Revenue Is the Wrong Number to Watch

The Leading Numbers That Tell You What Your Revenue Is About to Do Before It Does It

My business coach asked me a simple question about my funnel, and I couldn't answer it. Not because I didn't care. Because I'd stopped tracking it. She stopped me right there and told me something I needed to hear: to succeed with this business model, I have to know my numbers every single week, until they're burned in my brain.

Revenue is a lagging number. By the time your bank account tells you something is off, the problem happened weeks or months ago. What actually predicts where your business is headed are your leading numbers, the three or four points in your funnel that move before revenue does. And they look different depending on your business model, so there's no universal list to copy.

In this episode, I walk you through the numbers I tracked during my live launch years versus the four I watch now, give you the simple test that tells you whether a number belongs on your list (follower count fails it every time), and show you the exact numbers to watch whether you run a membership, a course, a coaching offer, or an evergreen funnel.

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