It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. 

In this episode we’ll be covering:

• Hiring local business owners to help create your social media content.
• Prioritizing your content with simple systems and habits.
• How I leverage AI to turn my existing content into even more content. 
• Creating impactful content that actually resonates with your audience.
• Capturing everyday moments for B Roll without consuming every moment of your day.
• Simplified editing techniques for your videos, to make it quick and easy.
• Remember we aren’t creating “perfect” content!

Links to reels  in this episode:

• Reel #1 Cindy
• Reel #2 Airbnb 
• Reel #3 Putting on Mascara
• Reel #4 In Case Your Mom Didn’t Teach You

Other episodes you might have missed:

• Episode 007: ​​Relatability in Everyday Content with Instagram Stories and Reels
• Episode 017: Turn a Simple Idea into a Reel People Will Love
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
• Episode 040: Build More Connections with Everyday Moments

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.

In this episode we’ll be covering:

• The types of stories I shared in the early days of my business and examples of what I am sharing now.
• The anatomy of an Instagram account and how it represents your signage and storefront.
• How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.
• It’s normal for viewers to fall off after the first three stories, so front load those first stories!
• You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!
• I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.
• Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store. 
• Should you be sharing your reels to your stories?!?
• Remember, people LOVE to follow PEOPLE and want to see your experiences!

Other episodes you might have missed:

• Episode 002: Uncomplicating Social Media through Simple Content
• Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
• Episode 012: Ditching the Toxic Advice on Instagram
• Episode 022: Boost Your Instagram Engagement With These Simple Strategies
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025.

In this episode we’ll be covering:

• A behind the scenes look at hitting business milestones!
• Staying true to who you are and standing up for what you believe in.
• Ethical marketing practices and how things are changing.
• Current trends you’ll want to pay attention to when creating content.

Links to reels in this episode:

• Reel #1: How to Measure
• Reel #2: Bec Stewart
• Reel #3: Dryer Sheet Tricks

Other episodes you might have missed:

• Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies
• Episode 027: Let Your True Personality Shine
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 037: Personalization is the Key to Your 2025 Content Strategy

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now. 

In this episode we’ll be covering:

• Why it’s risky to use ChatGPT to create content for you and how to use it responsibly.
• The different ways to use the content prompts and hooks I share with you..
• Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and Editing
• Quick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!)
• How to use ChatGPT for inspiration and ideas while adding your own unique spin. 
• Spice up your content, take your existing content and use ChatGPT to make tweaks and edits.

Reels in this episode:

• Hawaii Reel ​​

Other episodes you might have missed:

• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 035: Turning Inspiration into Unique and Original Content
• Episode 036: Maintaining Your Brand Identity When Everything is Trendy
• Episode 037: Personalization is the Key to Your 2025 Content Strategy

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!

In this episode we’ll be covering:

• How content has evolved over the years and why what used to work, doesn't anymore.
• Inviting your audience into your world and the reason personal content resonates so well.
• Different ways you can add a unique touch to your own content, with examples!
• Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.
• Suggestions for creating timely, personalized content around the holiday season and other current events.

Other episodes you might have missed:

• Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 026: Start a Signature Series That People Keep Coming Back For

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.

In this episode we’ll be covering:

• Data based approaches vs. quick fixes when it comes to your content strategy.
• How the quick fixes are where people really struggle with losing their identity.
• Leaning too heavily on AI and the impact it has on your content and audience.
• Going back to basics when it comes to creating content.
• Using the helpful tips you see online while still keeping your brand identity in it.

Other episodes you might have missed:

• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies
• Episode 027: Let Your True Personality Shine
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 035: Turning Inspiration into Unique and Original Content

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.

In this episode we’ll be covering:

• Leveraging ChatGPT for ideas and repurposing content. 
• The ethics of inspiration, AI, and original content ideas. 
• Long term strategy of tailoring your content and brand messaging.
• Navigating the current digital content landscape.
• Sharing your unique perspective and experiences when creating.

Other episodes you might have missed:

• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 027: Let Your True Personality Shine
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 031: Navigating Content Creation When Everything Feels Overwhelming

Links to reels  in this episode:

• Reel #1: The look says Anthropology but the receipt says...
• Reel #2: Five days of viral hooks for your reels
• Reel #3: Visual clutter is more exhausting than we realize
• Reel #4: Controversial things I say as a registered dietician

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. 

In this episode we’ll be covering:

• Why Instagram prioritizes content with high engagement metrics.
• The importance of creating specific, engaging content for reels.
• Content longevity and how older content with good engagement remains visible.
• Adapting marketing strategies to changing trends while the core message stays the same. 
• Maintaining personal and relatable content to keep the human connection.
• Using specificity to call out your audience instead of creating generic content.

Other episodes you might have missed:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 010: Turning Testimonials into Engaging Content for More Sales
• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 022: Boost Your Instagram Engagement With These Simple Strategies

Links to reels  in this episode:

• Reel 1: Apps and spicy margs
• Reel 2: Orders books to support your career growth
• Reel 3: High protein game day dip
• Reel 4: Steal my dinners for this week

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!

In this episode we’ll be covering:

• Why carousel posts are so successful right now and what makes them swipeable.
• Start creating carousel posts right inside the Instagram app.
• How to flip your captions and reels into engaging carousels that also increase watch time.
• Using storytelling to create carousels that spark curiosity. 
• The easy formulas I use to create my own carousel posts - with tons of examples!
• Creating carousels that entice and make sales with juicy hooks.

Links to carousels in this episode:

• The Story of the Beach House
• Easy Formula for Picking Your Content Pillars: Based on the 4H’s
• Meet Your Content Pillars Based on the 4H’s
• First 3 Stories to Share Everyday
• A Week of Reels Hooks Perfect for Every Niche
• The “Secret” to Using the Alogrithm to Blow Up Your Content
• How I Craft My Carousels

Other episodes you may have missed:

• Episode 013: What You Really Need to Know About Writing Instagram Captions
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 025: Why You Want to Use the New Instagram Features
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content. 

In this episode we’ll be covering:

• Analyzing how artists have used social media platforms to connect with fans.
• Tips for establishing your own daily Instagram Stories strategy.
• Building a community from scratch, because we all start at zero.
• How storytelling and connection are key elements for creating good content.
• Exercises you can try to get started telling your own stories.

Other episodes you might have missed:

• Episode 001: The Key to Creating Good Content for Social Media Growth
• Episode 004: Understanding and Meeting Your Audience's Emotional Needs
• Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
• Episode 008: Creating Content That Starts a Conversation 
• Episode 027: Let Your True Personality Shine

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!