Private listings, office exclusives, coming soon statuses, Zillow, Compass… whew. In this episode, Katy and Alissa tackle one of the messiest conversations happening in real estate right now: private listings in real estate and what they actually mean for agents, buyers, and sellers.

With lawsuits flying, MLS rules evolving, and brokerages rolling out their own "exclusive" systems, it's getting harder to tell what's ethical, what's legal, and what's truly in the client's best interest. Katy breaks down the Zillow vs. Compass lawsuit, while Alissa shares real-life scenarios where private listings and coming soon statuses can either protect a client—or quietly hurt them.

This episode isn't about picking sides. It's about transparency, consumer trust, and making sure agents aren't letting billion-dollar companies dictate how they serve their clients.

Here's what we cover in this episode:

• What private listings, office exclusives, and coming soon listings actually mean

• Why pocket listings quietly disappeared—and came back with new names

• The Zillow vs. Compass lawsuit and why listings are the real battleground

• How private listings affect buyers, sellers, and fair housing

• When coming soon listings can work *in a seller's favor*

• Why MLS exposure still matters for pricing and trust

• The real ethical issue agents should be paying attention to

Key Quotes & Takeaways

Alissa: "If everyone starts hiding listings, it becomes a fair housing nightmare." Katy: "This isn't about agents or platforms—it's about listings. And listings belong to the consumer." Alissa: "If the house is ready and the photos are done, it should be on the market." Katy: "Open markets create trust. Closed systems create confusion." Alissa: "If your client doesn't understand what you're doing, you're not serving them."

Products, People & Previous Episodes Mentioned:

Email Templates 101

Listing Agreement Cover Letter

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Leave us a review at http://ratethispodcast.com/hustlehumbly

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

We've talked about dual agency a lot over the years. We've shared why it can work, when it feels straightforward, and how staying factual and neutral has always been the goal.

In this episode, Alissa shares a real transaction that happened a while ago where dual agency went wrong. And although a lot of time has passed, the lessons still matter.

Things didn't fall apart because of a bad inspection. Not because of shady advice. But because of trust, distance, emotions, and a perfect storm of circumstances that turned a clean deal into a full-on gut punch.

We're walking through the entire story from start to finish so you can hear exactly what happened, what we would do differently, and the lessons every Realtor can take from it. Even if dual agency is illegal in your state, there are still big takeaways here around inspections, communication, and how quickly things can unravel when buyers don't feel secure.

Here's what we cover in this episode:

• Why dual agency felt simple… until it didn't

• How out-of-state buyers and trust issues complicated everything

• What happens when buyers skip the inspection (and won't FaceTime)

• Why a clean inspection report can still kill a deal

• The emotional toll of representing both sides

• The social media post that officially ended the relationship

• What we would change next time

• How to protect your professionalism when things go sideways

This episode is honest, vulnerable, and very real. It's podcast therapy, y'all. Take what works, leave the rest, and let this be your reminder that even experienced Realtors can get humbled.

Key Quotes & Takeaways

"I genuinely believe I handled it right, but dual agency made it impossible for them to hear me." -Alissa

"Sometimes you do everything correctly and it still goes wrong." -Katy

"A clean inspection report doesn't matter if trust is already broken." -Alissa

"This is why residential real estate is emotional, not logical." -Katy

"This was my karma moment, and I will never forget how it felt." -Alissa

Products, People & Previous Episodes Mentioned:

Email Templates 101

Agent Systems 101

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Leave us a review at http://ratethispodcast.com/hustlehumbly

Music:

Straight A's by Connor Price

The Good Life by Summer Kennedy

https://uppbeat.io/t/matrika/be-the-one

License code: UDHIJOOTAN3SJMZG

What if everything you thought you knew about homebuyers and sellers was wrong?

Every year we dive into the gold mine of information inside the NAR Profile of Home Buyers and Sellers and the Member Profile for Realtors, and y'all… the 2025 data might be the most shocking yet. In this 4th annual deep dive, we're bringing you the stats that matter—and breaking down what they actually mean for your real estate business in 2026.

