On this episode of the Ninja Selling Podcast, Eric Thompson is joined by Joanne DeLeon, a realtor at The Group Real Estate and Ninja Coach, and her partner Anastasija Mamatsiuk, to explore the often-challenging topic of transitioning a real estate business. Joanne and Anastasija are in the process of doing this masterfully, offering a real-world example of how to make a business transition successful for all parties involved. This episode is perfect for real estate professionals who are considering their exit strategy, want to build a sustainable legacy, or are simply curious about what a successful transition looks like.

Eric, Joanne, and Anastasija discuss the challenges of transitioning a business. They emphasize the importance of choosing the right person to take over, establishing clear communication with clients, and building a team that’s ready for the future. Joanne, a consistent top producer with 25 years of experience, shares her personal journey, and the process of identifying Anastasija as her successor. Anastasija, with her background in applied linguistics and real estate investing, shares her unique experience and how she's been working with Joanne. They both share the strategies they’re using, including face-to-face meetings with clients, co-branding marketing materials, and an emphasis on collaborative learning.

Tune in to learn from a real-life case study about how to transition your real estate business with integrity, intentionality, and a Ninja mindset. This episode is a must-listen for anyone seeking to create a business that’s built to last, where everyone benefits, from the agent, to the successor and, most importantly, the client.

Episode Highlights:

• Introduction to Joanne DeLeon and Anastasija Mamatsiuk

• The challenge of transitioning a real estate business

• Joanne’s 25-year real estate journey and the beginnings of the transition

• Anastasija’s background and how she and Joanne connected

• The importance of finding the “right” person to take over your business

• The power of alignment and shared values

• Strategies for face-to-face meetings with existing clients

• Building a team brand through marketing materials and co-branding

• The importance of stepping back and giving your successor the space to lead

• Financial considerations: How to structure a business transition

• Addressing client pushback and concerns

• A four-year vision for a successful, sustainable transition

• The power of learning from your own mistakes

• The value of NINJA coaching for personal and professional growth

• The importance of a mindset of gratitude

Key Takeaways:

• “A successful transition requires the right person, shared values, and a clear plan.”

• “Face-to-face meetings are crucial for building trust and introducing your successor.”

• “Co-branding marketing materials reinforces the idea of a seamless transition.”

• “It’s essential to step back and allow your successor to take ownership.”

• “Open communication and a willingness to learn from mistakes are key.”

• “A mindset of gratitude sets the foundation for a successful transition.”

• “Consider NINJA Coaching for the support and resources you need to build a legacy business.”

Links:

• www.TheNinjaSellingPodcast.com

• Email: [email protected]

• Leave a voicemail at (208) MY-NINJA

• Ninja Selling: www.NinjaSelling.com / @ninjasellingofficial

• Ninja Coaching: www.NinjaCoaching.com / @ninja.coaching

• Ninja Events: www.NinjaSelling.com/Events

• The Ninja Selling Podcast Facebook Group

• Ninja Coaching Book Study

• Ninja Mastery

• Ninja Selling by Larry Kendall

Welcome to a brand-new episode of the Ninja Selling Podcast! This episode kicks off 2025 with a special theme of resilience and renewal, featuring inspiring stories from Jonny Layne, a successful real estate agent with Compass, alongside insights from Ninja Coach, Jon Hill. This episode explores overcoming adversity, the importance of mindset in achieving success, and practical strategies for maintaining peak performance in the competitive field of real estate.

Jonny shares his remarkable journey, from facing homelessness as a child to becoming a top-performing realtor, offering a unique perspective on how to view challenges not as setbacks, but as opportunities for growth and gratitude. The conversation also delves into Jonny's experience with burnout and how, through Ninja Coaching and a renewed focus on personal values, he rediscovered his passion for real estate and life.

