The Amy Porterfield Show

How to Keep the Trust You Spent Years Building

Ryan Levesque sent one-third the emails last Black Friday and doubled his revenue.

He's a seven-time Inc. 5000 CEO who's built businesses across 23 markets and sold his software company, and his new book, Return to Real, is out now. You'll walk away knowing where AI belongs in your business and where it's costing you trust you spent years building, plus his Category of One framework for becoming the only option in your market. Slop is cheap, real is rare, and your audience already knows which one you're handing them.

RESOURCES MENTIONED IN THIS EPISODE:

Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD

You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot.

Return to Real by Ryan Levesque

The Digital Contrarian (Ryan's weekly letter)

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I Coach You Through Your Real Business Questions

Welcome to Hey Amy, where you send me your business question by voice message and I coach you through it on the show. Want to be next? Leave me a voicemail at http://amyporterfield.com/heyamy. 

Today’s Lineup:

00:47 Rebecca: Why does my launch open strong and then stall with no last-day surge?

05:59 Stephanie: What topics should my first challenge cover?

08:47 Brenda: How can I market my course better now that it's on evergreen?

RESOURCES MENTIONED IN THIS EPISODE:

Leave Me a Hey Amy Voicemail

MotionMail

Deadline Funnel

Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD

You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue).

If you're ready to break through that plateau, click here to save your spot.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How My Team Uses Claude, Wispr Flow, MacWhisper, and Granola Every Single Day

You talk at 150 words a minute. You type at 40. No wonder every email, brief, and recap takes four times longer than it should.

Four tools can hand you that time back. By the end of this episode, you'll know which job to give each one this week. You'll walk away with three things: a week of content ideas pulled from a recording already sitting on your computer, a way to find out what's stopping your buyers from saying yes, and meeting notes that write themselves while you stay in the conversation.

RESOURCES MENTIONED IN THIS EPISODE:

Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD

You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot.

Claude

Wispr Flow

MacWhisper

Granola

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Digital Course Academy earned over $60 million and served more than 100,000 students. About six months ago, I retired it.

This is the update. I'm taking you inside the three coaching programs I run now, the Monday Live masterclass everything flows through, the messaging problem that took me months of rewrites to solve, and the emotional cost of rebuilding a business I'd already built once.

Revenue and profit are both on track. There have still been days where I've wanted to come out of my skin, and that discomfort has taught me more about the women I serve than 17 years of teaching ever did.

RESOURCES MENTIONED IN THIS EPISODE:

The Milly Club

Jess Zweig on social media

My pivot episode

Click here⁠ to try Manychat Pro free for 30 days with code AMYPORTERFIELD

You want to hit your first million dollar year. I've watched a lot of women get close and plateau. ⁠My Free Training⁠ teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, ⁠click here to save your spot.⁠

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How Hyper-Independence Caps Your Revenue, and What to Hand Off First

Being good at something has never been a reason to keep doing it. Nedra Glover Tawwab has three questions that tell you what should stay yours, and she asks them in this episode.

You can build a business where every decision waits on you and still call that a strength, because it worked for a long time. Nedra calls it hyper-independence, and she says nobody's born with it. You picked it up back when handling everything yourself was the safest option you had.

Nedra's been a licensed therapist for almost 20 years and was named to the TIME 100 list of Most Influential People in Global Health. She lays out her sequence for handing work off and how far to step back once you do, then she goes after the self-made badge that so many women in this space wear with pride.

RESOURCES MENTIONED IN THIS EPISODE:

Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD

Set Boundaries, Find Peace by Nedra Glover Tawwab

The Balancing Act by Nedra Glover Tawwab

Nedra Glover Tawwab's website

Nedra Glover Tawwab on Instagram

You want to hit your first million dollar year. I've watched a lot of women get close and plateau.

My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Attract A-Players as Employees

Every quarter I open the books. My team sees the revenue, the profit, all of it.Most founders assume their people would head for the door if they saw the full picture, and mine treat those numbers like they belong to them.

