Share Life at Ten Tenths
Share to email
Share to Facebook
Share to X
Matt and Garrett return today to break down the "45 Day Rule" and how it applies to success in both business and personal development. Delving into the power of consistent effort, they explore how staying on course for at least 45 days can create lasting results. From sales strategies and fitness routines to mindset shifts, our hosts explain how being patient and documenting your progress can accelerate growth.
Noting that the 45 Day Rule isn't just about waiting for results—it's about maintaining relentless action while you stay patient for the outcome - Matt and Garrett emphasize how small shifts in mindset can enhance the systems you already have in place, allowing for greater productivity. They also go on to discuss how documenting your efforts provides clarity on what’s working and what needs adjustment. Whether you’re using the fourth quarter to set up a strong new year or trying to boost consistency in your life, or both, this episode is a guide to creating lasting change through steady, focused effort.
What are you doing consistently that’s yielding results? Drop a comment on YouTube or message us in the Life at Ten Tenths community!
Looking to work with Matt and Garrett and take your business and life to the next level? Join Life at Ten Tenths' exclusive "11 Circle," where you’ll get live coaching, monthly Success Lab Workshops, co-working sessions, networking, and so much more! It’s a community of high-energy individuals dedicated to earning more, doing more, and living more. Ready to get started? Let’s go!
Episode Highlights:
00:00 The Importance of Consistency and Patience in Business
00:52 Understanding the 45 Day Rule for Business Growth
02:44 Consistent Effort Brings Results Over Time
04:27 Mindset Shifts Can Enhance Existing Business Systems
08:00 The Impact of Environmental and Mental Changes on Success
09:55 How Business Patterns Reflect Actions from 45 Days Ago
12:19 Documenting Actions to Track and Improve Business Results
14:35 The Importance of Consistent Efforts and Tracking
18:17 The Challenges of Staying Consistent as a Solo Entrepreneur
20:48 Using the 4th Quarter to Prepare for a Strong New Year
22:21 Leadership, Accountability, and Taking Control in Business
25:03 Consistency and Documentation for Business Growth
26:33 Trusting the Process Consistency Leads to Predictable Results
28:44 Engaging with the Community for Accountability and Success
Key Takeaways:
"Consistency is key. Stay on course and give your actions time to work."
"Commit to one thing and give it time. Dabbling won't get you results."
"The 45-day rule: Give any change in your business 45 days to see results."
"Patience and relentless action are essential. Be patient on the results, but relentless in your efforts."
"Document your actions and thoughts. It helps to see the patterns and results over time."
"Success leaves clues. Consistent efforts, positive or negative, will produce results."
"Track what you're doing. Without metrics, you're always guessing."
"Believe in yourself. Trust that your actions will move the needle."
"You have more control over your success than you think. Consistency and mindset are crucial."
"Identify and stick to one thing. Give it room to breathe and be patient with the results."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Welcome back to Life at Ten Tenths, where Garrett and Matt tackle the major real estate myth, "Everyone knows ten realtors," diving deep into how this misconception affects competition in the real estate market. Through relatable examples and expert advice, our hosts show that success isn’t about being one of many agents—it's about becoming the go-to professional clients trust. Along the way, they emphasize the importance of consistent outreach, building long-term relationships, and delivering real value to stand out in a crowded market.
Garrett and Matt go on to break down why most clients don’t interview multiple agents and how realtors can position themselves as the first choice. They also explore how leveraging social proof, maintaining strong client connections, and utilizing referral dynamics are key to growing a referral-based business. Ultimately, they highlight that staying present and adding value is the foundation for long-term success in real estate.
Be sure to focus on their insights into maintaining consistency and fostering client loyalty, as our hosts reveal how to keep your name top of mind and why clients might refer you even if they haven’t worked with you directly. In essence, this episode offers actionable strategies for building a relationship-driven business that thrives in any market, rendering it essential listening for any real estate agent looking to rise above the competition.
If you want to work directly with Garrett and Matt to take your business to the next level, explore Life at Ten Tenth’s exclusive "11 Circle." This coaching community offers live weekly sessions, Success Lab Workshops, networking, and more. It's the perfect place for agents looking to grow and live life at 100%. Let's go!
