This episode is extra special, it's our 100th episode! Identity is everything when it comes to creating Instagram content that really resonates with and engages your audience. We’ll talk about calling out your audience’s identity and then leaning into your own identity, looking at viral examples to break down the differences. I’m sharing a client win from a recent viral reel and we’ll talk about why sharing your unique perspectives and experiences are the key to standing out online.

In this episode we’ll be covering:

• Giving yourself permission to start things messy and embrace imperfection.
• How we love to learn from each other through stories and experiences.
• Prioritizing your messaging and understanding who your audience is when creating content.
• Reviewing the REP Hook Formula: Relatable, Expertise and Personal.
• Audiences purchase or engage based on their own identity or the creator’s identity.
• Leveraging personal identifiers in content hooks to resonate with your audience, such as demographics, situations, and locations.

Featured content in this episode:

• Casuallymatthew_: POV There’s a nook on Instagram
• Mecailabeth: I have ADHD
• Noahglenncarter: Kevin James sitting alone
• Shawnacischroeder: Classic Literature by Black Authors
• Mindfullymademotherhood: Snack my family asks for on repeat
• Budgeters_anonymous: Our son’s net worth at 3 months

Recommended episodes:

• Episode 53: Use Customer Insights to Create Reels That Attract and Convert
• Episode 61: Use The Relatable Expert Hook to Create Your Next Helpful Reel
• Episode 67: The Importance of Belonging on Social Media
• Episode 83: Use the REP Hook Formula and Start Filling in the Missing Pieces
• Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content
• Episode 92: This is the Era of Experiences and Belonging
• Episode 95: Building Real Community with Stories and Shared Moments

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