You might be sick of hearing about Artificial Intelligence, but everywhere you turn in our industry there is a conversation happening about how to use AI in your business.

From listing descriptions… to social media posts… to email campaigns… to AI-generated videos.

But here is what we want you to be asking yourself:

Is AI helping you amplify your voice… or is it slowly replacing it?

In this episode of Life at Ten Tenths, Garrett and Matt unpack the subtle but powerful risk of relying too heavily on AI — especially in a relationship-based business like real estate.

AI is an incredible tool. We use it every day. But when you skip the human friction... the editing, the feedback, the polishing... you risk losing the very thing that makes clients trust you: your voice.

In this conversation, we explore:

• Why AI-generated content often feels “off” (even when it sounds polished)

• The difference between using AI as a thinking partner vs. a decision maker

• How friction with real humans makes your content stronger

• The danger of copying trends that don’t match your personality

• Why authenticity builds trust faster than automation ever will

• How to protect your uniqueness in an AI-driven world

Real estate is built on trust. And trust is built on authenticity.

AI can help you move faster — but it cannot replace your lived experience, your energy, your personality, or your relationships.

If you’re using AI (or thinking about it), this episode will help you use it wisely — without losing what makes you you.

🎧 Listen now and make sure the tools are working for you… not replacing you.

The little things are often the big things.

The problem is we often focus on the big things while the small things quietly sink the ship.

In this episode of Life at Ten Tenths, Garrett and Matt unpack the small friction points that quietly create stress, slow momentum, and damage the client experience.

They’re not the obvious issues, or the market shifts. They aren't even the big mistakes we obsess over and let ruin our sleep.

They’re the subtle ones:

• The unclear communication

• The inconsistent follow-up

• The confusing onboarding process

• The unexpected inspection surprise

• The undocumented systems that only you understand

Individually, they seem minor. Collectively, they cost you referrals, energy, and growth.

In this conversation, we explore:

• How unnoticed friction points create burnout

• Why client stress often starts with process gaps

• The difference between “that’s just how real estate works” and a broken system

• How to identify friction before it becomes a problem

• Why process clarity makes you more referable

• How eliminating friction fuels your life instead of consuming it

The best businesses aren’t just productive. They run smoothly.

Smooth businesses create confident clients.

If you want fewer headaches, stronger referrals, and a process that feels steady instead of chaotic — this episode is for you.

🎧 Listen now and start tightening the small gaps that make the biggest difference.

In today’s market, one phrase might be creating more confusion, frustration, and disappointment than we realize:

“Fair market value.”

In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers.

The reality is fair market value is not something we simply declare or control. It is something the market determines.

During this discussion, we unpack:

• Why pricing “below fair market value” can create the wrong expectations

• The difference between fair market value and appraised value

• How language can unintentionally anchor sellers to a number

• Why positioning against the competition matters more than chasing a theoretical value

• How buyers actually determine value in the marketplace

• And why motivation matters just as much as price

This is a powerful conversation about pricing strategy, buyer psychology, seller expectations, and communication in a shifting market.

If you’re a real estate agent trying to navigate pricing conversations with more confidence and clarity, we are here for you.

Explore coaching, webinars, accelerators, and 11 Circle at https://tentenths.co

The market’s shifting. And agents who rely on headlines or gut feelings are starting to feel it.

Clarity doesn’t come from guessing. It comes from knowing your numbers.

In this episode, we break down why understanding your market at a deeper level isn’t optional anymore. It’s what gives you confidence in conversations, credibility with clients, and direction in your business.

We get into how absorption rate changes the way you guide clients, the difference between where the market is headed and how fast it’s moving, and why data does more than inform. It calms people down and builds trust.

Because when you can clearly explain what’s happening and why, everything shifts.

Conversations get easier. Clients lean in. Decisions get better.

The agents who win in uncertain markets aren’t louder. They’re clearer.

If you want to turn market data into an advantage instead of a guessing game, this one’s worth the listen.

Are you quietly keeping score in your relationships?

“They never call me back.”

“I’m always the one reaching out.”

“I sent them business… where’s mine?”

It’s hard not to notice those moments. But when we hold onto them, they start to build. And over time, they can quietly tarnish really good relationships.

In this episode of Life at Ten Tenths, Garrett and Matt unpack why this mindset — even when subtle — can slowly erode your friendships, partnerships, and referral-based business.

What started as a conversation between Matt and his six-year-old daughter about playground dynamics turned into a powerful reminder about how we show up as adults.

Inside this episode, we explore:

• The difference between conditional and unconditional relationships
• The danger of “always” and “never” thinking
• Why agents often misread silence from clients
• How resentment quietly creeps into referral networks
• The shift from trying to get… to choosing to give

If you’ve ever felt frustrated that someone wasn’t matching your effort…

This conversation will hit home.

Because the agents who build rock-solid databases and referral businesses aren’t watching the scoreboard.

They’re giving. They’re present. They’re playing the long game.

And when you make that shift?

It changes everything.

Jump into the Engagement Engine Accelerator - engage with your people in an authentic way that fuels your business!

Stop copying "top agents". Stop thinking your personal branding is only your logos and taglines. Your personal branding is really about alignment.

In this episode, Matt and Garrett unpack one of the biggest mistakes agents make: trying to be someone else.