Episode Highlights:
00:00 How to Outshine the Competition in Real Estate
01:14 Common Misconceptions About Knowing Real Estate Agents
02:28 The True Number of Agents People Know Personally
05:01 Understanding the Opportunity for Realtors
06:05 Personal Connection vs Professional Relationships in Real Estate
09:00 Why Most People Don’t Interview Multiple Realtors
10:47 Building Relationships for Long Term Success in Real Estate
12:17 Consistency is the Key to Being the Realtor of Choice
15:24 The Power of Referrals Even from Clients Who Don’t Use You
20:00 Real Estate Client Loyalty and Why People Don’t Call the Realtors They Know
25:47 How to Stand Out in a Saturated Real Estate Market
31:05 The Importance of Relationship Marketing Over Transactional Approaches
35:36 Staying Power in Real Estate and Why Longevity Leads to Success
37:14 How Consistency Builds a Referral Based Business Over Time
Key Takeaways:
"Step above the bar and you can raise it as high as you want."
"When it comes down to it, how many people do people really consider when it comes time to buy or sell?"
"There's an incredible opportunity out here now."
"I did ask the question: Who, if you had to call one person or if you had to call a realtor right now, who would you call? It opened up a whole can of worms."
"If you can step up, bring your process, bring your expertise, bring your personality, your energy to the game, you can outshine the rest of the realtors out there very easily."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Matt and Garrett welcomes Adam Roach, a successful real estate entrepreneur and founder of I Love Coaching Co., to the podcast today. Adam shares his journey from professional tennis to building multimillion-dollar real estate franchises, highlighting the central role of coaching throughout his life. Together with the hosts, Adam dives into how coaching shapes both personal and professional development, offering valuable insights on growth, resilience, and leadership.
Our guest also reflects on the transformative “beach chair moment” after his father's passing, which became the inspiration behind his coaching company. He discusses the importance of building effective systems for business success and emphasizes the need to surround yourself with the right people to reach your full potential. Adam goes on to explore how shedding ego and embracing authenticity unlock new levels of personal growth and leadership. By integrating these principles, Adam has helped countless entrepreneurs and coaches scale their businesses and improve their lives, and he shares much of that hard-earned wisdom with listeners today.
Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 The REAL Coaching Model Explained
00:17 Introduction to Adam Roach
01:42 Adam’s Lifelong Journey with Coaching
02:31 Transitioning from Tennis to Real Estate
03:02 Accidental Entry into Real Estate
04:25 Building a Real Estate Team and Flipping Homes
05:06 Learning Real Estate from the Ground Up
06:59 Embracing Coaching and the Impact of Mentorship
07:35 Overcoming Ego to Pursue Growth
08:14 Scaling Success in Real Estate Through a Team Approach
09:07 Building a Business Through Coaching and Systems
11:31 The Value of Knowledge and Education in Real Estate
12:44 The Power of Systems in Real Estate Success
16:25 Implementing Standards to Drive Performance
18:43 How Ego Limits Growth and Success
21:21 Raising the Bar by Recruiting Top Performers
22:09 Creating a Culture of Growth
23:33 The ‘Beach Chair Moment’
24:43 Building Recruiting Systems to Drive Business Growth
30:54 The Birth of I Love Coaching and Its Mission
32:30 The Importance of Being Present with Loved Ones
34:38 Lessons in Authenticity from a Father’s Passing
39:46 The REAL Coach Method for Empowering Leaders
43:51 The Role of Ego in Limiting Authenticity
48:33 The Importance of Asking for Help
49:46 Hiring Coaches to Improve All Aspects of Life
Key Takeaways:
"If you're not asking for help, you're being selfish. Your community wants to help you."
"Your future self needs to protect your present self from your yesterday self."
"You have to kill something from yesterday to move forward into a new role."
"Who you surround yourself with matters at the highest level."
"Authenticity isn't learned; it's created by removing your ego and imposter syndrome."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
I Love Coaching Co.: https://ilovecoachingco.com/
Gretchen Adams, Founder, Speaker, Coach, and Instructor at Taking the Lead Today, joins Matt and Garrett to explore the intricacies of real estate business transitions. As an expert in succession planning, Gretchen shares invaluable insights gained from her extensive experience guiding agents through the process of exiting their businesses. In this episode, she covers everything from smoothly passing on client relationships and the importance of early planning to mental preparation and creating systems that ensure continuity while maintaining a high-quality referral experience.
This episode is for everyone—because you never know when life might take you in a new direction. Having a succession plan will allow you to capitalize on the hard work you've put into building your business.
