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Stop Posting. Start Converting: The Free Software Tool Realtors Need

You’re showing up. You’re posting consistently. Your content is good—maybe even better than most agents out there. And yet… your inbox is dry and your calendar is empty. Frustrating as hell, right?

In this episode, I’m exposing the missing piece in your social media strategy—the reason you’re not getting consistent leads and clients, even when you’re doing everything “right.” Spoiler: it’s not about more views. It’s about conversations.

Here’s what you’ll learn today:

• Why posting great content is only step one (and where agents stop short)
• The real reason your views don’t automatically turn into clients
• How Instagram punishes you for link-in-bio and story link stickers
• Why DMs are the new inbox for Realtors (and why forms are dead)
• How to use ManyChat to automate DMs, trigger conversations, and instantly deliver lead magnets
• The exact trigger words, flows, and strategies to turn comments & replies into clients
• What NOT to do with DM automation (so you don’t look spammy or salesy)

This one tool has completely changed how I get conversations started with buyers, sellers, and investors - and it’s free (or just $15/mo for the pro version, which is a no-brainer).

👉 Want to see my ManyChat system in action? DM me the word CONVERT on Instagram @massiveagent, and I’ll send you my Manychat 30-day free trial link + the step-by-step BAM article that shows you exactly how to set it up.

If you’ve been frustrated by doing the content grind without the clients to show for it, this episode will fix that.

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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Realtors basically light money on fire every single month… and then pretend it’s “investing.” 🤦‍♂️

In this podcast, I’m breaking down the biggest money mistakes Realtors make and showing you what to spend on instead if you actually want ROI.

If you’re a Realtor wondering why you never seem to get ahead, it’s probably not your income—it’s where your money is going.

Let’s be real - spending money is not the same thing as investing money. In this episode, I’m calling out the dumbest things agents waste cash on, and showing you what to do instead if you actually want ROI.

I’ve been guilty of it myself. Early in my career, I blew thousands on Trulia leads, fancy mailers, and tools I never logged into. You name it, I wasted money on it. The problem isn’t just the money - it’s the missed opportunity to put those dollars to work in smarter ways that actually grow your business.

Here’s what I cover inside this episode:

• Why buying leads from Zillow/Realtor.com is a terrible move for most agents
• The difference between ego marketing (billboards, bus benches, glossy magazines) vs. what actually gets you clients
• The truth about those expensive IDX websites nobody visits
• The death by $49/month subscriptions (and how to stop bleeding cash)
• How to know if your spend is actually an investment or just buying comfort

This isn’t just about saving money - it’s about redirecting it toward the things that actually move the needle: content, systems, and people.

So if you’ve ever wondered why you’re not getting ahead financially in real estate… this episode is your wake-up call.

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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🎙️ Episode 400: The Massive Agent Origin Story - How I Built the Massive Agent Brand From Scratch

7 years and 7 months later, we're 400 episodes deep. Today, I’m telling the real story of how this podcast - and the Massive Agent brand - came to life.

This all started in a basement on New Years Day with a cheap Blue Yeti mic and zero audience and no blueprint. Just raw hustle, a whole lot of mistakes, and a relentless commitment to showing up every week. And, if I'm being honest, ignorance to how much damn work laid ahead of me.

In this milestone episode, I take you behind the scenes of my 14-year journey as a real estate agent: from fired busboy and starving new agent to building one of the most recognized brands in the real estate industry (I mean, what!!??)

You’ll hear the messy middle, the pivot points, the regrets, the mistakes, and the key decisions that changed my life. 

Plus, I pull back the curtain on how I actually make money today and how I went from personally selling homes to helping agents build real businesses.

This isn’t just my story — it’s a roadmap for any agent wondering what’s possible when you bet on yourself and go all-in.

⸻

What You’ll Learn:
•Why most agents never get past the grind stage — and how to avoid it
•How I accidentally built a brand with national reach
•The turning point that changed my mindset (and my bank account)
•The real reason I stopped selling houses
•How podcasting changed everything — and how to make it work for you
•The business model behind the Massive Agent brand
•How to monetize your influence without being spammy
•What I would do differently if I started over today

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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If you think you’ve got time before AI changes real estate forever, you’re wrong.

The AI "Day of Reckoning" for Agents is already here, right now.

While you’ve been “too busy” to figure out and integrate ChatGPT, Gemini, or Claude… there are rookie agents quietly doubling and tripling your production because they’ve baked AI into every part of their business. Better content. Faster follow-up. More leads. More deals.

This isn’t a warning about the future... it’s happening right now, today. 6-12 months from now, you’ll look back at this moment and either be grateful you made the commitment… or wonder why you can’t get listings anymore.

In this episode, I’m breaking down:

• The AI day of reckoning and why it’s already here
• How brokerages are committing malpractice by ignoring AI
• What questions clients will start asking that will instantly expose you if you’re not using AI
• Why “dabbling” in AI is the fastest way to get left behind
• The free 8-week AI training that could save your business

It's not too late, but you must take the action we discuss in this podcast. "

In the end, you’ll either be on the right side of this shift… or you’ll be roadkill. Your move.

🔥 Tools & Resources Mentioned:

• 💻 AgentBreakthru.com — Free 8-week AI training for real estate agents w/ Jason Pantana (starts Sept 30th)
• 🧠 MassiveAgentSociety.com/BAMx — Weekly content, courses, email scripts, and more
• 📊 TryKCM.com/BAM — Market insights + shareable visuals with Keeping Current Matters

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

If you’re a Realtor working more hours than ever, but your real estate business is still not growing, this episode is just for you.

