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Change is hard. While many people want to change, but find it difficult to do so, others are forced to change because of a medical emergency, job loss or other life-changing event. In this episode, Brian Buffini delves into the concept of change – specifically what causes people to change – and outlines tips to help people make positive, lasting change.

You’ll learn the difference between passive and proactive change, why change is a transformation similar to the one a caterpillar undergoes to become a butterfly, and how to change your mindset, motivation and methodologies for a lasting impact. Whether you’re inspired to make positive changes or change is happening to you, you won’t want to miss this episode.

Inspirational quotes from today’s interview:

“People don’t change until the pain of staying the same is greater than the pain of the change.” – Brian Buffini

“Are you going to change or is change going to happen to you?” – Brian Buffini

“All permanent, lasting change starts on the inside and works its way to the outside.” – Lou Tice

“If you can change your mindset, you can change your life.” – Brian Buffini

“Whether you think you can or think you can’t, you’re right.” – Henry Ford

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In this podcast recorded at Buffini & Company’s live event, Buffini Coaching Live, held in Las Vegas, Jan. 22, Brian Buffini shares an overview of how the real estate market has performed over the past year and what to expect in this coming year.  

Brian talks about why it is so important to understand and pace your business to the “seasonality of the customer.” He also stresses the importance of superior client service and why that will be one of the defining characteristics of those agents who succeed when others flee the industry.  

He also previews the company’s reengineered year-long lead-generation program, the Blitz. This highly structured program has assets, videos, and resources designed to help agents fill their pipeline, with the goal of gaining at least one extra transaction a month.  

YOU WILL LEARN: 

• Why the return to real estate’s natural seasonality creates a major opportunity for prepared professionals. 
• How the Blitz (and the Ultimate Year model) helps you generate leads, serve clients, and duplicate referrals, with the goal of leading to at least one extra transaction a month.  
• Why agents who are committed to going the extra step for their clients will be the ones who succeed while others fleeing the industry.  

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“There'll be hot markets, there'll be booms and busts, there always is, but we'll never see the conflagration of circumstances hit us like [it did in 2021 and 2022].” — Brian Buffini  

“We're going to help you generate 85%  of your leads in 180 days.” — Brian Buffini  

“The Dupli-care System is while you're serving the client, you're also going to generate referrals from them.” — Brian Buffini 

“Have balance in your life while you grow your business. That's what coaching does.” — Brian Buffini  

“If you want to be in real estate, be in real estate. If you're going to sell real estate, prospect and present for real estate. Do a great job for customers, generate referrals, and live a great life for your family.” — Brian Buffini  

itsagoodlife.com

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Do you want to achieve your goals and win in 2026? In this episode, Brian teaches how to really pursue and hit the goals you set at the beginning of the year so you can get on the path to phenomenal success.     

YOU WILL LEARN:

·     The top traits of winners. 

·     Why your goals must be visual.

·     Why you should outline the pleasure and the pain. 

MENTIONED IN THIS EPISODE:

Free business consultation

Free goal sheet

NOTEWORTHY QUOTES FROM THIS EPISODE:

“People who set goals, achieve goals and do it in a timely manner are the people who are winning.” – Brian Buffini

“If it's a priority, you'll find a way. If it isn't, you'll find an excuse.” – Jim Rohn

“If you love life, don't waste time, for time is what life is made up of.” – Bruce Lee

“I am still learning.” – Michelangelo

“One of the most important principles of success is developing the habit of going the extra mile.” – Napoleon Hill

itsagoodlife.com

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In this episode, Dr. Tommy Woods, a neuroscientist and performance coach, shares the best practices you should follow if you want to achieve optimal brain health. He also details how how these practices are tied into your overall health.  

Dr. Wood introduces his 3S Model, “Stimulus, Supply, and Support,” a simple and practical way to think about how the brain adapts, performs, and stays resilient over time. You’ll learn why how you use your brain is the primary driver of brain function, how cardiovascular and metabolic health influence cognition, and why sleep is where the real adaptation happens. 

You’ll also hear powerful coaching insights on handling stress (including why you can’t think yourself out of stress), practical tools to downshift when you’re under pressure, and the science-backed truth that the adult brain can learn “new tricks”. And you’ll also learn why mistakes (and the grace to forgive yourself and others when they occur) are so necessary for continued growth.  