Episode Highlights:

00:00 - Jon Hill and Jonny Layne

02:54 - Discovering Ninja Selling Through Coaching

03:35 - Unlocking Opportunities in Your Database

05:08 - Transforming Adversity into Motivation

08:58 - Gratitude as a Daily Practice

10:29 - Coaching Insights: Building Momentum

11:29 - Overcoming Burnout with Coaching

14:27 - Gradual Mindset Shifts for Growth

17:01 - Focus on Impact Over Results

18:07 - Small Tweaks to Elevate Performance

19:22 - Inflection Points in Coaching Progress

21:13 - Tactics That Drive Success in Real Estate

24:20 - Life Beyond Business: Family and Legacy

25:14 - Connect with Jon and Jonny

Key Takeaways:

"Circumstances shape us, but they don't define us. Use them as leverage to move forward."

"I woke up today. Everything else is extra credit."

"The dashboard is bigger than the rearview for a reason. We move forward."

"In coaching, it's not about being hard on someone. It's about helping them find what they're doing right."

"Gratitude starts with appreciating the smallest things - a sunrise, a kind gesture, a simple moment."

"In real estate, it's a people-driven business. Love people, and success will follow."

"Coaching isn't about results alone. It's about changing lives and building genuine connections."

"When burnout hits, remember: Nothing is permanent. Seek new perspectives and tools."

"Client events aren't just business. They're about building community and sharing joy."

"True success isn't measured by results, but by the impact you have on others."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

Jonny Layne

Jon Hill

Welcome to the latest episode of the Ninja Selling Podcast where hosts Rob Nelson and Peter Parnegg explore the transformative power of choosing a "word of the year" as a guiding principle for personal and professional growth. Peter shares how this simple yet profound exercise can reframe behaviors, align goals, and anchor affirmations, offering practical examples from his own life and coaching experience. Together, Rob and Peter dive into the nuances of business planning, personal reflection, and using tools like AI to enhance clarity and intentionality as you prepare for the year ahead.

As you will hear, this episode unpacks the role of mindfulness, goal alignment, and vulnerability in crafting a meaningful "word of the year." From navigating limiting beliefs to cultivating trust and simplicity, the hosts provide actionable strategies to help listeners refine their focus and improve decision-making. They also discuss how tools like affirmations and AI-generated prompts can help synthesize goals into a powerful word or phrase that serves as a North Star for the year. Whether you're aiming to improve your organization, deepen your focus, or simplify your life, this episode is definitely packed with insights to inspire your journey.

Episode Highlights:

00:00 - Introduction to the Power of Reflection

00:38 - The Concept of the Word of the Year

01:42 - How Self-Reflection Fuels Change

03:29 - Examples of Transformational Words

05:08 - Connecting Goals, Programming, and Beliefs

08:37 - Simplifying Life and Business

13:18 - Mind Your Own Business: A New Perspective

16:05 - Vulnerability as a Path to Growth

19:16 - Leveraging AI for Goal Alignment

24:31 - Starting Early for Maximum Impact

Key Takeaways:

"The word of the year is a guiding anchor. It helps correct behaviors that keep us stuck. It's more than just a word. It's a synopsis of your goals and affirmations."

"AI tools can help synthesize affirmations and words of the year. Use them to align your goals and affirmations."

"A word of the year is a self-imposed guardrail. It helps correct behaviors that don't serve us. It's about honest reflection."

"Commitment means doing the hard work at the end of projects. It means taking care of yourself and not cheating on your goals."

"If you're looking to improve, you must be willing to be vulnerable. Expose your shortcomings to grow."

"Mind your own business. Be mindful in your dealings and treat yourself and others with respect."

"The cost of scale isn't complexity. Simplifying things unlocks what needs to happen to reach our goals."

"If you want to improve, start now. Wrestle with your word of the year and begin living that new identity."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

In this latest instalment of the Ninja Selling Podcast, host Eric Thompson is joined by Jerry Beers, a respected Ninja coach, to explore effective business planning strategies for achieving a phenomenal 2025. They delve into the powerful "stop and start" list methodology, and uncover surprising parallels between law enforcement and real estate success. Listeners can anticipate practical takeaways ready for immediate implementation!

This episode focuses on strategic planning and self-reflection, examining both actions to cease and activities to initiate within one's real estate business. Together, Eric and Jerry unpack the importance of thoughtful analysis before abandoning strategies, highlighting the significance of self-compassion alongside high standards, the pitfalls of comparison, and the need for simplified processes. Our two experts finish up their informative and inspiring conversation with a focus on cultivating patience and the power of consistent effort for long-term success - a powerful conclusion to an undeniably powerful episode.

