How To Own the Room, Build Trust, and Convert—With Just One Signature Story

Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection.

In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative.

Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wrong when telling their story, and how to turn every speaking engagement into a client-converting opportunity. We also talk about managing imposter syndrome, the underestimated power of storytelling, and how to align your message for maximum impact.

If the thought of selling makes you hesitate or you constantly second-guess yourself before showing up online, this episode offers practical tools you’ll want to revisit again and again.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ A “Conversion Story” Can Skyrocket Sales – Your story should serve your audience, not spotlight you. Colin shares how to craft a powerful story that builds trust and naturally leads to your offer.

2️⃣ Too Much Teaching Can Overwhelm Your Audience – Delivering value doesn’t mean giving everything away. Learn the real reason audiences often don’t convert—and how to avoid it with clarity-driven content.

3️⃣ Selling Is an Extension of Service – When your message, offer, and audience are aligned, selling becomes seamless. Colin outlines the trifecta that drives meaningful conversions.

RESOURCES MENTIONED IN THIS EPISODE:

Access "The Conversion Story Formula," Colin’s step-by-step program for finding and sharing your story in a way that connects and converts – amyporterfield.com/colin

Subscribe to Colin’s podcast, Expert Edge – expertedgepodcast.com 

Pre-order Colin’s book – One Presentation Away 

Learn more about Sell From Stage Academy – colinboyd.co/programs

MORE FROM ME

Follow me on Instagram @amyporterfield

I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE! 

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business?

If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience.

I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity.

2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value.

3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall.

RESOURCES MENTIONED IN THIS EPISODE:

Learn more about the 1 Hour Offer - 1houroffer.amyporterfield.com 

Check out all my courses and mentorship offerings - amyporterfield.com/online-business-courses 

MORE FROM ME

Follow me on Instagram @amyporterfield

Every Tuesday, I share zero-fluff business tips, behind-the-scenes stories, and straight-from-the-group-chat insights you won’t find on Instagram. 👉 [Click here to subscribe] and get the kind of honest, actionable advice that actually moves the needle in your business.

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth

If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, insight-packed conversation on what’s changing in the world of memberships, how to launch one even if you’re just starting out, and the fastest path to turning what you know into monthly recurring revenue.

This isn’t just a pep talk — it’s a masterclass in how to build predictability, profitability, and long-term sustainability into your business model. You’ll learn why memberships are more relevant than ever (even in the age of AI), how to create real transformation for your customers (not just provide more content), and the exact strategy Stu teaches to validate your idea before you build a thing.

Whether you’re brand new to memberships or looking to scale your existing one, this episode is packed with innovative marketing strategies, real-world case studies, and mindset shifts to help you grow. 

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Information is everywhere — but implementation is what sets you apart. In the AI era, your value as a course or membership creator comes from helping people apply what they learn and get real results, not just giving them more “how-to” content.

2️⃣ Recurring revenue gives you freedom, confidence, and a business that’s worth 8X more. Stu breaks down why predictable monthly income changes everything—from reducing stress to increasing your company’s valuation.

3️⃣ You don’t need a huge audience to launch. Stu shares the exact “founding member” script and strategy to validate your idea and welcome your first paying members (before you even create a single piece of content!)

RESOURCES MENTIONED IN THIS EPISODE:

The Membership Experience is officially open for enrollment. This is Stu McLaren’s step-by-step program that shows you how to turn what you already know, love, and do into recurring revenue through a simple, low-stress membership.

And here’s the best part...

When you join through my link, you’ll also get access to my exclusive bonus package, created to support you every step of the way.

Here’s what you’ll get:

How It’s Made: The Online Membership Edition → A behind-the-scenes look at exactly how I built and launched my own membership, including lessons learned, real strategies, and what I would do differently today.

Start From Scratch Guide: Kickstart Your Email List to Grow Your Membership → A step-by-step guide to help you build a powerful email list even if you’re starting from zero, so you’ll have an audience ready when you launch.

These two bonuses are designed to give you real momentum from day one, saving you time, helping you avoid the common mistakes, and giving you the confidence to launch your membership the right way.

These are the exact tools I wish I had when I started. So if you're ready to finally build a business that works for you, instead of constantly working in it...this is your moment. Click to enroll in The Membership Experience before enrollment closes on Thursday, 5/22 at 11:59pm PT, and I’ll see you inside: amyporterfield.com/membership. 

