BigDeal

By Codie SanchezBusiness Entrepreneurship Investing Marketing

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4th
on Marketing
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402
Followers
Typical duration
57 min
per episode
If it hooks
46%
finish an episode

Based on Podcast App listening data

BigDeal episodes

October 26This Video Will Find You When You Need It The Most
Today’s episode breaks down why failure is the entrance fee for success, how three seemingly ordinary entrepreneurs rewired their brains to look for possibilities before problems, and the exact mindset that separates people who build billion dollar companies from people who stay stuck wishing.
In this episode, you'll learn:
The “Unlucky One” principle
Why James Dyson went through 5,127 failures over five years
How Ole Kirk Christensen fought bad luck, misfortune, and catastrophe on his path to build Lego
How Jack Ma failed his way to becoming a billionaire
Jensen Huang’s pain and suffering framework
Why Sara Blakely's father celebrated her failures at the dinner table
___________
(00:00:00) Introduction: What If It All Works Out?
(00:00:25) The Realistic Trap: Why Pessimism Disguises Itself as Practicality
(00:01:22) The Failure: James Dyson's 5,127 Prototypes
(00:03:14) Hiring Graduates Over Veterans: The No Fear Advantage
(00:03:54) Man Is Meant to Be Humbled: The Mike Tyson Principle
(00:04:40) The Unlucky One: Ole Kirk Christiansen and the Birth of LEGO
(00:07:19) The Obstacle Becomes the Way: Marcus Aurelius on Adversity
(00:07:53) Cody's Recent Failures: The $80K Recruiter and the $50K Studio
(00:09:04) Jensen Huang on Pain and Suffering: The Character Builder
(00:11:28) The Reject: Jack Ma's 30 Rejections Before Alibaba
(00:13:40) The Six-Minute Meeting: When Unstoppable Meets Opportunity
(00:14:32) Rejections Are Just Reps: Reframing Failure as Practice
(00:15:13) Sara Blakely's Dinner Table: Celebrating Failure as a Family Ritual
(00:16:31) Closing: I Want to Give You Pain and Suffering
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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18 min
October 22MrBallen: How to Tell Stories Better Than 99% of People (Do This)
MrBallen is one of the most successful storytellers of our generation, with tens of millions of followers across platforms and a media empire built entirely on his ability to captivate an audience. In this episode, he breaks down the exact frameworks that separate people who can hold a room from people who lose it in seconds, why commitment to the story is more important than the story itself, and how to use silence, simplicity, and tension to make any story unforgettable.
In this episode, you'll learn:
Why commitment to the story is everything
The simplicity principle:
Why the hook is about biographical weight, not flashy openings
How to use silence as a tension building tool
Why near death experiences teach you that the worst thing that can happen is never as bad as dying
Make your business official with the sponsor of today's video, Bizee.
"MrBallen Presents: The Terror Within" is out now! Buy your copy here.
___________
(00:00:00) Introduction: The Power of Commitment in Storytelling
(00:04:12) The Luther Charles Story: How to Hook an Audience
(00:08:03) Simplicity Is King: The Three-Bullet System
(00:14:26) The Opening Salvo: Biographical Information That Hooks
(00:24:22) The San Francisco Bomb: When Public Speaking Goes Wrong
(00:26:10) Navy SEAL Training: The Art of Suffering Well
(00:28:38) Using Silence as a Weapon: The Power of the Pause
(00:35:33) The Graphic Novel: Bringing MrBallen to the Page
(00:41:05) Danny LaPlante: The Terror Within the Walls
(01:09:03) Harrison Ford Saves a Boy Scout: When Stories Go Right
(01:11:46) Afghanistan: The Grenade That Should Have Killed Him
(01:21:24) Living on Borrowed Time: Using Mortality as Fuel
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 25 min
October 19Top 1% Secrets To Make EVERYONE Respect You Instantly
Today’s episode breaks down the exact behaviors, communication strategies, and mindset shifts that separate people who get overlooked from people who command respect instantly. From the snap judgments people make in the blink of an eye to the dark arts of leadership nobody will tell you about, you'll learn why being liked is overrated, how to balance authenticity with strategy, and the specific moves that earned respect in male dominated finance and tech rooms.
In this episode, you'll learn:
Why the way you look, stand, and carry yourself can command respect before you say a word
The Clap Back Principle: Why your reaction to disrespect can make or break your authority
Why the best leaders aren’t always liked, and how being too friendly can undermine your authority
The Context Framework: A simple shift in communication that earns lasting respect and loyalty
Why being too honest, authentic, and accessible can actually make people respect you less

