Massive Agent Podcast

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For about a year I was convinced AI wasn’t ready to do real work on my behalf, so I kept my virtual assistant and kept using AI the same old way. A month ago I started testing Grok Bot, an AI assistant that logs into your apps and actually finishes tasks, and it now handles things like publishing my podcast and researching and booking flights. That’s saving me 10 to 20 hours a week and about $2,000 a month, which is why I let my VA go. This episode breaks down what I’m having it do, how I trained it, and how you can start giving AI real work yourself.

In this episode:

• Why I let my virtual assistant of a year and a half go
• Why I spent a year thinking AI wasn’t ready, and what changed
• What Grok Bot does for me, from publishing the podcast to booking flights
• How to train an AI assistant by screen recording yourself doing the task
• Why 20 to 30 minutes a day of testing agentic AI is worth it right now
• Why I still pay a human to edit my videos
• How my videographer Aaron can edit your videos too

Give AI real work this week and see how much it takes off your plate.

Comment EDIT on any post at @massiveagent and I’ll send you Aaron’s info: https://www.instagram.com/massiveagent/

🎙️ Massive Agent Podcast | Episode 464

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RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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When a post flops, it’s easy to decide social media doesn’t work for you, and even I get discouraged by it from time to time. The first client I ever got from content never followed me and only showed up in my analytics as a single view, until the phone rang and they asked me what to do next to buy a house. This episode breaks down what that story taught me about lurkers, patience, and why you should stop putting so much pressure on every single post.

In this episode:

• How Snapchat clips on YouTube and blog articles landed my first client from content
• The phone call where I asked when I’d interview for the job, and they had already decided
• Why a lot of your best clients will never show up as followers
• How those same clients called me back 5 or 6 years later, and what staying in the game did to my price point
• Why the real results come from months of content and not from any single post
• Why your content can be polarizing, but it can’t be boring
• Why you can stop worrying about a flopped post, since the algorithm hides it for you

Keep posting, because someone out there may have already decided you’re their agent.

Join the waitlist for the Instagram Listing Blitz: https://massiveagentsociety.com/blitz

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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Most agents still think getting found online means only winning the Instagram feed. That matters, but buyers and sellers now ask ChatGPT, Gemini, and Claude who the best agent in their city is, and if AI has never seen your name tied to a specific market and a specific kind of client, you never make the list. This episode breaks down how to get found by AI.

In this episode:

• Why Zillow showing up inside Claude changes how agents get found
• The shift from optimizing for Google to optimizing for AI
• Blog articles titled with the exact question people ask AI
• Why YouTube Shorts help Gemini learn who you are
• What to say in every piece of content: your name, your city, your niche, and your audience
• The agent getting 1 to 2 leads a month from ChatGPT without trying
• Why thinning competition makes now the best time to build your brand
• 3 action items to start this week

Comment FOUND on any post at @massiveagent and I'll DM you the 3 articles: https://www.instagram.com/massiveagent/

🎙️ Massive Agent Podcast | Episode 462

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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Staying upbeat feels like the professional thing to do when rates are high and buyers are nervous. The problem is that buyers and sellers have heard “just refinance later” for 2 or 3 years now, and they know exactly what it sounds like: an agent who will say anything to earn a commission. I used to let scarcity make me pushier than I realized, and what fixed it was getting comfortable losing a deal today to protect trust that pays off for years. This episode breaks down how to stay optimistic and still be believed.

In this episode:

• Why “you can just refinance later” makes clients stop trusting you
• How to acknowledge rates and affordability without scaring buyers off
• The honest question to ask every buyer: can you live with this payment forever?
• The solutions to bring after the honesty: seller rate buydowns, assumable loans, and seller financing
• What a one-location supplement store can teach agents about telling customers to buy somewhere else
• Why talking a client out of a deal builds more business than closing it
• How to put this honesty into your content so you don’t sound like a used car salesman

Join the waitlist for the Instagram Listing Blitz: https://massiveagentsociety.com/blitz

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

Most agents write off social media as a waste of time because their posts collect views, likes, and the occasional referral, but almost never a lead they can actually point to. A lot of us are really chasing the dopamine of a rising view count. What changes the math is deciding the next step before you hit publish, so every post carries a call to action and a lead magnet. This episode breaks down 3 posts you're probably already making and exactly what to add to each one.

In this episode:

• The 3-part framework: post, call to action, lead magnet
• The neighborhood highlight carousel and the "comment MOVE" list of homes for sale
• How to deliver a list that never goes stale using a saved search link
• The affordability post that makes you the lighthouse in the storm
• The breaking community news post that makes you the gatekeeper
• Why a comment-triggered lead is a hot lead, not a random follower

Apply or join the waitlist for the Instagram Listing Blitz: https://massiveagentsociety.com/blitz

🎙️ Massive Agent Podcast | Episode 460

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

Everywhere you look right now, it's the same message. Worst market ever. Hardest time to be an agent. I'm going to tell you today why that's the biggest load of bullshit you'll hear all year, and why I actually think this could be one of the best times to be an agent.