From skyrocketing median ages to shifts in how (and if) clients are finding their agents, this episode is your go-to resource for understanding the real people buying and selling homes right now. Spoiler: they probably don't look like the people you've been marketing to.

We also chat about why real estate websites are shockingly useless, who's staying in homes longer than ever, and how to stop worrying about FSBOs entirely. Plus, Katy reveals why this data can sharpen your confidence as a Realtor and even improve your listing presentations, and Alissa shares a vulnerable moment when she almost let imposter syndrome cost her a listing.

Grab your coffee (or your calculator) and let's talk buyers, sellers, and the wild stats behind them.

Here's what we cover in this episode:

• The median age of buyers and sellers (and why it matters)

• The shift in first-time buyer demographics

• How long people are staying in their homes now

• What agents think is causing market stagnation

• The #1 way buyers and sellers choose their Realtor

• For Sale By Owner: how many really do it, and what they lose

• What types of agents are thriving—and who's leaving the industry

• The truth about paid leads, teams, and real estate income

• What the data says about your social media efforts (brace yourself)

Key Quotes & Takeaways

"The NAR report isn't just stats. It's a confidence builder, a client education tool, and a strategy guide." – Katy

"We think everyone is like us, but they're not. That's why this data is good—it bursts the bubble." – Alissa

"If you're talking to the wrong people, your marketing will never work. These numbers tell us who's actually buying and selling." – Katy

"Only 6% of Realtors have real estate as their first career. That means most of us are figuring this out as a second act." – Alissa

"Almost 30% of agents net less than $10,000 a year. We have to stop telling new agents that success is instant." – Katy

Products, People & Previous Episodes Mentioned:

Email Templates 101

Agent Systems 101

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

Ever wish you could peek into other agents' most challenging situations and hear exactly how to handle them? That's what this episode is all about. We asked our listeners to send us their real estate dilemmas—and they delivered!

In Episode 337, we're analyzing real-life real estate scenarios: anxious buyers, builder referral incentives, tricky team splits, disclosure dilemmas, expired listings, and more. Some of these situations are tricky. Others are all-too-familiar. But every single one gets our honest take and plenty of actionable advice.

We cover the real reason clients push title companies, how to build agent referral networks that *actually* work, and what happens when you're asked to list a property next to your own rentals. Plus, Alissa shares how working with "difficult" clients early in her career turned into high-end referrals later. And Katy reminds us: don't guilt-trip yourself out of success just because your lead generation strategy has evolved.

Here's what we cover in this episode:

- How to handle buyers who move too fast

- Tips for buyer consults on the fly

- New construction vs resale: what's better for a new agent?

- Should you disclose you own the property next door?

- Builder incentives and loyalty dilemmas

- Lender/title kickbacks and your ethical obligations

- When a deal falls apart—and whether to leave a bad review

- Real talk on referral networks: what works and what's a waste

- What to do when "difficult" clients land in your lap

- Should agents retire and sell their book of business?

Key Quotes & Takeaways

1. "Just because a builder offers incentives doesn't mean it's best for your client or worse. You have to get the fee sheets and compare." – Alissa

2. "Doing your buyer consult at the first showing is totally acceptable, just be prepared and flexible." – Katy

3. "Using your preferred lender is a luxury, not a requirement. The client comes first." – Alissa

4. "If you're getting enough business that you don't have time to look for business... what's the problem?" – Katy

5. "If you can handle the difficult clients, you can earn the better ones." – Alissa

Products, People & Previous Episodes Mentioned:

• Email Templates 101 – http://emailtemplates101.com

• Agent Systems 101 – http://agentsystems101.com

• FREE Database Template – http://hustlehumblypodcast.com/starthere

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

🎵 Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

You got your license… now what?

