For The Record

In this episode of For The Record, we're diving deep into the value of Aestheticians in a medical aesthetic practice with one of our Aesthi besties, Delaney Poor, LE. Delaney is a Managing Partner at Beyond Skin Aesthetics in Columbus, Ohio, a KOL with Color Science and Alastin, an advocate for holistic skincare, and a client experience expert!

As a Disney alum, she’s intimately familiar with the guest relations magic that permeates Disney parks & resorts every day and has for 65 years. Now, she’s focused on bringing those same quality standards and dedication to a consistent, exceptional client experience to the medspa world. Couple that with her passion for integrating gut health, skincare, and wellness into her approach, and it’s evident that she's redefining the role of aestheticians in modern medical aesthetic practice.

In this episode we cover everything from teaching staff how to anticipate guests’ needs and creating a differentiated experience in your practice to how to select the right retail products for your shelf! From pixie dust to professional skincare, a few of the highlights include:

• The Role of Aestheticians: Insights into how aestheticians are crucial for patient retention, education, and bridging the gap between medical treatments and at-home care

• Skincare Science: Exploration of the latest advancements in skincare, including the importance of evidence-based products and treatments

• Teen and Tween Skincare: Delaney's process for educating younger clients and the potential long-term impact of early skincare education.

• The Disney Touch in Aesthetics: Delaney shares how her experience at Disney informs her approach to patient care, emphasizing safety, courtesy, show, and efficiency

• Business Insights: Tips on creating treatment plans, improving patient retention, and integrating skincare sales into your practice model with a collaborative care model.

We also chat about Delaney’s upcoming lectures at Aesthetic Next 6.0! She has several including a live demo of her signature Glow Beyond Peel.

Whether you're an Aesthetician, Practice Owner or Injector looking to enhance your skincare offerings, this episode offers valuable insights on combining high-touch luxury experiences with medical-grade treatments for optimal patient outcomes. Delaney’s perspective as an Aesthetician in a large practice and as a managing partner in that same Practice gives her a unique blend of business & clinical that is relevant for everyone!

Don't miss this enlightening conversation that bridges the gap between Disney-level customer service and cutting-edge treatments and products that will turn skincare into a profit center for your Practice!

Find out more about Delaney:

Delaney’s IG: https://www.instagram.com/skinbydelaneydanielle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Beyond Skin Aesthetics: https://www.instagram.com/beyondskinaesthetics?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Beyond Skin’s Website: https://beyondskinaesthetics.com/

Delaney’s Aesthetic Next Schedule: https://s6.goeshow.com/aestheticrecord/next/2024/profile.cfm?profile_name=person&master_key=85DD4426-F000-EF11-8102-B95C44E1822F&page_key=7CDE043C-C926-865F-8B20-3C9AA04D0295&xtemplate

In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO.

If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy.

John is a believer of open-book management, sharing financial data with employees, and aligning compensation with the most important metrics for the business. Most of all, he’s passionate about empowering providers in every Alpha practice to make their own treatment decisions and lean into their own artistry. In return, he makes sure they have every product in their toolkit and access to training, resources and products, most of which are out of reach without the volume and purchasing power of a platform like Alpha.

He's equally passionate about the numbers and relying on data to make better, smarter decisions. Additionally, he’s an advocate for sharing metrics and performance data with the team to ensure everyone is on the same page and working towards the same goals. If those numbers power your compensation plan, don’t you want people to know how they are performing?! What’s his #1 metric every practice owner (and all staff) needs to know? Revenue per Hour! In this episode, he shares so much insight on what every entrepreneur must do to get acquainted (and obsessed) with financial performance and benchmarking.

Listen in for John’s insight on:

• The advantages of partnering with an investment firm that specializes in aesthetics and is designed to help your unique brand thrive.

• The importance of being a student of your craft. If you are a non-injector who owns a clinic, you are still responsible for learning everything you can about what Providers do day-to-day.

• Prioritizing culture, brand and financials for long-term success.

• The ongoing convergence of aesthetics and wellness and the future impact of AI on the medspa industry.

If you are starting a medical spa, in your early years of entrepreneurship, or you need some inspiration to realign you to your goals, John’s insights on effective leadership, the importance of prioritizing people, brand, and numbers, and the challenges and responsibilities that come with running a successful business are like a field guide to running a successful business!