___________
(00:00:00) Introduction: People Win Because They're Respected, Not Because They're Smart
(00:00:46) The Snap Judgment Problem: Why Your Posture Matters More Than Your Words
(00:02:09) When to Clap Back and When to Let It Go: The Respect Over Hate Rule
(00:03:56) Working With People You Disagree With: The Chess Board Mentality
(00:05:00) When to Part Ways: The Warren Buffett Reputation Test
(00:06:58) Commanding Respect in Male-Dominated Rooms: The Symmetry and Style Advantage
(00:09:23) The Humor Defense: When You Lecture You Stand Above, When You Laugh You Stand Alongside
(00:10:08) Being Respected vs Being Liked: Why You Don't Need to Be Friends With Your Employees
(00:12:32) The Stoic Under Pressure: Why Emotional Regulation Is Non-Negotiable
(00:13:35) The Mystery Factor: Robert Greene on Seduction and Separation
(00:15:00) The Authenticity Trap: Why Full Transparency Doesn't Actually Work
(00:16:41) White Lies That Win: The Career Advice Nobody Will Tell You
(00:18:26) Context Is King: How the Best Leaders Communicate to Earn Respect
(00:20:34) Finding Mentors Who Have Your Biggest Weakness as Their Greatest Strength
(00:22:34) The Chess Board Strategy: Playing Multiplayer Success and Never Burning Bridges
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
26 min
October 14#1 Career Coach: You’re Building A Life You Don’t Actually Want! (Do This Instead)
Suzy Welch is a bestselling author, NYU professor, and one of the most sought after career coaches in the world. She's taught thousands of students how to build lives that actually work, and in this episode, she breaks down why following your passion is terrible advice, how to figure out who you really are, and the exact frameworks that separate people who build the lives they want from people who stay stuck wishing.

In this episode, you'll learn:
Why following your passion is terrible advice

The Gen Z values crisis that is making finding work so hard

The 10-10-10 framework

Why only 2% of people are living fully authentic lives

Why failure is your entrance fee into the “Society of Interesting People”

Code for 20% off The Values Bridge: BIGDEAL
Link to Suzy's accounts: lnk.to/suzywelch!bigdeal

___________

(00:00:00) Introduction: Follow Your Passion Is Terrible Advice
(00:01:08) The Three-Legged Stool: Passion, Aptitude, and Values
(00:07:31) Gen Z's Values Crisis: The 2% Problem
(00:10:52) The Values Bridge: 200,000 Data Points on What Drives Success
(00:12:53) The 10-10-10 Framework: Decision Making That Actually Works
(00:21:06) The Six-Word Memoir Exercise: Writing Your Life Forward
(00:23:26) The Four Horsemen of Values Destruction
(00:26:29) The Authenticity Gap: Why 98% of People Aren't Living Their Values
(00:29:27) Stop Looking Backward: Why Therapy Isn't Enough
(00:34:47) The 360 Feedback Reality Check: How the World Actually Experiences You
(00:39:10) The Career Traits Compass: What Leaders Actually Need Today
(00:49:19) The Society of Interesting People: Vernon Jordan's Gift
(00:57:05) We Can Do Hard Things: Everything Good Is Hard
(01:00:13) Raising Kids Who Aren't A-Holes: The Character-First Approach

