BigDeal

By Codie Sanchez

You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We... more

4.9

872872 ratings

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FAQs about BigDeal:

How many episodes does BigDeal have?

The podcast currently has 150 episodes available.

BigDeal episodes:

June 24, 2026This Mindset Shift Can 10x Your Income | Chris Do
You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes.
Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts.
In this episode, you'll learn:
Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value
The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start
Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down
Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone
The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing
Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first.
___________
(00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client
(00:00:40) The Chris Do Move: How to Ask for What You're Worth Without Being Delusional
(00:02:48) With or Without You Energy: The Mindset That Changes Every Deal
(00:07:01) Charging More Is More Ethical Than Charging Less
(00:08:53) The Pricing Game: Price Bracketing, Anchoring, and Never Justifying Your Number
(00:12:50) How to Find Out What Clients Really Have: The Budget Excavation Method
(00:17:01) The Manipulation Behind Luxury Goods: Stories, Scarcity, and Status
(00:22:48) Money Is a Construct: The $800 Day Rate Story and Playing the Game
(00:25:05) From Vietnam to Mercedes: Writing Your New Self-Story Through Mastery
(00:27:16) What Is Brand and Why Does It Matter More Than Marketing
(00:31:13) Don't Try to Be Better, Be Different: The Sea of Sameness Problem
(00:32:25) The Imogene and Willie Test: What Story Are You Telling Yourself
(00:35:18) Fake It Till You Make It or Believe It Till You Achieve It
(00:37:41) You Don't Have a Marketing Problem, You Have a Positioning Problem
(00:42:03) The Three Monsters: Perfection, Advice, and People Pleasing
(00:49:15) Visualizing Success: Designers Are Futurists Who Imagine the Optimal Path
(00:54:52) Passion Follows Mastery: The YouTube Origin Story
(00:59:25) The Rich Owner Versus Poor Owner Mindset: Business Archetypes and Self-Sabotage
(01:05:54) I'm My Own Number One Fan: Loving Yourself and Handling Trolls
(01:09:37) Infusing Soul Into Your Brand: Flip the Cliché and Build Your World
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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1h 17min
June 22, 2026It Took Me 39 Years to Realize What I’ll Tell You in 14 Min
You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through.
This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it.
In this episode, you'll learn:
Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself
Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either
How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed
The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real
Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying
Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding.
___________
(00:00:00) Introduction: The 30-Year Truth About What Actually Matters
(00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift
(00:02:17) Heartbreak and the Decision to Choose Yourself
(00:02:50) The Grit Factor: God Gives You What You Can Handle
(00:03:13) Cut Them Out: Losers Don't Like Winners
(00:04:34) Work Harder Than a Crackhead: The Obsession Test
(00:05:50) Get in Rooms Where You're the Dumbest: The 100 Million Dollar Lesson
(00:07:03) Your Light Shines on Someone Else's Darkness: Setting Boundaries
(00:08:18) Do Not Be Afraid: Faith, Flow, and Killing the Mosquitoes
(00:09:58) Winners Love Pressure: The Mexico City Story and Game Time Mentality
(00:12:32) Regret Is Greater Than Failure: The CEO Who Almost Lost Everything
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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15min
June 17, 2026How Elon Musk Thinks About AI, Wealth, and Multiplanetary Life | Eric Jorgenson
What if everything you think you know about success is wrong? What if the biggest risks aren't reckless, they're required? And what if the person everyone loves to hate is actually the one we should all be studying?

Eric Jorgenson spent five years studying Elon Musk and distilled everything into his new book, The Book of Elon. He's the bestselling author of The Almanack of Naval Ravikant and has built a career decoding how the world's most effective people think, operate, and win. In this episode, we break down the exact frameworks Elon uses to build companies that rewrite entire industries, why he takes insane risks that would bankrupt most people, and how his relentless focus on speed, truth, and deletion makes him the most leveraged human alive.

