In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business.

Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people. Rather than expanding endlessly, she focuses on depth by tracking her productivity, staying in consistent contact with her top clients, and living a well-rounded, fulfilling life outside of work. Her systematic and intentional approach enables her to balance a high income with meaningful free time.

This episode delves into Stephanie's annual business planning method, including how she calculates the value of her time, schedules her week around her top priorities, and makes every decision based on ROI, both financial and emotional. Through quarterly pop-bys, annual reviews, and handwritten notes, she has made her business a hub of authentic relationships and genuine care. She also explains the art of managing her time into productive (P), indirectly productive (I), and eliminated (E) activities (she has zero E-time in her calendar).

Listeners will also learn how Stephanie cultivates strong connections with fellow agents through intentional networking, hosting events, and thoughtful follow-up strategies. Whether you're seeking to streamline your business or increase your joy in your career, Stephanie's insights offer a powerful model of simplicity, connection, and purpose.

Key Takeaways

• Focus Beats Volume: You don't need thousands of contacts to succeed; Stephanie generates six figures by serving 100 people with depth and care.
• Work Smarter: She works only 20 hours a week by scheduling her time with precision and tracking income per hour — over $2,000/hour for client time.
• Pop-By Strategy: Personalized quarterly gifts (like homemade salsa or Dad's Root Beer kits) strengthen relationships and generate referrals.
• Annual Reviews = Relationship Gold: She uses annual real estate reviews to provide value, deepen connection, and identify new business opportunities.
• Efficiency Through Systems: Everything, from gift inventory to CRM input, is systematized, allowing her to stay creative without being overwhelmed.
• Intentional Realtor Networking: Stephanie nurtures a nationwide referral network through memorable follow-up, event hosting, and meaningful gifts.
• Living Beyond Work: Embracing creativity, travel, and personal connection, she has built a life where work supports but doesn't define her.

Memorable Quotes

"The system is simple if you work the system."

"I work 20 hours a week, earn over $200K, and focus on just 100 people."

"If I want a big crop, I have to take care of my plants: I weed, water, and prune. That's how I treat my database."

"Real estate has given me some of the best friendships in my life."

"Don't just brush your teeth once; don't just go to one Ninja Installation. Keep brushing your business."

"Busy doesn't equal productive. It's the right activities that bring results."

"Who are your vital few? And what are the vital few activities?"

Links:

• Website: https://ninjaselling.com/ninja-podcast/
• Email: [email protected]
• Phone: 1-800-254-1650
• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast
• Facebook: http://www.facebook.com/NinjaSelling
• Instagram: https://www.instagram.com/ninjasellingofficial/
• LinkedIn: https://www.linkedin.com/company/ninjaselling
• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
• Stephanie Peterson: https://stephaniesellsspokane.com/

In this episode of the Ninja Selling Podcast, Northern Virginia Realtor and Ninja, April Myers, explores what it really looks like to stay magnetic, consistent, and growth-minded when life gets very real.

Based in Arlington, Virginia, with @properties in the DC suburbs, April shares how her background as a recruiting leader and VP of strategic growth helped her become fearless in sales and build powerful relationships with agents across her market. Those relationships are now a major asset in her real estate business.

But the heart of this episode is deeply personal. In late 2024, April's husband, who has epilepsy, experienced a seizure after more than 10 years without one, and then another in early 2025. He lost his driver's license for nearly a year, which meant April became the full-time driver for her husband, her young son, and her clients… all while working in a volatile DC-area market with layoffs, uncertainty, and a government shutdown.

Despite all of that, April is on track to grow her business by roughly 20% over last year in a market that is not up 20%. She walks through, very candidly, how she did it: mindset work, strict time blocking, non-negotiable morning routines, consistent FLOW (both live and auto), and a refusal to become a victim of her circumstances. This episode is a powerful example of Ninja principles in action when life is anything but easy.