Checkout more from John & Alpha:

Alpha Aesthetics Partners: https://www.partnerwithalpha.com/

John’s & Alpha’s Collection of Podcasts: https://www.partnerwithalpha.com/podcast-copy

John’s Instagram: https://www.instagram.com/johnwheeler.alpha/

Alpha’s Instagram: https://www.instagram.com/partnerwithalpha/

This week we sit down with Gilbert Saenz, III, a Physician Associate based in Austin, TX with a 20-year career spanning Family Medicine, Dermatology & Plastic Surgery. Because he’s spent the bulk of his career on both sides of the Aesthetic coin in Derm & Plastics, his expertise combines a deep knowledge of the skin with a thorough understanding of what lies beneath. He’s thriving in one of the most competitive markets in the US, Austin, TX, which is no doubt a biproduct of his skillset and his approach to treating patients like family!

But as his patient base and the industry evolves, he’s not sitting still! He’s become a pioneer of body procedures, specifically Aveli, a precision cellulite release device he’s using to effectively treat cellulite in addition to a combination of biostimulators and other treatments to fight skin laxity (wait until you hear about the structural sandwich!). While he’s still very focused on the face, the writing is on the wall- GLP-1s have created a massive disruption in the marketplace, and those injectors who hope to retain patients and grow their market share must quickly up-skill on body procedures!

We cover a whole host of topics throughout this podcast, but if you came for body insights, you are in the right place! And, if you leave wanting to know more, join Gilbert at Aesthetic Next 6.0 for a lecture on post-weight loss procedures, a live onstage demo of Aveli, and an all-star panel where our faculty discuss their approaches and perspectives on key cases.

In this episode, Gilbert and Tiphany discuss:

1. Integrating ultrasound at the Point-of-Care for Aesthetic procedures

2. The revolutionary impact of weight loss treatments on the aesthetics industry & adjunct treatments that satisfy patients and boost your P&L

3. Innovative cellulite treatments, including the Avéli device, with proven results

4. Strategies for building and maintaining a loyal patient base

5. The importance of continuing to innovate with new protocols that leverage the unique mechanisms of existing products

6. Insights into working as an intrapreneur vs. starting your own medical spa

7. Sneak peek into upcoming presentations at Aesthetic Next 6.0 conference

8. The 411 on his patient-focused podcast with fellow Aesthetic Providers, Plastic Surgery Untold, and how it helps create a sense of community before they walk in the door

Follow Gilbert on Instagram for updates on new aesthetic treatments and techniques (he let us know something big is launching soon!). Check out the Plastic Surgery Untold podcast for more in-depth discussions on plastic surgery and aesthetics and be sure to catch Gilbert’s sessions at Aesthetic Next to learn more about bringing the total body experience to your aesthetic clinic!

Connect with Gilbert on Instagram: @pa_gilbertsaenz

Learn more about Austin Plastic Surgeon: www.austinplasticsurgeon.com

Listen to Plastic Surgery Untold: https://plasticsurgeryuntold.com/

In our second episode of Season 5, we are tapping into the 20-year expertise of Erin MacNeil, CEO & Founder of The Spa Business Coach.

Erin has been at the helm of international luxury spa brands leading teams around the world. She’s come full circle from her start in the industry as an Aesthetician to now working together with Aesthetic Practices to help transform their operations and build profitability.

Throughout her career, Erin has had a front row seat to the challenges of leading a team. Her insights are invaluable for the new Entrepreneur trying to do it all while learning to run a business and to the CEO who is constantly calibrating teams to drive operational success.

She’s helped countless Aesthetic Practices to build sustainable, profitable businesses, and in this episode, she shares several priceless tips to help you do the same:

1. The importance of creating a luxury experience in medical spas

2. Transitioning from a hands-on practitioner to a CEO mindset

3. Effective hiring, onboarding, and team management strategies

4. The significance of setting clear standards and expectations

5. Balancing generalist and specialist roles as your business grows

6. The value of continuous feedback and personal growth in leadership

We dive deep into the challenges of scaling a medical spa, with an emphasis on the need for proper systems, delegation, and a shift in mindset as the business expands. And we can’t forget investing in your team and creating a strong company culture!

Whether you're a new med spa owner or looking to take your established practice to the next level, this episode offers practical advice and strategies to help you become a more effective leader and build a thriving, profitable business.