In this episode, you'll learn:
Why Elon split his last $30 million between SpaceX and Tesla when everyone told him to pick one, and how that decision proved he's mission driven, not money driven

The five step algorithm: question requirements, delete, simplify, accelerate, automate, and why doing them out of order wastes millions

The idiot index: how to identify parts or processes where you're paying 100x more than the raw materials cost and why aerospace was a thousand to one before SpaceX

Why Elon fires fast, moves into factories during production hell, and demands hourly updates on bottlenecks, and how that hardcore culture filters for missionaries

Why demos beat PowerPoints every time and how showing physical progress collapses communication gaps and accelerates decisions

___________

(00:00:00) Introduction: The Risk-Seeking Mission-Driven Mindset of Elon Musk
(00:01:42) The 2008 Story: When Elon Split His Last 30 Million Between Two Dying Companies
(00:05:40) Feel the Fear and Do It Anyway: How Elon Pushes Through Obstacles
(00:06:57) Why Elon Is Polarizing: Politics, Billionaires, and the Nerd Who Became Controversial
(00:08:33) The Bottleneck Formula: Working on the Right Thing at the Right Time Right Now
(00:09:31) Production Hell and Sauron Focus: The Model 3 Story
(00:19:11) Hardcore Purpose: The Rage Demon, Torture, and Being Wired for War
(00:31:25) The Path to Billionaire Icon: Focus Intensely on What Nobody Else Can Do
(00:33:31) Never Burn Bridges: The PayPal Mafia and Founders Fund Investment
(00:36:51) The Idiot Index: Why Your Parts Cost 100 Times More Than They Should
(00:42:37) Speed Is the Ultimate Advantage: Rejecting the Fast-Cheap-Good Trilema
(00:47:57) Empathy at the Mission Level, Not the Individual: The Firing Philosophy
(00:53:29) Show Don't Tell: Demos Over Decks and the Power of Physical Progress
(01:01:06) The Algorithm: Question, Delete, Simplify, Accelerate, Automate
(01:06:44) The One Sentence Onboarding: Be So Good They Talk About You at Dinner
(01:11:21) Is Elon Happy? The Storm in His Head and What We Can Learn

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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1h 15min
June 15, 2026 Go From $10k to $1M in 3 Years With This Strategy | Mohnish Pabrai
The best investors in the world aren't gambling. They're copying. They're patient. And they're finding asymmetric bets where the downside is capped and the upside is unlimited.
Mohnish Pabrai is a legendary investor who turned $1 million into $14 million in five years by openly copying Warren Buffett's playbook, and now manages $1.4 billion using the exact same principles that built Berkshire Hathaway. No secret formulas. No complex algorithms. Just discipline, patience, and the willingness to look for weird things that make no sense.
In this episode, you'll learn:
* Why you don't need original ideas to make money and how shameless cloning beats innovation every time
* The 10 bet rule: why concentrating your investments in a few great businesses outperforms diversification by 10x
* Why selling too early is the biggest mistake investors make
* The downside protection framework: how to structure bets where you can't lose more than 10% but could gain 100x
* Why most people fail at investing because they chase what's popular instead of looking for anomalies that make no sense
___________