The first three years in real estate can feel like complete chaos. And if you're like a lot of newer agents, you might find yourself wondering, "Am I just too sensitive for this?" In this episode, we're tackling a topic that no one seems to talk about: how to build *true* Realtor confidence in those early years — especially when you feel like you're fumbling your way through.

What sparked this conversation? A heartfelt listener email asking for help navigating agent-to-agent interactions, self-doubt, sensitivity, and the struggle to find confidence. Katy and Alissa get real about what those early years *really* look like, how long it actually takes to build a solid business, and what mindset shifts and systems will make all the difference.

This one's packed with stories, pep talks, and some tough love (with humor, of course!) to help you stop overthinking, start showing up, and grow into the confident, professional Realtor you're meant to be.

Here's what we cover in this episode:

- When your "3-year clock" really starts ticking

- Why being licensed doesn't equal experience

- How veteran agents can sniff out a lack of confidence

- Mistakes new agents make in agent-to-agent communication

- How systems (like email templates!) instantly boost confidence

- Why your job is NOT to make everyone happy

- How to practice confidence — before you have clients

- Where to turn for help when your broker isn't available

- Tips for setting expectations and avoiding emotional rollercoasters

- Power poses + mindset tricks to build immediate confidence

- Why every transaction impacts your long-term business

Key Quotes & Takeaways

1. "You don't need five years to be good — you just need systems, education, and the willingness to do the work." – Katy

2. "The three-year clock doesn't start until you actually start working." – Alissa

3. "Confidence comes from clarity. If you don't know the steps, you won't feel strong." – Katy

4. "Every client is your walking billboard — good or bad." – Alissa

5. "Your job isn't to make everyone happy — it's to represent your client well." – Katy

Products, People & Previous Episodes Mentioned:

• Email Templates 101

• Agent Systems 101

• Free Database Template

• Amy Cuddy's TED Talk: "Your Body Language May Shape Who You Are"

• Episode 146: Confidence and Self Doubt

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

It's a new year, and with that comes a tidal wave of motivation, new planners, gym memberships—and a lot of Realtors about to throw out their entire business in the name of "starting fresh." 😬

This episode is your permission slip to *not* join the "Real Estate Gym" of shiny tools, overhauls, and burnout waiting to happen.

We're talking about the very real trap of doing *too much too fast* in January—new CRM, new lead gen, new branding, new content plan—and why it never sticks.

Instead, we walk you through how to build real momentum by focusing on what's already working. Spoiler alert: Your tools aren't broken. You're just bored. And that's normal.

We're sharing our favorite quotes from Atomic Habits, calling out decision fatigue, and giving you practical steps to stay consistent—even when the spark fades.

✨ Before you sign up for another system, challenge, or freebie you'll never use—listen to this.

Here's what we cover in this episode:

- What shiny object syndrome looks like in real estate

- Why overhauling everything rarely works

- The difference between boredom and failure

- How to audit what actually worked last year

- Setting goals based on your real business data

- How to re-use what you already have

- Why we aren't "motivational speakers" (and what we are instead)

- How to build slow, sustainable momentum that lasts

Key Quotes & Takeaways

1. "Tools don't create habits." — Katy

2. "You're not failing. You're bored. And that's a very different thing." — Katy

3. "Every action you take is a vote for the type of person you wish to become." — Alissa quoting Atomic Habits

4. "Boundaries aren't permission to not work—they're protection so you can keep working." — Alissa

5. "Stop changing everything. Start using what you already have." — Katy

Products, People & Previous Episodes Mentioned:

• Atomic Habits by James Clear

• Hustle Humbly Community Membership

• Episode 178: "Spruce Up Your Business"

• Email Templates 101 — http://emailtemplates101.com

• Agent Systems 101 — http://agentsystems101.com

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

It's happened to all of us at some point—your cousin, college roommate, or neighbor posts that they just bought or sold a house… but you weren't the agent. Ouch. If you've ever wondered how to handle it when a friend or family member uses someone else, this replay of one of our most-loved episodes has the clarity and pep talk you need.