Key Takeaways

• Mindset first, always. April made a conscious decision early on: "I will not be a victim of my circumstances." That choice, to be a player instead of a victim, became the foundation for everything that followed.
• Systems let your business run while you're running. Before her family crisis hit, April had already built a solid Ninja business plan, a database, and consistent habits. When life got harder, those systems kept the business moving even when time shrank.
• Time blocking is self-preservation, not punishment. April blocks her calendar for real estate reviews, monthly emails, FLOW activities, and even which clients get a review each month. By deciding ahead of time, she removes the thinking burden from "future April" and just executes.
• FLOW is her superpower: auto + live.
  • About 225–240 people in her database, with ~150 local in the DMV.
  • At least two emails per month: one local lifestyle/events email and one real estate/market update from her Gmail.
  • Regular mailings: quarterly newsletters, postcards, topical or seasonal pieces, plus tools like Homebot, and a vendor guide.
  • Live FLOW: birthday calls, home anniversaries, client service calls every week, and at least one client dinner a month. April rarely "misses a beat" with her FLOW, even in a chaotic year.
• Recruiting experience turned into a massive advantage. Years of recruiting 175–200 agents made her fearless on the phone, great at conversations, and deeply connected to top agents in her market. These relationships now help her get offers accepted in competitive situations.
• Look for silver linings in hard seasons. When her husband lost his license, April chose to use extra time at school pickups, games, and events to go deeper with other parents, neighbors, and community members. That intentional presence has led to unexpected, high-quality clients in a tough year.
• Consistency beats "doing it all." April openly admits she didn't do as many open houses as she "should" have, but she stayed consistent on the core Ninja activities she could execute. The result: her business is up in a down market.

Memorable Quotes

"I refused to become a victim of my circumstances."

"I still look back on the last 10 or 11 months and think, 'I don't know how I did it.' But I knew I needed a plan and a system to run my business like a business."

"Those years recruiting agents made me fearless. If you can call Realtors every day who don't want to talk to you, it's a lot easier to talk to people who actually do want to talk to you."

"I wanted to be an anomaly. I was already going to be, so why let this stop me?"

"I started getting up a half hour to an hour earlier every day. I needed that time for affirmations and mindset because it keeps me grounded and sane."

"It's like going to the gym. It's hard at first, and you don't see changes, but change doesn't happen overnight. You start to see results, and that keeps you going."

"Trust the silver linings. Something hard might be happening, but there might be something better around the corner that you can't see yet."

"We say the three keys to success are mindset, skill set, and action, in that order. I couldn't control what happened, but I could control my response to what happened."

Links:

• Website: https://ninjaselling.com/ninja-podcast/
• Email: [email protected]
• Phone: 1-800-254-1650
• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast
• Facebook: http://www.facebook.com/NinjaSelling
• Instagram: https://www.instagram.com/ninjasellingofficial/
• LinkedIn: https://www.linkedin.com/company/ninjaselling
• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
• April Myers: https://www.atproperties.com/agents/13000/april-myers

Eric Thompson is joined by husband-and-wife Ninjas Jeremy and Shanon Johnson, retired Air Force veterans turned real estate professionals, to explore how this dynamic duo built a purpose-driven business rooted in discipline, structure, and service. From military precision to Ninja mastery, the Johnsons have created a thriving business in Hampton Roads, Virginia, closing 44 transactions in 2024 while maintaining balance, harmony, and joy in their personal lives.

This conversation delves into what it takes to run a business intentionally as a couple, rather than by accident or exhaustion. Jeremy and Shanon share how a license plate at a stoplight sparked their real estate journey, how they learned to "run the business instead of letting it run them," and how the Ninja Selling System gave them the framework to thrive after the military.

They unpack the daily habits, time-blocking strategies, and communication techniques that enable them to operate as true partners, both in life and in business. From mastering Real Estate Reviews to achieving 50 Live Interviews each week, the Johnsons prove that success doesn't require burnout; rather, it requires structure, clarity, and coaching. Their story is a real-world masterclass on productivity, partnership, and the power of purpose.

Episode Highlights

The spark that started it all A chance encounter with a real estate license plate launched their journey from military life to real estate. Within six years, they went from three transactions in their first year to 44 and counting.

From military discipline to Ninja structure Their Air Force background shaped their systems, mindset, and morning routine. Up at 4:30 a.m., gratitude and affirmations by 5:00, gym by 7:00; their structure creates freedom and balance.

Real Estate Reviews that drive real results Overcoming "analysis paralysis," Shanon implemented a simple yet powerful review process that yielded immediate results: three listings from their very first review and seven transactions this year, all directly attributed to reviews.