YOU WILL LEARN: 

• How the “Stimulus–Supply–Support” framework make “brain optimization” doable without the overwhelm. 
• You can’t “outthink” yourself out of being stressed, but you can learn effective ways to manage it.  
• Why mistakes should be reframed as necessary and critical components to growth.  

MENTIONED IN THIS EPISODE:  

• The Stimulated Mind, by Dr. Tommy Wood 
• Behave, by Robert Sapolsky 
• The Neuroscience of You, by Chantelle Pratt 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“The 3S are stimulus, support and supply. In terms of brain function, stimulus is the most important.” — Dr. Tommy Wood  

“The most important thing somebody should do for their brain health is the thing that they will actually do and do it consistently.” — Dr. Tommy Wood 

“You don’t get stronger in the gym — you get stronger when you recover. And the brain is exactly the same.” — Dr. Tommy Wood 

“One of the best ways to buffer stress and build our stress capacity is exercise.” — Dr. Tommy Wood  

“You don’t know all the amazing things that can happen if you just go out into the world and you’re nice to other people.” — Dr. Tommy Wood  

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All successful people have made up their minds to win long before they experience their first victory. In this episode, a rebroadcast of our most popular message ever, Brian discusses the power of a made-up mind and shares inspiring stories from his own life and the lives of people who’ve defied the odds. Brian also examines the two questions to consider when you want to make up your mind to live the life you’ve always dreamed of.

YOU WILL LEARN:

• Five benefits of harnessing the power of a made-up mind.
• How to turn negative feedback into life lessons.
• The importance of making a decision, no matter how big or small.

MENTIONED IN THIS EPISODE:

“Man’s Search for Meaning,” by Viktor Frankl

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Inside all books of success and all stories of victories, there are chapters of failure.” – Brian Buffini

“Even though you may stop for a while, when your mind is made up you never, ever give up.” – Brian Buffini

“If you’re giving up, your mind is not made up.” – Brian Buffini

“A human being whose mind is made up is a force of nature in this world.” – Brian Buffini

“I have made up my mind. And I have been blessed in my life as a result of it. But I did not do it by myself.” – Brian Buffini

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To kick off 2026, Brian welcomes back one of the show’s most popular guests: Charles Duhigg, author of The Power of Habit and Supercommunicators. Together, they unpack why January is such a powerful moment to change, why most New Year’s resolutions fail and how to create habits that last.  

Then two also discuss the importance of personal, high-touch communications and why, in an age of increasing AI, it’s more important than ever.  Charles breaks down the three main types of conversations — practical, emotional and social — and how to recognize each type and then pivot when needed.   

Brian also gets insights and tips on how to lean into his two chosen “words of the year” to create impactful results.   

YOU WILL LEARN: 

• How small steps and rewards can lead to habits that produce lasting habits.   
• Why personalized human communication is still important, even as AI advances in our world.  
• How to “super communicate” by matching practical, emotional and social conversations with the situation at hand.  

MENTIONED IN THIS EPISODE:  

• Buffini Coaching Live
• The Power of Habit by Charles Duhigg 
• Supercommunicators by Charles Duhigg 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“There's something about beginnings that give us additional motivation, that give us additional commitment, that give us oftentimes additional time and dedication.” — Charles Duhigg  

“When I set those little goals…that’s the science of small wins…that’s going to make  it easier and easier for those goals to become habits and to become automatic.” —  Charles Duhigg  

“Every habit has three components: a cue, a routine, and a reward.” — Charles Duhigg  

“Instead of setting a New Year’s resolution that’s a goal, set one that’s a plan.” — Charles Duhigg 

“You can not only change any habit you want—you can create any habit you want.” — Charles Duhigg 

itsagoodlife.com

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Do you want to smash your new year goals in the next 12 months? In this episode, Brian shares how a Formula 1 strategy will give you a powerful start, help you build momentum and get you on track to come out on top this year.   

YOU WILL LEARN:

·     The power of the formation lap.

·     Why winners start from the front.

·     The magic of written goals.

MENTIONED IN THIS EPISODE:

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“If you want to win, you’ve got to start off right.” – Brian Buffini

“When you get a quick win, it grows your confidence.” – Brian Buffini

“You don't have to be great to start, but you have to start to be great.” – Zig Ziglar

“Check off your goals as you achieve them.” – Brian Buffini

“Once I got exposed to the magic of goal writing, everything changed.” – Brian Buffini

Itsagoodlife.com

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In this moving and intimate episode of It’s a Good Life, Anna Buffini, Brian Buffini’s daughter and the company’s new social media manager, interviews her father about an array of topics. The two cover how to start the new year off right, best practices on goal setting, and the power of perseverance when times are tough.  