Too many agents like yourself are trapped doing everything, except what actually gets them more deals. Showings, inspections, paperwork… it all feels productive, but it’s just maintenance.

In this episode, Dustin Brohm breaks down:

• The #1 reason agents aren’t hitting their financial goals, and how to fix it
• Why “being busy” is killing your growth
• What you should be spending 70-80% of your time doing
• The daily non-negotiable activities that will flood your pipeline
• How to finally start acting like a CEO (not your own assistant)

If you’re tired of spinning your wheels and want to actually grow, you need this episode.

👉 Listen now and start hitting your goals like a real business owner.

Links Mentioned:

🔹 Free Trial of KCM → TryKCM.com/bam

🔹 Get Video Scripts, Social Posts, Email Content, & Video Hooks delivered weekly → MassiveAgentSociety.com/BamX

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

“How to Not Suck as a Realtor: 9 Rules That Actually Matter”

You can be a nice person, have a good heart, know your shit — and still totally suck as a real estate agent. 

Let’s be honest - the bar in our industry is low. Like, trip-over-it low. 

But if you want to stand out, attract more clients, get more referrals, and build a real business instead of just playing Realtor all day… you can’t afford to suck.

In this episode, I’m breaking down 9 specific things every agent must do (or stop doing) if they want to be taken seriously and actually grow. From fixing your marketing, to knowing your damn numbers, to not disappearing after the deal closes - I’m giving you a blunt checklist to audit yourself with. 

If you want to win massively in 2025 and beyond, this is your blueprint. Let’s go.

In This Episode:

• Why random marketing = random results
• The one mindset shift that makes clients trust you instantly
• Why doing everything yourself is hurting your clients (and keeping you broke)
• What to say in videos and texts that actually makes you memorable
• How to turn your past clients into an ATM — without being weird
• The most underrated growth hack no one talks about

Like the episode?

Share it with your broker, your team, or the agent down the hall who still thinks “just listed” postcards are a lead gen strategy.

We don’t gatekeep around here.

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

This is the Most Overlooked Lead Gen Strategy for Real Estate Agents (That Still Works in 2025). 

And you're likely already doing it to some extent. So what is this lead gen tactic that will get you a ton more buyer and seller clients? 

Email marketing. Email isn’t dead. It’s just grossly underused by agents chasing the next shiny thing.

In this episode, I’m breaking down exactly why email is still one of the most powerful lead generation tools in real estate, how to actually do it right, and what to send each week to stay top of mind and get more clients... even when they’re not ready yet.

You’ll walk away with a plug-and-play strategy to build your list, boost your referrals, and finally get off the content hamster wheel.

***********************
RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

The 2-Step Social Strategy That Actually Gets Clients

Most agents treat social media like it’s all one thing, not the separate tools they should be using at different times. Which is why it’s not working.

In this episode, I break down the two-step system I teach from stage that consistently helps agents turn followers into clients. You’ll finally understand the difference between the type of content that attracts new leads… and the kind that builds trust so they actually hire you. Most of you are posting the right stuff in the wrong places. Let’s fix that.

Whether you’re brand new to content or you’re posting every day with zero results, this will change how you show up on social and help you stop leaving deals on the table.

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

Why Your Marketing Isn’t Attracting Sellers... and What to Do that WILL Attract Listings

If you want listings, you need sellers. And if you want sellers, you need to stop putting out marketing & social content that only attracts buyers. In this episode, I’m breaking down the 3 types of content that actually attract sellers, and why most of the stuff you’re currently posting isn’t even on their radar.

Most agents are unknowingly speaking the wrong language to get listings. You’re putting out “marketing,” but sellers don’t see themselves in it—so they scroll right past. Today, we fix that.

I’ll show you how to:

• Create “What’s My Home Worth?” content that gets sellers curious enough to raise their hand
• Use behind-the-scenes marketing to position yourself as the local expert
• Tell seller-focused stories that do the heavy lifting for you and make them say “I want that agent”

Plus, I share the NAR stat every agent needs to know about how sellers actually choose their Realtor. (Spoiler: it’s not the agent with the prettiest logo, or the most Google reviews.)

If you’ve been wondering why you’re getting plenty of buyer leads but crickets from homeowners, this is your episode. Let’s fix it.

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

Why Saying No Might Be Your Best Business Move

This week, I’m giving you a live look inside my own decision-making process as a marketer and business owner. Recently, I was this close to diving headfirst into a shiny new content strategy using AI. (If you heard Episode 391, I bet you were too!)

It’s sexy, it’s scalable, and it’s working like crazy for other agents. But… I said no.

Why? Because growth happens by staying on your path, not jumping to someone else’s.

If you’ve been tempted to chase a new idea or marketing trend that’s a little off-course from what you’re currently building, this episode will help you pause, evaluate, and stay focused on the bigger picture.

We talk about:

• Why some “great opportunities” can actually hurt your momentum
• The difference between distraction and direction
• How to evaluate if a strategy serves your current goal
• Why “no” doesn’t mean “never”; it just means “not now”
• How to apply this to your own real estate business this week

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RESOURCES :

Forward Together SLC Event - October 6th: A production-focused event by agents, for agents. Featuring Paige Steckling, Jesse Peters, Mia Willie, Darren Langille, and more. CLICK HERE for Tickets

Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE

BAMx - A Realtor's "Business in a Box" - Weekly Video Scripts, Blogs & Email Content, courses, masterminds... all delivered to your inbox each week. CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