Episode Highlights:

00:00 - Leveraging Law Enforcement Skills in Real Estate

02:22 - Coaching Lessons from Leadership and Training

03:13 - Why Law Enforcement Professionals Excel in Real Estate

05:34 - Adapting to Client Needs for Effective Communication

08:28 - Analyze Before You Stop: Improving Business Efforts

09:03 - The Power of Self-Awareness and Grace in Business

11:54 - Stop Comparing; Start Celebrating Your Success

12:57 - Keep It Simple: Overcoming Business Overcomplication

16:26 - Patience and Consistency: Long-Term Success in Real Estate

18:44 - The Compounding Effect of Daily Real Estate Practices

19:18 - Closing Thoughts: Planting Seeds for a Prosperous Future

Key Takeaways:

"Stop being too quick to stop something. Start fully analyzing your effort."

"Stop giving yourself a hard time. Start giving yourself grace."

"Stop comparing your success to others. Focus on your own success."

"This business is only complicated if you let it be complicated."

"Stop making things complicated. Start making things easier on yourself."

"What you focus on expands. Focus on your strengths, not your gaps."

"Start being patient. Play the long game and see the effect of compounding."

"Nothing happens overnight. Consistency and time are key to growth."

"Meet people where they're at by asking great questions and using The Platinum Rule."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

The Ninja Selling Podcast wishes you a Happy Thanksgiving! In this special episode, hosts Rob Nelson and Eric Thompson share creative and heartfelt ways to connect with your clients during the holiday season, inspired by a recent virtual happy hour they hosted for their coaching clients. This episode is packed with actionable "flow" ideas – perfect for strengthening relationships and showing gratitude to your sphere.

Rob and Eric discuss the thoughtful gifts they sent to their coaching clients: locally-sourced hot chocolate, a curated wine selection, and pre-made old fashioneds. They encourage listeners to replicate this idea, suggesting a simple Google Form or QR code postcard to gather client preferences and deliver personalized gifts. Beyond gifts, they delve into other unique flow activities, like baking and delivering homemade bourbon pecan pies (shoutout to Ninja Robin!), hosting a client family photo shoot, and even organizing a festive wreath-making party.

This episode also addresses the common concern of using public record information for sending holiday cards. Rob and Eric reassure listeners that this practice is acceptable when done with genuine intention and offer creative ways to solicit addresses from clients directly. Finally, they revisit Peter Parnig’s Ninja Action Tip about the “FORD in a package” technique, emphasizing its effectiveness for initiating meaningful conversations at holiday gatherings, especially with those you haven't seen in a while.

Tune in for a dose of inspiration and practical tips to make this holiday season your most fruitful yet! And from everyone at the Ninja Selling Podcast, Happy Thanksgiving!

Episode Highlights:

• Gratitude for the Ninja Nation and the spirit of Thanksgiving

• Recap of the Ninja Coaching client appreciation happy hour and gift-giving strategy

• Flow idea: Delivering locally sourced gifts to your top clients

• Flow idea: Baking and delivering homemade treats (bourbon pecan pie, anyone?)

• Addressing the "creepiness" factor of using public records for holiday mailings

• Flow idea: Hosting a client family photo shoot

• Flow idea: Organizing a wreath-making party

• Revisiting Peter Parnig's Ninja Action Tip: The FORD in a package

Key Takeaways:

• Show clients you appreciate them with thoughtful, personalized gifts.

• Incorporate client appreciation activities into your annual business plan.

• Make flow activities fun, easy, and valuable for your clients.

• Don’t be afraid to use public records for holiday mailings, but be mindful and respectful.

• The FORD in a package is a powerful tool for sparking engaging conversations.

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

t’s business planning season, and what better way to prepare for a successful 2025 than by mastering “PIE Time”? Join Eric Thompson and Ninja Coach Mark Johnson on the Ninja Selling Podcast for a fun and insightful discussion about maximizing your productivity and achieving significant results. This episode breaks down the often-overcomplicated concept of PIE Time into easy-to-implement strategies, perfect for agents of all experience levels. As Thanksgiving approaches, what better time to discuss how to make the most of your "pie" – your valuable time?

