your golden ticket to understanding the process. If you haven’t listened to Part I with Josh’s colleague, Elizabeth Macready, head on over to Episode 97!

Meet Our Expert

Josh brings a unique perspective to the table - he's not just another M&A guy- he’s been on the sell side, too! With 20 years of healthcare experience under his belt, including owning his own med spa and managing multiple DSOs, he's been in the trenches and knows firsthand what it takes to make a successful exit. Currently serving as the Director of M&A at Tusk Practice Sales, Josh shares insights that only come from having experienced an M&A transaction from every angle.

The State of the Market: It's Getting Hot in Here

Josh takes us through the numbers, and it’s no surprise to any of us, the med spa industry is on fire right now. Think opening multiple locations is your ticket to a bigger exit? Think again. Josh dropped some truth bombs about the reality of scaling:

• Multiple locations don't automatically mean higher EBITDA

• Every headache in your first location gets multiplied in your second

• You need a whole new layer of management

• Your original location's profits might need to float the new one for a while

Josh’s tip: If you're planning to exit in 3-5 years, opening new locations might actually hurt your valuation. Focus on maximizing what you've got inside your current four walls instead.

What Buyers Really Want (Hint: It's Not Just About Revenue)

The magic number? $500,000 EBITDA. That's your ticket to attracting serious buyers. But here's what's fascinating - it's not just about the numbers. Buyers are looking at:

• How dependent the practice is on you (key-person risk is a real deal-breaker)

• Your operational systems and SOPs (or lack thereof)

• Revenue diversification (not just living off Botox and filler)

• Compliance and risk management (those wild west days are numbered)

The Timeline Nobody Tells You About

As Elizabeth mentioned and Josh echoed, selling your practice isn’t an event, and it’s typical not very fast. According to Josh, the typical timeline looks more like:

• 3 months for valuation and market materials

• 3 months in the market

• 3 months for closing

That's 9-12 months total, and that’s after you've spent years preparing your practice for sale. If you're thinking about exiting in five years, you should have started planning yesterday, or at least start today!

The Future of Med Spas: What's Coming Down the Pike

Josh shared some fascinating predictions about where the industry is headed:

• Expect accelerated consolidation over the next 10-15 years

• Regulatory changes are coming (especially as private equity groups cross state lines)

• The gap between large groups and private practices will widen

• Being a solo practitioner is going to get harder

The Franchise Factor

One of the most interesting discussions centered around the rise of med spa franchises. While they offer an easier entry point for new owners, there are some serious considerations:

• Brand dilution risks

• Exit limitations

• Potential for corporate takeovers

• The impact on the broader industry

Key Takeaways for Practice Owners

1. Start planning your exit strategy NOW, even if it's years away

2. Document everything - those SOPs are worth their weight in gold

3. Focus on building a business that can run without you

4. Get professional help - this isn't the time to DIY

5. Think twice before expanding just for the sake of growth

Want to Learn More?

Learn more about Tusk at www.TuskPracticeSales.com

Follow Josh on LinkedIn at https://www.linkedin.com/in/joshuaswearingen/

In this episode of For The Record, we sit down with Elizabeth Macready, Director of Special Markets at Tusk Practice Sales, to discuss the evolving landscape of private equity investment and practice sales in the medical aesthetics industry. With over 15 years of experience in healthcare M&A, particularly in the dental sector, Elizabeth brings valuable insights and years of personal experience on how medical aesthetics practices can prepare for and navigate potential acquisitions.

We kick it off with Elizabeth outlining the current state of Medical Aesthetics M&A which is not surprising but a reminder that this industry is growing rapidly with very little signs of slowing. We also talk through how to objectively look at your practice and understand its potential market value in an M&A transaction. She shares the key metrics to consider and an overview of the entire deal process:

• EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the crucial metric for valuation

• Practice revenue of $3 million+ typically positions a practice well for competitive bidding

• Multipliers and deal structures vary, but the underlying EBITDA calculation is critical

• Buyers may manipulate EBITDA calculations to offset higher multiple offers

While it may seem scary to some, there are a host of major benefits that come along with an exit! We discuss what it can mean for you as an owner, for your team, and for your patients’ experience long-term when you move forward with an acquisition:

• Increased buying power for products and supplies

• Access to better vendor relationships and negotiations

• Enhanced ability to attract and retain talent through career growth opportunities

• Operational support and resources for scaling

• Potential for "second bite of the apple" through future liquidity events

As you listen to Elizabeth talk about the ins and outs of an M&A deal, it’s abundantly clear that you have to have a middleman, a broker, to help navigate the process for you and get you the highest price for your practice. At Tusk, Elizabeth is a trusted guide helping Med Spa owners connect to the right sellers that align to the mission, vision and values of the practice, structure a deal that is favorable to both parties as this is not an event but a long term partnership where everyone needs to win, and in many cases, act as a confidante and counselor throughout the many emotional up and downs that come with this process.

Elizabeth recommends a few key things as you begin down the M&A path and start thinking about your next steps. We cover her hit list which includes starting early which may be well before you intent to sell; build a strong team that provides exceptional patient outcomes and experiences as this is where you create your value; find the right team of advisors to help you with financial decisions along the way, and always keep a close eye on your numbers!

We wrap it up with a look into the future of M&A and Elizabeth's predictions for the next 5 years:

• Continued consolidation across medical aesthetics

• Integration with other healthcare verticals (dermatology, plastic surgery)

• Increasing importance of scale for competitive advantage

• Evolution toward multi-specialty practices and comprehensive care models

Elizabeth’s team at Tusk Practice Sales offer various resources for practice owners considering their exit options, including educational content, podcasts, and one-on-one consultations. They emphasize the importance of proper timing, preparation, and partnership alignment in achieving optimal outcomes for practice sales.