Pay special attention to Gretchen's insights on the four pillars of business transition. She explains how assessing your mindset, documenting standard practices, and delegating effectively are essential steps to a successful transition. Gretchen also clarifies how to build trust between retiring and acquiring agents, rank client relationships for personalized handoffs, and create a clear strategy that aligns both parties' business practices. Ultimately, this episode offers practical advice on building a business that operates independently of its founder and highlights the importance of proactive planning—not last-minute decisions—to ensure a seamless transition that benefits everyone involved.
If you're looking to work with Matt and Garrett directly and take your business and life to 11, check out *Life at Ten Tenths’* exclusive online "11 Circle." It offers live coaching, monthly Success Lab Workshops, accountability, co-working sessions, challenges, a resource library, powerful networking—including referrals—and so much more! It’s a community of people with amazing energy who want to earn more, do more, and live more. Let’s go!
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Focus on Creating a Memorable Referral Experience
00:21 Learn How to Transition Your Real Estate Business
01:34 Start Planning Your Business Exit Early
02:17 Understand There Is No Magic in Real Estate Transitions
03:09 Build Entrepreneurial Skills for Long-Term Success
06:53 Implement the Four Pillars of Business Transition
07:29 Assess Your Readiness and Mindset for Transition
09:33 Avoid the "Toe Dipper" Mentality in Your Exit Strategy
11:22 Set Up Your Business to Run Without You
13:46 Delegate Effectively for a Smoother Transition
15:33 Rank Client Relationships for Personalized Handoffs
16:32 Use a Personal Touch When Handing Off Clients
17:27 Write a Letter to Reflect on Your Real Estate Journey
18:50 Evaluate Your Business for a Successful Succession
19:52 Document Standard Practices to Ensure Continuity
21:05 Select and Qualify Your Business Successor Carefully
23:35 Build Trust Between Parties During the Transition
24:53 Prioritize the Referral Experience Over Personality
27:17 Develop a Clear Strategy for Business Transition
29:46 Manage Transition as a Psychological Process
31:08 Access Free Resources for Better Transition Planning
Key Takeaways:
"Prepare today for the day you decide to leave the business."
"Transferring trust is key. The more prepared you are, the easier it is."
"Identify readiness. Work on the mindset. Write a letter to real estate."
"Don't let dollar signs get in the way. Trust must be there."
"Start early. Don't wait for the heavy lift when you need it."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Taking the Lead Today: https://takingtheleadtoday.com/
Matt and Garrett are back today with a quick conversation shedding some light on the complex dynamics of real estate markets, focusing on the shifting balance between buyer and seller markets. Identifying how factors like inventory levels, economic fluctuations, and psychological influences shape market behavior, their discussion addresses whether a shift to a buyer's market is possible under current conditions and emphasizes the strategies real estate professionals can use to successfully navigate these unpredictable waters.
Our hosts further underscore the hyper-local nature of real estate trends, highlighting the fact that inventory is just one piece of the puzzle, and that changes in buyer demand, economic shifts, and global events can rapidly transform market conditions. They go on to stress the importance of staying informed and adapting to local market trends, while also acknowledging the significant role psychology plays in real estate decisions. Noting that real estate professionals must be agile and proactive, Matt and Garrett offer listeners here today the opportunity to gain a thorough understanding of how the market's volatility requires constant vigilance and strategic adjustment to achieve success.
Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Impact of Supply on Real Estate Markets
02:18 Local Real Estate Market Differences
04:39 Balancing Inventory and Buyer Demand
06:29 Market Mindset and Consumer Behavior
09:30 Predicting Real Estate Success in Any Market
13:39 The Psychology of Home Buying and Selling
16:51 Unpredictable Market Trends in Real Estate
24:02 Transitioning from Seller’s to Buyer’s Market
25:24 Navigating High Trading Real Estate Markets
Key Takeaways:
“The market can flip from a seller's to a buyer's market at any time. All it takes is enough sellers deciding to sell."
"Inventory levels alone don't determine a buyer's or seller's market. Demand can change the game."
"In a strong buyer's market, you must be aggressive. Get to the front of the line."
"Patience is key. You can't always predict market performance based on past data."
"There's always a market for real estate. It's about educating your clients properly."
"Mindset and beliefs about the economy can significantly impact buying and selling decisions."
"High trading markets mean buyers and sellers are actively swapping properties. That's what you want."