MEMBERSHIPS MENTIONED IN THIS EPISODE: 

Nonprofit Leadership Lab

Ali Kay Studio

Tony's Acoustic Challenge

Launch Your Box

Autism Little Learners

MORE FROM STU

Get your copy of Stu’s book, Predictable Profits: stu.me/predictable-profits Follow Stu on Instagram @stumclaren Learn more about Membership.io membership.io

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking

What if the only thing standing between you and your next big leap in business is how you see your business?

I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailored for where you are right now.

You’ll learn how to build an ascension model from your existing offers, create scalable systems (even with a tiny team), and adopt the mindset shifts that high-level founders embrace to keep growing. This conversation is packed with practical tips and thought-provoking perspective shifts designed to help you make confident decisions and scale with intention.

If you’ve been unsure where to focus your time, energy, or hiring efforts, this episode is your roadmap to scaling smarter — not harder.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Don’t Need More Offers — You Need an Ascension Plan.Learn how to turn one course into a long-term customer journey that increases lifetime value and drives sustainable growth.

2️⃣ Start Treating Your Business Like It’s Already at the Next Level.Jessica walks through how to self-audit your operations, organize your internal data, and run your business like a CEO, regardless of your current staff size. 

3️⃣ Mindset Is a Business Strategy.Discover the mindset patterns that hold founders back and how to shift your thinking to support sustainable, scalable growth.

RESOURCES MENTIONED IN THIS EPISODE:

AI Prompt Inspired by Jessica Marks’ Business Audit Framework - amyporterfield.com/show-notes/11 

Connect with Jessica on Instagram - @thejessicamarx 

Work with Jessica - tailoredpremier.com 

Listen to our episode on Millions Were Made - $130M in Sales to Appointing a New CEO

MORE FROM ME

Follow me on Instagram @amyporterfield

I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE!

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

More Isn’t Always Better—Here’s Why Knowing Your ‘Enough’ Changes Everything

If you’ve ever felt stuck chasing bigger goals just because you should—you’re not alone, and you’re not wrong for wanting a different pace. In fact, this episode might be exactly what you didn’t know you needed.

I'm sharing something that completely shifted the way I operate in my business: discovering my enough. After a tough season of burnout and disconnection, I had to ask myself: Why am I pushing so hard when I already have what I truly want? And if I do want to keep growing—what does intentional growth actually look like?

In this episode, I get personal about the year I felt like walking away from it all, the unexpected wisdom I got from Hobie, and the mindset shift that helped me reclaim my peace. I’ll also guide you through the exact exercise I use every year to define what “enough” looks like for me—financially and emotionally—so I can move into the new year with clarity and confidence.

And now, I want to pass that clarity on to you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Don’t Have to Grow Just Because You Can.

I used to think success meant constant growth, but I’ve learned that alignment is way more powerful than endless expansion.

2️⃣ Defining Your ‘Enough’ Helps You Reclaim Your Time and Energy.

When you know what you're really working toward, you can stop saying yes to the things that drain you—and start making space for what lights you up.

3️⃣ This One Simple Exercise Will Shift How You Set Revenue Goals.

I walk you through a quick and honest formula to define what your sustainable business should earn—not someone else’s version of success.

THE DEFINE-YOUR-ENOUGH EXERCISE

Grab a journal, get cozy, and take some time to reflect on these three questions:

If you had one less work day per week, what would you do with that time?

(Think self-care, family, rest, hobbies—whatever lights you up outside of work.)

What’s one thing you would stop doing in your business today if there were zero consequences?

(Be honest—this will reveal what’s draining your energy or misaligned.)

If your revenue doubled overnight, what would actually change?

(Would your life look dramatically different? Would it feel better? Or just busier?)

✨ Now, Let’s Do the Simple Revenue Calculation:

Here’s how to find your minimum sustainable revenue—the number that funds your ideal life without burning you out.

Step 1: Start with your ideal monthly take-home pay

(What you need to live well—not just survive. Think mortgage, groceries, lifestyle expenses, savings, travel, etc.)

Step 2: Add in your monthly business expenses and payroll

(This includes tools, contractors, taxes, team, advertising, education—anything required to run your business well.)

Step 3: Add them together = Your Minimum Sustainable Revenue

That’s your enough—and it’s the number to build your business around.

RESOURCES MENTIONED IN THIS EPISODE:

Read the full article: Why Entrepreneurs Need To Talk About Their Mental Health (Forbes) - forbes.com 

Read the full report: Entrepreneur & Business Owner Mental Health Statistics (Founder Reports) - founderreports.com 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What This Season of Change Makes Possible for You and Your Business

The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before.