Originally aired as Episode 165, this candid conversation dives deep into the reality of *working with friends and family in real estate*. From professional boundaries to emotional resilience, we share our personal stories—rejections included—and offer tangible tips to protect your mindset and run a smooth business, even when things get awkward.

Whether you're new to the business or 10 years in, this episode will remind you: it's not personal, it's business. And you've got what it takes to stay professional, kind, and confident through it all.

Here's what we cover in this episode:

- How to professionally respond when loved ones don't choose you

- Tips for setting boundaries when working with people you know

- Scripts to request a referral (without begging)

- Why it's important to treat friends and family like real clients

- How to turn rejection into future opportunity

- The importance of systems to help you stay consistent with every client

- Real stories of rejection—and how we survived them

Key Quotes & Takeaways

• "You can't expect your friends and family to use you. But you can always act like a professional—so they'll think of you next time." – Katy

• "Don't take it personally. It's not you, it's them. Seriously." – Alissa

• "Treat your cousin just like you would any other client—systems, email templates, boundaries and all." – Katy

• "If your friends think you hate real estate, why would they send you a referral?" – Alissa

• "Just because you know them doesn't mean you skip the buyer consultation." – Katy

Products, People & Previous Episodes Mentioned:

• Email Templates 101 — http://emailtemplates101.com

• Agent Systems 101 — http://agentsystems101.com

• Build Your Own Business 101 — https://hustlehumblypodcast.com/byob

• FREE Database Template — https://www.hustlehumblypodcast.com/starthere

• Membership Community — https://www.hustlehumblypodcast.com/membership

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

Let's talk about the guilt loop so many Realtors get stuck in: when you're at work, you feel guilty about missing life — and when you're at home, you feel guilty about stepping away from your business. In this special replay of our Hustle Humbly Community Live Zoom from November, we're diving deep into how to set boundaries during a season that's naturally full of busyness, distraction, and high expectations (hello, holidays).

This conversation is packed with relatable stories, powerful mindset shifts, and real advice from agents like you who are trying to find a way to serve their clients *and* show up for their families. Whether you're fighting burnout, feeling pulled in too many directions, or just wondering if it's okay to take a day off — this chat is your permission slip.

We also hear from our friend Emily, who stepped away from real estate for a year after a devastating loss, and came back to have her best year ever. Her six takeaways are gold for any Realtor who wants to build a business that serves their life, not one that consumes it.

Here's what we cover in this episode: - The mental load of the holiday season and how to protect your time - The quote that helped Alissa let go of the guilt (thanks RBG!) - The false urgency of real estate — and how to recognize *real* emergencies - Why "no" is a full sentence - What it means to actually build a business that serves you - The power of scheduled texts, second phone lines, and a literal "brick" to lock your apps - Why social time *is* work time (hello, database!) - How one agent stepped away from her business — and came back stronger

Key Quotes & Takeaways "It's not that everything is urgent — it's that we're treating everything like it is." — Alissa "Your job is a gift. Let's stop letting guilt ruin both sides of our life." — Katy "Burnout is not a badge of honor." — Emily Nealy "They don't need access to you. They need clarity." — Emily Nealy "If anyone's getting your leftovers, make sure it's not your family." — Alissa Products, People & Previous Episodes Mentioned: Episode 212: [Does Time Blocking Work for Real Estate?](https://hustlehumblypodcast.com/212) Episode: [What To Do When You're New or Slow](https://hustlehumblypodcast.com/189) Book: *The Seven Deadly Sins of Sales* by Leigh Brown Book: *Boundaries* by Dr. Henry Cloud & Dr. John Townsend Tools: [Agent Systems 101](http://agentsystems101.com) | [Email Templates 101](http://emailtemplates101.com) | [Free Database Template](https://www.hustlehumblypodcast.com/starthere) Hustle Humbly Community membership: hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

The truth is: buying or selling a house can feel like a full-blown identity crisis. Realtors know it, clients feel it, and now we have a licensed therapist here to explain *why* it all gets so emotionally messy.

