Love it or hate it, small talk is a must in real estate (and in life!). But what if we told you small talk isn’t just pointless chatter—it’s actually building blocks for trust and relationships? Yep, those seemingly minor conversations about the weather, local restaurants, or even a compliment on someone’s shoes can be the thing that helps you connect with a future client.

In this episode, we’re diving into why small talk matters, how to make it easier (even if you’re an introvert), and real-life ways to use it to grow your business. We’re covering:

• How small talk actually improves happiness, mood, and overall well-being (science says so!)

• Why small talk is essential for networking, open houses, and client relationships

• What to say when you don’t know what to say (real scripts & conversation starters!)

• The one phrase that keeps people talking

• Why “going first” in a conversation can transform your business and life

If you’ve ever felt awkward making small talk or wished you had an easy way to connect with potential clients, this episode is for you. By the end, you’ll feel ready to talk to anyone—without the weirdness.

💡 “Small talk is the foundation for trust. One conversation doesn’t make a huge difference, but over time, those small exchanges add up.” – Katy

💡 “Being warm and approachable is a skill. If you practice it, it becomes a way of life.” – Katy (quoting Mel Robbins)

💡 “If you go to a networking event but don’t talk to anyone, you may as well have stayed home.” – Alissa

💡 “People love to talk about themselves. Ask questions, be curious, and let them talk!” – Alissa

💡 “The warmth you offer others always finds its way back to you.” – Katy

Products, People & Previous Episodes Mentioned

• Let Them by Mel Robbins (book recommendation)

• Open house strategies & scripts from past episodes

• Article mentioned in episode: https://search.app/tQKr5ueMjSmHMBdG6

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Are you actually working… or just feeling busy? 😬

There are so many things in real estate that make you feel productive but don’t actually lead to making money. A new logo? A fresh website? A perfectly curated Instagram feed? They might help, but if your bank account is running low, these probably aren’t the things you should be focusing on.

In this episode, we’re getting real about what distractions are stealing your time, what’s actually making you money, and how to stay focused on the right things.

We’re covering:

• The #1 real estate time waster (spoiler: it’s social media)

• How to tell if an activity is actually income-producing

• Why some agents stay “busy” but never get closings

• What’s really working for agents in our community

• The best (and easiest) ways to track your results

If you’ve ever wondered, Should I even be spending time on this?—this episode is for you. Let’s get rid of the distractions and start working smarter!

💡 “There’s a difference between being busy and being productive. Just because you worked all day doesn’t mean you worked on the right things.” – Katy

💡 “You have to ask yourself—did I actually plant any seeds today that will make me money next quarter?” – Alissa

💡 “If you don’t know how your last 5 clients found you, you don’t know what’s working in your business.” – Katy

💡 “Stop worrying about the perfect website, email signature, or social media strategy. Just focus on talking to people.” – Alissa

💡 “Your results are hiding in the work you’re avoiding.” – Katy

Products, People & Previous Episodes Mentioned

• Google Business Profile (for free online visibility)

Canva (for social media & branding, if used efficiently)

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Are you using “liability” as an excuse to avoid helping your clients? In this episode, we’re tackling a tricky topic: the fine line between being helpful and being liable. It’s a line many Realtors struggle to navigate, but don’t worry—we’re here to break it all down for you.

Here’s what we’re chatting about:

• Attending inspections: Why skipping them might be riskier than showing up.

• What’s actually your job: Spoiler alert—you are supposed to give advice.

• Documentation saves the day: The importance of email recaps and written communication.

• Liability myths vs. reality: We bust common misconceptions about what can actually get you sued.

• Learning from the horror stories: We share real-life liability situations and how to avoid them.

You’ll also hear us reflect on the power of having systems in place, the importance of treating every client consistently, and why it’s critical to educate your clients (even when it’s an uncomfortable conversation). If you’ve ever felt nervous about overstepping—or not stepping up—this episode is a must-listen.

Key Quotes/Takeaways

“Giving advice isn’t a liability—it’s literally your job as a Realtor.” – Katy

“Skipping the inspection is a bigger liability than attending. Your clients need you there.” – Alissa

“The more you document, the less you’ll have to worry if something goes wrong.” – Katy

“Agents who avoid giving advice are just avoiding doing their job.” – Alissa

“Your job is to guide and protect your clients—not let them ‘run amok.’” – Katy

Products, People & Previous Episodes Mentioned

Hustle Humbly Freebie: Due Diligence Checklist (hustlehumblypodcast.com/makesure)

Email Templates 101: For communicating clearly with clients and documenting conversations.