In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s really happening in the world of digital marketing—from shrinking webinar show-up rates to why cold audiences are harder to convert (and what to do about it). We’re getting honest about the changes we’re seeing in our own launches and sharing the mindset and marketing pivots that are helping us stay ahead.

If you’ve been wondering why your organic reach is dropping, if paid ads are even worth it, or whether evergreen funnels still convert, you’ll find answers here, plus clear steps to refine your strategies without burning out.

Whether you’re adjusting to new buyer behavior, exploring alternative ad platforms like Pinterest, or figuring out how to build trust in the age of AI, this episode gives you the clarity you need to stay confident in your business.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Marketing Isn't Broken—But It Is Different

Email, webinars, and evergreen funnels still work…if you evolve with them. Buyer behavior has changed, and that shift calls for smarter strategies, better messaging, and more personalized touchpoints.

2️⃣ Your Audience Is Evolving—Are You?

Cold audiences need clarity fast, and warm audiences need to feel reconnected. Revisit your avatars, refresh your messaging, and don’t assume your audience is the same as last year.

3️⃣ It's Time to Lead with Agility, Not Just Automation

Lower show-up rates and smaller cart close days aren’t signs of failure—they're signals to show up earlier, sell with clarity, and build trust over time. Strategic pivots (like offering payment plans sooner or trying Pinterest ads) can turn dips into breakthroughs.

RESOURCES MENTIONED IN THIS EPISODE:

Join Jenna's free Pinterest masterclass, "Create Once, Traffic for Months: My 1-Hr Pinterest Strategy to 120X Your Content's Life" - you don't want to miss it! Click here for details.

Try BombBomb for Personalized Video Outreach — bombbomb.com

Check out payment plan options — afterpay.com and klarna.com

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

I’m Retiring My Old Podcast Newsletter – And Here’s Why.

After 10+ years of writing weekly episode recaps, it started feeling like a chore… and if I wasn’t loving it, I know you weren’t either.

In this bonus episode, I’m sharing what’s replacing it: a fresh, personal newsletter that feels like a note from a friend. Think behind-the-scenes stories, lessons I’m learning in real-time, and juicy convos from group chats and Slack threads.

If you’re craving more connection, realness, and insight into what’s actually working in online business, this newsletter is for you.

RESOURCES MENTIONED IN THIS EPISODE:

Sign up for my newsletter - amyporterfield.com/newsletter 

Catch up on Episode 1 - What No One Tells You About Chasing Your First Million 

Catch up on Episode 8 - How to Write Subject Lines That People Actually Notice with Jay Schwedlson 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them

AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.

Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what makes a newsletter truly personal, the must-have elements for success, and email growth strategies that actually work right now.

If your open rates have plateaued, your click-throughs aren't what they used to be, or you're just tired of putting hours into emails that don't convert, this episode delivers the exact framework you need.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ People Connect With People—Not Faceless Brands – When your audience sees a real person in their inbox instead of a company name, they're much more likely to open and engage. Jay reveals how to strategically use your "from" name as an extension of your subject line and why this one small change can transform your results immediately.

2️⃣ Why Landing In The Promo Tab Is Actually A Good Thing – This common fixation is likely distracting you from what really matters for email deliverability. Instead, learn what's actually causing your open rate issues and the simple validation process that can dramatically improve performance.

3️⃣ Make Your Emails Feel Like a Personal Experience, Not a Transaction – The most effective newsletters blend authentic storytelling with strategic marketing. Jay shares practical tips (like adding reading time estimates to links) that can instantly boost click-through rates. Plus, discover how to resurface your best content to non-openers with a specific subject line formula that captures attention and drives results. 

RESOURCES MENTIONED IN THIS EPISODE:

Test out your subject line with Jay’s free subject line rating tool: subjectline.com 

Join us (and Andy Cohen!) at Eventastic in June: eventastic.com 

Sign up for the largest online email marketing conference: guruconference.com  

Subscribe to Jay’s podcast, Do This, Not That: jayschwedelson.com/podcast 

Learn more about Jay’s agency, Outcome Media: outcomemedia.com 

Clean up your subscriber list with ZeroBounce: zerobounce.net 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Smartest Entrepreneurs Know When to Pivot—Here’s How to Spot and Fix a Strategy That’s Holding You Back

What if the reason your business growth has stalled isn’t due to a lack of strategy—but rather the wrong strategy? You might be unknowingly following an anti-strategy, a sneaky business misalignment that costs time, money, and momentum.

