Hustle Humbly Podcast

308: How to Build a Realtor Brand That Attracts


Listen Later

Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one!

This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold.

Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic.

We also talk about:

  • Why your personal brand is an overlap of your interests and your audience’s

  • How to show up consistently (hint: it’s not about logos or fonts)

  • Tips for easing into video when you’re nervous

  • The power of “warm hellos” in stories

  • Why you need to follow creators outside of real estate

  • The content that works without being on social media

You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you.

Want to feel more confident and creative online? Go follow Tori and grab her freebies at www.torisprankel.com. And don’t forget to DM her a voice note—she’ll love it!

💬 Key Quotes/Takeaways

  1. “You’re not selling houses. You’re selling lifestyle and connection.” —Tori

  2. “Your brand is that sweet spot between what you love and what your clients care about.” —Tori

  3. “You can’t go from zero to 60 on video. Start with a warm hello.” —Katy

  4. “Consistency builds safety—and safety builds trust.” —Tori

  5. “If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy

Products, People & Previous Episodes Mentioned:

  • Tori’s free Stories Challenge:www.torisprankel.com 

  • Connect with Tori on Instagram: www.instagram.com/torisprankel 

  • Tori’s post: “Exactly What You Need to Post Today”

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template 

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to [email protected]

...more
View all episodesView all episodes
Download on the App Store

Hustle Humbly PodcastBy Alissa Jenkins & Katy Caldwell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

853 ratings


More shows like Hustle Humbly Podcast

View all
Real Estate Rockstars Podcast by Aaron Amuchastegui

Real Estate Rockstars Podcast

884 Listeners

Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

Real Estate Training & Coaching School

686 Listeners

The Tom Ferry Podcast Experience by Tom Ferry

The Tom Ferry Podcast Experience

1,132 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,529 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,054 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,052 Listeners

The ONE Thing by Keller Podcast Network

The ONE Thing

1,109 Listeners

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

262 Listeners

Massive Agent Podcast by Dustin Brohm

Massive Agent Podcast

334 Listeners

The Rachel Cruze Show by Ramsey Network

The Rachel Cruze Show

3,740 Listeners

The Ninja Selling Podcast by Ninja Selling

The Ninja Selling Podcast

312 Listeners

Business School with Sharran Srivatsaa by Sharran Srivatsaa

Business School with Sharran Srivatsaa

92 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

160 Listeners

The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

The Millionaire Real Estate Agent | The MREA Podcast

353 Listeners

Modern Agent Marketing Girls by Chelsea Petersen & Kayla Fox

Modern Agent Marketing Girls

21 Listeners