Let's acknowledge the real stuff first. Record low sales volume, rate lock-in, peak prices, agent oversaturation, it's all real. I'm not disputing any of it. But here's what nobody's telling you: over 4 million homes are still being sold this year, and there are two sides to every single one of those transactions.

The agents who are struggling right now aren't struggling because the market made them struggle. They're struggling because they bought into a narrative and used it as a crutch.

In this episode:

• Why the "worst market ever" headlines don't have to be your personal reality
• The real reason some agents are having their best year ever while others are quitting
• How to become the "affordability advisor" for your community instead of pretending nothing's wrong
• Why teaching assumable loans and rate buy downs might be the most underused content idea in real estate right now
• The 100 open houses in 100 days idea, and why drastic action beats slow decline
• Why the people you surround yourself with might be the biggest factor in your results
• Why reassessing your brokerage costs and expenses could be the fastest win available to you right now

You choose your own adventure in this business. Choose the epic one.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

If you want more listings, your marketing is probably working against you without you even realizing it.

Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings.

This episode breaks down four specific content buckets that actually speak to homeowners and sellers, not just buyers.

In this episode:

• The Equity Wake-Up Call: why specific, unrounded dollar figures make homeowners pay attention in a way vague percentages never will
• Peel Back the Curtain: why showing the messy behind-the-scenes of a transaction builds more trust than just posting "sold" signs
• Proof and Possibility: real client stories, real numbers, and why calling out agents who "buy the listing" with inflated prices builds massive trust
• The Secret Sellers: how targeting move-up buyers instead of first-time buyers quietly gets you a listing and a buyer at the same time
• Why pre-listing inspections, lease-backs, and mortgage assumptions are some of the most underused teaching topics in real estate content

Ask yourself before every single post: does this actually appeal to a homeowner? If you want listings, that's the only question that matters.

🔥 Apply for the Instagram Listing Blitz (starts October 12): https://massiveagentsociety.com/blitz

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views.

Market conditions are what they are right now. Shitty, to be honest. High rates, a tough buyer's market, agents dropping out of the business. You can either complain about it or you can reset how you're approaching social. This episode is that reset.

In this episode:

• Step one: why defining your ideal audience has to come before anything else you post
• The "clone your favorite client" cheat code and exactly what questions to ask about them
• Step two: the PASS formula for what to actually post, problem, aspiration, shift, showcase
• A full real example walking through PASS from a real pain point to a working call to action
• Why most agents already have good video ideas, they just don't know how to package them
• Why waiting until January to make this shift is a mistake you don't need to make

Define who you're speaking to. Then use PASS to get their attention. It's not more complicated than that.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

If you think you've tried everything you can to grow your real estate business this year, you really haven't.

This episode is exactly what you need to hear, but you may not like it. It's for any real estate agent having a down year right now. Two agents I know, both genuinely good at this, both people I never expected to quit, left the industry in the last month. Transactions across my network of almost 1,500 agents are down. I know it's rough out there right now.

But here's the problem nobody's talking about. A lot of struggling agents are trying something new, something they haven't mastered yet, at the exact moment they need to double down on what's already worked.

In this episode:

• Why adding something brand new to your strategy right now might be the worst move you can make
• The exact exercise: look at your last 10-15 closings and get honest about where they actually came from
• Why doing 5x more of what's already working beats spreading yourself across new tactics
• Why commenting and being social for 30 extra minutes a day might be just as effective as posting new content
• Why open houses don't have to happen on weekends, and why the agents crushing it don't wait for Saturday
• Why the longer a piece of content takes you to make, the worse it usually performs
• The hard truth: what got you here is not going to get you there

Take charge of your business. Nobody else is going to do it for you.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it.

I made this mistake myself for years before I got conscious of it.

Here it is: you're chasing new lead gen strategies instead of doing more of what's already working.

If you've sold homes in the last 12 months, you already have proof of what works for you. Instead of using that proof, most agents go looking for something new, something shinier, something that feels more exciting than the boring thing that's already bringing them business.

In this episode:

• Why your ambition can actually work against you when it comes to lead gen
• The exact exercise to run right now: look at your last 10 to 15 closings and find the pattern
• Why doing 5x more of what already works beats chasing something brand new
• How to use social media the right way to support referrals instead of replacing them
• Why 30 minutes a day of commenting and engaging can quietly become your best referral source
• The honest truth about why this isn't complicated, but it does take commitment

Go look at your CRM right now. Find out where your last 10 deals actually came from. Then go do more of that.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