In this episode, I’m pulling back the curtain on my own anti-strategies—the costly decisions I thought were game-changers but turned out to be massive missteps. From a coaching program that almost derailed my core business to a CRM migration nightmare that drained time and resources, I’m sharing the hard-earned lessons that will help you avoid making the same mistakes.

If you’ve ever felt stuck despite implementing all the "right" strategies, this episode is for you. I’ll walk you through exactly how to identify and course-correct an anti-strategy before it costs you big time.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ An Anti-Strategy Is a Strategy That Works Against You – Sometimes, a plan seems smart on paper but lacks alignment with your core business goals. If a new project pulls you away from your primary revenue drivers, it could be an anti-strategy in disguise.

2️⃣ Misalignment Costs More Than You Think – Whether it’s wasted time, lost revenue, or team frustration, making decisions in a silo (without the right input) leads to costly detours. The key is bringing the right people into the conversation early.

3️⃣ The Fix? Strategic Check-Ins & Gut Instincts – Regularly review your business goals and ask, “Is this truly moving us forward?” If your gut tells you something is off, trust it. Pausing and pivoting sooner rather than later can save you from a painful misstep.

RESOURCES MENTIONED IN THIS EPISODE:

Check out Growth Tools: growthtools.com 

Take Patrick Lencioni’s Working Genius Assessment: workinggenius.com 

Listen to my episode on the “all-or-nothing” mindset:  How To Stop Being An All-or-Nothing Thinker 

MORE FROM ME

Follow me on Instagram @amyporterfield

Watch The Amy Porterfield Show on YouTube: youtube.com/AmyPorterfield 

Subscribed is back—and this bootcamp is better than ever. For just $37, I’ll walk you through the exact steps to start building an email list you can monetize from day one.

This live bootcamp kicks off Monday, and it’s especially for you if you’ve been putting off list-building because it felt too overwhelming (been there 🙋‍♀️).

Let’s make it simple, doable, and actually fun and profitable. Step by step, together. 👉 Click here to join the Subscribed Bootcamp — I can’t wait to see you there!

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

My friend, if you're ready to refresh your marketing approach, this episode is going to be a total game-changer for you! We’re diving deep into identity-driven marketing strategies with the incredible Veronica Romney, who has pioneered a revolutionary approach that shifts your messaging from "buy this" to "be this." 

Veronica explains that true identity marketing connects your brand so deeply with somebody's self-identity—not just who they are now, but who they wish to become—that they develop a loyalty that's transformational for your business. We explore the critical difference between identity marketing and brand identity, why relationship-oriented marketing truly outperforms those old-school transactional approaches, and how businesses of any size can leverage the psychology of identity to create movements around their brands. 

Veronica breaks down her four-part Identity Code framework, shares real-world success stories that will inspire you, and explains why revisiting your ideal customer avatar might be the missing piece to your current marketing strategy. Trust me, this conversation is packed with so many actionable insights that will help you bring identity marketing to life in your business!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Connect With Identity, Not Just Features – People don't buy products; they buy a version of themselves they want to become. Move beyond "buy this" marketing to create a sense of belonging that transforms casual buyers into devoted brand champions who see you as part of their identity.

2️⃣ Follow The Four-Step Identity Code – Find your audience's true identity by listening to how they talk about themselves, test your ideas like a comedian workshops jokes, give deep meaning to what belonging looks like, and create tangible ways for people to express this identity in their everyday lives.

3️⃣ Start Identity Marketing Inside Your Organization – Before marketing identity to customers, establish it within your business. When your team strongly identifies with their roles, they'll naturally create more authentic and powerful identity-based messaging for your audience.

RESOURCES MENTIONED IN THIS EPISODE:

Download Veronica’s FREE ChatGPT prompts: thisisidentitymarketing.com/chatgpt 

Order your copy of Identity Marketing: identitymarketingbook.com 

Subscribe to The Rainmaker Podcast: Apple Podcasts and Spotify 

Follow Veronica on Instagram: @vromney 

Listen to Veronica’s interview with Seth Godin: The 2 Questions That Will Take Down a Hustle Marketer Every Single Time  

Check out TalkBox.mom: talkbox.mom

Check out Copy Posse: copyposse.com 

MORE FROM ME

Follow me on Instagram @amyporterfield

Subscribed is back—and better than ever. For just $37, I’ll teach you the essential steps to build an audience you can monetize from day one. This live Bootcamp starts April 21st, and it’s perfect if you’ve been putting off list-building because it felt too overwhelming. Join me and let’s get your audience growing—step by step, together. 👉 Click here to join Subscribed!

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!