If you are eager to get started and connect with Elizabeth:

Reach out via Tusk’s website: https://tuskpracticesales.com/ & checkout all their free resources!

Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-macready-b38b9a248/

Reach Out via email at [email protected]

This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.

At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy.

Ken flexed his marketing muscle early on with the brand DrippyNurseJess, a bold departure and memorable moniker for her new IV practice! Ken's brand-building expertise shaped this distinctive identity with intention: "We're not going to sell IV therapy," he explained. "We're going to sell your story and build a brand." And as she's branched into injectables, Jessica's DNJ brand is thriving!

Jessica's own experiences with dramatic weight loss and self-proclaimed imposter syndrome fuel her mission to create an environment that is accessible to all and a place that every client can feel like they belong.

Several fundamental principles drive their growing practice:

• Authentic Patient Connections: Drawing from Jessica's surgical background to create meaningful relationships

• Strategic Industry Presence: Regular conference attendance and relationship building with key opinion leaders

• Team Synergy: Clear role division between clinical expertise and business strategy

• Inclusive Environment: Creating a welcoming space for all clients, regardless of experience with aesthetics

• Forward-Thinking Approach: Staying ahead of industry regulations and changes including Jessica's pursuit of her BSN to NP!

The Harper's also shared several practical insights for aspiring med spa owners who are trying to build their clinical expertise while also building their business:

• Invest time in building genuine industry relationships. You will need them as you continue on your journey.

• Maintain authenticity in both branding and patient care.

• Balance clinical excellence with sound business practices - find a partner who can help if you don't have both skills.

• Create an environment where clients feel welcome & deliver great results. If you do, word of mouth will grow your practice by leaps and bounds!

The Harpers exemplify how combining clinical expertise with marketing savvy creates a formula for success. Their story reminds us that with the right partner, you can take on the world and win!

Connect with Jessica, Ken & DrippyNurseJess

Jessica: @drippynursejess

Ken: @kenharpersocialmedia

Website: drippynursejess.com

In this special Thanksgiving edition of For The Record, we're giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM.

Why This Episode Matters

Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: "If you're not managing your leads, you're not growing." This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth.

Key Insights & Strategies:

1. The Truth About Lead Generation

2. Smart Communication Strategy

3. Automation That Builds Trust

4. Team Management & Accountability

5. AI Integration & Innovation

The Bottom Line

Whether you're running a solo practice or managing multiple locations, this episode provides a roadmap for transforming your marketing approach. By focusing on lead management rather than lead generation, practices can build stronger Patient relationships, improve conversion rates, and maximize their marketing ROI.

Use code FORTHERECORD through 12/2/2024 to save 100% on LeadAR’s setup fee! Learn more at www.myLeadAR.com or on Instagram at @AestheticRecord. Follow Sarah on IG at @Sarah_Denham

In this transformative episode of For The Record, Tiphany sits down with Dr. Christopher Rex, a trailblazing, double-board certified dermatologist and CEO of Peak Dermatology. He’s the son of Nigerian immigrants who left the US and returned to Nigeria throughout his childhood, but college brought him back stateside. He pursued Dermatology as a specialty and began his career serving the underserved. Fast forward a few years, and he’s transformed into a visionary leader who is redefining patient care with a thoughtful blend of dermatology, plastic surgery, medical aesthetics and functional medicine.

Episode Highlights:

• A Global Perspective: Dr. Rex’s inspiring journey, from growing up in Nigeria to pioneering a multidisciplinary approach to dermatology and aesthetics.

• A New Model of Care: How Peak Dermatology combines medical dermatology, aesthetic treatments, wellness services, and surgical care—all under one roof.

• Bridging Gaps in Healthcare: Dr. Rex’s mission to expand dermatology access to underserved communities and his unique partnerships to deliver care across Arizona and California.

• Money with Meaning: A refreshing take on cultivating a “healthy relationship with money” in the business of healthcare, emphasizing collaboration over competition.

• Skin Cancer Education: A masterclass on the ABCDEs of melanoma and the critical importance of early detection and routine skin checks.

• Revolutionary Treatments: Insights into cutting-edge innovations like superficial radiation therapy (SRT) for non-melanoma skin cancers and radiofrequency liposuction for body contouring.

• Growth with Integrity: Lessons on scaling a practice while preserving quality care, team satisfaction, and patient trust.

Some of our favorite takeaways include:

1. The Future is Integrated: Comprehensive care centers that combine medical, aesthetic, and wellness services are reshaping the patient experience.

2. Collaboration is Key: Creating partnerships between specialties can improve patient outcomes and redefine the business model of modern healthcare.

3. Preventative Care Matters: Medical spas and aesthetic clinics should integrate basic skin cancer education to better serve their patients.

4. Success Through Vision: Building a thriving practice depends on fostering a culture of shared goals, continuous learning, and mutual respect among team members.

Dr. Rex’s story is one of breaking barriers and rethinking what a dermatology practice can achieve. With Peak Dermatology, he’s not just building a business—he’s pioneering a movement toward more inclusive, patient-centered healthcare. This episode is a must-listen for anyone looking for inspiration to shake things up and dare to be different.

Learn more about Dr. Rex & Peak Dermatology

Web: https://peakdermcare.com/

IG: https://www.instagram.com/peakdermatology/