Learn more about Erin & The Spa Business Coach

Website: https://www.thespabusinesscoach.com/

IG: https://www.instagram.com/thespabusinesscoach/

LinkedIn: https://www.linkedin.com/in/erin-macneil-spa-business-coach/

In the season 5 premiere of For The Record, we welcome Chris Balbi, Co-Owner and Director of Operations at Meesha Aesthetics, a five location med spa practice headquartered in Philadelphia, PA. Chris has been with Meesha for more than a decade, and in that time, he’s grown it into a powerhouse brand that continues to innovate and find new ways to reach potential clients and bring value to those who are already part of the Meesha family.

Throughout this episode Chris shares his cutting-edge practice management strategies, marketing techniques, and industry insights that are reshaping the aesthetics landscape in 2024.

Chris is without a doubt a marketing expert- his legendary giveaways have become a staple part of the Meesha brand, and he’s disciplined and diligent every, single day in how he crafts content and engages with the online community. But, as he explores new ways to bring business to Meesha in a heavily saturated industry, he’s asking the multi-million dollar question….Is social media dead?

There’s so much to take from this episode including the answer, but a few of the highlights that you do not want to miss include:

1. How Chris is adapting to the evolution of social media marketing in the aesthetics industry

2. How he’s leveraging innovative approaches to community engagement and event marketing to drive new leads into the Practice

3. The power of membership programs like Meesha + and beauty banks in client retention

4. His battle-tested strategies for staff retention and motivation in a competitive market

5. How he prepares Meesha to adapt to changing client preferences and industry trends

6. Why personalized follow-ups and lead management is a non-negotiable for success

7. How Meesha is exploring new revenue streams through pop-up med spas

This episode provides a wealth of actionable insights for med spa owners and managers looking to stay ahead in a rapidly evolving industry. From rethinking marketing strategies to implementing innovative client retention programs, Chris’s approach offers a fresh perspective on building a successful Aesthetics Practice that can sustain the rapidly changing world of social media and the non-stop shifts in client preferences.

In typical FTR fashion, of course he's sprinkling in a healthy dose of how to survive it all with a lot of fun & laughs along the way!

Learn more about Meesha Aesthetics:

Web: https://www.botoxbymeesha.com/

IG: https://www.instagram.com/botoxbymeesha/?hl=en

Season 4 of For The Record is coming to a close, but we’re going out on a very high note in Episode 80: Hustle & Heart: A Rise to the Top with Erika Barry, NP-C and Libby Dysart.

Erika started her IG in 2015 and quicky begin to grow her following. Her page was a combination of before & afters and an authentic look at her life- something that improved her patient relationships and become a calling card for her business.  But Libby encouraged her do more, and she took over in 2018. Now Erika’s follower number is at an impressive 295k! But that’s not even close to the whole story...

To learn more, visit:

We’re sharing the best kept secret in Aesthetics this week and pulling the curtain back on the 2023 Nexties winner for Training Institution of the Year, Beautiphi Academy & its founder, Kelly Hermans, CRNA. Based in Rochester Hill, MI, Kelly is on a mission to empower new injectors and business owners with her training academy, and Kelly and her team are also simultaneously delivering a high-touch patient experience and exceptional patient outcomes and at her medspa, Beautiphi Aesthetic Boutique.

Kelly was a practicing CRNA, but after some unexpected life events, she found herself in a unique position to dive headfirst into aesthetics. Like so many, when she decided to start her own practice, Kelly had more questions than answers. Over the next year, after a lot of digging and trial and error, Kelly found what she needed, and in 2018, Beautiphi opened. Her experience was a catalyst for building what would become Beautiphi Academy. As her success grew, fellow CRNAs across the US sought Kelly out for her advice and her help to start their own practices. Fast forward 6 years, and she has amassed a following of more than 700 trainees who are actively involved in the Beautiphi community.  There’s no better word to describe this close-knit group of entrepreneurs who are learning, sharing, and overcoming the challenges of owning a practice together. No gatekeeping, no drama, and no frills!

At the helm is of this group sits Kelly who is constantly advocating for lower pricing, more opportunities and better service from vendors across the industry, and it’s paid off. Beautiphi has become a well-oiled machine – Kelly finds the right vendors, handles the negotiations and then passes the benefits on to the community. Meanwhile, they all work together to share best practices, protocols, watchouts and successes among a curated list of products and services. Frankly, it’s genius, and it all started because Kelly found herself without a tribe and without access to the answers and the training she needed when she entered aesthetics.