"Don't hold on to absolutes. The market can change quickly, often under your nose."
"Educate your buyers and sellers about the current market conditions to help them make informed decisions."
"Always talk to other strong listing agents to understand the current buyer pool and market activity."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Inspired by some moments of self-reflection, Matt and Garrett return today to tackle the common struggles of perfectionism and procrastination, offering up their own experiences as examples. Together, they emphasize how perfectionism often becomes a form of procrastination, paralyzing entrepreneurs and business owners from taking action. Through real-life stories from their work in real estate and entrepreneurship, they highlight the importance of overcoming overthinking and embracing imperfect action.
With their trademark mix of humor and practical insights, our hosts explore how new technologies, decision fatigue, and the fear of imperfection can all hinder progress, making accountability a crucial tool in breaking the cycle of inaction. Encouraging listeners to focus on progress over perfection, they stress the power of taking immediate action, no matter how imperfect it may seem, and explain how even small steps forward can lead to meaningful growth, whether in creating content, launching new projects, or delivering services. Authenticity, feedback, and iteration become key themes as Matt and Garrett demonstrate here today that taking action and learning from results is the only way to move forward and achieve success, rendering progress the ultimate driver of growth.
Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Overcome Perfectionism with Action
00:23 Why We Procrastinate as Entrepreneurs
01:06 Double Down on Creating Valuable Content
02:27 The Perfectionism-Procrastination Connection
02:53 Dan Martell's Quote
03:14 Excuses We Use to Avoid Taking Action
05:19 Stop Overcomplicating
07:05 The Power of Imperfect Action in Marketing
08:59 Embracing Imperfection in Real Estate Marketing
10:22 Fear of Feedback Stalls Progress
11:34 Perfection Does Not Equal Results
12:08 Importance of Analyzing and Iterating Content
13:14 Overcoming Perfection Paralysis in Social Media
14:04 Get Your Voice Out - Action Trumps Perfection
15:42 Eliminate Hurdles by Tackling Small Steps
16:22 Coaching and Accountability to Fight Procrastination
18:22 Experience Results by Taking Action
20:31 Why Perfection is an Illusion in Real Estate
23:27 Trust in Your Authenticity
26:28 Join the Eleven Circle for Real Estate Coaching
Key Takeaways:
"Your perfection is actually procrastination. It's an excuse to delay action."
"Taking action, even imperfectly, will make you feel accomplished and benefit your business."
"Skip the perfection, get it out there, and then learn from the feedback."
"Find your own pattern and way. Perfection will come with time."
"Eliminate the hurdles to action. Take the minimum step forward and build from there."
"If your service or product is good, you can't break it through marketing."
“If your intention is good, have fun with it. Take action and learn.”
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Matt and Garrett begin by talking about gratitude and sleep here today, and then quickly dive into exploring the transformative power of a learning mindset and how continuous learning is essential not only for personal development but also for driving success in business. Through engaging stories, such as Garrett's son Otto's pursuit of knowledge, the hosts demonstrate how integrating learning into daily routines can help overcome obstacles and achieve lasting growth. By adopting a mindset of perpetual learning, you can elevate both your professional and personal life, breaking free from stagnation and unlocking new opportunities.
The episode highlights various strategies for acquiring knowledge, from reading books and listening to podcasts to participating in meaningful conversations and attending conferences. Our hosts stress the importance of teaching others as a way to reinforce your own learning and share valuable insights with your community. They emphasize that staying curious and continuously expanding your understanding is crucial for staying ahead in business, especially in rapidly changing industries like real estate. As our hosts clearly demonstrate here today, embracing a lifelong learning approach empowers you to adapt to new challenges and thrive in an ever-evolving world.
If you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Positivity and Gratitude's Role in High Energy
02:09 Importance of Continuous Learning for Success
02:48 Reading and Engaging for Growth
04:16 Using a Learning Mindset to Overcome Plateaus
07:01 Gaining Wisdom for Meaningful Conversations
07:57 Avoiding Reactionary Thinking by Diving Deeper into Topics
10:00 Learning from Books to Reinforce Success Principles
12:13 Staying Relevant by Constant Learning in a Changing World
14:06 Value of Conferences as Learning Opportunities
17:29 Applying What You Learn to Grow in Business
19:15 Books as a Gateway to Learning and Personal Growth
21:37 Audible and Podcasts as Learning Tools
23:57 Interviewing and Asking Questions for Deeper Learning
25:52 Sharing Knowledge to Build Authority and Trust
29:05 Challenge to Focus on New Learning Areas in Real Estate Every Month
Key Takeaways:
"Readers are leaders and learners are earners. If you want to be a great leader and earn a lot, read and be a learner."