None of what keeps great people costs you a dollar. It comes down to four things: how you bring someone in, how much you let them own, how clearly they see where you're headed, and how you treat them on the way out.

I'm walking you through all four, including the ownership shift that stopped me from doing my assistant's job with extra steps and the weekly check-in that catches burnout before it turns into a resignation. Every piece of it sizes down to one contractor and fifteen minutes. The team you'll have in three years is being shaped by how you lead the one person in front of you right now.

RESOURCES MENTIONED IN THIS EPISODE:

Click here to try Manychat Pro free for 30 days with code AMYPORTERFIELD

What the Heck is EOS? by Gino Wickman and Tom Bouwer

You want to hit your first million dollar year. I've watched a lot of women get close and plateau. My Free Training teaches the one framework that took me from half a million to my first million (and now $139M in revenue). If you're ready to break through that plateau, click here to save your spot.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why the Voice Telling You to Play Small Belongs to Someone Else

The sentence that makes you shrink in rooms you earned your way into came out of someone else's mouth first. A teacher, a parent, a boss, an ex. Jam Gamble calls those your "Kanyes," and she's spent her career getting them out of women's heads.

Jam spent 15 years in special education learning to read what people communicate without words, and she now coaches founders, executives, and politicians. She'll teach you how to name the person who planted your Kanye, what to do at 2am when you're replaying a meeting that went south, how to hold your number on a sales call without talking yourself down, and how to stop leaving escape hatches in conversations you meant to end.

RESOURCES MENTIONED IN THIS EPISODE:

You want to hit a million in revenue. I've watched a lot of women get close and stall out there, and it's rarely because they weren't working hard enough.

My Live Free Training shows you whether it's your offer, your messaging, or your lead gen costing you the most right now.

Save your spot.

Jam Gamble on Instagram

Jam Gamble's website

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!

The Sorting Exercise That Makes Your Next Hire Obvious

I was making millions and still editing my own training videos. For years. I was fast at it and I was saving money, which is how I justified hoarding work someone else should have owned.

Hiring feels impossible because your work sits in one giant pile in your head, and you can't hand off what you can't see. Today I'm giving you the sorting exercise that pulls that pile apart. Your only-I-can-do-this column comes out smaller than it feels, and who to hire gets obvious fast.

I name the role that lifts the ceiling and what it costs, which is less than you think because you're already paying for most of it in pieces. Not ready for that hire? I'll give you the one hand-off to make this month. Doing it yourself buys you twenty minutes today and charges you those same twenty minutes every single week from now on.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How Much to Spend on Ads, and Where 95% of It Should Go

Every business you're watching win right now is paying to be found. 17 years in business, and I've paid for ads every single one of them. I've watched women wear "I've never paid for ads" like a badge of honor while the money sat on the table.

Ashley Brock has managed over $200 million in ad spend, and she teaches founders to run their own ads in-house. In this episode, we cover how to write a specific ad when you're not a copywriter, the two places she puts AI to work, which Advantage settings you can still turn off, and the column that tells you whether the ad you're about to pause is one step from converting.

Ashley won't go below $1,000 a month, and she wants it running 90 days before you judge it. $380 a month never gives the algorithm enough time or budget to learn who's buying from you.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

Ashley Brock's Win With Paid Ads Challenge

Ashley Brock on Instagram

Claude Design

The Milly Club

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Run a Promo With Something You've Already Built

You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search activity happens before the day arrives, so your buyers start getting ready in October, and the lead time you give yourself now is what makes the promo easy to run later.

You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one, and the two questions that decide your messaging and your pricing before you write a single email.

This can close a revenue gap before December 31. Last year my team sold a planning session at $197 with a $47 add-on, and we shut it off the Wednesday before Black Friday on purpose. Both reasons are in here, along with the one decision I'd take back.

RESOURCES MENTIONED IN THIS EPISODE:

You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.

The Milly Club

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!