Eric and Mark emphasize the importance of tracking your time within the three key categories of PIE Time: Productive Time (P Time), Indirectly Productive Time (I Time), and Everything Else Time (E Time). They explain how understanding the relationship between these categories can lead to more predictable income and a smoother, more consistent business. They offer practical tips and real-life coaching examples to illustrate how tracking and analyzing these time segments can reveal hidden opportunities for growth.

Tune in to discover how to calculate key ratios like dollars per P Time hour and dollars per I Time hour, which can illuminate the true value of your activities. Learn how to optimize your I Time to generate more P Time and ultimately boost your bottom line. Eric and Mark also explore strategies for leveraging E Time – often seen as less valuable – by delegating, automating, or rethinking tasks to create more opportunities for client interaction and business growth. This episode is a must-listen for any real estate professional looking to level up their business in the new year.

Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities!

Episode Highlights:

• Introduction to PIE Time and its importance

• Defining P Time, I Time, and E Time

• Easy wins for tracking PIE Time – start simple!

• Key ratios: Dollars per P Time hour and dollars per I Time hour

• The I Time to P Time ratio – a crucial metric for success

• How PIE Time principles align with the Ninja 9 Success Habits

• Turning E Time into I Time – uncovering hidden opportunities

• Using PIE Time for effective business planning

• Final thoughts: Keep it simple and get better every month

Key Takeaways:

• “P Time is when you have a client, a contract, and you – it’s highly valuable.”

• “I Time is anything that leads to P Time – think prospecting and relationship building.”

• “E Time is everything else – but it holds hidden opportunities for growth.”

• “Track your PIE Time daily, even if it's just jotting down hours in each category.”

• “Aim for a 2:1 ratio of I Time to P Time.”

• “Don't overthink it – be consistent with your tracking.”

• “Delegate, automate, or rethink E Time tasks to maximize your productivity.”

• “PIE Time principles help you create more predictable income.”

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Rob Nelson and Peter Parnegg team up to share invaluable lessons from Peter’s recent business planning roadshow across the Midwest on today’s episode. They delve into strategies for bridging the “great divide” in the real estate market, highlighting why some agents excel while others face challenges. Listeners will learn the critical importance of integrating the Ninja Nine practices into daily routines and preparing early for year-end to set the stage for a productive new year. 

Peter shares his observations about the widening gap in the real estate industry and explains how mindset shifts and proactive routines can turn challenges into opportunities. Together, Rob and Peter also break down essential components of effective business planning, such as maintaining an updated client database and using time-blocking to overcome procrastination. The episode underscores the value of consistency, exemplified by an agent’s simple change that led to a $415,000 deal. Concluding with motivating advice, our hosts encourage listeners to commit to actionable steps that will empower their real estate journey and lead to lasting success.

Episode Highlights:

00:00 Business Planning Roadshow Insights

01:20 The Great Divide Among Realtors

02:24 Realtors Emotional Investment and Commitment

03:23 Importance of December for Business Flow

05:28 Real Estate Cycles and Annual Planning

06:44 Why Start Business Planning Early?

08:15 Clearing Low Level Guilt for Better Performance

09:28 Key Actions for an Effective Business Plan

10:38 Updating Your Database - A Game Changer

12:06 Implementing and Incentivizing the Ninja Nine

14:10 Challenges in Time Blocking and Routine Building

16:42 Integrity in Completing Tasks Consistently

17:43 Grace in Imperfection and Ongoing Course Corrections

19:22 Simple and Cost Effective Business Planning Steps

22:12 2025 - The Year of Fluency and Buyer Seller Process

23:11 Choosing Your Word of the Year

24:54 Examples of Corrective and Aspirational Words

26:46 Cumulative Benefits of Word of the Year Choices

28:43 Final Encouragement for Business Planning

Key Takeaways:

 "The great divide: 10-15% of realtors thrive, while 70-75% struggle. A divide within the divide is emerging."

"Answer unknown calls with positivity. It could lead to unexpected opportunities."

"The real estate agent's year starts in November, not January. Prime the pump for January results."

"Get your database right. Everything you don't do keeps you living in the past."

"The done business plan is the best business plan. Start and end your plan in a single day."

