Are You Thinking Your Own Thoughts… Or Someone Else’s?

Let me ask you something—have you ever stopped to wonder if the thoughts you’re thinking are actually yours? In this conversation, I sat down with Rebecca Lemov, a Harvard professor and author of The Instability of Truth, and what unfolded was a real eye-opener. We didn’t just scratch the surface—we went into the guts of how we get conditioned to believe things about the world… and about ourselves… without even realizing it.

Rebecca laid out something that really hit me: brainwashing doesn’t start with someone else taking control of your mind—it begins when you stop asking questions. That moment when you stop challenging your beliefs, when you’re scrolling, liking, agreeing without even knowing why—that’s where it starts. She walked me through a chilling example: a Facebook study where they manipulated nearly 700,000 users' moods without their knowledge. That’s real. That happened. And if that doesn’t wake you up, I don’t know what will.

We also got personal. I shared how trauma—whether from rejection, heartbreak, or failure—can create space for a mind virus to take root. That voice in your head saying, “You’re not good enough,” “You’ll never succeed,”—that’s not truth. That’s programming. And unless you confront it, question it, and replace it, it’ll trap you in a version of your life that’s far smaller than what you were made for. Rebecca made it clear: being educated or intelligent doesn’t make you immune—it might even make you more vulnerable.

This episode isn’t about conspiracy theories or pointing fingers—it’s about ownership. About reclaiming your identity, your voice, your individuality. Don’t go through life unknowingly living in someone else’s version of who you’re supposed to be. Don’t meet God at the end and realize you lived someone else's life because you never questioned your own thoughts. You want to change your life? Start by challenging what you assume to be true. Start asking better questions.

Key Takeaways:

Brainwashing often starts from within—when you stop questioning your own thoughts.

Trauma can open the door for limiting beliefs to become your internal truth.

Social media algorithms are designed to manipulate your mood and feed confirmation bias.

There are 8 classic signs of brainwashing, but the key one? Control over your environment.

Intelligence doesn’t protect you from mind control—it can deepen the illusion.

Challenge your assumptions, and you can change your entire life trajectory.

Let this be your wake-up call. You don’t have to be part of a group to have value. You’re not your past. You’re not your trauma. You're an individual—and your thoughts matter.

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What if the secret to longevity isn’t luck—but how you show up?

In this episode, I sit down with someone I’ve been wanting to interview for a long time—actor and now wellness entrepreneur, Josh Duhamel. You’ve seen him in everything from Transformers to Las Vegas to his latest hit Ransom Canyon. But this conversation goes beyond the screen. It’s about the truth behind staying relevant, thriving in your 40s and 50s, and what it really means to lead—whether that's in your home, on set, or in your company.

Josh opens up about the moments of self-doubt early in his career, the grind he still embraces, and how testosterone replacement therapy (TRT) helped him regain not just his energy, but his edge. We got real about aging, fatherhood, emotional strength, and the quiet confidence that comes from people believing in you—not just loving you. There’s a big difference between the two. And whether you're leading a team or raising a family, that distinction can change everything.

We also talk about masculinity in today’s world—the evolving definition of what it means to be a man, and how important it is to stay grounded in spiritual connection. Josh talked about his circle of men who hold space for honest, vulnerable conversation and how that’s shaped the way he leads and lives. He’s not afraid to let people know he needs them, and that simple truth might just be the unlock for building loyalty, excellence, and connection in your team.

This episode isn’t just about fame or fitness—it’s about the values that sustain you: humility, work ethic, emotional intelligence, and the courage to evolve. Josh proves that longevity in any field is earned through consistency, intention, and the willingness to stay coachable—even when you’ve “made it.”

Key Takeaways:

Why being emotionally accessible is a strength, not a weakness

How testosterone replacement therapy (TRT) helped Josh reclaim his drive

The importance of belief—how it’s more powerful than love in leadership

Creating a work environment where everyone feels needed and valued

Josh’s definition of masculinity and the role spiritual connection plays in his life

How leaders like Steve Jobs and Mark Wahlberg modeled greatness through humility and discipline

Don’t just listen—share this one with someone who needs to remember what showing up with purpose really looks like.

