The Amy Porterfield Show

The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs

I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity.

In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We talk about the real benefits: getting your time back, having support through busy seasons, and scaling without burning out or hiring a massive team.

Then we get tactical. Natalie walks through her frameworks for prompting, building an AI dream team, and using AI to handle productivity, creativity, and decision-making without losing the human parts of your business that matter most.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Using AI With Integrity Is a Leadership Skill – Women aren’t anti-AI. They’re pro-integrity. You get to decide what stays human, what you protect, and how AI supports you without replacing your voice, values, or creativity.

2️⃣ An AI Dream Team Gives You Your Time Back – When AI is set up intentionally, it can save hours every week, reduce decision fatigue, and support you like a full team would. That time can be reinvested into your zone of genius or your life outside work.

3️⃣ The 3 C’s Framework Unlocks Better AI Results – Clarity, context, and cues are the foundation of effective prompting. When you give AI a clear role and goal, meaningful business context, and strong supporting cues, the output becomes dramatically more useful and aligned.

RESOURCES MENTIONED IN THIS EPISODE:

Download Natalie MacNeil’s Free AI guidebook

Subscribe to Natalie’s newsletter

Follow Natalie on Instagram

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ChatGPT

Gemini

Taskade

You've built something real. Revenue, audience, offers that work. But something still isn't clicking. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. 

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How to Design Intentional Self-Learning That Actually Sticks

Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum.

At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it matters right now, and how you’re going to approach it in a way that fits your real life.

In this episode, I’m sharing how I took the traditional, academic version of a personal curriculum and reimagined it into something relaxed, supportive, and actually enjoyable. I’ll walk you through the simple quarterly framework I’m using, the three categories I chose for myself, and how you can create your own without pressure, guilt, or overwhelm.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Intentional Learning Beats Random Consumption – A personal curriculum gives your learning direction. Instead of dabbling in everything, you choose a focused timeframe, clear categories, and meaningful topics so your growth actually moves you forward.

2️⃣ Quarterly Curriculums Create Focus Without Pressure – Monthly plans can feel rushed and yearly plans can feel overwhelming. A 90-day personal curriculum gives you structure, flexibility, and a natural reset point to reassess what’s working.

3️⃣ Your Curriculum Should Support Your Future Self – The most powerful learning is aligned with who you’re becoming. When you choose topics that move you closer to your future self, personal growth feels exciting instead of exhausting.

CHAPTERS:

00:00 Personal Curriculum: Intentional Self-Learning

05:32 Start Your 90-Day Focus

06:51 Future Self One-Sheet Guide

10:34 Simple Personal Growth Plan

13:44 Exploring Unseen Perspectives

17:17 Quarterly Coaching Goals Revealed

19:37 Seeking Coaching Podcast Recommendations

24:48 Curiosity-Driven Learning Matters

27:10 Creating My Own Journaling System

29:47 Organized Life with Planners

34:02 Designing Your Personal Curriculum

36:19 Assign Learning Inputs

39:41 Designing Your Personal Curriculum

RESOURCES MENTIONED IN THIS EPISODE:

AI Prompt to Design Your Future Self

AI Prompt to Create Your Personal Curriculum

The Coaching Habit by Michael Bungay Stanier

Dear Gabby Podcast by Gabby Bernstein

Full Focus Planner

Cloth & Paper

Notion

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Most People Get Wrong About Public Speaking (And How to Do It Strategically)

What’s the secret to getting paid for your perspective? From virtual events to in-person stages, paid speaking is an incredible way to grow your authority, gain visibility, and win over new subscribers and customers. But how do you land a quality gig? 

In today’s episode, I’m sitting down with Jess Ekstrom, bestselling author, professional keynote speaker, and founder of Mic Drop Workshop to talk about just that. Jess is sharing exactly how speaking works today, how to price yourself with confidence, and how to turn speaking into a powerful growth lever for your business.

We talk about what event planners actually pay for, why your story matters more than your pitch, how women can close the pay gap in speaking, and the smartest ways to negotiate so every speaking gig creates momentum beyond the stage.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Speaking Isn’t About Selling Your Business, It’s About Sharing the Lesson – People don’t pay for an elevator pitch. They pay for the universal takeaway from your experience. Your business becomes the story that supports the lesson, not the headline of your talk.

2️⃣ Your Speaking Fee Is Based on Your Knowledge, Not the Size of the Stage – Audience size and talk length don’t determine your rate. Your experience, expertise, and the value of your message do. Some of the highest-paying gigs happen in small rooms.

3️⃣ Every Speaking Gig Can Create Ongoing Business Growth – From bundling your course into your speaking fee to collecting leads with a simple QR code, speaking can fuel your email list, sales, and referrals long after you leave the stage.