"Simplify your business plan: database, postcards, income goal, transactions."

"Make the effort. Every time you do, you'll be glad you did."

"A focused fool can accomplish more than a distracted genius. Keep doing without immediate reward."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

The Slight Edge

The Secret To Effortless Real Estate Referrals

In today’s inspiring and informative episode, host Eric Thompson welcomes Bruce Wechsler, a seasoned Ninja agent from Denver, and his Ninja Coach, Steve Mangelson, for a deep dive into authentic client relationships and business impact. Together, they explore cultivating a genuine flow with clients through unique engagement events, like pumpkin deliveries and Thanksgiving pies, to strengthen connections and boost client retention. Bruce shares his approach to leveraging Ninja Nine principles, using tools like hot and warm lists and real estate reviews to stay tuned into clients' life changes and establish his brand as caring and effective.

Listeners gain insights into managing diverse markets, setting high sales goals, and achieving work-life harmony by blending personal passions with professional growth. Bruce and Steve discuss how personalized follow-ups and market-focused strategies boost referrals, increase client value, and build lasting, trust-based relationships. Real estate professionals will find actionable strategies and techniques here, revealing how thoughtful touches can set you apart in today’s competitive market.

Discover more great strategies in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.

Episode Highlights:

00:00 How Authentic Flow Boosts Client Relationships

01:26 Serving Diverse Markets

02:38 Strategies for Achieving High Sales Volumes in Real Estate

03:36 A Unique Client Engagement Tradition

04:48 Building Client Connection Through Thanksgiving

06:08 Client Appreciation Events

07:49 Managing Frequent Client Touchpoints without Overwhelm

08:30 Balancing Personal Life and Real Estate Success

09:35 Leveraging Relationships for Business Growth on the Go

10:26 Achieving High Sales with 21 Weeks Off

12:04 Hot and Warm Lists and Tracking Client Needs Effectively

13:50 Nurturing Leads with Personalized Non Real Estate Touches

16:12 Real Estate Reviews Streamlining for Referral Generation

17:18 Enhancing Client Value with Focused Market Insights

19:38 Simple Tips for Consistent Real Estate Reviews

21:50 First Impressions of Ninja Selling from a Newcomer's Perspective

Key Takeaways:

"Being in flow with clients authentically creates impactful connections and results."

"Drive by for pie: A tradition transformed by COVID, now a cherished client event."

"Client appreciation events are legendary for their fun and connection, bringing 150 attendees."

"Hot and warm lists are vital."

"Real estate reviews keep me top of mind, showcasing appreciation and market updates."

"Intent matters. Caring deeply about clients transforms business relationships."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

The Wechsler Team

Steve Mangelson

Georgia Pinto, an incredible Ninja from Southwest Florida, joins Eric today to review her transformative journey with the Ninja Selling system. Sharing how she applies the "servant's heart" philosophy to her business, especially when navigating challenges like hurricanes, Georgia dives into the importance of community support, personal growth, and staying committed to positive action. With insights on how coaching, time blocking, and a disciplined approach have led to real estate success, Georgia provides valuable tips for agents looking to elevate their performance.

Throughout the episode, Georgia emphasizes the power of building strong client relationships and referral networks through empathy and service. She details how she leverages her weekly practice of 50 live interviews to stay connected, generate leads, and provide outstanding service. This episode highlights essential strategies like time blocking, effective follow-ups, and the mindset shift from thinking to doing. Whether you're an experienced agent or just starting out, Georgia's story offers practical lessons on achieving massive real estate success through consistency, care, and community.