Fifty Live Interviews simplified The Johnsons turned what feels daunting into a daily rhythm. By planning their calls every Friday in the Ninja Planner and counting genuine conversations — not just phone calls — they consistently hit their 50 Live goal every week.

Coaching that changes everything Working with Ninja Coach Shelly Culbertson, they discovered the value of having a "third partner" who brings balance, perspective, and accountability. "She's our mediator, encourager, and guide," says Shanon.

Running the business, not letting it run you With clear boundaries, family dinners, and weekends by appointment only, they've achieved the Ninja vision of higher income per hour — proof that structure and intentionality lead to harmony.

Key Takeaways

• The Ninja System works if you commit to working it.
• Coaching isn't homework…it's elevation!
• Real Estate Reviews aren't sales tools; they're relationship builders.
• Partnership thrives when each person leans into their natural strengths.
• Discipline creates freedom. Structure your mornings, and your business will follow.

Memorable Quotes

"If it wasn't for that license plate, I don't know that we'd be in real estate today." - Shanon Johnson

"The system absolutely works. It allows you to have the life you want, not just the business you want." - Jeremy Johnson

"It's not wrong, it's just different. That's true in marriage and in business." - Shanon Johnson

"Is the business running you, or are you running the business?" - Marshall Tony, Mentor

"The coach doesn't give you homework; they elevate your business." - Jeremy Johnson

Links:

• Website: https://ninjaselling.com/ninja-podcast/
• Email: [email protected]
• Phone: 1-800-254-1650
• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast
• Facebook: http://www.facebook.com/NinjaSelling
• Instagram: https://www.instagram.com/ninjasellingofficial/

• LinkedIn: https://www.linkedin.com/company/ninjaselling
• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
• Jeremy and Shanon Johnson: https://journeyhomerealtyllc.exprealty.com/index.php

Rob sits down with a powerhouse panel made up of Spears Group's Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career. Together, this all-star team tackles the critical crossroads agents face: whether to continue as a solo producer or to build a high-performing real estate team.

This conversation goes deep into the nuts and bolts of scaling a real estate business from the ground up. The group explores Jonathan's transition from a driven solo agent doing $70 million in volume to the leader of a billion-dollar team, highlighting the operational challenges and mindset shifts required for success. They discuss the common pitfalls of team building, the necessity of creating documented systems and processes, and how a strong, clearly defined culture is the engine for sustainable growth. This episode provides an enlightening and informative case-study on how to turn a real estate practice into a true business, unlocking not just financial success but personal freedom and fulfillment.

Episode Highlights:

• The critical crossroads every agent faces: staying solo versus building a team.

• Shifting your mindset from running a practice to owning a true business.

• The power of documented, repeatable systems for driving consistency and success.

• Why a strong culture - and getting the right people in the right seats - is non-negotiable for growth.

• Avoiding the "alligator pond" mistake: teaching agents to hunt versus simply feeding them leads.

• How mastering operations unlocks massive growth, eliminates waste, and creates personal freedom.

• Unlocking team potential by trusting each member to operate in their area of genius.

• Leveraging AI and technology to solve operational bottlenecks and give your team their time back.

Key Takeaways:

"We are not an anomaly… you can have this for yourself. You just have to be consistent with it, and you have to have those processes to carry you."

"If you're an agent out there that's worried about an AI, oh my gosh, it's going to steal everything. Get curious instead of fearful."

"A good system will work regardless of the market you're in. It's the documented process that will give you predictable results regardless of the market."

"True success is when you're able to come alongside people, and out of that collaboration is birthed a greater product than either of you could create on your own."

"People do not refer Jonathan Spears… They refer his process."

"Build your goals into your calendar. Build your goals into that system and process. That way your daily executions, those daily movements, allow you to move towards them, not away from them."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Spears Group: https://spearsgroupfl.com/

• MyOps AI: https://myops.ai/#home

• Larry Kendall: https://www.linkedin.com/in/larry-kendall-1078b61/

Eric Thompson is joined by world-class Ninja, Ethan Shapiro, and his coach, Steve Mangelson, at a Ninja Installation in Fort Collins, Colorado, for a lively discussion about intentionally creating change. Ethan shares his journey from the grind of cold-calling to building a thriving business on genuine relationships and a unique charitable model. Together, with Steve and Eric, he offers powerful insights for achieving sustainable success and personal fulfillment in your real estate career.