Manufacturers have certainly taken notice of what Kelly’s built.  She’s a national educator for Merz, Aerolase, and Rohrer Aesthetics in addition to being a thought leader for Revance, and of course, Aesthetic Record & LeadAR! And, while all this is going on, she’s running a very busy practice where she and her 5 injectors and her staff are offering cutting-edge treatments and pouring into their patient relationships.

What you can’t help but love about Kelly is that she always shows up as her authentic self, and that means spending time where it’s most productive, even if it’s not popular. She’s not big on Instagram, she isn’t one for the glitz and glam, but what she IS focused on is working tirelessly to bring value to her Beautiphi community, to provide the best experience for her patients, and most importantly, to be a good mom and wife. That means showing her kids what it means to work hard, be ethical, and be someone others can depend on.  Even when others spend time stirring up drama and trying to drag her down, she’s remains steadfast in her commitment to prioritize what’s important and keep her head above the fray.

What she’s been able to build is truly remarkable, especially when you consider that she’s done it all exclusively with word-of-mouth advertising and referrals from existing trainees, a testament to the constant investment of her time and her passion for helping fellow entrepreneurs to build successful businesses.  Her community is 700 strong and growing day by day, and she’s not slowing down. Beautiphi Academy may be a best kept secret, but it is long overdue, as is Kelly,  for the recognition it and she deserves, and we are more than happy to share it!!!  

Find out more about Kelly & Beautiphi:

Visit Beautiphi Aesthetic Boutique: www.Beautiphiyou.com

Visit Beautiphi Academy: www.theBeautiphiAcademy.com

Follow Kelly on IG: www.instagram.com/the_aesthetic_anesthetist/

This week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill,CEO of Growth99. Their focus as a company is on scaling your business through effective digital marketing and marketing automation strategies.

As the medspa landscape continues to change, with new technologies emerging and private equity taking an increasing interest, we talk about the gaps that are starting to show in the industry. Patient perception is changing, so our businesses must change, too. Cameron’s company is known for building beautiful websites, and in his own words, the website is like a second location and the BEST place to start. It should be invested in and cared about to the same degree as a physical practice- a good website drives everything else you’ll need in your digital strategy. From there, Cameron reiterates that it’s about building a strong tech stack to handle your data exchange between your CRM, EMR, Ads, Social, etc. With disparate systems, it’s nearly impossible to scale!

Some of our Favorite Takeaways with Cameron:

1.     The Evolution of the Medspa Industry: Cameron provides an overview of how the industry has shifted, highlighting the introduction of private equity and new weight loss treatments and discussing the importance of staying informed and adaptable.

2.     The Importance of Technology and Systems: We take a deep dive into the role of technology in scaling a medical practice. You need a customer relationship management (CRM) platform that can handle marketing automation and social media. Cameron talks about his own journey at G99 from offering managed services to developing a successful SaaS model so practices can manage their operations more independently and

3.    The Gap in Utilization & Knowledge: Our discussion uncovers a common issue where practices invest in technology but fail to leverage its full potential- as a software vendor we want you to use it all! What are you missing? How does that impact the practice? Your tech stack is only as strong as your use of your tools!

4.     Building and Leveraging a Digital Presence: We talk about what your website really needs- It’s a way to collect data, enable online booking capabilities, and convert visitors into clients. It’s about strong SEO, easy functionality, and a strategy that connects to your ads, local SEO, social and more.

5.     Running a Successful Business: Cameron has decades of experience as a successful tech entrepreneur. He shares the lessons he’s learned and the blueprint for scale: SOPs, connected systems, a highly educated staff, and a dedication to clients.

Some Key Takeaways for Medspa Owners:

Building Your Tech Stack to Scale offers a comprehensive guide for medspa owners and injectors looking to navigate the complexities of the industry while also building beautiful websites, effective digital content and collecting data at every stage. Cameron is one of the leading voices in digital marketing in our industry, and his advice is incredibly valuable! This is one episode you MUST listen to and then GO take action- it’s packed full of impactful strategies to build systems and successfully. scale.

Learn more about Growth99 at https://growth99.com/

Checkout their Instagram at https://growth99.com/