Are you constantly running on the edge of burnout, feeling like you have to reinvent your business every single quarter just to keep making sales? Do you secretly wonder why business feels so frantic, or why you're still working 20 hours a day just to keep your momentum? My friends, you might be stuck in the most dangerous phase of entrepreneurship: First Gear!

Today, I share the crucial mindset shifts and systems that allowed my team and me to execute our biggest event ever while working only four to six hours a day and experiencing zero drama. I walk you through why the identity of an entrepreneur is actually Kryptonite to your long-term freedom, and I reveal the six things you must immediately adopt to become a smart, efficient business owner.

This is the essential strategy guide for moving your business from chaos to a well-oiled machine. If it's true freedom and efficiency that you're after, then this is the episode for you!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• How the startup phase is crucial, but staying stuck in "first gear" will cause your business to redline and ultimately burn out

• Why true business growth happens when you shift your identity from being an entrepreneur to a business owner who prioritizes efficiency and systems

• A reminder of where you'll find everything you want from your business

• The power of the Rinse and Repeat model that makes minor enhancements to proven concepts, rather than constantly trying to reinvent the wheel

• Why an absolutely crucial skill for efficiency is knowing your priorities

• How adopting a structured meeting approach like the one we use leads to the removal of bottlenecks in your business

• What happens when your team maximizes its ability to execute a vision seamlessly and efficiently

• The major realization I've made that the right team culture can achieve extraordinary things that no single person could have ever done on their own

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/797

Is your cash machine leaking? Are you just focused on making money, only to watch it disappear? Today we're continuing the BBD Live Keynote Speaker Series, where we've been bringing back some of our most impactful past episodes. This one with my good friend Mel Abraham is all about the crucial money conversation you just may be ignoring (but can't afford to!) and is not only essential listening, but something so important that you need to listen again even if you heard it the first time.

In this episode, Mel reveals what you need to know to get your money working for you, because it's just about making the most money possible, but what matters is what you do with it! When this happens, you don't just have a Business By Design, but you have a LIFE by design!

Mel will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Mel Abraham and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @melabraham9. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• That the key to financial security is to understand that every single dollar has a job

• Why you absolutely need a long-term perspective when it comes to investing

• How building a real business requires focusing on something that becomes boring and consistent

• Tips for investing without getting your emotions involved

• The reason you should choose index funds and ETFs over individual stocks

• Why the money is made on the buy side, not the sell side, when it comes to real estate and other investments

• The value of diversifying your income streams and assets and Mel's best advice for thriving in a modern economy

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/796

As entrepreneurs, money impacts every aspect of our businesses, from pricing, team expenses, taxes, and more. But true success goes beyond just having money; it's about fostering a healthy and abundant relationship with it. Today we're continuing the BBD Live Keynote Speaker Series and replaying a special episode we did earlier this year that is too good not to share! My special guest is none other than Kate Northup, who is back on the podcast to talk everything money and how to heal your relationship with it.

In fact, it's almost impossible to have a thriving business without being good with money and keeping a focus on your relationship with it, which is what makes this conversation with Kate such an important one to be having, and to be sharing with you again!

Kate will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Kate Northrup and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @katenorthrup. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• That everyone has money issues and the deep-seated feelings it often brings up in us

• Kate's personal realization that led to recognizing her unhealthy patterns related to money

• How behaviors with money are not always logical and often stem from a person's nervous system

• A reminder to separate your self-worth from external validation and the role that feeling safe plays in this conversation about money

• How most of us were not taught how to fully process emotions in the moment, leading to accumulated stress that negatively impacts our financial behavior and decision-making

• Why it's important to challenge the common belief that more money equates to more happiness

• Whether or not it is possible to reach our full earning potential without healing our money trauma

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/795

Why are your launches so exhausting, and why is your ideal client walking away right before you make the offer? Is it your content? Nope. Is it your funnel? Think again! This week we're continuing the BBD Live Keynote Speaker Series, and I'm replaying a past episode with the legendary Tracy Goodwin, who exposes the psychological "masks" you're wearing that are unconsciously sabotaging your sales and burning out your audience.

Tracy has personally transformed my business, and in this conversation she reveals how the sound of your voice betrays your deepest core wounds, affecting your launch performance and client retention in mere seconds.

If you want true connection, you must ditch the performance and start playing the long game of authenticity. So stop masking, and let's start manifesting!

