The Money Mindset Shift Every Woman Entrepreneur Needs

There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second.

That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew.

We get into why women who are crushing it in business still let their money sit in a savings account earning 0.39%, the simple equation that tells you whether something is actually worth buying, why women fight over 2% of the pie when there's 98% sitting right there, and how to stop working around the clock and let your money do the work instead. Vivian also gets real about running her business at a sprint pace for years and what she's doing to finally build something sustainable. This is the money conversation I wish I had ten years ago.

CHAPTERS:

00:00 "Money Truths with Amy Porterfield"

05:39 "Growing Wealth and Money Mindset"

13:42 "Leaving Wall Street and Identity"

19:05 Work Ethic and Efficiency

22:26 "Scaling Up: Hiring Strategically"

28:22 "Leveraging Technology and Lessons"

33:04 "Investing: Money Works for You"

41:43 Redefining Richness and Values

46:21 Why Women Struggle to Celebrate Success

51:56 "Focus on Profitable Ventures"

56:26 "Get Rich, Stay Rich Framework"

01:01:02 "Mastering Life's Biggest Finances"

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Separate Your Business and Personal Finances – As soon as you start making real money, set up a business entity that's fully separate from you. Your dry cleaning bill should not be on your business credit card. This protects you and sets you up to scale.

2️⃣ Stop Letting Your Money Sit in a Savings Account – A regular savings account earns you almost nothing. Once you have your emergency fund set, your money should be working for you through investments. Your labor earns you capital. Your capital makes you rich.

3️⃣ Value Purchases in Time, Not Dollars – Before you buy something, divide the cost by your hourly take-home pay. That $100 pair of yoga pants might cost you five hours of work. Is it worth it? This simple equation helps you spend strategically and without guilt.

RESOURCES MENTIONED IN THIS EPISODE:

Well Endowed by Vivian Tu (available wherever books are sold)

Ask Dolly

ManyChat

Follow Vivian Tu (Your Rich BFF) on Instagram

MORE FROM ME

Follow me on Instagram @amyporterfield

You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.

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The Mindset Shift That Separates Burnout from Breakthrough

You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week?

That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain success over time have one thing in common: they stay neutral. Big win? Neutral. Big problem? Neutral. It's just another Tuesday.

We go way beyond nutrition and fitness in this conversation. We're talking about why emotional neutrality is one of the most underrated entrepreneurial skills, why discipline is actually the new self-care, and why your health quietly determines how far your business can go. Dr. G also shares how to catch yourself before old patterns start creeping back in and how to use your physical body as a tool for confidence and clarity. If you've ever felt like your emotions are running your business instead of you, this one's for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Emotional Neutrality Is a Skill, Not a Personality Trait – The best entrepreneurs don't ride the highs and lows. They stay steady because as high as you let yourself go, that's how hard you'll crash. Neutrality isn't boring. It's sustainable.

2️⃣ Discipline Is the New Self-Care – Another episode or glass of wine isn’t self-care if they pull you away from your standards. Real self-care is keeping promises to yourself, honoring your commitments, and building trust in your own word.

3️⃣ You Will Never Outgrow Your Health – Your business has a ceiling, and it's your body. You cannot outgrind your physiology. If you want to scale, your health has to come first. Not as a nice-to-have, but as the foundation everything else stands on.

RESOURCES MENTIONED IN THIS EPISODE:

The Forever Strong Playbook by Dr. Gabrielle Lyon (Order for book + bonuses + six-week challenge)

Follow Dr. Gabrielle Lyon on Instagram

House of Pamelyn by Pamelyn Rocco

Body Health Essential Amino Acids

Brooklyn Naked Nutrition Dried Beef

CHAPTERS

00:00 - Just Another Tuesday: The Entrepreneur’s Mindset

01:40 - Amy’s Transformation Story

03:00 - The Start of Amy’s Health Revolution

04:15 - Why Muscle Is the Organ of Longevity

05:20 - The One Trait of Ultra-Successful Entrepreneurs

07:40 - Emotional Highs Equal Emotional Lows

09:30 - Practicing Emotional Neutrality: A Real-Life Strategy

12:00 - Reframing Stress: Don’t Avoid It, Add It

16:30 - Tend & Befriend: A Better Stress Response

19:00 - Discipline Is the New Self-Care

21:20 - How to Use Discernment to Fuel Focus

23:30 - Physical Discipline = Mental Confidence

25:30 - Using Your Body as a Tool for Mastery

28:10 - Standards vs. Goals: The Mindset Shift for High Achievers

30:00 - Protein Overload? Or Protein Revolution?

