If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. 

In this episode we’ll be covering:

• My own business journey with Instagram Stories and how they changed everything.
• Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way!
• Strategically using stories to make sales (I’ll walk you through my go-to method!)
• Sharing daily stories and connecting over mundane day to day activities.  
• Using your goals to define your story strategy.

More episodes:

• Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
• Episode 040: Build More Connections with Everyday Moments
• Episode 043: We’re Getting Back to Basics and Loving Our Content

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We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share.

In this episode we’ll be covering:

• How relatable content, especially humor, bonds people.
• Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you.
• Try using ChatGPT prompts to generate creative content ideas that your audience will connect with.
• We’ll talk through three common types of funny content for regular posting.
• Create evergreen content that doesn't rely on trends.
• Embrace trial and error throught testing and tweaking content strategies for success.

Links to reels in this episode:

• Reel #1: Drinking + Golfing

Other episodes you might have missed:

• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)
• Episode 040: Build More Connections with Everyday Moments
• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List

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Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares.

In this episode we’ll be covering:

• Creating and sharing platform specific content: knowing your audience and the types of content that are successful.
• The importance of having a solid message to share with your audience.
• Test, try, and tweak!
• Content planning around specific events and holidays that your audience might be looking for.
• Creating simple and specific content, use scenarios and identifiers that enhance relatability.
• Group chat hero? We’ll look at what makes content shareable and how to start applying it.
• The role of humor in content (PS: Stay tuned for an upcoming episode around humor!)

Links to reels in this episode:

• Reel #1: Balloons!
• Reel #2: St. Lucia Resort
• Reel #3: Etsy Template
• Reel #4: Passport

Other episodes you might have missed:

• Episode 017: Turn a Simple Idea into a Reel People Will Love
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 034: Is Engagement the Most Important Metric on Instagram?
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

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Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with!

In this episode we’ll be covering:

• Understanding the goal of the Instagram algorithm and how to make it work for you.
• Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves.
• Two types of content reach: connected vs. unconnected.
• Content engagement metrics and key indicators that can affect your content ranking.

Links to reels in this episode:

• Reel #1: Birthday Traditions
• Reel #2: Never forget the paint color
• Reel #3: Costco Hacks

Other episodes you might have missed:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 034: Is Engagement the Most Important Metric on Instagram?

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Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. 

In this episode we’ll be covering:

• Remember my experiment with testing longer reels? The initial results are in!
• How hashtags work, how many to use, and how to use them to categorize your content so it reaches the right audience.
• The evolution of hashtags over the years, including their effectiveness and different strategies. 
• Hashtags, keywords and the algorithm - how it all works together to make sure the right content gets to the right people.
• We’re reviewing real time examples and what results I am currently seeing in my own clients' content.
• Integrating keywords into your content strategy and where to find the best ones related to your niche!

Other episodes you might have missed:

• Episode 012: Ditching the Toxic Advice on Instagram
• Episode 014: Why Creating Specific Content Leads to Higher Engagement
• Episode 020: SEO Strategies to Optimize Your Instagram Content
• Episode 034: Is Engagement the Most Important Metric on Instagram?

Links to reels in this episode:

• Reel #1: Healthcare
• Reel #2: House

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I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!

In this episode we’ll be covering:

• All the Instagram updates that happened over the weekend and how to make the most of the changes.
• Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal.
• I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features!
• How I got my start editing video - you may not have heard this story yet!
• Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others.

Other episodes you might have missed:

• Episode 025: Why You Want to Use the New Instagram Features
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community

Links to reels in this episode:

• Reel # 1: Scripts
• Reel # 2: Bodydoubling 

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Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers.

In this episode we’ll be covering:

• Diversifying your content types and how that can help engage multiple buyer personas.
• Using the 4H Method to share different aspects of life and business in your content. 
• Returning to basics and using real-life experiences to create content that connects through relatability and trust. 
• Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience.
• Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content. 
• Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable.

Other episodes you might have missed:

• Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
• Episode 026: Start a Signature Series That People Keep Coming Back For
• Episode 037: Personalization is the Key to Your 2025 Content Strategy
• Episode 040: Build More Connections with Everyday Moments

Links to reels  in this episode:

• Reel #1: Wedding Anniversary 
• Reel #2: Heatless Curls
• Reel #3: Heart Floor
• Reel #4: Alex on a Budget

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We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!

In this episode we’ll be covering:

• How the social media landscape has changed since 2020 and even during 2024
• We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
• The return to fundamental marketing principles like transparency, integrity, and honesty.
• Applying the 4 H Method to your content strategy this year.
• Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
• A peek at the big plans coming in 2025!

Links from this episode: 

• Grow Your Gram Guide
• The 4 H Method Masterclass
• A Week of Content

Episodes you might have missed:

• Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
• Episode 040: Build More Connections with Everyday Moments
• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

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I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.

In this episode we’ll be covering:

• Skipping the fancy edits to embrace a minimal set up to document daily activities.
• Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”
• Repurposing your reels and carousels without hitting copy and paste.
• Creating habits and routines that make it easy for you to capture relatable content throughout the day.
• Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.

Links to reels in this episode:

• Reel #1: Toddler Snack
• Reel #2: Productivity Coach Habit Stacking
• Reel #3: Podcaster with Headphones
• Reel #4: Workout, Being Uncomfortable
• Reel #5: Hotel Content
• Reel #6: Logo's I redesigned
• Reel #7: How Your Dinner Should Feel

Other episodes you might have missed:

• Episode 017: Turn a Simple Idea into a Reel People Will Love
• Episode 037: Personalization is the Key to Your 2025 Content Strategy
• Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
• Episode 040: Build More Connections with Everyday Moments
• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List

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It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. 

In this episode we’ll be covering:

• Hiring local business owners to help create your social media content.
• Prioritizing your content with simple systems and habits.
• How I leverage AI to turn my existing content into even more content. 
• Creating impactful content that actually resonates with your audience.
• Capturing everyday moments for B Roll without consuming every moment of your day.
• Simplified editing techniques for your videos, to make it quick and easy.
• Remember we aren’t creating “perfect” content!

Links to reels  in this episode:

• Reel #1 Cindy
• Reel #2 Airbnb 
• Reel #3 Putting on Mascara
• Reel #4 In Case Your Mom Didn’t Teach You

Other episodes you might have missed:

• Episode 007: ​​Relatability in Everyday Content with Instagram Stories and Reels
• Episode 017: Turn a Simple Idea into a Reel People Will Love
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
• Episode 040: Build More Connections with Everyday Moments

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Connect with me over on Instagram!