Modern Agent Marketing Girls

By Chelsea Petersen & Kayla Fox

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic... more

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FAQs about Modern Agent Marketing Girls:

How many episodes does Modern Agent Marketing Girls have?

The podcast currently has 48 episodes available.

Modern Agent Marketing Girls episodes:

November 18, 2025 47. The Holiday Content Ideas Agents Have Been Begging For
Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.
In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want.
The girls discuss:
♡ How Instagram has become interest media and how that informs your holiday content strategy
♡ How to create series-style content that feels effortless and fun
♡ The power of signature lead magnets that only you can make
♡ Easy ways to romanticize your season
♡ Local content ideas that get shared by everyone in your community
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
—
Mentioned in this episode:
♡ Instagram: Jessica Garvin
♡ Reel: Notice the little moments…
♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate Strickler

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
59min
November 11, 2025 46. Your Personal Brand Starter Pack
You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"
In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction.
The girls discuss:
♡ Why leading with real estate alone is actually alienating your audience
♡ How to use your brand menu to create multiple connection points with people
♡ The difference between being pushy and actually being good at selling
♡ Why modern agents build root systems, not just pretty branches
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
—
Mentioned in this episode:
♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley
♡ Join the waitlist for the next round of Camp Modern Agent!

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
1h 4min
November 04, 2025 45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You
Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.
In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing up confidently (even when you're not sure what to post next).
The girls discuss:
♡ Why consistency is about more than just posting frequency
♡ What to do when you're posting but getting zero engagement
♡ How to email your list without feeling annoying
♡ The real purpose of your Instagram feed vs. your stories
♡ What to share when you have literally no clients right now
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla

—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—
Mentioned in this episode:
♡ Instagram: Jessica Garvin
♡ Instagram: Jenna Kutcher
♡ Past episode: 4. Listen To This If You Think Your Life is Too Boring to be Instagram Content
♡ Past episode: 8. Are your Instagram Stories Connecting You With Future Clients
♡ Past episode: 32. What to Post When You Have No Clients

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
1h
October 28, 2025 44. You Say You’re Scared of Video…but What About Being Overlooked?
You know what's scarier than showing your face on camera? Spending the next five years wishing you had!
In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you're really afraid of.
If your sphere feels stagnant and you're wondering why the referrals aren't rolling in, this might be your sign to start showing up differently.
The life you want is on the other side of hitting record.
The girls discuss:
♡ Why getting on video is actually the least scary thing you could do for your business
♡ The reason your sphere feels stagnant (and how showing up on camera can change that)
♡ The difference between needing thousands of followers and having a handful of super fans who can't stop talking about you
♡ What happens when you finally decide your legacy matters more than your insecurities
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
—
Mentioned in this episode:
♡ Book: The Go-Giver by Bob Burg & John David Mann
♡ Past episode: 42. This Marketing Tool is Free but Can Cost You Everything
♡ Past episode: 43. Repeatable Content That Will Make People * Click Follow *

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
...more
1h
October 21, 2025 43. Repeatable Content That Will Make People *Click Follow*
If someone asked your followers why they should follow you, could they easily answer in one sentence?
In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.
The girls discuss:
♡ How familiarity (not being the best at something) builds trust
♡ The three-part framework for creating repeatable content people actually remember
♡ Real examples from accounts they love (and what makes them so bingeable)
♡ How to stop overthinking what to post and start showing up with consistency
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best marketing destination for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
—
Mentioned in this episode:
♡ Instagram: Siece Campbell
♡ Instagram: Jenna Lu
♡ Instagram: Cheese Gal
♡ Instagram: Susi Vidal
♡ Instagram: Lindsay Stewart Dot Com
♡ Instagram: Lils Waltie
♡ Instagram: Feel Well by Anna
♡ Past episode: 37. Mini Personal Brand Quiz That Makes Staying Top of Mind Easy
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
1h 5min
October 14, 2025 42. This Marketing Tool is Free But Can Cost You Everything
Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.
In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is literally shaping whether people want to work with you or run in the opposite direction.
The girls discuss:
♡ Why "the market's really hard right now" is costing you clients
♡ How to speak your ideal client's language (not real estate robot)
♡ The sticky words that make people remember you
♡ Permission slip marketing vs. guilt-trip content
♡ Five simple word shifts that transform your marketing
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
—
Mentioned in this episode:
♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by Rory and AJ Vaden
♡ Instagram: @btlcopy
♡ Podcast: Giggly Squad

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
56min
October 07, 2025 41. Fall Content We’re Loving Right Now
Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!
In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out with this season.
The girls discuss:
♡ Why fall content is about feelings, not themes
♡ How to repurpose the same reel with seasonal tweaks
♡ Simple B-roll tips that make your content feel cozy
♡ How to create a fall guide people want to download
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—
Mentioned in this episode:
♡ Instagram: Jessica Garvin
♡ Instagram: Balanced with Britt
♡ Reel: POV: It’s Sunday afternoon…
♡ Join the Camp Modern Agent Challenge
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
53min
September 30, 2025 40. Quarter 4 Motivation
Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market.
In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results, why diluted focus equals diluted results, and how to become the agent people can describe in one sentence.
Because when someone says, "follow Chelsea, she always posts about..." that's when you know you've made it.
The girls discuss:
♡ Why quarter four is the entrepreneur's new year and how to use it
♡ The identity shift that transforms your business approach
♡ What to eliminate (sorry pop bys) and what to go all in on
♡ The big announcement: Camp Modern Agent is coming this fall!!!
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—
Mentioned in this episode:
♡ Book: You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps
♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
♡ Instagram: Coming Up Roses
♡ Camp Modern Agent
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
...more
44min
September 23, 2025 39. Everything We Did When the Market Shifted (and what you can do, too)
Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.
In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.
This is your playbook for what to do when your own business feels stagnant.
The girls discuss:
♡ The $800/month expense they ditched and what they did with the money
♡ The power of pink and why stepping into who you are beats trying to look "professional"
♡ How to move fast without overthinking
♡ Why your face and voice need to be front and center in your marketing strategy
♡ Funnels that works in the background while you're living your life
♡ When to outsource vs. when to DIY
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—
Mentioned in this episode:
♡ Link: Flodesk
♡ Link: Tonic Site Shop
♡ IG Post: From 0 to 200k followers

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
...more
1h 6min
September 16, 2025 38. Instagram Folders, On Brand Albums, and Content Organization for Agents
When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?
In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your content creation process.
Plus, they're revealing the modern agent luxury marketing platform they've been working on since December!
The girls discuss:
♡ Why you don't need to create content like a full-time influencer
♡ How to organize Instagram folders that you'll actually use
♡ The monthly B-roll strategy that keeps your content bank full
♡ The new Modern Agent platform that removes all the "brakes" from your marketing
—
Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
—
Subscribe to this show to stay up-to-date and get the latest episodes!
GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!
CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!
LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!
—
Mentioned in this episode:
♡ App: Cleanup - Phone Storage Cleaner
♡ Past Episode: “34. Stop Waiting for “Someday” and Start Investing in Yourself Today”

This episode was edited by Adrienne Cruz.
Mentioned in this episode:
Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!
Join Modern Agent Social Club today to start 2026 with clarity and momentum!
Modern Agent Social Club
...more
57min

FAQs about Modern Agent Marketing Girls:

How many episodes does Modern Agent Marketing Girls have?

The podcast currently has 48 episodes available.

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