Tracy will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Tracy Goodwin and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @captivatetheroom. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• The concept of "voice masks" and what the data says happens when we remove them

• The role that the voice plays in the severe buyer trust problem that exists today

• What authentic and detached mastery of the voice really sounds like and Tracy's insights on whether one can fake this

• A big tool that she uses in getting people out of the past and why it's so important that we rewrite the stories we've been telling ourselves

• The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective

• Actionable steps you can take to start getting out in front of the mask you may be wearing

• What Tracy's thoughts are on AI and the surprising impact it has had on her own business

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/794

Is magnetism a quality that you're born with, or can it be learned? Why is it that there are some people that seem to be magnetic, relatable, and truly authentic, so that when they show up on camera, create videos, or content on the Internet, no matter what it is they say, they draw an audience? We're answering these questions and more in this installment of the BBD Live Keynote Speaker Series! Today's guest, Alex Paulos, is my "secret weapon" that I've hired and used myself several times in my own company, and he's so good that I have him at all of my events to work with my clients as well.

Recently, I had Alex on one of my Business by Design coaching calls, where he shared this mini-presentation on how to uncover who you really are at your core, and then take down the masks, or the personas, that prevent you from unlocking magnetic levels of authenticity in your life. In fact, this workshop was so good that I knew I had to share Alex and his work with even more people, which is why I'm bringing it to you here on the podcast!

Alex will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Alex Paulos and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @personality.recognizer. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• Where low-level and high-level authenticity really stems from

• Why in order achieve your goals, you must first know who you are and understand your "default settings"

• How viewing all your setbacks and perceived negative events helps you grow into your full potential

• The role that your personality type and environment plays to nurture your specific needs and avoid burnout

• Some key reasons why highly agreeable people must learn to be more brave and develop a thicker skin to improve their business outcomes

• Alex's tips for assessing your inborn level of conscientiousness and what to do if it's low

• His insights on maintaining emotional stability and a "stress buffer"

• Ways to overcome un-relatability and increase your magnetism right away

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/793

What if the only thing standing between you and your absolute peak performance isn't effort, strategy, or even time... but untreated trauma? Are you ready to discover the "whole new gear" you didn't even know your business (and life!) was capable of? For this very first episode of the BBD Live Keynote Speaker Series, I'm bringing back one of my absolute favorite interviews with Dr. Don Wood, which originally aired in March 2025.

He is a master soul doing beautiful work in the world, and you'll hear incredible stories and learn the unbelievable secret to clearing life-long trauma. In fact, it's the exact same process that immediately unlocks massive new levels of focus, success, and performance for my clients. If you've been searching for the elusive key to stepping into your maximum potential, this episode is it.

Dr. Wood will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Dr. Wood and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @drdonwood. We'd love to hear what resonated with you the most!

In this episode you'll hear:

• How unresolved trauma affects brain function and hinders peak performance, causing emotional and behavioral responses

• A real-life example that demonstrates significant performance improvements in athletes after trauma resolution

• That trauma is an event that dysregulates the nervous system, plus how to identify active trauma through emotional responses to past events

• The way that traumatic memories are stored in high definition and how they trigger real-time physiological responses, affecting current behavior and emotions

• How trauma can manifest as physical symptoms and a patented device Dr. Wood is designing to predict and prevent panic attacks

• The intensive, four-hour process he uses to help individuals release trauma and achieve lasting results

• An important reminder of the importance of addressing trauma to improve overall health, well-being, and performance

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/792

Think you don't have a good story? Think again! In an age of AI and overwhelming content, your unique voice and personal storytelling are your most powerful marketing assets. But here's the cold truth: a great story poorly told is worthless. Today I'm joined by my friend, Broadway producer, story master (and past guest of this podcast), Nick Demos, as we dive into the art and science of connecting with your audience on a deep, human level.

In this episode, Nick breaks down common storytelling mistakes, how to find your "nugget of wisdom" in any everyday moment, and why getting more personal is essential for business growth. Plus, Nick shares his fascinating journey from winning a Tony Award to hitting a wall, proving that external success won't solve internal problems.

This conversation isn't just about better narratives; it's about shifting into "being thought leadership" to build the kind of connection that truly converts. Nick's journey and insights are sure to inspire, so let's get you ready to share your million stories. Plus, if you'd like to join us in person for BBD Live to see Nick and other incredible speakers, shoot me a message on Instagram, @jameswedmore, and let me know you're interested!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @thenickdemos.

In this episode you'll hear:

• The baseline concrete details that serve as the minimum requirement to prevent people from getting bored with your story

• What can happen with your storytelling when you use too much technical jargon while sharing it

• Nick's advice for positioning yourself as the authority without sounding boastful

• The true power of an origin story, why you should start "story hunting" in your life, and how to begin doing it

• Why it's so dangerous to memorize your stories for a stage, and what is a much better approach to take instead

• Nick's process of seeking clarity in finding the niche he now finds himself in as he lives his purpose

• His personal story of chasing a massive external milestone, and why he says achieving it often exposes unhealed parts of yourself rather than fixing everything that is wrong

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/791

I was absolutely blown away after my personal session with today's guest, Tom Matte, and I just knew I had to bring his gift to you here on the podcast. Tom possesses a unique ability he calls Upsight Vision, which is the power to see translucent images that radiate from you, literally revealing the unconscious thoughts and next-level insights buried beneath the surface. I requested he ask zero questions, and over Zoom, the things he shared with me were unbelievably spot on!

