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Jesse Itzler is back on the show, and this conversation goes deeper than business. From founding Marquis Jet (sold to Berkshire Hathaway's NetJets) to co-founding ZICO Coconut Water (sold to Coca-Cola), Jesse's entrepreneurial resume speaks for itself — but what he really wants to talk about is your life resume.
In this episode, Jesse and Ed unpack the mindset shifts that separate people who exist from people who live. Jesse shares the concept of "last visit energy" — a practice born from visiting his aging parents that completely changed how he shows up for the people he loves. They discuss why most people play life on defense, letting other people fill their calendars, and how Jesse flips the script by aggressively planning his life years in advance.
You'll learn about the Japanese tradition of Misogi — picking one big, year-defining challenge every single year — and why Jesse believes if you can't find one day every eight weeks for yourself, your work-life balance is broken. They dig into friend reduction, the power of "yes, and" people, why grit is the biggest indicator of future success, and the sobering truth that 80 is still 80.
This one will make you think differently about time, presence, and what you're putting on your calendar.
🔥 Here's What You'll Gain From This Episode
• The "Life Resume" framework — why your work resume fills itself in, but your life resume takes intention, and how to start building one that actually matters
• "Last visit energy" — a mindset shift that will change how you show up for the people you love, starting today
• The Misogi method — how to pick one big, year-defining challenge every year so you can look back and actually remember your life
• Playing life on offense — Jesse's system for aggressively planning your calendar before other people fill it for you
• The mini-adventure strategy — one day every eight weeks that could give you 300 unforgettable experiences over a lifetime
• Friend reduction — how to curate your circle around "yes, and" people who energize you instead of draining you
• Grit as a one-way ratchet — why pushing through suffering permanently raises your baseline, and how to apply it to parenting, business, and life
• "80 is still 80" — the sobering reminder that postponing things is often just quietly canceling them
• Lessons from an empty nester — the regrets parents share most, and how to avoid waiting until it's too late to be present with your kids
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What if the secret to getting people to like you, trust you, and say YES has almost nothing to do with what you say and EVERYTHING to do with how you make them feel?
In this powerful mashup episode, I'm bringing together some of the greatest minds in communication, persuasion, and human connection to reveal one of the most important skills you can ever develop: the ability to make people feel truly seen, heard, and understood. I'm joined by Charles Duhigg, Zoe Chance, Eric Thomas, Lewis Howes, Chris Voss, and Dean Graziosi to break down what separates people who struggle to connect from those who can walk into any room and instantly build trust and influence. Whether you're trying to grow a business, close a deal, strengthen your marriage, or become a better leader, these conversations will completely change how you interact with the people around you.
Charles Duhigg shares an incredible story about a struggling CIA agent who became one of the agency's greatest recruiters, not by becoming a better persuader, but by learning to connect emotionally. He also reveals a powerful three-step communication technique called "looping for understanding" that can transform even your most difficult conversations. Zoe Chance breaks down the science of charisma and why people make decisions emotionally first and justify them logically second. She reveals that the two most important ingredients of charisma are connection and confidence, and that you don't have to be the loudest or most impressive person in the room to become the most influential.
Eric Thomas brings a perspective that every leader needs to hear: you cannot truly influence people you haven't taken the time to understand. He explains why the greatest communicators stop focusing on what THEY want to say and start discovering what other people actually need. In my conversation with Lewis Howes, I share the three principles that have helped me build extraordinary success: identifying your greatest gifts, genuinely caring about people, and becoming obsessed with mastering your craft. I also open up about how growing up with an alcoholic father taught me to read people's emotions and how some of your greatest strengths can actually come from your deepest pain.
Former FBI hostage negotiator Chris Voss reveals why listening is one of the most powerful negotiation tools in the world. He shares a remarkably simple technique called "mirroring" that can get people to open up by repeating just a few words they've said. I even share how using one of Chris's techniques completely changed a heated negotiation in my own life. And Dean Graziosi takes these principles into one of the most important areas of our lives: relationships. He opens up about the mistakes he made in his first marriage, why keeping score destroys intimacy, and how learning to experience love through GIVING rather than receiving transformed his marriage, his happiness, and even his business success.