MAX OUT.

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What if the pain you're facing right now is just preparing you to meet the strongest, most fulfilled version of yourself?

In this special episode re-release, I’m reminding you of one thing: you were born to do something great with your life. Not just in big, visible ways—but in the quiet, meaningful moments that the world doesn’t always see. If you're in the middle of tough times, I want you to hear this—everything you're going through is temporary. And on the other side of that struggle? That’s where your “other self” is waiting.

In this episode, I talk straight with you about how your thoughts shape your emotions, and how your emotions shape your reality. I share a lesson from Think and Grow Rich that helped me stop quitting and start innovating when life got hard. You’ll hear what it means to change your “emotional home,” and why peace, not chaos, is the fuel for a life of joy and meaning. Plus, I break down the four ways you can show up in 20 years—and challenge you to choose the version of yourself who becomes the one that changes everything.

This isn’t just motivation—it’s a call to action. You’re not invisible. You’re not a victim. You’re the one. Take the floaties off. Jump into the deep end of your life.

Key Takeaways:

Why all pain is temporary—and how to outlast it

How to recognize and reset your emotional home

The six basic fears that keep most people stuck

Why your dreams are closer than you think

The four identities you'll choose from in life—and how to become the one

How to move from invisible to hero to servant leader

You were born for greatness. Let this episode be the reminder you needed. Now, jump in. Max out.

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Are You Speaking to Their Greatness or Their Deficiencies?

This conversation challenged me in the best way—and I think it will challenge you too. I sat down with relationship coaches Jocelyn and Aaron Freeman, and we didn’t hold back. We got into the real, unfiltered truth about what makes a relationship thrive and what quietly breaks it down over time. And I’ll be honest—I learned a lot about myself in this one.

We talked about why most couples argue the same way every time, how we start talking to our partner's flaws instead of their potential, and how easy it is to stop being curious about the person we love the most. That hit me hard. Because curiosity? It’s not just a phase when you're dating—it’s a choice. When you stay curious, people become more interesting. And when you stop being interested, they stop showing you who they really are.

One of the most important takeaways: the “5 Rs” the Freemans teach—Reflect, Responsibility, Reconnect, Remind, Reconcile. It’s a practical framework that helps couples come back from conflict stronger. But what stood out even more was this mindset they kept coming back to: we’re on the same team. That phrase alone has the power to stop an argument in its tracks and realign a relationship that feels like it’s drifting apart.

This episode is packed with real tools, honest moments, and a whole lot of heart. If you’re in a relationship—new or decades deep—there’s something here for you. You’re either training your partner that this is a safe space to share… or you’re teaching them to keep it all inside. That’s the choice. And I want you to choose connection.

Key Takeaways:

The most damaging part of conflict isn't the argument—it's the lack of repair after.

Learn the 5 Rs to recover and reconnect after a disagreement.

“Speaking to your partner’s greatness” builds them up and strengthens your bond.

Curiosity is the secret to keeping relationships alive and engaging.

One person can spark change, but both have to sustain it.

You don’t have to end the relationship to end the version of it that isn’t working.

Let this episode be the spark. Listen with your partner. Talk about it. And remember—you’re on the same team.

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Are your goals driving you—or draining you?

In this month’s sit-down with my brother Brendon Burchard, we break open something rarely talked about but absolutely critical if you're chasing success: the difference between being committed to your goals and being attached to them. We’re not here to dish out motivational fluff—this is a raw conversation about mastering presence, building true rhythm in your life, and not letting your need for results rob you of your ability to perform at your best.

Brendon and I talk about how most people get lost in the micro—obsessing over metrics, routines, and outcomes—while completely missing the bigger picture. Goals aren’t the problem; attachment is. I share the metaphor of a pro golfer who misses an easy putt—not because he lacks skill, but because he’s mentally fast-forwarding to what it means if he makes or misses. And in life, just like on the course, the moment you get needy, you drop your frequency.