CHAPTERS:

08:49 – Why Paid Speaking Isn’t About Big Stages

09:24 – How Speaking Fuels Business Growth Without Selling

13:16 – The Gender Gap in Paid Speaking

15:25 – What New Speakers Should Charge

17:20 – Why Audience Size Doesn’t Affect Your Fee

24:17 – Speaking for Free vs. Getting Paid

27:04 – The Lighthouse vs. Spotlight Speaker Shift

33:46 – First Steps to Getting Booked

37:05 – Common Mistakes New Speakers Make

40:41 – How to Get Started with Speak On Stage

RESOURCES MENTIONED IN THIS EPISODE:

- Learn more about Jess Ekstrom and Mic Drop Workshop

- Follow Jess on Instagram @jessekstrom

- Watch Jess's TED Talk

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!

How to Know If You’ve Earned Your Next Big Move

I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program.

That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million.

In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward.

2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet.

3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more.

Chapters:

00:00 – The Announcement That Changes Everything

01:34 – This Isn’t About Walking Away

02:21 – The Moment I Knew It Was Time

04:21 – The Two Types of Business Pivots

05:26 – What an Earned Elevation Really Means

06:34 – The Questions You Must Ask Before Pivoting

08:38 – Are You Willing to Let Go of “Good”?

11:07 – Why Most People Pivot Too Early

12:37 – You’re Worthy Without Earning It

13:39 – What Earning Your Elevation Looks Like

15:24 – Why I’m Stepping Into Deeper Work

17:03 – What I’m Launching Next

18:21 – Is This Impulse or Alignment?

19:09 – Picture Yourself One Year From Now

20:08 – Final Permission Slip

RESOURCES MENTIONED IN THIS EPISODE:

Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here:

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!

The Webinar Strategy That's Boosting Sales (Even in a Trust Recession)

If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference.

From perfect timing to messaging shifts that met my audience where they are right now, I’ll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot. 

Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most.

2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills.

3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work?

RESOURCES MENTIONED IN THIS EPISODE:

I share insight like this every week in my newsletter! If you’re not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter 

Learn more about the StoryBrand framework

Check out marketing services from Dr. JJ Peterson

MORE FROM ME

Follow me on Instagram @amyporterfield

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Before You Close Your Books This Year, Make These 3 Tax-Saving Moves

When it comes to taxes, most entrepreneurs are winging it and paying the price. I’m joined by my friend and tax attorney, Braden Drake, who breaks down the must-know tax strategies that can save you thousands and help you feel confident about your business accounting.

Whether you’re already making six figures or simply want to feel prepared when it comes to bookkeeping, Braden is here to demystify LLC vs. S Corps, deductions, and the smartest year-end money moves you can make.

In this episode, we tackle the common tax mistakes online business owners make, how to structure your business for long-term savings, and what you can do right now to set yourself up for a stress-free tax season.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Stop Mixing Business & Personal Finances – One of the most common (and expensive) mistakes entrepreneurs make is skipping a separate business bank account. Keep your finances clean and organized to avoid audit headaches and missed deductions.

2️⃣ Understand the S Corp Advantage – Braden explains exactly how switching from an LLC to an S Corp (when your profit hits around $60K–$100K) can save you thousands each year and why getting this wrong could trigger IRS red flags.

3️⃣ Don’t Spend Just to “Save” on Taxes – The smartest entrepreneurs don’t buy their way into write-offs. Instead, they focus on year-end strategies that actually build wealth, like opening a retirement account, catching up on bookkeeping, and planning for profit with intention.

RESOURCES MENTIONED IN THIS EPISODE:

Get your copy of Unf*ck Your Biz: A Step-by-Step Framework to Get Your Legal and Tax Shit Legit

Subscribe to Unf*ck Your Biz

Check out Gusto

Get your copy of Profit First by Mike Michalowicz

MORE FROM BRADEN

Learn more about Braden’s offerings at notavglaw.comFollow Braden on Threads and Instagram: @notavglaw 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Map Out Your Most Profitable Year Yet

When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling.

Today, I'm sharing the six-step process I swear by for planning your year… from choosing your revenue drivers to getting every launch date on the calendar. And the best part? You can plan ahead and still stay flexible! You don't need to know every single detail or the "how" behind everything. Instead, we'll focusing on the "what" and the "when."

Whether you're planning for 2026 or mapping out your next six months, this episode will help you predict your revenue, feel more in control, and finally know if you're on track to hit your goals. Trust me, this planning method changed my business, and I know it can transform yours too!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Reflect Before You Plan – Before mapping out your year, look back at what worked and what didn't. Analyze your profit and loss statement, identify your most profitable campaigns, and use tools like ChatGPT to spot patterns and opportunities you might have missed.

2️⃣ Choose 2-5 Revenue Drivers (And Repeat Them) – The fewer offers you have, the better, as long as you can still hit your revenue goal. Focus on doing one or two things really well multiple times throughout the year rather than spreading yourself thin with too many different offers.

3️⃣ Assign Revenue Goals to Every Launch – Once you map out your launch dates, assign specific dollar amounts to each campaign. If you can't break down how you'll hit your yearly revenue goal, you probably won't reach it. Looking back at past performance helps you set realistic yet ambitious targets for each launch.

