By Shannon McKinstrie
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, an
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The podcast currently has 37 episodes available.
In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.
In this episode we’ll be covering:
Other episodes you might have missed:
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This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.
In this episode we’ll be covering:
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Links to reels in this episode:
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Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference.
In this episode we’ll be covering:
Other episodes you might have missed:
Links to reels in this episode:
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Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!
In this episode we’ll be covering:
Links to carousels in this episode:
Other episodes you may have missed:
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Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content.
In this episode we’ll be covering:
Other episodes you might have missed:
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This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.
In this episode we’ll be covering:
Links to Reels in this episode:
Reel #1: Cookie Crisp Cereal
Reel #2: Cafe Curtains
Reel #3: Spraying Perfume
Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:
Episode 004: Understanding and Meeting Your Audience's Emotional Needs
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 029: Tailoring Successful Reel Techniques to Your Niche
Episode 030: Attract New Followers with Talk to Camera Reels
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Love this conversation? Tap the follow button so you never miss an episode.
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Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera.
In this episode we’ll be covering:
Links to Reels in this episode:
Reel 1: Bride
Reel 2: Meal Prep
Reel 3: Where to Place Your Hooks - Example
Hooks to start your talk to camera videos
Other episodes you might have missed:
Episode 002: Uncomplicating Social Media through Simple Content
Episode 017: Turn a Simple Idea into a Reel People Will Love
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 024: Is Storytelling the Missing Piece in Your Content?
Episode 026: Start a Signature Series That People Keep Coming Back For
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Connect with me over on Instagram!
This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!
In this episode we’ll be covering:
Links to Reels in this episode:
Reel: I had no idea I was contributing to the problem...
Reel: Friendship
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This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!
In this episode we’ll be covering:
Links to the reels in this episode:
Other episodes you might have missed:
Episode 014: Why Creating Specific Content Leads to Higher Engagement
Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
Episode 020: SEO Strategies to Optimize Your Instagram Content
Episode 024: Is Storytelling the Missing Piece in Your Content?
Send a message!
Sign up for Reels Lab
Join the Social Squad Society
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content.
In this episode we’ll be covering:
Links + Resources
Reel #1
Reel #2
Join us in Indy for the Day One Conference!
Other episodes you might have missed:
Episode 006 : Selling a Lifestyle, Not Just a Product
Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
Send a message!
Sign up for Reels Lab
Join the Social Squad Society
Love this conversation? Tap the follow button so you never miss an episode.
Connect with me over on Instagram!
The podcast currently has 37 episodes available.
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