Today, we dive deep into how these incredible gifts came to him, the connection between childhood trauma and unlocking this evolutionary mutation in consciousness, and why this revolutionary gift is attracting artists, musicians, and business owners alike.

If you're craving crystal-clear clarity or feeling stuck in your business, you're going to love this conversation. Near the end, Tom shares exactly how you can experience Upsight Vision in a session with him. Visit his website at https://www.tom-matte.com/ to learn more, and I can't wait to hear what you think of this episode!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @tommatte_iseethingsyoudont.

In this episode you'll hear:

• The incredible gift Tom possesses and what he is able to do with the holograms and images he sees with his actual eyes

• A pivotal, life-altering experience that led him to pursue this new path

• What the "IKEA furniture" analogy means for clients who receive Tom's readings

• The types of people who are most naturally open and receptive to receiving powerful intuitive guidance

• How a non-human intelligence is teaching and guiding Tom in the work that he is now doing

• Why so many people with deep intuitive gifts or abilities share a common history of needing to overcome significant childhood or psychological trauma

• What you can do to start developing your own visual gifts

• How to approach a reading with Tom that will allow the images to reveal the answer without giving up the specific details first

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/790

Are you stuck in "personal development paralysis," endlessly searching for new strategies while applying none of them? Do you feel like you want to sprint towards your goals, but there are invisible chains around your ankles? In this continuation of our conversation with Success and Performance Coach Brad Bizjack, we're ripping the cover off the hidden forces sabotaging your success!

If you feel like things are harder for you and you're not deserving of things like making more money, we expose these dangerous beliefs and show you the exact process to break them. Plus, if you're tired of the entrepreneurial rollercoaster, you'll learn the secret to developing "emotional fitness" before the crisis hits. This is the required mental training you need to stop your procrastination, conquer perfection, and make generational change inevitable.

It's time to rewire your brain for peak performance, and if you missed last week's episode, make sure to go back and listen to Part One of our discussion with Brad!

Brad's free training, The Success Accelerator, starts Monday, October 20th! This is the training that will help you discover how high-performers achieve their goals so much faster than all their peers, without adding more to their plate! It'll help you identify what it is you actually want, and discover the subconscious blocks that are getting in your way of actually making it happen. You can head over to www.jameswedmore.com/rewired and sign up for free NOW.

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @bradbizjack.

In this episode you'll hear:

• What the obsession with finding endless strategies inevitably leads to

• How the fear of judgment, not the complexity of the platform, makes tech the most common drop-off point for new entrepreneurs

• The first steps to take to overcome feeling unfulfilled in a successful business

• The reasons you must proactively set your emotional state to align with your goal's "temperature"

• The specific belief that is actually an act of resistance and is preventing you from having the power to change what is

• What you can do to practice emotional fitness before you are in a moment of crisis

• The limiting belief that is giving you a sense of safety or significance, and the key steps to breaking it

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/789

Why does it feel like only a few entrepreneurs are able to continually produce quantum leaps of success in their business, while most struggle year after year, despite how hard they work or how many strategies they try?

Today, Jenni and I are joined by our good friend, Success and Performance Coach Brad Bizjack, and we're diving deep into what actually makes a high performer. Guess what? It's not just about achievement! We unpack the two biggest things that could be putting the brakes on your growth, the insidious power of limiting beliefs hiding beneath the surface, how your friends' and family's beliefs about money may be keeping you small, and so much more.

If you're ready to stop denying the resistance and start leveraging it for your next level of success, then what are you waiting for? Press "Play" now, and don't forget to tune in next week for Part Two, the conclusion of this powerful conversation with Brad where we reveal what is truly needed to make a massive transformation in life and business!

Brad's free training, The Success Accelerator, starts Monday, October 20th! This is the training that will help you discover how high-performers achieve their goals so much faster than all their peers, without adding more to their plate! It'll help you identify what it is you actually want, and discover the subconscious blocks that are getting in your way of actually making it happen. You can head over to www.jameswedmore.com/rewired and sign up for free NOW.

Jenni is hosting a free Harvest Moon Mindfulness Mini-Retreat on the day that this episode airs, Monday, October 6th, and you can register now by clicking HERE!

If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.

Hey there, Digital CEO!

If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @bradbizjack.

In this episode you'll hear:

• How to define a true high performer and the difference between achievement obsession and sustained happiness and success

• Why your goals might not actually be motivating you

• The most toxic influence on your success (hint: it's NOT the haters)

• What separates high-level action from early momentum

• Why you might feel bored after hitting a big goal and the danger of being stuck in "no man's land"

• How money and the success you achieve can expose family beliefs

• What distinguishes blind positivity from genuine optimism

• The importance of understanding that a trigger is a gateway to transformation

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/788