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 8 min
October 07Stop Caring: The Art of Not Giving a Sh*t
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring
You've been telling yourself the same story. That you need everyone to believe in you. That you need permission to go big. That if you just explain yourself better, the haters will finally understand. Here's the truth: the only thing between you and the life you want is believing you need approval from people who aren't even in the arena.
This episode breaks down why the exact thing people make fun of you for is probably what they wish they were doing instead, how to stop giving everyone equal voting rights over your life, and the hidden cost of caring what people think. From Kanye's refusal to defend himself to Dolly Parton being criticized for her wigs, you'll learn why greatness has been annoying people since 1841, how to tell whose opinion actually matters, and why the best defense in the world is winning so big that other people can't keep your name out of their mouth.
In this episode, you'll learn:
Why the people who applaud you at the beginning are usually strangers, not friends and family, and how most people don't actually want you to be great because your success reminds them of their own inaction
The board of directors principle: how to stop internalizing criticism by asking four questions before you let someone's opinion affect you, and why most people don't deserve voting rights in your life
Why every clap back steals creative energy from you and pours it into someone who creates nothing, and how the real players aren't even listening to the sound of the crowd at all
The energy vampire framework: how hanging out with people who diminish you is like holding a puppy by the tail while it tries to run, and why you're the average of the five people you surround yourself with and what they expect from you
Why haters don't waste time on people who aren't building something big, how being alone at the top means you're exactly where you're supposed to be, and why the goal isn't to stop caring what people think but to stop letting what people think decide what you do
___________
(00:00:00) Introduction: One Person's Opinion Away From Quitting
(00:01:05) The Time Is Now: Kanye on Being Okay With Greatness
(00:01:55) Fear and Faith: Kanye's Miami Show Revelation
(00:02:52) Steve Jobs Got Fired: Why Defense Doesn't Matter
(00:03:22) Your Life Isn't a Test: Lil Wayne on Doing What You Feel
(00:03:53) The Board of Directors Rule: Who Gets a Vote in Your Life
(00:04:44) Dana White Energy: Being Good at Being an Enemy Too
(00:06:03) Energy Vampires: Joe Rogan on Who You Hang Out With
(00:07:49) Hope and Arrogance: Kanye on Faith Over Fear
(00:11:24) The Mirror Test: Lil Wayne on Letting the World Be Your Mirror
(00:12:50) Sleeping at the Top: Why Lonely Beats Nightmares at the Bottom
(00:13:47) Now I'm Doing It Right: Giving Yourself Permission to Evolve
(00:14:28) Haters Are a Compliment: Why Pushback Means You're Building Something Big
(00:14:46) Dolly Parton's Choice: I Would Never Stoop So Low as to Be Fashionable
(00:16:11) Closing: Naturally, Organically Amazing
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
18 min
October 05How to Think Like the 1% Elite | Dr K
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/drk
You've been telling yourself the same story. That you're stuck. That you need more motivation. That if you just work harder, everything will fall into place. Here's the truth: you're not stuck because you lack effort, you're stuck because you're solving the wrong problem. Dr. K is a Harvard-trained psychiatrist who spent years training to become a monk before revolutionizing mental health on the internet. He's worked with everyone from billionaires to young men living in their parents' basements, and in this episode, he breaks down why most people fail, how to dissolve problems instead of solving them, and the exact frameworks the 1% elite use to master their minds and win.