Ethan's transition from prospecting to a system that fosters deep client connections and improves quality of life is examined in depth, highlighting the fact that his company donates 50% of profits, turning each transaction into a positive impact. Throughout the episode our panel explores achieving work-life harmony over balance, as well as practical strategies, such as conducting 50 live interviews a week to boost business growth and career joy. Today's conversation between these three top level professionals provides a compelling illustration that building a business on authentic contribution is the ultimate path to exponential growth and a truly joyful life.

Episode Highlights:

• Create Change Realty's innovative model for charitable client impact.

• Transitioning from burnout prospecting to a sustainable, relationship-based system.

• Strategies for creating intentional change for exponential business growth.

• Why work-life harmony is more effective than work-life balance.

• Tips for conducting 50 live interviews weekly to build relationships.

• The power of coaching and system implementation in business.

• Reviving old leads by focusing on genuine connection.

• How providing value boosts client loyalty and call-answer rates.

Key Takeaways:

"My quality of life is what has dramatically improved since the installation."

"It really is the difference between pursuing the transaction versus pursuing the relationship."

"I really want my clients to feel like they're having a huge positive impact on the world by working with me."

"She looks at me right in the eye and she's like, 'Yeah, stop doing that.' She's like, 'Stop cold calling.'"

"When he calls someone, they'll stop what they're doing to talk to Ethan, and it's because he provides value."

"I'm genuinely trying to be a force of light in their life."

"If we're reluctant to make the call, we're making it too much about ourselves."

"Ninja has given me a system for how to build genuine relationships with people, which is what I would do for no money."

"That which we persist in doing becomes easier, not that the task itself has changed, but our ability to perform the task has increased."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Create Change Realty: https://ccrealty.org/

• Steve Mangelson: https://givebackhomes.com/agent/steve-mangelson

Host Rob Nelson welcomes industry titans Larry Kendall and Paul Silverman for an insightful and instructive discussion on navigating market uncertainty. With 80 years of combined real estate experience, they explore whether we're in the 'best of times' or 'worst of times', reveal how perspective and mindset can transform challenges into opportunities, and offer timeless wisdom for building a resilient business in any economic climate.

Drawing upon decades of experience with market cycles, the guests stress the importance of adopting a 'player' versus 'victim' mindset, and explain how to focus on what you can control to drive positive outcomes, regardless of external conditions. While technology has streamlined transactions, they argue that genuine relationships are now more vital than ever, providing the strategic principles needed to thrive, not just survive. Tune in now and immerse yourself in 8 decades worth of invaluable real estate wisdom that you simply cannot afford to miss.

Episode Highlights:

• Adopt a "player" not a "victim" mindset to turn challenges into opportunities.

• Focus on your circle of control: your actions, skills, and mindset.

• Understand that real estate is cyclical to remain strategic in any market.

• Be a "farmer," not a "hunter," by cultivating long-term client relationships.

• Clearly articulate your value through skilled negotiation and pricing.

• In leadership, build team resilience through connection and encouragement.

• Use technology like AI to increase efficiency and focus on relationships.

• Bring back personal touches like handwritten notes to stand out.

Key Takeaways:

"With the uncertainty, it's easy to get sucked into the outer circle, the circle of concern…Focus on what you can actually control."

"The people that don't plan or that haven't seen a down cycle, if you will, are the ones that have the hardest time with change."

"Your biggest expense is the money you don't make in this market. It's not the fee."

"It's a system that is designed to work regardless of your personality or regardless of the market that you're in."

"In order to articulate your value, you must first create value."

"Don't do it for the dollar. Do it for the service, and the dollar will follow."

"Whatever they're doing today, they may not see a harvest for another 30 to 60 days, but they've got to plant the seeds right now."

"I am tired of being a victim. It's time to be a player."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Larry Kendall: https://www.linkedin.com/in/larry-kendall-1078b61/

• Paul Silverman: https://www.linkedin.com/in/psilverman/

The truly inspiring Amanda Baker, a real estate agent from Durham, North Carolina, who is achieving incredible success in her business, joins Eric Thompson here today. Tackling the question so many of us ask: "How can I do it all?", Amanda shares her proven strategies for generating consistent high-volume sales in an ever-changing market, all while maintaining a rich and present family life. She also provides invaluable advice on how consistent routines are the secret to balancing a thriving real estate career with personal priorities, proving you do not have to sacrifice one for the other.