"Being in a learning mindset helps you avoid plateaus in your business. Always ask: What are you reading currently?"
"Always be learning. It allows you to adapt to the fast-changing world and stay ahead in your business."
"Dive into topics like interest rates, investments, and commercial real estate. One focused month can transform your knowledge."
"Learning is great, but applying what you learn is crucial. Teach what you learn to reinforce your understanding."
"Ask questions to learn from those around you. There's always something valuable to gain from others' experiences."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Matt and Garrett dive deep into the changing dynamics of the real estate industry today, exploring how agents can transition from viewing their roles as mere jobs to building lasting careers or businesses. They discuss the critical importance of understanding client motivations and the need to develop trust through a well-maintained client database. As industry changes continue to create new challenges, our hosts emphasize the value of having structured processes for both buyer and seller engagements. Agents who adopt a professional approach and embrace these processes will be better equipped to manage these shifts confidently and reduce stress while building stronger client relationships.
The conversation also covers the importance of focusing on client goals rather than personal needs. Matt and Garrett share insights on how asking the right questions, communicating effectively, and creating personalized marketing strategies can enhance client value and minimize transaction friction. They underscore the necessity of a process-driven approach to simplify complex procedures and provide a smoother experience for clients. The episode concludes with powerful advice: those who move from simply completing tasks to building meaningful client connections will secure long-term success in their real estate careers.
Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Understanding Client Motivations in Real Estate
01:16 The Divide Between Job and Career Mindsets
02:09 The Importance of Building Trust and a Client Database
03:57 The Impact of Industry Changes on Real Estate Agents
05:59 Navigating Inconsistent Real Estate Processes Across Regions
07:41 Developing Structured Processes for Buyer and Seller Engagement
11:43 The Consequences of Failing to Establish Early Client Relationships
12:32 The Role of Customized Client Communication in Real Estate Success
14:35 Shifting Focus from Realtor Needs to Client Goals
16:09 Asking the Right Questions to Enhance Client Value
19:14 Transitioning from a Job Mindset to a Career or Business Approach
20:19 Avoiding Roadblocks That Hinder Clients in Real Estate Transactions
21:16 Simplifying the Real Estate Process to Prevent Client Frustration
22:59 Personalizing Real Estate Marketing for Long Term Success
26:43 Adapting Marketing Strategies to Minimize Client Friction
28:58 Applying Listing Agent Strategies to Buyer Relationships
30:51 Building Strong Client Alliances Through Early Engagement
Key Takeaways:
"There's a hierarchy of how you view this profession: job, career, business."
"The minute we are in the way, buyers will replace us and figure out a new way."
"If you don't have a process, you're stuck in a job mindset and will struggle."
"Ask questions. Take interest in the person in front of you to show your value."
"When you move from job to career mindset, you focus on serving your clients at a high level."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Sandy McMaster, a leading realtor in the DC metro area, joins Matt and Garrett today to share her journey of developing a more authentic and client-centered approach to real estate. Along the way, Sandy discusses the value of standing out by being genuine and authentic, rather than blending into the "sea of sameness" that often characterizes the industry. She also explores the distinction between performance coaching and developmental coaching, advocating for a focus on sustainable growth rather than seeking quick fixes.
Sandy goes on to highlight the crucial role of authenticity in building a personal brand that truly connects with clients. She advises against trying to be everything to everyone, stressing the importance of crafting a marketing strategy that reflects who you genuinely are. By focusing on solving clients’ problems instead of merely completing transactions, real estate professionals can build trust, attract the right clients, and achieve long-term success. As today’s very special guest notes, in today’s competitive market, being true to yourself isn’t just beneficial—it’s essential.
Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Importance of Identifying Your Ideal Client
00:23 Introduction to Sandy McMaster’s Real Estate Expertise
03:10 Journey to Identity Based Real Estate
04:22 Overcoming Early Career Challenges in Real Estate
07:21 Avoiding the Sea of Sameness in Real Estate
09:58 Shift from Performance Coaching to Developmental Coaching
12:15 The Role of Personal Branding in Real Estate Success
15:11 Embracing Your Authentic Self to Succeed in Real Estate
18:35 Understanding and Marketing Your Unique Value Proposition
22:16 The Pitfalls of Overemphasizing Accomplishments in Marketing
26:21 Building Trust and Authority in Real Estate
30:12 The Power of Personal Interests in Building Client Relationships
33:04 The Danger of Trying to Be Everything to Everyone
37:35 The Freedom of Choosing the Right Clients
40:26 Developing a Strong Brand to Attract Ideal Clients
44:08 Tailoring Your Marketing Strategy to Fit Your Brand
47:14 Focusing on Problem Solving Over Transactional Business
52:12 The Future of Real Estate Professionalism and Authenticity
Key Takeaways:
"If you are a leader or a broker or a manager, and you're saying to agents, “Articulate your value,” you should be able to answer the question yourself."
"You have to be willing to claim who you are. How we do it is different because of who we are."
"If you want to do the business, you can. There is not one way. And if you are feeling unfulfilled, frustrated, disillusioned even, there's other things you can do."
"If you are willing to put yourself at the center of your business, that was the ‘unlock’ for me."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
Sandy McMaster’s Substack: https://substack.com/@sandymcmaster
KnowYourValue.RealEstate https://www.knowyourvalue.realestate/
Matt and Garrett are back this week for a discussion centering on "protecting the flame," a metaphor for safeguarding your energy and focus amidst external challenges like market fluctuations and negativity. By emphasizing the power of mindset, language, and environment, the hosts reveal how these elements are essential not only for survival but for thriving in both personal and professional arenas. This is an episode filled with practical insights for maintaining positivity and achieving success, even when faced with daunting circumstances.
Together, our dynamic duo highlight the importance of identifying what you don’t want as a first step toward clarifying your true desires. They stress that protecting your energy is fundamental to achieving greatness in life and business, with mindset being the common thread among those who excel, regardless of external influences. The episode underscores the power of language in shaping your reality and the need to surround yourself with a positive environment to nurture your inner flame. For those seeking to break free from negativity and build a path to success, this episode offers actionable advice on focusing on controllable factors, reinforcing positive change, and consistently applying disciplined actions to sustain success.
Don’t forget, if you’re ready to take your life to 11, join Life at Ten Tenths’ exclusive online ‘11 Circle’ community for live coaching, Success Lab Workshops, accountability, a resource library, powerful networking - including referrals - and so much more! Founding Members get lifetime Legendary Access (including future content) with a one-time payment for a limited time. Unsure? Explore the community for free or try a monthly plan.
Start living your best life now! Visit lifeattentenths.com.
Episode Highlights:
00:00 Identify What You Don't Want and Find Its Opposite
00:29 Protecting Your Energy to Achieve Greatness
01:15 Mindset Over Methods for Business Success
02:19 Focus on Controllable Factors, Not External Influences
04:25 The Power of Positive Energy in Business Systems
06:24 Optimism vs. Pessimism Choosing the Right Narrative
09:35 How Language Shapes Your Reality
12:22 Turning Negative Situations into Positive Opportunities
14:45 Managing Expectations and Realities in Business
18:50 The Impact of Mindset on Success
20:25 The Safety of Negativity vs. The Risk of Optimism
22:22 Reinforcing Positive Change Through Consistent Actions
26:08 Identifying and Releasing Limiting Beliefs
30:24 Distance Yourself from Negativity to Protect Your Flame
Key Takeaways:
"If you're struggling with being able to say and see what you want, start with what you don't want. Then ask yourself, what's the opposite of that?"
"The common theme among successful people right now is their mindset and the words they use to describe their own business."
"If you believe you can or if you believe you can't, you're probably right."
"Without the right energy, the systems may not work. You can have the best system in the world, but if you don't have the right belief system, it may not work."
"This is an amazing time to set yourself apart as a professional in this industry."
"Surround yourself with positivity. Protect your flame by distancing yourself from negativity and using words that affirm your goals and aspirations."
Links:
Life at Ten Tenths Website: lifeattentenths.com
Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths
The podcast currently has 37 episodes available.
1,351 Listeners
876 Listeners
641 Listeners
1,143 Listeners
2,550 Listeners
11,984 Listeners
13,776 Listeners
1,092 Listeners
242 Listeners
318 Listeners
315 Listeners
821 Listeners
131 Listeners
176 Listeners
289 Listeners