RESOURCES MENTIONED IN THIS EPISODE:

Join me on December 9th for a live workshop where we’ll go step by step to plan your best year yet! Get all the details at amyporterfield.com/plan 

Subscribe to my newsletter

Join the Waitlist for The Milly Club

Download Your Free Planning Calendar

Get your copy of The Gap and the Gain

Episode 37: How I Turned My Newsletter Into $300K 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Low-Ticket Strategy That’s Quietly Powering High-Ticket Sales

In this episode, I’m joined by Tiny Offer® expert Allie Bjerk to uncover why small, low-ticket digital products are one of the smartest ways to grow a warm, buying audience in 2025. If your sales funnels aren’t converting like they used to (or you’ve noticed your launches feel harder), it’s not just you. Allie breaks down how the trust recession is changing the online marketing landscape and how Tiny Offers can help rebuild connection, grow your email list with qualified buyers, and even lead to $10K+ offers.

You’ll learn the difference between tripwires and Tiny Offers, how to price and position them strategically, and why these offers are converting higher than traditional freebies. This conversation will help you refresh your funnel and start turning small transactions into returning customers.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Tiny Offers Are Trust Builders – This isn’t about quick cash, it’s about creating a meaningful first purchase experience that nurtures a future high-ticket buyer.

2️⃣ Specificity Sells (And Simplicity Converts) – Instead of overwhelming your audience with too much value, meet them where they are and solve one clear problem fast.

3️⃣ Low-Ticket Buyers Can Become Your Highest Converters – People who pay (even a small amount) are far more engaged and primed to invest later. Tiny Offers can actually elevate your audience quality and boost your conversion rates.

RESOURCES MENTIONED IN THIS EPISODE:

Follow Allie on Instagram: @alliebjerk 

Learn more on Allie’s website: alliebjerk.com

Check out Kathryn Porritt’s Tiny Offer example: kathrynporritt.com 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How I Use Storytelling And AI To Build A Newsletter That Converts

You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now.

What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming.

In this episode, I’m pulling back the curtain on how I completely reimagined my newsletter from a basic email to a storytelling-driven, data-backed strategy that brought in over $300,000 during my most recent launch. I share exactly how I structure it, how I use AI as a creative partner (without losing my voice), and why writing it myself reconnected me to the heart of my message.

If you’ve ever wondered how to breathe life into your email list or build stronger connections with your audience, this episode will show you what’s possible when you blend storytelling, strategy, and heart.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Newsletter Can Be A Business Growth Engine – When I stopped treating my newsletter like a checklist task and started treating it like a relationship builder, everything changed. It became more personal, more valuable, and (surprisingly!) more profitable. 

2️⃣ Storytelling Builds The Strongest Connection (And The Best Conversions) – Every newsletter I send starts with something real from my life that ties back to a business lesson. It’s the bridge between what I teach and what my audience feels, and it’s why people actually look forward to opening my emails.

3️⃣ AI Can Help You Find Clarity, But Connection Still Takes Time – I use ChatGPT as a creative partner to refine my stories and find the meaning behind them. But I still write every word with intention because automation can’t replace authenticity. 

RESOURCES MENTIONED IN THIS EPISODE:

Join my newsletter to get real strategy, zero fluff, and plenty of behind-the-scenes magic in your inbox every Tuesday! amyporterfield.com/newsletter 

Catch up on Episode 8 with Jay Schwedelson: How to Write Subject Lines That People Actually Notice 

Learn more about my Made to Scale Mastermind

Check out Kit’s Creator Network and Substack 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Step Into the Room That Elevates How You Think, Lead, and Grow

In this episode, I break down how to confidently decide if a mastermind or high-level program is the right investment for your next stage of business growth. I share the exact questions to ask before saying “yes,” how to spot the right community for you, and why proximity to powerful peers can accelerate your business and your mindset in ways no course or checklist ever could.

I also share what separates truly transformational masterminds from the rest and how to know when you’re genuinely ready to join one. If you’ve ever wondered whether investing in a mastermind could be what helps you reach the next stage of business, this episode will give you options to weigh, steps to take, and questions to ask so you can confidently step forward when the time is right.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Readiness Is A Decision, Not A Feeling – You don’t wait to feel ready for a mastermind; you decide to be. If your next 12 months depend on the quality of your thinking, strategy, and inner circle, it’s time to find a new room.

2️⃣ Audit The Room Before You Join It –  Before investing, ask yourself four key questions:→ Do I respect the host’s business and leadership style?→ Will the conversations stretch how I think and operate?→ Can I define the result I want to walk away with?→ Am I joining from alignment or from FOMO?

3️⃣ The ROI Is Earned – Your results come from how you show up, not just who’s in the room. Offer value, build intentional relationships, and define what success looks like before you walk in the door. Then stay open the entire time because a single conversation could initiate a ripple-effect idea that shifts everything.

RESOURCES MENTIONED IN THIS EPISODE:

If you're making $500K or more in a calendar year and you’re looking to scale, I want to help you get to that million dollar point (and beyond!). Join the waitlist for The Milly Club: amyporterfield.com/milly 

Catch up on Episode 35 with Julie Soloman 

Learn more about the Made to Scale Mastermind

Check out the House of Health wellness program 

Subscribe to the Point me to First Class Podcast 

Learn more about Points Made Easy

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!