From mimicking celebrity agents…

To calling yourself a “luxury agent” without living it…

To posting content that doesn’t actually feel like you…

This episode dives into why authenticity isn’t soft advice. It’s a strategic advantage.

We cover:

• Why copying other agents leads to burnout

• The difference between structure vs personality

• Why “fake it till you make it” doesn’t work

• How to build a personal brand rooted in who you actually are

• Why showing beats telling every time

• What it really means to become the luxury agent, neighborhood expert, or niche authority

If you want to build a referral-based real estate business that fuels your life instead of draining it, this episode will help you reconnect your identity with your marketing.

As cliché as it sounds, at the end of the day, there really is only one you.

Embrace the edge.

🚨 The Engagement Engine Accelerator starts Monday. Get in now at tentenths.co

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One of the hardest skills in real estate isn’t negotiating.

It’s communication.

How do you follow up without being pushy?

How do you stay top of mind without sounding salesy?

How do you become proactive instead of reactive?

In this episode of Life at Ten Tenths, Garrett and Matt break down the subtle but critical difference between being proactive and being a “clinger” — and why mastering that line can completely change your client relationships.

If you’ve ever worried about:

• Over-communicating with clients
• Under-communicating and losing control of the process
• Clients constantly calling you for updates
• Feeling reactive instead of leading
• Not knowing how often to follow up

This episode will help you build a communication strategy that creates clarity, trust, and confidence.

We cover:

• How to set communication expectations from day one
• Why structured cadence eliminates anxiety
• The difference between value-based follow-up and needy follow-up
• How to stay one step ahead in your transactions
• Why proactive communication builds referrals
• How to avoid being “that agent” who overwhelms clients

Real estate clients don’t want silence. They don’t want pressure. They want leadership.

When you set the standard for communication, you control the experience — and your business grows because of it.

🎧 Listen now and learn how to communicate with confidence without ever feeling pushy again.

If this episode helped you, share it with another agent who needs it.

#realestateagent #realestatecoaching #realestatebusiness #clientcommunication #realtortips #relationshipbasedbusiness

There’s a quiet danger in momentum.

You’re moving. You’re working. You’re busy. But are you aligned?

In this episode of Life at Ten Tenths, Garrett and Matt walk through the power of a 90-minute quarterly reset — a focused calibration that helps you step back, assess what’s actually working, and realign your actions with your long-term vision.

Growth doesn’t just require effort. It requires direction. And often it requires correction.

Inside this conversation, we cover:

• Why drift happens — even when things are going “fine”
• The difference between adjusting your actions and lowering your standards
• How to revisit your mission without rewriting it every quarter
• When to push harder — and when to refine
• The role discipline plays in building a business that supports your life

This isn’t about starting over. It’s about tightening the bolts. Clearing the fog.

Making sure the path you’re on is actually the one you want.

A simple 90-minute reset can change the trajectory of your entire year.

If you’re ready to realign with intention, join us inside the Alignment Accelerator.

👉 Register now at tentenths.co

200 episodes in. Two years of conversations about building a business that fuels your life instead of consuming it.

And if there’s one thing we know for sure in today’s market, it’s this:

Consumers are confused.

Agents are confused.

Deals are falling apart.

And in the middle of all that noise, one thing rises above everything else:

Competency.

Not loud marketing.

Not clever branding.

Not hype.

Proof.

In this episode, Garrett and Matt break down:

• Why “just listed” and “just sold” aren’t bragging — they’re proof
• The difference between skill and experience (and why you need both)
• Why confused consumers lean toward visible professionals
• How testimonials become your most powerful trust-builder
• What new agents can do today to demonstrate competency
• Why experienced agents are leaving referrals on the table
• The power of being visibly active in your marketplace

You don’t need to know everything about the market.

You need to know enough — and show enough — that your clients feel safe.

Because here’s the truth:

If they can’t see your competency, they won’t feel your competency.

And if they don’t feel it, they won’t refer you.

Episode 200 is a reminder that your business should create freedom, not friction.

Referrals. Not resistance.

Confidence. Not chaos.

If you’re ready to build a communication system that consistently demonstrates trust and authority, don’t miss the Engagement Engine webinar.

👉 Register at tentenths.co

Thank you for being part of 200 episodes.

We’re just getting started.

– Garrett & Matt

A marketing plan that cranks referrals - register for our FREE Engagement Engine Webinar at 👉 tentenths.co

Are you paying attention? Your failures should be used to educate your next moves, not be brushed aside with no regard.

Failure is some of the most valuable feedback any of us can get.

In this episode, Garrett and Matt break down why the best growth in your business comes from the moments that don’t work.

• Hiring the wrong assistant.
• Dropping the ball on consistency.
• Missing follow-up.
• Losing momentum.
• Failing 75 Hard.

Failure is not the problem. The problem is that you are ignoring what it's trying to teach you.

Inside this episode:

• • Why small breakdowns matter more than big crashes
• • How to spot failure before things fall apart
• • The importance of personal responsibility
• • Why success without reflection doesn’t build up
• • How coaching speeds up growth through challenges
• • What failure planning looks like in business

The agents who grow the fastest aren’t the ones who avoid mistakes.

They’re the ones who analyze them.

If something feels off in your business right now — this episode will help you turn that signal into strategy.