(00:00:00) Introduction: Never Sell Your Winners Too Early
(00:00:34) The Laws of Investing: Why Buffett Wrote the Physics of Money
(00:01:04) Spend Less Than You Earn: The Nonlinear Power of Compounding
(00:02:02) The 168 Hour Week: Don't Quit Your Job, Build Your Side Venture
(00:03:46) Entrepreneurs Don't Take Risk: The Upside Without Downside Framework
(00:08:12) Selling Skills and Unique Value Propositions: The Only Two Things That Matter
(00:09:58) Shameless Cloning: Why Original Ideas Are Overrated
(00:15:43) The 650K Lunch: How Warren Buffett Led to a Friendship with Charlie Munger
(00:18:12) From One Million to Fourteen Million in Five Years: The Buffett Approach in Action
(00:23:51) If Wealth Is Lost, Nothing Is Lost: Surviving 2008 and the Character Test
(00:26:08) Finding 100-Bagger Investments: The Turkish Company That Went 100X
(00:27:11) When to Sell: Only When It's Egregiously Overpriced
(00:29:59) Looking for Anomalies: The Mental Model for Total No-Brainers
(00:31:57) The Level 3 Communications Bet: Tripling Money on Fixed Income
(00:36:31) Pokemon Cards and Rembrandts: Understanding Asset Classes and Circular Competence
(00:41:30) The Truth Framework: Why Lying Weakens You and Honesty Creates Strength
(00:47:26) Screening CEOs: The Competitor Question That Reveals Everything
(00:49:35) A Day in the Life: Managing 1.4 Billion with Four People
(00:52:57) Warren's Pinball Business: The Blueprint for Finding Great Business Models
(00:55:58) Ambitious But Lazy: The Filter for Two-by-Four Business Opportunities

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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...more
1h 1min
June 08, 20263 Rules For Selling To Rich People (Make A TON of Money)
As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal

You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale.

In this episode, you'll learn:
The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list

Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity

The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson

How to anchor the conversation around consequence, not cost, so price becomes irrelevant

The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close

Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path

The premium close that gives control back to the buyer and makes them feel smart for saying yes

Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty.
___________

(00:00:00) Introduction: Why Rich People Don't Care About Your Price
(00:01:02) The Four Currencies Rich Buyers Protect With Their Lives
(00:03:59) The Ego Framework: Earn, Gap, Outcome
(00:06:30) Stop Describing, Start Diagnosing: The Authority Shift
(00:12:54) The Three Types of Rich Buyers and How to Close Each One
(00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step
(00:19:42) Say the Number and Shut Up: The Silence After Price
(00:23:01) The Three-Piece Follow-Up: Point, Proof, Path
(00:26:23) The Prize Is Trust, Not Money: Building Referral Engines
(00:26:57) Clear Over Cheap: Selling Like an Operator