Errors and Omissions Insurance: To protect Realtors from professional liability claims.

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Email Templates 101: emailtemplates101.com

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Agent Systems 101: agentsystems101.com

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Managing real estate transactions shouldn’t feel like herding cats. That’s why we’re thrilled to introduce you to Reannah Glover, founder and president of the Real Time app! Reannah is a former top-producing Realtor who created this all-in-one transaction management tool to help agents and their clients stay organized, connected, and on track during every step of the buying or selling process.

If you’ve ever felt overwhelmed by juggling spreadsheets, CRMs, email templates, and multiple apps, this episode is for you. Real Time takes all the tools you need to manage your transactions and puts them in one streamlined platform.

Here’s what we’re covering:

• What is the Real Time app? An intuitive, Realtor-designed tool to manage transactions, clients, and vendors.

• How does it work? Track your transactions step-by-step and let clients follow their own progress (just like tracking a pizza delivery).

• Client-facing features: Your buyers and sellers get their own portal for documents, checklists, and vendor recommendations—even after closing.

• Why Reannah built the app: Her experience as a busy agent inspired her to create the ultimate tool for Realtors.

• Customizable templates: Use the Real Time default checklist, create your own, or start with the Hustle Humbly checklist pre-loaded into the app.

• Keep your database secure: Real Time will never sell your client data—period.

Whether you’re a new agent needing a simple way to manage transactions or an experienced pro looking for a better system, the Real Time app has something for everyone.

👉 Learn more and start your free 7-day trial: https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month!

Key Quotes/Takeaways:

1. “If you can track a pizza, you should be able to track your real estate transaction.” – Reannah

2. “The Real Time app is like having a personal assistant for you and your clients in one place.” – Katy

3. “If you’re not following a checklist, I don’t feel sorry for you. You need one, and Real Time makes it easy.” – Reannah

4. “The goal is simplicity. Real estate is already stressful—your tools shouldn’t add to that.” – Alissa

5. “Your past clients aren’t just numbers; they’re your referral pipeline. The Real Time app helps you stay connected.” – Reannah

Products, People & Previous Episodes Mentioned:

1. Real Time App: Learn more and start your free 7-day trial at https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month!

2. Hustle Humbly Checklist: Pre-loaded into the Real Time app for easy setup.

3. Vendor List Feature: Keep your preferred vendors handy and always accessible to your clients.

Do you feel like you’re drowning in tasks? Thinking about hiring an assistant but unsure where to start? In this episode, we’re diving deep into the world of assistants for Realtors. We pulled stats from a national survey AND our own listener survey (thank you to all 170 responders!) to paint a clear picture of how assistants are used, how much they cost, and what tasks they’re taking off agents’ plates.

We’re breaking down:

• The numbers: How many Realtors have assistants, and what are they paying them?

• What assistants actually do: From transaction coordination to social media management and everything in between.

• Licensed vs. unlicensed assistants: Which is better for your business?

• When to hire: Are you really ready for an assistant, or do you just need better systems?

• Avoiding assistant regret: How to avoid hiring mistakes and set up a solid working relationship.

Plus, we share a genius exercise from one of our listeners to help you figure out what you should delegate and what you should keep on your plate. You don’t have to do it all, but you do need a plan! If you’re ready to stop scrambling and start delegating with confidence, this episode is for you.

Key Quotes/Takeaways

“An assistant won’t fix a disorganized business. You’ve got to tidy up before inviting someone in.” – Alissa

“The mental load of real estate is heavy. Offloading even small tasks can make a huge difference.” – Katy

“Start small. Test the waters with one or two tasks before committing to a full-time assistant.” – Katy

“If you don’t have systems in place, hiring an assistant might cost you more in the long run.” – Alissa

“There’s no one right way to structure assistant pay or tasks. Do what works for you and your business.” – Katy

Products, People & Previous Episodes Mentioned

Trello: For task organization and project management.

SkySlope: A transaction management platform.

Homebot: For client engagement and updates.

MLS systems: Used for property input and updates.

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Agent Systems 101: agentsystems101.com

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It’s that time again—our annual deep dive into the National Association of Realtors’ Profile of Home Buyers and Sellers! This is your chance to learn what’s really going on in the real estate market and how it impacts your business.

We’re covering:

• Why the typical first-time homebuyer is now 38 years old.