Here's what I want you to understand: People don't remember every word you say. They remember how you made them FEEL. I've learned that being a great communicator isn't about dominating conversations, having the perfect response, or proving how intelligent you are. It's about being PRESENT. It's about listening without interrupting, asking better questions, matching someone's emotional energy, and making them feel like they're the most important person in the world at that moment. If you want to become more influential, build deeper relationships, and create opportunities you never imagined possible, stop trying so hard to be interesting and start becoming genuinely INTERESTED.
Key Takeaways:
The secret to instant connection: Why making people feel heard and understood is more powerful than having the perfect thing to say.
Charles Duhigg's three-step communication technique: How "looping for understanding" creates trust and deeper conversations.
The science of charisma with Zoe Chance: Why connection and confidence matter more than being outgoing or naturally charming.
Eric Thomas on authentic influence: Why understanding what people need is the foundation of powerful communication.
My three principles for building success: Discover your greatest gifts, genuinely care about people, and become obsessed with excellence.
Chris Voss's FBI negotiation technique: How mirroring someone's last few words can unlock conversations and defuse conflict.
Why emotions drive decisions: How people connect emotionally before they respond to facts and logic.
Dean Graziosi's relationship breakthrough: Why keeping score destroys connection and giving love can transform your relationships.
The power of nonverbal communication: How eye contact, body language, facial expressions, and matching someone's energy build instant rapport.
How to become unforgettable: Why acknowledgment, thoughtful questions, and following up after conversations make people feel truly valued.
I want you to walk away from this episode with a completely different understanding of influence. The greatest communicators aren't the people who make everyone notice THEM. They're the people who make everyone else feel IMPORTANT. And when you master that skill, you won't just become more persuasive. You'll become a better spouse, parent, friend, leader, and human being. Stop trying to impress people. Start making an IMPACT on them. That's how you build relationships that change your life.
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Being busy is one of the easiest ways to lie to yourself. You can work twelve hours a day, answer every email, take every meeting, and still go home without moving your life or your business an inch. This week is about the difference between activity and accomplishment, and why great leaders refuse to confuse the two.
Law 17 in John Maxwell’s 21 Irrefutable Laws of Leadership is the Law of Priorities, and I believe it is the most practical law in the entire series. We live in an economy of distraction where everyone wants a piece of your attention, and if you are not intentional, you can give your entire life away ten minutes at a time. I open this episode by breaking down why leadership gets harder as opportunities multiply, and why the real skill is knowing what not to do.
John teaches this one from lived experience. More than thirty years ago, a single paragraph in a college business textbook changed the way he works, and he has been a student of priorities ever since. He explains why he only does four things, and he walks through the three questions he uses to find the top twenty percent that drives his results.
I'll share how I divide my day into three mini days, challenge you to build a standard around your time, and give you a priority audit to run before the week begins. I also ask what truly deserves your best energy in this season of your life.
Here is what you will gain from this episode:
At the end of your life, nobody is going to give you an award for answering the most emails. Your dreams deserve your best hours, not whatever is left at the end of the day. Decide what gets your best energy before the week begins, and protect it.
This is part of a new series releasing every Thursday. Click the link to download the free workbook and track your rep for every law.
🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)
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You are not stuck with the person you have been.
Darryl Strawberry is back on the show! His last visit was one of the most shared episodes we have ever done. This time he went deeper, and I got emotional sitting across from him.Darryl was one of the greatest players I have ever watched: seventeen years in the big leagues, Rookie of the Year, four World Series.
He has also lived through addiction, cancer twice, the loss of a kidney, and a heart attack. When they wheeled him into surgery, he told God he was okay either way.
He has had to start over more than once, and he tells you exactly how he did it.
I ask him the question so many people are carrying right now: Who am I when the thing I built my identity on is gone? A marriage, a business, a career, a title?
I share how the imposter syndrome still shows up for me and how i handle it. Then I lay out my belief that God plants two or three real gifts in each of us, and that they get revealed through pain and through serving others. I push Darryl on how you stay confident and fierce while still surrendering your life to God, and Darryl answers with total honesty.
Here's what you'll gain from this episode:
Darryl said it better than I can: you did not get into this mess overnight, so you will not get out of it overnight. But if you refuse to believe it is over, you get another life. Get up.
#MAXOUT
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What if the moment you think you have nothing left is actually the moment you discover what you're truly capable of?
