I’ve got a quick but powerful message about breaking through and tapping into your full potential on today’s podcast. In just 12 minutes, I’ll share three areas of your life and business that warrant closer examination – and some strategic suggestions to spark your transformation.

I’m talking about the “mechanism of suppression” and how to overcome this built-in tendency to underperform. Even when we know we’re capable of more, human beings tend to stop short of our true potential.

But true outliers know how to conquer their mechanism of suppression.

So press “Play” on this one to learn:

Ready to stop suppressing your own success? Watch or listen now!

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you.

My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to:

Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate.

If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you.

Watch or listen now and apply Faith’s advice to your growing business.

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Interested in a FREE Coaching Consultation?

Click Here: https://bit.ly/TFfcc

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Let’s Connect:

Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/

Attend A Tom Ferry Event → https://store.tomferry.com/

Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/

Visit My Website → https://www.tomferry.com/

Instagram → https://www.instagram.com/tomferry

Facebook → https://www.facebook.com/TomFerry

X → https://x.com/tomferry

Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented.

You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it.

Let’s change that. To help, I’m going to show you:

This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea.

Transformational ideas don’t belong on the back burner. It’s time to put them into action. 

Watch or listen now.

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Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/ 

What separates the best from the rest?

In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else.

The question then becomes, “What makes them special?”

I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit.

Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn:

Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode!

To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/ 

Social Copy

“You are not performing to your full potential.” 🤯

How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of.

Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else..

Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently. 

You can, too. Watch or listen now. 🔗 Link in bio.

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training.

My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method. 

Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process. 

Andrew goes deep on:

And so much more!

Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now.

Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth.

Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real

estate agents that make that math work in your favor.

READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE?

Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/

THE BREAKDOWN:

73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this

episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact

YouTube tips for real estate agents that turn subscribers into transactions.

The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand.

Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate

transactions annually.

Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel

around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced

analytics.

Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah

Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200

subscribers ranking number one for every target keyword.

He skipped college. He got his real estate license. And he started making phone calls.

Year 1: 6 homes.

Year 2: 30 homes.

Year 3: 75 homes.

Year 5: On pace for 100.

All before the age of 24.

In this episode of Tom Ferry's Outliers series, Anthony unpacks exactly how he did it — the lead sources, the follow up strategy,

the CRM obsession, the farming playbook and the mindset that separates outliers from everyone else.

Here is what you will learn:

- How he started at 18 with no sphere, no experience and no college degree

- The Facebook ads strategy that fuels his business — $25 a day, 1-2% conversion

- Why new construction was the growth accelerator nobody talks about

- The two-text speed to lead system that converts more leads instantly

- How to build a follow up strategy that pays off two years later

- The geographic farming blueprint that gave him 35% market share in one neighborhood

- The biggest mistake he made transitioning from buyer agent to listing agent

- What a high volume day actually looks like — and how he manages task switching

- How AI will handle 92% of what agents do today — and what that means for you

"The next escrow is always in my CRM." — Anthony Anselmo

If you want to know how to sell 100 homes a year without burning out — this episode is your blueprint.

From $10M to almost quitting — to $143M in one year. These are the luxury real estate tips Manhattan's top agent wishes he knew sooner.

Michael Franco started in real estate in 2008 with a law degree, 14 years of closing experience, and zero idea how to actually build a business.

He sold $25 million his first full year. Then sat back and waited for the phone to ring.

By 2012 he was down to $10 million and almost walked away from real estate entirely.

Then he found coaching. And everything changed.

Today Michael is one of Manhattan's most respected luxury real estate agents at Compass — with $1.5 billion in career sales and $143 million closed in 2025 alone.

In this episode Tom Ferry sits down with Michael to unpack the luxury real estate tips, mindset shifts and business decisions that made the difference — including:

• Why being a former attorney gives you an unfair advantage in luxury real estate • The 3 decisions that transformed Michael's career from $10M to $143M • How to earn trust with wealth managers, accountants and family offices • What luxury clients are really hiring you to do — and how to deliver it • The psychology of getting comfortable at a higher price point • The co-listing strategy that gets you into luxury real estate fast • The biggest pricing mistakes luxury agents make — and the scripts that fix them • The pre-launch phone and email campaign most agents completely skip • Where Michael is investing his marketing dollars in 2026 — and why print is out

"Everybody has imposter syndrome in the beginning. You gotta get a little confidence, remove the ego, and just serve the customer." — Tom Ferry

If you want to break into luxury real estate or take your high end business to the next level — this episode is for you.

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Let’s Connect: Get Your Real Estate Coaching Consultation → https://www.tomferry.com/free-coaching-consultation/

Attend A Tom Ferry Event → https://store.tomferry.com/

Free Tools & Playbooks for Real Estate Agents → https://www.tomferry.com/agent-tools/

Visit My Website → https://www.tomferry.com/

Instagram → https://www.instagram.com/tomferry

Facebook → https://www.facebook.com/

TomFerry X → https://www.instagram.com/tomferry

Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work.

Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile.

And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes.

That changes today.

Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now.

Here is what you will learn:

• Why your homepage headline is almost certainly wrong — and the one fix that changes everything

• How to write a realtor bio that makes clients feel understood instead of sold to

• The voice of customer method — how to use your clients' own words to attract more clients

• The Instagram bio formula every realtor should be using: "I help [blank] do [blank]"

• Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out

• The rehab center headline that got 400% more clicks and 20% more signups overnight

• How one word change made people 4.6x more likely to act — and what that means for your listings

"Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe

If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you.

Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com

Follow Joanna Wiebe on Instagram for daily copywriting tips

Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing

A 100-year-old brand you already know and trust is about to revolutionize real estate lead generation strategy forever. And their August 1st launch might be the biggest listing lead opportunity of 2026 — but only for the right agents.

If I asked you how much your car is worth, there's one name that instantly pops into your head. Yes. Kelley Blue Book.

Now they're coming for real estate — and your lead generation strategy will never be the same. A Name You Know. And One You Probably Don't, But Should.

How did a former New York real estate agent and Harvard graduate named John Liss convince Kelley Blue Book to enter the home valuation game? That's exactly what Tom Ferry unpacks in this episode of the Tom Ferry Podcast Experience — including:

• How Kelley Blue Book Homes is building a smarter real estate lead generation strategy by replacing oversimplified AVMs with accurate, data-based property valuations

• Why this changes everything for sellers, buyers, and agents tired of Zillow Zestimate alternatives that still miss the mark

• How TrueTrack gives agents hyper-local pricing intelligence that no automated valuation model can match

• The subscription model that delivers real estate seller leads without a single referral fee

• And most importantly — how to get in on the ground floor of the biggest listing lead opportunity of 2026

"Real estate is a hyper-specific game, and you really need to give people the experts where they're at," John says.

Might that expert be you?