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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...more
29min
June 03, 2026Ex-Amazon VP: Do This at Work to Get Promoted Fast | Ethan Evans
You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do.
Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same.
In this episode, you'll learn:
The magic loop: how to turn your boss into your biggest advocate by making them successful first
Why invisible performers lose to visible performers every time and how a weekly status report changes everything
The exact script to ask for a raise that gets results without threatening to quit
Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview
How to give difficult feedback that actually lands: professionally firm, personally warm
The career killers nobody talks about
Jeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives
___________
(00:00:00) Introduction: Why Half Your Talent Wins and You Don't
(00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing
(00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advocate
(00:27:20) Invisible vs Visible Performers: Why Hard Work Isn't Enough
(00:16:30) How to Actually Ask for a Raise and Get It
(00:06:13) Good Boss vs Bad Boss: Consistency Over Likability
(00:42:42) Giving Difficult Feedback: Professionally Firm, Personally Warm
(00:51:28) Career Killers: Betrayal, Gossip, and Breaking Trust
(01:04:51) Jeff Bezos: Strategically Patient, Tactically Impatient
(01:11:05) The Six-Page Narrative: Why Amazon Banned PowerPoint
(01:18:06) Building Billion-Dollar Businesses: Prime Video to T-Shirt Printing
(00:58:22) Burnout Is About Vision Loss, Not Hard Work
(01:24:48) Hiring A Players: The Reference Check Hack Nobody Uses
(01:32:28) Final Advice: Know What You Want and Make the Deal
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
1h 37min
May 27, 2026Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor
If you've been wanting to buy a business for years, get your ticket to Main Street Millionaire Live. You’ll learn how to find the right business for you, make deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT
You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do.
Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start.
In this episode, you'll learn:
Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero
The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign
How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict
The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers
Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms
___________
(00:00:00) Introduction: How to Raise Your First 100K Without Connections
(00:00:52) The Self-Selling Framework: Marketing Yourself Before Your Product
(00:03:54) Mental Toughness and Emotional Regulation: The Two Traits You Need
(00:08:24) Pre-Orders Over Venture Capital: The Kickstarter Advantage
(00:10:21) The Pre-Order Pyramid: Exclusivity, Urgency, Value, and Trust
(00:13:41) The Video-First Rule: Why Great Campaigns Start With 30 Seconds
(00:17:11) The Biggest Pitch Mistakes: Get to the Point or Get Lost
(00:20:20) When to Bootstrap vs When to Raise Millions
(00:23:02) The Venture Capital Trap: Why a 250M Offer Got Rejected
(00:26:29) Cost Management and Buffer Strategy: The 25-30 Percent Rule
(00:32:46) Surprising Success Stories: 28M Board Games and Comic Book Empires
(00:37:49) The CEO Playbook: Mental Toughness, Humility, and Rolling Up Your Sleeves
(00:40:43) Remote Leadership: Trust, Aggressive Goals, and Performance Management
(00:43:26) The Kickstarter Turnaround: Rejecting Mediocrity and Rebuilding Culture
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
50min
May 25, 2026How to Rewire Your Brain to Hate Procrastination
If you've been saying you want to buy a business for years, your next move is here. Get your ticket to Main Street Millionaire Live and learn how to find deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT
You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you even realize it. This episode breaks that loop and gives you the exact protocol to rewire your brain for execution instead of avoidance.
In this episode, you'll learn:
The procrastination equation: why your motivation equals expectancy times value divided by impulsiveness times delay, and how to solve for the variables that are killing your progress
The four traps that disguise procrastination as productivity: planning theater, research mode, waiting to feel ready, and the future self illusion
Why your brain's anterior cingulate cortex and dorsolateral prefrontal cortex fire less when you procrastinate and how that becomes your default wiring
The shrink, specify, stack protocol: how to make tasks so small your brain stops fighting them, anchor them to exact moments, and ride existing habits
Why Phil Knight sold shoes out of his trunk before he built Nike, and why I launched my newsletter on a random Tuesday with zero plan
How James Dyson built 5,127 prototypes over 15 years and why refusing to stay stopped is the only skill that matters
___________
(00:00:00) Introduction: You're Not Lazy, You're Stuck in a Neurological Loop
(00:01:05) The Procrastination Equation: Why You Don't Start
(00:02:48) Your Brain Is Wired to Avoid: The FMRI Study
(00:04:19) Trap One: Planning Theater and the Artifact Illusion
(00:06:08) Trap Two: Research Mode Is Mental Masturbation
(00:08:04) Trap Three: Waiting to Feel Ready Is Biologically Impossible
(00:10:10) Trap Four: The Future Self Illusion
(00:11:51) The Fix: Shrink, Specify, Stack Protocol
(00:11:57) Move One: Shrink the Action Until It Feels Stupid Small
(00:13:23) Move Two: Specify With Implementation Intentions
(00:14:45) Move Three: Stack It on Something You Already Do
(00:15:30) The Real World Example: How One Sentence Became a New York Times Bestseller
(00:17:13) The Rule for Missed Days: Don't Make It Bigger
(00:17:52) The Dyson Story: 5,127 Prototypes and 15 Years of Failure
(00:18:21) The 51 Calls: How Cody Bought Her First Business
(00:18:59) Closing: Every Action Is a Vote for Who You Become
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
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🏠 Resibrands: https://resibrands.com/
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🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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21min
May 21, 2026How to Be More Successful Than 99% of People | Malcolm Gladwell
If you want to get ahead of 99% of people, stop doing what 99% of people do. As every great founder will tell you, ownership is what builds real wealth. Come to Main Street Millionaire Live to learn how to buy the right business for you: http://info.contrarianthinking.co/msmlbig-deal

