Life at Ten Tenths

Why Hyperlocal Content is the Ultimate Real Estate Marketing Hack in 2025


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Another fantastic conversation with Eric Simon, founder of BAM Media, to unpack the biggest shift in real estate marketing: the power of hyperlocal content. Forget chasing viral fame—discover why focusing on your local market and creating authentic, community-driven content is the real game-changer for agents in 2025.

Eric shares insider tips on building a media company mindset as a real estate agent, avoiding the pitfalls of copycat content, and leveraging AI tools to streamline your content creation process. Whether you're a solo agent or part of a team, learn how to build trust, grow your database, and turn everyday neighborhood stories into business opportunities.

Tune in to hear actionable strategies, real success stories, and the evolving role of influencer marketing in real estate today. If you want to attract more clients without the cringe factor, this episode is for you.

Key Takeaways:

  • Why hyperlocal content is the top trend in real estate marketing right now
  • How to create authentic videos that connect with your community
  • Using AI to boost your content creation without burnout
  • The difference between influencer fame and real estate sales success
  • Practical steps to start building your local media presence

...more
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Life at Ten TenthsBy Matt Bonelli and Garrett Frey

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