32:20 - You’ll Never Outperform Your Health

34:00 - Behind the Scenes of the New Dietary Guidelines

36:55 - How Much Protein Should You Really Eat?

38:00 - Easy Protein Hacks for Busy Women

40:20 - How to Build a High-Protein Morning Routine

44:00 - Real-Life Meal Ideas: What Dr. Lyon Eats

48:15 - Muscle Builds Your Brain Power

50:00 - Know Yourself at Your Best

53:00 - Don’t Go It Alone: Use Community for Accountability

55:15 - The Forever Strong Playbook: Your Tactical Guide

57:20 - Get the Bonuses + 6-Week Challenge

58:15 - Amy’s Final Encouragement

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

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Your support helps us reach more entrepreneurs who need these insights. 🎙

Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Visibility Shift That Can Fast-Track Your Business Growth

I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube.

After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters.

In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions.

2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want.

3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube.

RESOURCES MENTIONED IN THIS EPISODE:

Riverside

Opus Clip

You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.

CHAPTERS

00:00 – Why Audio Alone Isn’t Enough Anymore

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs

I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity.

In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We talk about the real benefits: getting your time back, having support through busy seasons, and scaling without burning out or hiring a massive team.

Then we get tactical. Natalie walks through her frameworks for prompting, building an AI dream team, and using AI to handle productivity, creativity, and decision-making without losing the human parts of your business that matter most.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Using AI With Integrity Is a Leadership Skill – Women aren’t anti-AI. They’re pro-integrity. You get to decide what stays human, what you protect, and how AI supports you without replacing your voice, values, or creativity.

2️⃣ An AI Dream Team Gives You Your Time Back – When AI is set up intentionally, it can save hours every week, reduce decision fatigue, and support you like a full team would. That time can be reinvested into your zone of genius or your life outside work.

3️⃣ The 3 C’s Framework Unlocks Better AI Results – Clarity, context, and cues are the foundation of effective prompting. When you give AI a clear role and goal, meaningful business context, and strong supporting cues, the output becomes dramatically more useful and aligned.

RESOURCES MENTIONED IN THIS EPISODE:

Download Natalie MacNeil’s Free AI guidebook

Subscribe to Natalie’s newsletter

Follow Natalie on Instagram

Claude

ChatGPT

Gemini

Taskade

You've built something real. Revenue, audience, offers that work. But something still isn't clicking. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Design Intentional Self-Learning That Actually Sticks

Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum.

At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it matters right now, and how you’re going to approach it in a way that fits your real life.

In this episode, I’m sharing how I took the traditional, academic version of a personal curriculum and reimagined it into something relaxed, supportive, and actually enjoyable. I’ll walk you through the simple quarterly framework I’m using, the three categories I chose for myself, and how you can create your own without pressure, guilt, or overwhelm.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Intentional Learning Beats Random Consumption – A personal curriculum gives your learning direction. Instead of dabbling in everything, you choose a focused timeframe, clear categories, and meaningful topics so your growth actually moves you forward.

2️⃣ Quarterly Curriculums Create Focus Without Pressure – Monthly plans can feel rushed and yearly plans can feel overwhelming. A 90-day personal curriculum gives you structure, flexibility, and a natural reset point to reassess what’s working.

3️⃣ Your Curriculum Should Support Your Future Self – The most powerful learning is aligned with who you’re becoming. When you choose topics that move you closer to your future self, personal growth feels exciting instead of exhausting.