In this mashup episode, I'm bringing you one of the most powerful examples of human endurance and mental toughness I've ever encountered with James Lawrence, better known as the Iron Cowboy. James has built his life around doing what most people would call impossible, and this conversation isn't really about endurance sports. It's about YOU. It's about what happens when life gets painful, when your mind starts begging you to stop, and when the distance between where you are and where you want to be feels overwhelming. James is living proof that your perceived limits are rarely your actual limits.
James and I break down what it takes to keep moving when everything inside of you wants to quit. The biggest battles aren't always physical. They're the negotiations happening inside your own mind. We talk about eliminating those negotiations, breaking enormous goals into the next manageable step, and understanding that you don't need to see the entire path to keep moving forward. Sometimes winning is simply making it to the next minute, the next mile, the next rep, or the next decision. That's how impossible things eventually become possible.
We also get into something I believe with everything in me: confidence is built through keeping promises to yourself. Every time you say you're going to do something and follow through, especially when it's difficult, you're building evidence about who you are. James didn't wake up one morning with superhuman mental toughness. He built it through adversity, repetition, discipline, and consistently expanding what he believed he could endure. That's available to you too. You don't have to become an Ironman to apply these principles. You can use them in your business, your relationships, your health, your faith, and every dream you're chasing.
I want you to hear this episode and reconsider every limit you've placed on yourself. Stop asking whether the entire mountain is possible and focus on taking the next step. You are capable of enduring more, growing more, and becoming more than your current circumstances are telling you. When things get difficult, don't automatically interpret the pain as a signal to stop. Sometimes it's evidence that you're standing at the exact place where the next version of you is being built.
Key Takeaways:
• Why your perceived limits are often nowhere near your actual capacity
• James Lawrence's approach to accomplishing goals that appear impossible
• How to stop negotiating with yourself when things get difficult
• Why breaking massive goals into smaller moments can keep you moving forward
• How adversity reveals parts of your character you cannot discover through comfort
• Why keeping promises to yourself builds real confidence
• How discipline becomes more powerful when motivation disappears
• Why the next step matters more than seeing the entire path
• How doing difficult things expands what you believe is possible for your life
You don't need to know how you're going to finish. You just need to refuse to quit on the next step. There is another level of strength, resilience, and greatness inside of you that you haven't met yet. Sometimes the only way to meet that person is to keep going long after the old version of you would have stopped.
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What if the one thing you’ve been missing isn’t talent, discipline, or a better plan, but momentum?
Have you ever noticed that when life is going well, everything seems to start going well all at once? One good decision leads to another. One win changes your confidence, then your energy, and suddenly the people around you start believing too. That force is invisible, it is powerful, and it is what takes you from good to great. John Maxwell calls it a leader’s best friend.
John has spent decades teaching leaders how to create, protect, and recover momentum, and in Law 16, The Law of Big Mo, he teaches it with the stories and illustrations that make it stick. He shows why the same team can look brilliant one season and broken the next, and what a leader controls in between.
I open this episode by breaking down where momentum actually begins, and it is a lot smaller than most people think. I challenge you to stop waiting for motivation, because movement comes first and feeling follows. I walk through what momentum looks like in your confidence, your marriage, your health, your finances, and your team.
You do not need perfection to build confidence. You need progress.
Here is what you will gain from this episode:
You do not need a new life this week. You need one day that proves a different life is possible. Go get that day!
This is a brand new series releasing every Thursday. Click the link to download the free 21 page workbook so you can track the rep for every law and get your questions in front of John and me for the upcoming Q&A sessions.
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🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)
Thank you for listening —Please Share it and get the word out!
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You can’t think your way out of a thought loop. You have to show your body it’s safe to let go.
I get stuck in thought loops. For years, rumination served me as an entrepreneur because I never missed a detail, but it also exhausted me, and it exhausted the people around me. A mutual friend introduced me to tapping years ago, and it changed how fast I can shift my state. I’ve wanted Nick Ortner on this show for a couple of years, because he is the best in the world at teaching it.
Nick first saw tapping at a Tony Robbins leadership conference and spent the next few years tapping with friends and family for free. In 2007 he put $40,000 of camera equipment on credit cards to film a documentary about it. He has spent the last two decades, building, The Tapping Solution, whose app has now reached 18 million sessions, tackling the thing most of us fight daily: overthinking.