This episode breaks down why understanding yourself is more powerful than any business strategy, how the ego runs your life when you don't know how to manage it, and why manifestation is real but 99% of people are doing it wrong. From the five layers of human existence to why depression isn't what you think it is, you'll learn how to build a feedback loop that improves you instead of eating you alive, why stuckness is actually just buried motivation, and how to finally start wanting the things you've been too afraid to chase.
In this episode, you'll learn:
Why you're not stuck, you're holding on, and how the most crippling source of suffering for a human being is wanting something you believe you cannot have, which causes your mind to bury your motivational circuitry so you never have to fail
The understanding principle: how the difference between hard and easy has nothing to do with effort and everything to do with your understanding of the thing, and why all you need to do is understand, not do
Why you can't duplicate anyone else's success because you have your own karma, your own advantages and disadvantages, and how the fastest way to lose is to use someone else's strategy when you're playing with different cards
The five layers of human existence: your physical body, energy body, emotional mind, analytical mind, and spiritual body, and why Western psychiatry only treats three of them while ignoring the most powerful two
Why ego is anything you attach after the words I am, how removing all sensory inputs and existing without an object to focus on is the goal of meditation, and why this is what actually heals people
___________
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min
September 28You Aren’t Burned Out, Your Systems Are Just BROKEN
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout
You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted from working too much, they're exhausted from doing too much of what they hate, what they're not good at, and what doesn't make them money.
This episode breaks down why you're calling it burnout when you actually just have a job you don't like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that's secretly killing your business, you'll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you.
In this episode, you'll learn:
Why you're not burned out for the reasons you think, and how doing too much of what you don't like, aren't good at, and aren't uniquely skilled at is draining your energy every single day
The CATO process: how to cut all the things that don't make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don't like doing, and outsource everything else so you can finally stop being the hero
Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you
The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they're fully competent enough to do it themselves
Why champions don't run at playoff level speed always, how to replace the word burnout with tired or break, and the question that snaps you back into focus: do you want to quit or do you just need a nap
___________
(00:00:00) Introduction: The Burnout Trap Nobody Talks About
(00:00:35) You're Not Burned Out, You Just Have a Job You Don't Like
(00:02:51) The Hero Drug: Why Being Needed Is Killing Your Business
(00:03:48) The CATO Process: Cut, Automate, Delegate, Outsource
(00:04:37) The Walt Disney Principle: Build a Team Better Than You
(00:07:08) The Ball Hog Problem: When Competence Becomes Your Prison
(00:07:38) Do You Want to Quit or Do You Just Need a Nap?
(00:09:54) Talking Employees Off the Edge: The Self-Reflection Method
(00:12:34) Set and Setting: Change Your Environment to Change Your Energy
(00:13:31) The Big Why: When Your Purpose Overcomes Any How
(00:15:34) Parting Words: Just Don't Quit
___________
MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod
MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez
OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
19 min
September 24 The #1 Skill Every High Performer Has (And Every Quitter Lacks)
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored

Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because they can't sit still long enough for their work to compound. From the attrition moat that clears your competition to the GRIT framework that keeps you in the game, you'll learn why the crowd thins out by commitment, not talent, and how staying boring makes you rich.

___________

(00:00:00) Introduction: The Hidden Superpower Every High Performer Has
(00:00:50) The Attrition Moat: Why Commitment Beats Talent Every Time
(00:02:39) The MailChimp Story: Eight Years of Boring That Built Billions
(00:04:08) The Novelty Cliff: When Your Brain Stops Rewarding You
(00:05:33) Wanting vs Liking: The Restaurant Test
(00:06:36) Boredom Is a Signal, Not a Verdict
(00:07:16) The GRIT System: Gamify It with the Scoreboard Rule
(00:10:14) Rename and Reframe: The Toll You Pay on the Road to Mastery
(00:13:11) If Then Framework: Delete the Decision in Advance
(00:14:57) The Temptation Bundle and Shrink the Rep Rule

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
20 min
September 21#1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out!
https://contrarianthinking.biz/hudson

Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that keep high performers stuck, and in this episode, he breaks down why work ethic is overrated, how self-reliance is secretly killing your growth, and the exact frameworks billionaire CEOs use to make great decisions without burning out.

In this episode, you'll learn:
Why work ethic is way overrated

The golden algorithm

Why shame is the lock that holds bad habits in place

The “no” doctrine

Why self-reliance is the biggest trap for entrepreneurs
___________

(00:00:00) Introduction: Work Ethic Is Way Overrated
(00:00:56) The Golden Algorithm: What You Avoid, You Invite
(00:02:18) Shame Is the Lock That Holds Bad Habits in Place
(00:05:08) Every Business Problem Is a Self-Awareness Problem
(00:07:39) The Action Needed Email Protocol
(00:09:19) Obsession Over Work Ethic: What Actually Makes You Rich
(00:11:20) Decision-Making Happens in the Emotional Center of Your Brain
(00:13:40) Enjoyment Is Efficiency: The 10% More Experiment
(00:14:34) Hire for What They'd Do for Free
(00:15:35) Sitting Across From Billionaires: The Better Than and Worse Than Paradox
(00:16:59) How to Say the Hard Thing: Every Time I Pucker, I Say It
(00:24:07) Owning Your Projection: The Blame Tool
(00:26:02) The No Doctrine: Stop Trying to Convince Your Team
(00:29:13) Work Ethic Doesn't Correlate With Wealth
(00:32:35) Money Beliefs: Why People Without Money Think It Will Solve Everything
(00:34:42) Complexity Is the New Enemy: You Have to Actively Dismantle It
(00:35:55) The Hardest Conversations Build the Most Trust
(00:51:24) Build the Part You Understand the Least First
(00:53:08) Pace and Spin: Track Wasted Energy, Not Just Output
(00:53:17) Maximalism Works: Think Bigger Than You Think You Can
(00:54:32) Culture Is Where Maximalists Stop Being Maximalists
(00:56:31) AI Is Commoditizing Everything Except Creativity and Teamwork
(00:59:14) Most Meetings Suck: If the Outcome Is More Meetings, That Meeting Sucked
(01:02:23) Never Have One-on-Ones: They Create Politics
(01:03:28) No Secrets: Assume Everything You Say Gets Said to Everyone
(01:06:48) Where Do You Want Diversity and Where Don't You?
(01:08:50) The Leader's Happiness Is the Company's Health
(01:11:17) Self-Reliance Is the Ceiling: You Can't Grow Without Help

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
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MORE FROM CODIE SANCHEZ
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📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

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1 hr 17 min
September 10If You Want To Make More Money, Avoid These 7 Mistakes
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you're worth.

In this episode, you'll learn:
The “Fear Tax”

Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt

The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins

The Seven Deadly Pricing Sins

My five step repricing framework

___________

(00:00:00) Introduction: The Fear Tax and Why You're Underpriced
(00:00:50) Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream
(00:03:38) The Seven Deadly Pricing Sins: How to Identify Your Mistakes
(00:05:45) Chris Doe on Pricing Psychology: The With or Without You Energy
(00:07:50) Sin One and Two: Imitation and Delusion
(00:09:09) Sin Three: Surrender Through Discounting
(00:10:58) Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction
(00:15:01) Charlie's Story: From $5K Job Coaching to $40K Book Proposals
(00:17:16) Value-Based Pricing: The 10-20-30% Formula
(00:18:50) Compared to What: The Most Powerful Sales Question
(00:21:06) The Five-Step Repricing Framework: Floor, Ceiling, and Action
(00:24:31) The Million Dollar Book Launch and Your Next Move

___________

MORE FROM BIGDEAL
🎥 YouTube: https://www.youtube.com/@podcastbigdeal
📸 Instagram: https://www.instagram.com/bigdeal.podcast
📽️ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
🎥 YouTube: https://www.youtube.com/@codiesanchezct
📸 Instagram: https://www.instagram.com/codiesanchez
📽️ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID
📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp
📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN
🏠 Resibrands: https://resibrands.com/
💰 CT Capital: https://contrarianthinking.biz/4eRyGOk
🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

Learn more about your ad choices. Visit megaphone.fm/adchoices
27 min

About BigDeal

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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We…