In this insightful conversation, Amanda details the brilliant "every other week" schedule she created to maximize quality time with her children during the summer without letting her business skip a beat. She explains her philosophy of "doubling down" on focused work periods, which allows for greater freedom and flexibility. A key to her success is running her business like a business by planning her entire year of autoflow, including client events, pop-bys, and newsletters, well in advance. This proactive approach eliminates stress, creates seamless client experiences, and provides the structure needed to build a life by design, not by default.

Episode Highlights:

• Balance family and work with an "every other week" system.

• Proactively plan a year of marketing and client events.

• Maximize productivity by "doubling down" on focused work.

• Build relationships with newsletters, pop-bys, and events.

• Set client boundaries while providing excellent service.

• Use structure and foresight for sustainable success.

• Build a rewarding life, not just a busy career, with Ninja principles.

Key Takeaways:

"The goal at end-of-year business planning is to not have to think about it for the rest of the year, honestly."

"I rarely have a perfect Ninja week... It's about the consistency of doing the Ninja things."

"You actually can do this. You can have a life. You can have quality time doing the things you want to do with the people you want to do them with and continue to run a successful business."

"You're listening to someone who is running her business like a business."

"You're never scrambling or going, 'Oh, it's too late now. We'll catch it next month.'"

"Even a text reminder will just kind of start a conversation... and kind of again, start the F.O.R.D. from there."

"If you have a plan and a process, you can structure your life, your business just how you want it."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Amanda Baker: https://amandabaker.allentate.com/

Host Eric Thompson sits down for a thoroughly enlightening conversation with the incredibly driven Adam Sobel, a top real estate professional from North Atlanta, in today's episode. Together, they dig into Adam's inspiring personal journey of achieving a full year's worth of real estate production in just six months, fueled by the impending arrival of his first child and the powerful desire to be fully present for his family. This episode is packed with tangible insights for anyone looking to supercharge their real estate business, integrate work-life balance, and align professional goals with deep personal values.

In this deep dive, Adam reveals the three pivotal strategies that fueled his success, showcasing how he elevated his real estate game beyond traditional methods. He reveals his innovative approach to real estate reviews, leveraging technology for personalized video updates that surprise and delight clients, as well as his clever and budget-friendly client appreciation events, like a car wash concept that guarantees quality one-on-one engagement. Finally, Adam redefines how he manages his "warm list," transforming it from a passive contact list into a proactive pipeline by focusing on clients experiencing significant life changes. Be sure to take notes on this one, and get ready to integrate intentionality, consistent follow-up, and a strategic mindset into your own real estate business for unprecedented growth.

Episode Highlights:

• A compelling "why" drives action.

• Transform your mindset to achieve goals.

• Use innovative video for personalized reviews.

• Host strategic client appreciation events.

• Proactively manage your warm list based on life changes.

• Consistent follow-up is non-negotiable.

• Focus on what works and double down.

• Smooth out business cycles with a consistent pipeline.

Key Takeaways:

"If you always do what you always did, you always get what you always got."

"I need to be on the warm list because those are events that lead to moves."

"The more intentional you get...is really transformative and the path to success."

"I didn't know what I didn't know."

"I really wanted more, especially for our first child, time at home and flexibility to be able to enjoy that time."

"If I'm seeing those trends and active on social media or hear that someone, you know, has a job promotion or is expecting another child, like they need to be on the warm list."

"You're never at a loss for, 'Well, what am I going to say when I reach out to them?' It's always about the event."

"All of a sudden you see a bunch of opportunities sitting right in front of you."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Adam Sobel on Facebook: https://www.facebook.com/asobelr

As the leaves turn and business planning season kicks into high gear, Rob Nelson sits down with a very special guest, Erik Hardy, the creator of the Ninja Planner. Together, they dive deep into one of the most crucial tools in the Ninja system, exploring its origin story and its role as a cornerstone for success. Rob and Erik discuss the fundamental principles of time management, accountability, and how intentional planning can dramatically increase your income per hour while helping you build a life you love - a masterclass in moving from being busy to being truly productive.