I came into this conversation asking the hard hitters. I asked Nick whether tapping is just a pattern interrupt or a real change in your biology. I pressed him on the sympathetic and parasympathetic states and the vagus nerve. I shared how my own rumination wore me down, and I told him how I turn to his work with the professional athletes I work with when visualization and breathing stop being enough.
Then I tapped along with Nick myself and felt my focus come back.
We also run a live session with Thomas, a friend of mine and a nine-figure entrepreneur working 16 and 17 hour days, and you will watch his number move in real time. Near the end, Nick walks you through your own five-minute session, so you'll get to try it firsthand.
Here’s what you’ll gain from this episode:
Press play, and the next time you feel like giving up, stop. Tap the side of your hand, say what is true, and give your body five minutes to catch up with your mind.
I know you are going to enjoy this one. Don't miss it!
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Most people quit right before it works.
Every skill I’ve ever mastered started out ugly. Then it got a little awkward. And then things finally started to mesh. I’ve learned that the awkward stage is where most dreams quietly die. This weekend special pulls together teachings and a conversation I believe can help you get through that stage faster.
I break down the stages every pursuit moves through and why so much progress stays invisible. I walk through the habits that turn a goal into a result, challenge you to look at your own scoreboard, and share what starting from scratch has taught me. I also admit the one thing I do out loud that probably looks a little crazy.
Then I sit down with Jon Gordon, a bestselling author and leadership expert who earned his optimism the hard way and now works with elite coaches, teams and leaders. He shares the stories and ideas behind his work, and I press him on how he lived them when everything got hard.
Here’s what you’ll gain from this episode:
You’re making more progress than you think you are. Press play and stay in the fight a little longer than feels comfortable.
You are much closer than you think!
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Anybody can lead when the scoreboard looks good. True leadership is revealed when you're behind.
Season three of John Maxwell's 21 Irrefutable Laws of Leadership is here, and we open with Law 15: The Law of Victory. Every leader hits the moment when the plan stops working, the market shifts, or the numbers don't look the way they should.
In that moment, everybody looks at you with one question: do you still believe we can win?
John has spent a lifetime building leaders, and he teaches this law through the people he has watched live it, from presidents and prime ministers to a man who walked out the door on Thanksgiving Day and refused to come home until the job was done. His message is simple: leaders find a way for the team to win.
I know this lesson firsthand. I've felt lost. I've lost a little of my swagger. I've made moves that weren't right and didn't know the next one. In this episode, I break down why winners don't experience less adversity than anyone else, why your identity shows up in your losses instead of your wins, and why your team catches how you respond long before they hear a word you say.
Before you press play, ask yourself something. Have I actually lost, or have I just stopped looking for the way to win? Those are two totally different things.
In this episode you'll learn:
Somewhere in your life, you've started accepting something you were never supposed to accept. Don't let one loss become who you are. Find the next move and make it.
Max out.
🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)
Thank you for listening —Please Share it and get the word out!
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What would you do if the person you love most was hiding something that could cost them their life?
This conversation has been 32 years in the making for me. Early in my career, I shared an office with someone connected to the Brown family, and I was around them during the trial. I saw how kind and loving that family was, and I watched Denise carry the weight of her sister's murder in front of the entire world. I have three sisters and a daughter. This one is personal.
Denise Brown lost her best friend, her sister Nicole, in one of the most public tragedies in American history. Instead of disappearing, she testified before Congress, fought for the Violence Against Women Act, and has spent three decades working with shelters across this country so other families never feel what hers did.
I asked Denise the hard questions. Why Nicole never told her family. What she would say to her sister today. How she handled the mocking and criticism. And how one sentence from a pastor changed her relationship with God. What came out of it is a masterclass in honoring your family: keep showing up, keep learning, and keep fighting long after everyone else has moved on. Her new book, For My Sister Nicole: Love Shouldn't Hurt, belongs in the hands of anyone with a sister, a daughter, or a friend they would do anything to protect.
Here's what you'll gain from this episode:
Nicole never told her family because she was trying to protect them. Be the brother, sister, or friend someone feels safe telling. Learn the signs, ask better questions, and never stop showing up for the people you love.
If you or someone you love needs help, call the National Domestic Violence Hotline at 1-800-799-7233 or visit thehotline.org
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