• How buyers are adjusting to higher interest rates and home prices.

• What’s driving sellers to move (and where they’re going).

• Key takeaways for Realtors about repeat and referral business.

• FSBO stats that will make you feel great about your job security.

Plus, we take a hard look at the numbers behind agent income, transactions, and tenure in the business. Spoiler alert: If you’re feeling like the market’s been tough, you’re not alone!

This episode is packed with actionable insights and the data you need to prepare for 2025. Don’t miss it!

Key Quotes/Takeaways

1. “The typical first-time buyer is now 38 years old, and first-time buyers make up the smallest share of the market since 1981.”

2. “90% of sellers used a real estate agent this year, and FSBO sales hit an all-time low at just 6%.”

3. “The median income for Realtors is $55,800, with 41% of agents still relying on a second source of income.”

4. “Buyers are using the internet 100% of the time in their home search. Professional photos and a mobile-friendly website are non-negotiable.”

5. “Only 21% of repeat buyers used the same agent they worked with before. If you’re not staying in touch with your clients, they’re moving on.”

Products, People & Previous Episodes Mentioned

1. Profile of Home Buyers and Sellers Report – Available on NAR’s website: nar.realtor/research-and-statistics

2. Forever Home Episode – Learn why no home is truly forever: hustlehumblypodcast.com/forever-home

3. Agent Systems Course – Stay organized and grow your business: hustlehumblypodcast.com/agent-systems

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It’s time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future? 

In this episode, we’re answering YOUR questions about real estate finances, including:

• How much to save in your emergency fund?

• What percentage of your income to allocate for taxes, marketing, and fun?

• When and why to consider an LLC or S Corp?

• How to structure your commission checks and plan for quarterly taxes?

• Why it’s okay to start small when building your financial safety net?

Whether you’re in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵

Key Quotes/Takeaways

1. “The most important thing you can do is track your numbers. Know how much you’re making and spending.”

2. “Start small. You don’t have to do everything perfectly from the beginning, but you have to start.”

3. “It’s okay to take time to figure out your financial goals—just make sure you’re moving in the right direction.”

4. “Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key.”

5. “Don’t fall for every shiny object in real estate marketing. Keep your spending intentional.”

Products, People & Previous Episodes Mentioned

1. Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76

2. Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here

3. Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems

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The holidays are over, and it’s time to hit the ground running! If you’re looking for a meaningful, non-salesy way to reconnect with your database, we’ve got you covered with this genius strategy: The Vendor List Campaign.

In this episode, we walk you through:

• How to create and update a vendor list your clients will love.

• The exact script to use when reaching out to your database for input.

• Why this campaign is perfect for adding value without “selling.”

• How this campaign helps you fill in gaps in your database (addresses, emails, and more).

• Tips for collecting recommendations and presenting your final list in a professional way.

This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there’s no excuse not to get started today!

Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor

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🎉 Happy New Year! It’s the perfect time to spruce up your business, and we’ve got the ultimate checklist to help you refresh, reorganize, and reset for success. This is a replay of one of our very favorite episodes, #178 Spruce Up Your Business! 

In this episode, we’re talking about:

• Cleaning up your database, email, and digital files.

• How to refresh your branding, headshots, and marketing materials.

• The importance of setting routines, organizing your workspace, and creating efficient systems.

• Easy ways to revamp your social media and client follow-up plans.

• Why small changes can lead to big results in your mindset and business.

Whether you’re feeling overwhelmed or ready to tackle it all, this episode is packed with actionable tips to help you get organized and stay motivated. Take it one step at a time, and you’ll be amazed at how far you can go in 2025.

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Happy Holidays! We’re keeping it light and festive with a special replay of one of our favorite past episodes: Our Favorite Things(episode 72)!

We’re sharing everything from holiday traditions to snacks, gift-giving tips, and even our favorite tools for keeping life (and work) simple. Whether you’re wrapping presents or just need a breather during the busy season, this episode is perfect for bringing some cheer to your day.

In this episode, we chat about:

• Christmas traditions we love (and some we’ve let go).

• Go-to holiday foods (and why marshmallows belong on sweet potato casserole).

• How we organize holiday decor for stress-free decorating.

• Thoughtful gift ideas (including a 2-tier Lazy Susan and homemade cookies).

• Why simple joys, like clean countertops and naps, are our ultimate favorites.

🎧 So grab your cocoa, turn on the holiday lights, and join us for this lighthearted episode. We’re so grateful to celebrate another year with you.

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