In this insightful conversation, you will hear how Erik's own experience on the "hamster wheel of up and down" in his real estate business led to the creation of the planner. He and Rob break down the power of a hybrid system, using a digital calendar for collaboration and a paper planner for deep, personal time blocking and accountability. They explore how the planner is more than just a calendar; it is a comprehensive system for tracking your Ninja Nine, including gratitude, affirmations, and the critical 50 FORD & Record contacts. Learn the practical strategies for using this tool to gain awareness, eliminate distractions, and ensure that the most important tasks get done, ultimately leading to a more focused and fulfilling business and life.

Episode Highlights:

• The origin story of the Ninja Planner, born from the rollercoaster of real estate.

• Why time blocking with a paper planner is a crucial time management tool.

• Combining a digital calendar with a paper planner for a powerful hybrid system.

• Using the planner as your command center for the Ninja Nine habits.

• Mastering the 50 FORD & Record by documenting conversations and follow-ups.

• Moving from being busy to being productive through increased awareness.

• How the planner helps you organize your whole life, not just your business.

• The different versions of the Ninja Planner and where to find them.

Key Takeaways:

"Fall marks a lot of things for us, one of them being business planning season."

"The system only works with application, and application is the result of accountability."

"There is something about when you physically write it down in the planner...it just locks it in your mind."

"A task will take as much time as you give it."

"Surprises and derailments and unexpected events are pretty infrequent."

"If it gets put down on paper in the same place, a place that is sacred, it is not a sticky note."

"The goal of Ninja Selling is to help you increase your income per hour so that you can have a life."

"You don't have to have this amazing rolodex in your head, you have to have a system."

"Please use a tool to make sure and understand how you are spending your time."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Ninja Planner: https://store.ninjaselling.com/

• Erik Hardy: https://www.erikhardy.com/

Ninja Coach Lonney Gordon joins Eric today to share his powerful story of transformation, from professional burnout and personal crisis fueled by a high-cost lead system to a thriving, relationship-based business and balanced life. He offers a practical roadmap away from the "hustle" mentality toward a sustainable career built on authentic connections.

Listeners will hear how being tethered to his phone 24/7 (even in the shower) brought his family to a breaking point before he eliminated his $8,000/month lead spend and grew his business by over 30%. Lonney unveils his strategy for creating "live, authentic flow" by intentionally deepening existing social circles into a strong network of friends and clients. Today's episode is a must-listen for all real estate professionals, especially those who are feeling overworked and seeking a proven path to success that prioritizes both professional and personal well-being.

Episode Highlights:

• Lonney Gordon's personal journey from lead-dependency and burnout to a thriving, balanced life.

• The high cost of a transactional mindset on business and family relationships.

• The step-by-step process of transitioning away from paid leads to a 100% relationship-based model.

• How to grow your business significantly while reducing stress and working hours.

• The concept of creating "authentic flow" by being intentional with connections.

• Actionable strategies for deepening relationships within your existing social groups or "pods."

• The power of slowing down and making genuine connections in everyday situations.

• How shifting focus from "the hunt" to authentic service makes business "fall from the sky."

Key Takeaways:

"Ninja has not only changed my business, like you said, it has changed my life. It changes how I talk to people, changes how I have connected with people, how I have conversations."

"I was spending every waking minute on my phone. I was bringing my phone in the shower with me... I was definitely on the verge of a divorce, really was not connected with my kids whatsoever."

"Within six months, I had taken an $8,000 Zillow spend to nothing... I was up about 30%."

"It felt like business was just falling from the sky. And it wasn't falling from the sky. It was intentional business that was achieved so much easier than this rat race, this chase, this hunt that I was going after."

"The Ninja system is just merely creating authentic friendships with a system."

"The reason for the call is them."

"Slow down in general in life and allow yourself to connect with people everywhere."

"I am never eating alone... If I'm going to the car wash, I'm going to ask a dad friend if they want to go and wash cars together."

Links:

• Website: https://ninjaselling.com/ninja-podcast/

• Email: [email protected]

• Phone: 1-800-254-1650

• Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast

• Facebook: http://www.facebook.com/NinjaSelling

• Instagram: https://www.instagram.com/ninjasellingofficial/#

• LinkedIn: https://www.linkedin.com/company/ninjaselling

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Lonney Gordon: https://www.lonneygordon.com/