In this episode we welcome Katy's former client and current number one referrer, Mary Ruiz, LPC. She's not just a real estate success story — she's now a licensed professional counselor (and a great one at that). We chat about the mental health rollercoaster that often comes with real estate: from renovations and relocations to the unexpected triggers that show up when people face big change. Mary shares why even competent, confident people often spiral emotionally during a transaction, and how *Realtors can support clients* without carrying the weight of everyone's emotions.

We're talking about therapy, boundaries, client meltdowns, and the emotional expectations people carry into real estate decisions. This is a must-listen for any Realtor who's ever felt like an untrained therapist.

Mary Ruiz, LPC is a licensed professional counselor and the practice owner of Ruiz Counseling and Consulting. Counseling is a second career for Mary and she has been practicing since May of 2022. Mary works with teens and adults seeking a safe and empowering therapy space. While she works with a variety of mental health concerns, Mary is passionate about working with autistic people, and those diagnosed with ADHD and/or OCD.

Here's what we cover in this episode:

- Why therapy and real estate overlap more than you think

- The mental toll of buying, selling, building, and renovating

- What neurodivergent clients may struggle with during moves

- Why confident people often break down during transactions

- Tips for helping clients regulate their emotions

- When (and how) to set boundaries with difficult clients

- Grounding techniques to use during emotional conversations

- What Realtors can do to protect their own mental well-being

Key Quotes & Takeaways

"The kindest thing you can do is tell someone the truth." — Mary Ruiz

Products, People & Previous Episodes Mentioned:

• Learn more about Mary's practice: https://www.psychologytoday.com/us/therapists/mary-ruiz-lpc-ruiz-counseling-and-consulting-baton-rouge-la/1015858

• Contact Mary: [email protected]

• Realtor Resources: https://hustlehumblypodcast.com/resources

• Join the Hustle Humbly Community: https://www.hustlehumblypodcast.com/membership

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

Meet Kim — a top-producing agent, team leader, and mom — who did the *unthinkable*: she took a vacation without her phone. Twice.

Kim Lafleur is a Louisiana Realtor with over 655 homes sold and $121M+ in career volume. Ranked in the top 10 out of 1,900 agents in her market, Kim is known for her client-focused approach, leadership, and ability to guide families through big life moves with care and strategy.

In this candid and inspiring chat, Kim joins Katy and Alissa to share what led her to surrender her phone (literally at the airport), how she prepped her business and team for the handoff, and what she learned about control, trust, and boundaries. Spoiler: nothing fell apart.

From tips on how to set up your support system to stories about burner phones, birthday trips, and "bricking" your apps, this episode will have you seriously questioning how attached you really are to your phone — and if it's time to take your own real estate phone detox.

If you've ever wished you could *just step away* from the constant pings and pressure of being "on" 24/7, this one is for you.

Here's what we cover in this episode:

- Why a phone-free vacation even seemed possible

- How Kim planned for her absence (and who stepped up)

- Real talk: what actually happened while she was gone

- What tools and systems made it possible to disconnect

- How to find *your* Leslie (aka the person who'll take your phone)

- What "bricking" your apps is — and why it's life-changing

- Tips for detaching from your phone even *while* you're home

- Thoughts on compensation when someone covers your business

Key Quotes & Takeaways

"Just having the phone near you is enough to take you out of the moment." — Kim

"We think we're the only ones who can do it all — but we're not. And that's kind of freeing." — Alissa

"The hardest part wasn't leaving the phone. It was admitting I didn't need it." — Kim

"Give yourself permission to be unavailable. You'll be shocked how much still works." — Katy

"It's not about the phone. It's about letting go of control." — Kim

Products, People & Previous Episodes Mentioned:

- The Brick phone lock tool.

- Email Templates 101: http://emailtemplates101.com

- All our resources: https://hustlehumblypodcast.com

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

—

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one