Anna also shares the lessons she learned from years of competing as a top-ranked dressage athlete and the peace she feels as that chapter closes.  

And Brian previews the upcoming Buffini Coaching Live, a free virtual event ton Jan. 22, that will feature inspirational leaders including Dr. Henry Cloud, Ken Coleman and Jon Acuff.  

YOU WILL LEARN: 

• How to start the year off with motivation and momentum  
• How to keep showing up through the “middle season” when the work is high and the results feel slow. 
• How even setting a small goal can get you started on the right path to achieving bigger ones.   

MENTIONED IN THIS EPISODE:  

Buffini Coaching Live - Register Today

NOTEWORTHY QUOTES FROM THIS EPISODE: 

“A bad plan executed violently beats the perfect plan never done.” – Brian Buffini 

“You know, we're promised in this country life, liberty, and the pursuit of happiness. And to me, the pursuit of those resolutions is what happiness is.” — Brian Buffini 

“We all want to control everything. But the one thing you can do is control your attitude for this day. You can control your effort for this day.” 

“One thing I do when I'm feeling that negativity pull me down, will no matter what, list 10 things I'm grateful for.” — Brian Buffini  

“If I was to say probably the strongest thing I've done as a on my own journey, just as a man, not as a husband, father, or businessman, is become unattached to things.” — Brian Buffini  

itsagoodlife.com

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Do you want to fulfill your innate potential but don’t know where to start? In this episode, bestselling author and speaker Jon Acuff outlines a fresh new approach to goals and teaches how you can ditch regret, tap into your full potential and achieve in every area of your life.      

YOU WILL LEARN:

·     How examining your past can help you set future goals.

·     Why turning goals into games encourages motivation. 

·     Which goal fuels will guarantee sustainable success.

MENTIONED IN THIS EPISODE:

“All It Takes is a Goal,” by Jon Acuff

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“It's a good life when the vision of what you know you're capable of and who you were meant to be overlaps with how you're spending your Tuesday.” – Jon Acuff

“The only thing easier in the world than doing a goal is not doing a goal.” – Jon Acuff

“If you tap into the desire, you'll run through a wall. If you don't have the desire, you won't do the smallest task.” – Jon Acuff

“Mastery requires peaks and plateaus.” – Brian Buffini

“You have to bring your own hype. Motivation isn't a checkbox, it's a practice.” – Jon Acuff

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Ken Coleman, the bestselling author and a key radio personality for Dave Ramsey’s Ramsey Solutions, is known for his deep and insightful interviews with hundreds of major personalities including political figures, sports icons and titans of business.  In this podcast episode of It’s a Good Life, host Brian Buffini turns the tables and asks Ken questions about how he became known as one of the country’s top interviewers. 

Ken shares insights into how to ask questions that don’t just skim over a topic but get to the heart of what matters to the interviewee. He details how you can use these strategies in your own life to strengthen your own communications with others. He also describes how to use practical ways with your ears, eyes, face and body to relay honesty and interest to others that allow them to feel seen and heard.  

YOU WILL LEARN: 

•  How to ask questions that will go to the heart of a matter and deliver deeper insights.  
• Why background research is key before you have an important conversation with them.   
• How to use your ears, eyes, face, and body to understand others and show your commitment to them.  

MENTIONED IN THIS EPISODE 

Buffini Coaching Live

NOTEWORTHY QUOTES FROM THIS EPISODE 

“We need to understand that questions are the keys to unlocking any door we need to walk through.” — Ken Coleman 

“My goal in every interview is to get someone to say, ‘I’ve never been asked that before’ or ‘I’ve never shared this before.’” — Ken Coleman 

“Listen with your ears for tone, with your eyes for body language, with your face to mirror engagement, and with your body to show respect.” — Ken Coleman 

“I'm going to listen with my eyes. And this is probably as important as the ears. I'm watching body language. I'm watching an uncomfortable shift or I'm watching the shoulders drop.” — Ken Coleman 

“Confidence isn’t pre-loaded — it’s the consequence of a good conversation.” — Ken Coleman 

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