CHAPTERS:

00:00 Personal Curriculum: Intentional Self-Learning

05:32 Start Your 90-Day Focus

06:51 Future Self One-Sheet Guide

10:34 Simple Personal Growth Plan

13:44 Exploring Unseen Perspectives

17:17 Quarterly Coaching Goals Revealed

19:37 Seeking Coaching Podcast Recommendations

24:48 Curiosity-Driven Learning Matters

27:10 Creating My Own Journaling System

29:47 Organized Life with Planners

34:02 Designing Your Personal Curriculum

36:19 Assign Learning Inputs

39:41 Designing Your Personal Curriculum

RESOURCES MENTIONED IN THIS EPISODE:

AI Prompt to Design Your Future Self

AI Prompt to Create Your Personal Curriculum

The Coaching Habit by Michael Bungay Stanier

Dear Gabby Podcast by Gabby Bernstein

Full Focus Planner

Cloth & Paper

Notion

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Most People Get Wrong About Public Speaking (And How to Do It Strategically)

What’s the secret to getting paid for your perspective? From virtual events to in-person stages, paid speaking is an incredible way to grow your authority, gain visibility, and win over new subscribers and customers. But how do you land a quality gig? 

In today’s episode, I’m sitting down with Jess Ekstrom, bestselling author, professional keynote speaker, and founder of Mic Drop Workshop to talk about just that. Jess is sharing exactly how speaking works today, how to price yourself with confidence, and how to turn speaking into a powerful growth lever for your business.

We talk about what event planners actually pay for, why your story matters more than your pitch, how women can close the pay gap in speaking, and the smartest ways to negotiate so every speaking gig creates momentum beyond the stage.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Speaking Isn’t About Selling Your Business, It’s About Sharing the Lesson – People don’t pay for an elevator pitch. They pay for the universal takeaway from your experience. Your business becomes the story that supports the lesson, not the headline of your talk.

2️⃣ Your Speaking Fee Is Based on Your Knowledge, Not the Size of the Stage – Audience size and talk length don’t determine your rate. Your experience, expertise, and the value of your message do. Some of the highest-paying gigs happen in small rooms.

3️⃣ Every Speaking Gig Can Create Ongoing Business Growth – From bundling your course into your speaking fee to collecting leads with a simple QR code, speaking can fuel your email list, sales, and referrals long after you leave the stage.

CHAPTERS:

08:49 – Why Paid Speaking Isn’t About Big Stages

09:24 – How Speaking Fuels Business Growth Without Selling

13:16 – The Gender Gap in Paid Speaking

15:25 – What New Speakers Should Charge

17:20 – Why Audience Size Doesn’t Affect Your Fee

24:17 – Speaking for Free vs. Getting Paid

27:04 – The Lighthouse vs. Spotlight Speaker Shift

33:46 – First Steps to Getting Booked

37:05 – Common Mistakes New Speakers Make

40:41 – How to Get Started with Speak On Stage

RESOURCES MENTIONED IN THIS EPISODE:

- Learn more about Jess Ekstrom and Mic Drop Workshop

- Follow Jess on Instagram @jessekstrom

- Watch Jess's TED Talk

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!

How to Know If You’ve Earned Your Next Big Move

I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program.

That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million.

In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward.

2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet.

3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more.

Chapters:

00:00 – The Announcement That Changes Everything

01:34 – This Isn’t About Walking Away

02:21 – The Moment I Knew It Was Time

04:21 – The Two Types of Business Pivots

05:26 – What an Earned Elevation Really Means

06:34 – The Questions You Must Ask Before Pivoting

08:38 – Are You Willing to Let Go of “Good”?

11:07 – Why Most People Pivot Too Early

12:37 – You’re Worthy Without Earning It

13:39 – What Earning Your Elevation Looks Like

15:24 – Why I’m Stepping Into Deeper Work

17:03 – What I’m Launching Next

18:21 – Is This Impulse or Alignment?