Episode Highlights:

00:00 The Power of a Servant’s Heart in Business 01:20 Staying Positive and Committed to Your Values 02:14 Building Connections and Community Support After Natural Disasters 03:05 How to Lead with Empathy During Crises 05:55 Staying in Touch with Clients in Times of Need 06:40 Building Strong Referral Networks Through Service 10:19 The Importance of Personal Development in Sales 14:18 How to Adopt a Mindset of Action in Real Estate 16:54 The Power of Accountability in Professional Growth 20:00 Strategies for Effective Time Blocking and Follow Through 21:35 How Open Houses Can Boost Long Term Client Relationships 24:09 The Impact of Affirmations on Real Estate Success 25:36 The Secret to Consistent Client Interviews and Follow Ups 26:15 Turning Conversations into Leads Through Active Listening 28:19 Educating Clients on Recent Market Changes for Better Results 30:50 Following Through on Client Conversations to Build Trust 31:09 Making Client Interactions More Personal and Meaningful 33:56 Using Follow-ups to Deepen Client Relationships 35:19 How to Flip Conversations to Learn More About Clients 37:29 The Importance of Finding a Way to Attend Ninja Installations 38:20 How Surrounding Yourself with the Right Community Drives Success 39:36 The Power of ‘One More’ 40:20 How Authenticity and Care Build Trust in Client Relationships

Key Takeaways:

"A servant's heart means stepping up when your community needs you. It's about helping others, not just when it's convenient."

"Living in fear is never a good thing. Keep a positive mindset, especially during challenging times."

"Fortune is in the follow-up. Be authentic and make it about them, not you."

"Sharpen your saw. Commit to time blocking and follow through to see real results."

"Ninjas are doers, not just thinkers. It's about taking action and being true to your commitments."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing

Georgia Pinto

Are You a Summer Soldier?

Welcome to another insightful episode of the Ninja Selling Podcast! Join hosts Rob Nelson and Larry Kendall as they bring you to the scenic town of Vail, Colorado, for the annual Winter Soldier Conference. In this episode, they delve into the origins of the Winter Soldier mindset, a philosophy born from resilience in challenging real estate markets, and share the history behind its name. Larry reflects on 40 years of hosting the Winter Soldier Conference, highlighting its significance in navigating the ever-evolving real estate industry. As they discuss this year’s focus, they emphasize how the Winter Soldier mindset remains vital for success, especially in today’s unpredictable market.

Rob and Larry also stress the importance of planning ahead and how starting your business year in the fourth quarter is key to thriving in the real estate industry. They reminisce about standout keynote speakers from past conferences, such as Tony Robbins and Robert Kiyosaki, and share how the Ninja Nine principles help create lasting client relationships and foster business growth. This episode also celebrates the loyalty of long-term team members, showcasing how employee retention builds strong, cohesive teams that succeed in both personal and professional realms. Whether you're a real estate veteran or new to the industry, this episode offers timeless lessons on resilience, relationship-building, and planning for success.

Episode Highlights:

00:00 Winter Soldier Conference

01:12 Origin of the Winter Soldier Concept

04:00 Evolving Purpose of the Winter Soldier Conference

05:25 Importance of Starting the Business Year Early

06:33 Highlighting Keynote Speakers at the Conference

08:34 Building a Long Term Team and Employee Retention

10:00 Celebrating Career Milestones and Longevity at the Company

11:57 Core Takeaways from Winter Soldier Focus on Relationships and Value Creation

14:47 Staying Relevant Embracing Face to Face Interaction in a Digital World

16:09 Success in Business Requires Embracing Routine

18:43 The Secret to Generating Referrals Without Asking

20:23 Larry Kendall’s First Ninja Selling Class and Its Subsequent Growth

Key Takeaways:

"We're not summer soldiers or sunshine patriots. We're here for our clients in all markets."

"Embrace the routine. Believe that the system works if you work the system."

"Referrals are not generated by asking. They come from building relationships."

"The conversation is the relationship. Face to face, voice to voice, remains crucial."

"If you want a great next year, start your year by November 1, not January 1."

"Are you referable? Did your clients have a memorable experience and feel you delivered consistently?"

"Winning 50 straight Super Bowls requires evolving while sticking to core values."

"Be grateful every day. An energy and mindset of gratitude will serve you well."

Links:

www.TheNinjaSellingPodcast.com

Email: [email protected]

Leave a voicemail at (208) MY-NINJA

Ninja Selling

www.NinjaSelling.com

@ninjasellingofficial

Ninja Coaching:

www.NinjaCoaching.com

@ninja.coaching

Ninja Events

www.NinjaSelling.com/Events

The Ninja Selling Podcast Facebook Group

Ninja Coaching Book Study

Ninja Mastery

Ninja Selling by Larry Kendall

Ninja Sailing