We also dive into what I’ve learned through experience and faith—how the real shift came when I started surrendering the harvest to God. Your job is to plant the seeds, do the work, show up—but the outcome? That’s not yours to control. I want you to think about this: who are you becoming? Because your state of being will take you further than any checklist or protocol ever will.

Brendon and I just wrapped an unforgettable Ultra VIP event in Austin, where we went deep with a small group of high achievers on topics like these. If you're ready to experience this level of connection and transformation in person, check out Ultra.VIP for more details.

Key Takeaways:

If this hits home for you, share it with someone who needs to hear it. Max out.

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What if anxiety wasn’t the enemy—but the invitation?
In this episode, I sit down with my good friend Humble The Poet, and we have a real, raw conversation about one of the most common challenges we all face—anxiety. But we don’t treat it like a monster hiding in the closet. Instead, we explore it for what it really is: a signal, not a sentence.

Humble brings a refreshing, honest lens to what it means to feel anxious in today’s world. He says anxiety isn’t about danger—it’s about uncertainty.

It’s not that something’s wrong with you. It’s that you’ve been conditioned to believe you can’t handle life’s hard moments. But guess what? You can. “Anxiety is when your intelligence grows faster than your courage,” he says. That line hit me. We’re overthinking ourselves into paralysis, while our bodies are screaming for action, for movement, for breath.

We also dig into how society—especially social media—is tricking us into thinking we’re not enough. That we’re missing out. That our value is tied to our achievements. But your worth? It’s not on the other side of likes, lists, or trophies. And when Humble said, “The people that matter most don’t care about your achievements,” I thought of my mom, my kids, and how true that really is.

You’re not broken. You don’t need to avoid hard things. In fact, you get stronger by facing them—again and again. The goal isn’t to be fearless. The goal is to shorten the time between when fear shows up and when you respond with clarity and grace. That’s equanimity. That’s emotional fitness. That’s the real edge.

Key Takeaways:
• Why anxiety is not the enemy—it's the alarm pointing to unaddressed challenges.
• The difference between reacting and responding—and how to close that gap.
• How social media fuels our anxiety and why stepping away might be the best move.
• The myth of being “too needy” and the truth about our need for community.
• How envy reveals what you truly value—and what to do with that insight.
• Why your worth isn’t tied to your most recent achievement.
This episode isn’t just for those battling anxiety—it’s for anyone who’s ever questioned their worth, struggled with overthinking, or felt alone. You’re not. And this conversation will remind you of that.

Let’s keep growing together. Max out.

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What if your life had an expiration date printed on it—and you just couldn’t see it?

This episode is a wake-up call. Not about chasing more, but about making what we already have count. I introduce a concept that’s reshaping how I live: Quality Time Remaining. It’s not about how long we live—it’s about how we spend the precious moments we have left. I've been on this group text with some close friends—successful, driven guys—and we’ve started sending each other snapshots of real-life moments that matter. The ones that count. And I realized, I haven’t sent one yet. That hit me.

We grind so hard for the future that we forget to live today. The trouble is, we think we have time. We plan, we postpone, we sacrifice the now for the someday—and sometimes, that someday never comes. I’ve had health scares, lost people I love, and seen too many “somedays” stolen by surprise. That’s why this message matters. It's not about slowing down—it’s about becoming intentional with the time that really counts.

You’ll hear me share stories—some personal, some painful, all real. This isn’t a theory or a mindset hack. It’s a shift in perspective that could literally change how you live. If you’re waiting for the right time to make memories, it’s already here. Start your shorter list. Not your bucket list—the little moments that matter now. Whether it's a walk, a conversation, a game with your kid… they’re priceless.

The takeaway is simple: your life isn’t just measured in years. It’s measured in memories. The people around you deserve more than just your time—they deserve the best of you, fully present. So do you. And if you’re the kind of person who’s been grinding, achieving, and waiting for later… it’s time to wake up. Later might not come. The milk of your life tastes better now than it ever will. Savor it.

Key Takeaways:

You have more time today than you might tomorrow—spend it like it matters. Because it does.

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