19:09 – Picture Yourself One Year From Now

20:08 – Final Permission Slip

RESOURCES MENTIONED IN THIS EPISODE:

Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here:

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!

The Webinar Strategy That's Boosting Sales (Even in a Trust Recession)

If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference.

From perfect timing to messaging shifts that met my audience where they are right now, I’ll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot. 

Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most.

2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills.

3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work?

RESOURCES MENTIONED IN THIS EPISODE:

I share insight like this every week in my newsletter! If you’re not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter 

Learn more about the StoryBrand framework

Check out marketing services from Dr. JJ Peterson

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Before You Close Your Books This Year, Make These 3 Tax-Saving Moves

When it comes to taxes, most entrepreneurs are winging it and paying the price. I’m joined by my friend and tax attorney, Braden Drake, who breaks down the must-know tax strategies that can save you thousands and help you feel confident about your business accounting.

Whether you’re already making six figures or simply want to feel prepared when it comes to bookkeeping, Braden is here to demystify LLC vs. S Corps, deductions, and the smartest year-end money moves you can make.

In this episode, we tackle the common tax mistakes online business owners make, how to structure your business for long-term savings, and what you can do right now to set yourself up for a stress-free tax season.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Stop Mixing Business & Personal Finances – One of the most common (and expensive) mistakes entrepreneurs make is skipping a separate business bank account. Keep your finances clean and organized to avoid audit headaches and missed deductions.

2️⃣ Understand the S Corp Advantage – Braden explains exactly how switching from an LLC to an S Corp (when your profit hits around $60K–$100K) can save you thousands each year and why getting this wrong could trigger IRS red flags.

3️⃣ Don’t Spend Just to “Save” on Taxes – The smartest entrepreneurs don’t buy their way into write-offs. Instead, they focus on year-end strategies that actually build wealth, like opening a retirement account, catching up on bookkeeping, and planning for profit with intention.

RESOURCES MENTIONED IN THIS EPISODE:

Get your copy of Unf*ck Your Biz: A Step-by-Step Framework to Get Your Legal and Tax Shit Legit

Subscribe to Unf*ck Your Biz

Check out Gusto

Get your copy of Profit First by Mike Michalowicz

MORE FROM BRADEN

Learn more about Braden’s offerings at notavglaw.comFollow Braden on Threads and Instagram: @notavglaw 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Map Out Your Most Profitable Year Yet

When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling.

Today, I'm sharing the six-step process I swear by for planning your year… from choosing your revenue drivers to getting every launch date on the calendar. And the best part? You can plan ahead and still stay flexible! You don't need to know every single detail or the "how" behind everything. Instead, we'll focusing on the "what" and the "when."

Whether you're planning for 2026 or mapping out your next six months, this episode will help you predict your revenue, feel more in control, and finally know if you're on track to hit your goals. Trust me, this planning method changed my business, and I know it can transform yours too!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Reflect Before You Plan – Before mapping out your year, look back at what worked and what didn't. Analyze your profit and loss statement, identify your most profitable campaigns, and use tools like ChatGPT to spot patterns and opportunities you might have missed.

2️⃣ Choose 2-5 Revenue Drivers (And Repeat Them) – The fewer offers you have, the better, as long as you can still hit your revenue goal. Focus on doing one or two things really well multiple times throughout the year rather than spreading yourself thin with too many different offers.

3️⃣ Assign Revenue Goals to Every Launch – Once you map out your launch dates, assign specific dollar amounts to each campaign. If you can't break down how you'll hit your yearly revenue goal, you probably won't reach it. Looking back at past performance helps you set realistic yet ambitious targets for each launch.

RESOURCES MENTIONED IN THIS EPISODE:

Join me on December 9th for a live workshop where we’ll go step by step to plan your best year yet! Get all the details at amyporterfield.com/plan 

Subscribe to my newsletter

Join the Waitlist for The Milly Club

Download Your Free Planning Calendar

Get your copy of The Gap and the Gain

Episode 37: How I Turned My Newsletter Into $300K 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!