What if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all.
In this episode, you'll learn:
The running partner rule: why your mentor should be one step ahead, not ten
How constraints build strength and why too much comfort kills resilience
The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person
Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence
Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure
Why ideas are cheap, execution is everything, and the muse doesn't exist
___________
(00:00:00) Introduction: The Big Fish, Small Pond Strategy
(00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard
(00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead
(00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number
(00:07:36) Colleges Are Overrated Status Machines: The You Variable
(00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience
(00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing
(00:15:56) The Pleasure Principle: Why Great Workers Love the Work, Not the Break
(00:17:01) Remote Work and The Washington Post: Why Malcolm's Career Wouldn't Exist Without the Office
(00:20:12) The Feedback Framework: Compliment First, Then Fix
(00:35:45) Choking vs Panicking: The Two Types of Leadership Failure
(00:37:28) Leadership Depends on Context: The Air Force vs The Startup
(00:42:48) Pulling The Goalie: Cliff Asness and The Risk You're Too Scared to Take
(00:57:58) Ron Popeil and The Showtime Rotisserie: Marry Invention with Explanation
(01:01:08) The Housing Crisis: Why We're Building Wrong and Zoning Ourselves Into Poverty
(00:53:04) Ideas Are Cheap, Execution Is Everything: The Muse Doesn't Exist
(01:05:24) Closing: The American Way of Killing and What's Next
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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1h 7min
May 13, 2026Billionaire Founder: No One Tells You This About Starting A Company | Ankur Jain
As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how — http://info.contrarianthinking.co/msmlbig-deal

What if the smartest money move you could make wasn't raising venture capital at all? What if taking the wrong check, even a big one, could kill your company before it ever had a chance to win?
Ankur Jain is the billionaire founder and CEO of Bilt Rewards, an $11 billion company that's rewriting the rules of housing, hospitality, and how millions of Americans build wealth. He started by solving a problem everyone ignored: why doesn't paying rent help you buy a home? Then he spent 18 months fighting regulators to change the law. No revenue. No product. Just belief and a refusal to quit. Today, Bilt operates like a network of mini startups inside one platform, caps teams at 25 people, and only raises money from customers who actually want the product to succeed.
In this episode, you'll learn:
Why raising venture capital too early is the fastest way to lose control of your vision and chase the wrong metrics
The $10 billion problem rule and why solving massive pain is the only path to a billion dollar solution
Why most companies die from indigestion, not starvation, and how to stay focused when opportunity is everywhere
Why hiring your best friends isn't risky, it's the smartest move you can make, and how to build a culture where A players never leave
The 90 day forcing function that weeds out bad hires before they spread and why managers are a waste of space
How Ankur spent 18 months fighting to change federal housing law with no revenue and why that patience built the foundation for everything
___________
(00:00:00) Introduction: The Problem You're Solving Better Be Worth It
(00:00:47) The Capital Trap: Why Traditional VC Money Will Kill Your Vision
(00:04:10) The Customer Is Your First Investor: Kickstarter Over Sequoia
(00:09:07) The Immigrant Grind: Watching My Parents Build from Nothing
(00:11:03) The Sleep Test: If You Wake Up Happy Without It, Don't Build It
(00:12:57) The Crisis Reframe: What Has to Be True for This to Be the Best Thing That Happened?
(00:14:25) Build With Your Best Friends or Don't Build At All
(00:17:45) The 90-Day Filter and the 25-Person Cap: Keeping the Startup Mentality at Scale
(00:26:31) No Managers, Only Owners: The Pod CEO Model
(00:28:37) The Hook vs The Platform: How Built Evolved from Rent Rewards to Hospitality Empire
(00:52:02) The 18-Month Regulatory Bet: Building Before We Knew It Was Legal
(00:46:14) Pessimists Sound Smart, Optimists Make Money: Why Entrepreneurship Should Be Fun
(00:59:01) The Partnership Playbook: Solve Their Problem, Not Pitch Your Product
(01:01:51) Closing: The One Thing Eight-Year-Old You Needs to Approve
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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...more
1h 6min

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The podcast currently has 150 episodes available.

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