Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)

In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much and gaining so little, you’re gonna want to click play on this episode immediately.

The girls discuss:

♡ The power of signature posts that make people recognize your content

♡ How to turn your camera roll into community currency with monthly photo drops

♡ The weekly story strategy that gets people sliding into your DMs

♡ Why sending 1-2 emails a month is non-negotiable

♡ How to find your marketing community and stop feeling like you're doing this alone

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Karrie Locher (chill mom tips)

♡ Book: Malibu Rising

♡ Past Episode: “25. The Soundbite Strategy: Why Repetition Builds Your Brand”

♡ Instagram: Becca Tilley

♡ Post: The summer I…

♡ Instagram: Pretty on Fridays

This episode was edited by Adrienne Cruz.

It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.

We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.

In this episode, Chelsea and Kayla are breaking down the difference between treating real estate like a hobby versus running it like the business it actually is. From investing in your health and relationships to finally putting money behind your marketing, they're covering all the ways successful realtorpreneurs think differently about time, energy, and, yes, money.

The girls discuss:

♡ Why you need to start acting like your future self today (not next month)

♡ The non-negotiable investments every realtorpreneur should make

♡ How to audit your time and money to see where you're actually investing

♡ The mindset shift from "I can't afford it" to "I can't afford not to"

♡ Why money needs to flow like air to keep your business breathing

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast Episode: “My Exact Weekly Schedule That’s Made Me 5x More Productive” from The Everygirl Podcast

♡ Book: The Weekenders Club: Redefine Your Weekend, Redirect Your Life: Crafting the Life You Desire, One Weekend at a Time by Emily Judice

This episode was edited by Adrienne Cruz.

Ever feel like you're doing ALL the things with your marketing but still not seeing the results?

In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework to finally start building that sustainable, referral-generating business you've been working toward.

The girls discuss:

♡ The #1 missing piece in most agents' marketing

♡ How to make your content feel conversational instead of promotional

♡ Why your stories are your secret weapon for building real relationships

♡ The face-to-camera challenge

♡ How to audit your time and money to focus on what matters

♡ Simple profile fixes that make you instantly more memorable and approachable

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: Giggly Squad

♡ Reel (sent by Ashley Voller): I wish Belly never turned pretty

♡ Reel: Conrad doing the dishes

♡ Reel: Wedding dresses for Belly

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Reel: The pretty feed police

♡ Reel: Instead of doing this at mealtimes…

♡ Past Episode: “21. Raise your Standards and Grow your Business”

This episode was edited by Adrienne Cruz.

Let's settle this once and for all: you don't need a client to create content. You need content to get clients.

In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)

The girls discuss:

♡ Why the majority of your content shouldn't be your listings anyway

♡ How to use your own home and stories to create engaging real estate content

♡ What it means to document your process (even without a client to document)

♡ The mindset shift from "I need clients to post" to "I need to post to get clients"

♡ Specific content ideas you can start using TODAY

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ TV Show: The Summer I Turned Pretty

♡ Instagram: Copy Uncorked

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Reel: Xanthe Appleyard’s empty apartment

♡ Freebie: The Ultimate Modern Agent B-roll List

♡ Past Episode: “21: Raise Your Standards and Grow Your Business”

♡ Past Episode: “17. Basic Listing Posts? We Don’t Know Her”

♡ Instagram: Jessica Garvin

This episode was edited by Adrienne Cruz.

Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way.

In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing the decide-once strategy that saves your brain for bigger decisions, why your camera roll is a content goldmine you're probably ignoring, and how to create a signature series that makes you the agent people can't stop talking about.

All without spending hours on CapCut or stressing about the perfect carousel, of course!

The girls discuss:

♡ Why "easy" marketing still requires effort (but the RIGHT kind of effort)

♡ The decide-once strategy that saves your brain calories for more important things

♡ How to stop chasing trends and start building trust instead

♡ Why your email list should do the heavy lifting

♡ How to use your camera roll from this summer to create content with ease

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Wealthy and Well-Know by AJ Vaden and Rory Vaden

♡ Instagram: Cheese Gal

♡ Instagram: The Lazy Genius

♡ Freebie: Maha Copy Co - 250 Email Subject Lines

♡ Past Episode: “Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth”

This episode was edited by Adrienne Cruz.

You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.

What if we told you the problem isn't that you need more content ideas, more leads, or cheaper marketing tools? What if the real issue is that you're asking the wrong questions entirely?

In this episode, Chelsea and Kayla are discussing the three questions that keep agents stuck versus the game-changing questions that actually build momentum and position you as the go-to agent you want to become.

The girls discuss:

♡ The white tank top theory that will transform your marketing strategy

♡ How to get off the hamster wheel and build a business flywheel that works for you

♡ The difference between chasing clients and becoming the only agent people recommend

♡ Why asking "what does it cost?" keeps you stuck in scarcity mindset

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Reel: The white tank top

♡ Instagram: Mallory Ervin

♡ Instagram: Natalie Borton

♡ Video: How a potter’s wheel work

♡ Podcast Episode: “Why That Worked #27: Bombas” from Donald Miller’s Marketing Made Simple

♡ Podcast Episode: “21. Raise your Standards and Grow your Business” from Modern Agent Marketing Girls!

This episode was edited by Adrienne Cruz.

Your broker is wrong about what "professional" looks like in 2025.

While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.

In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.

The girls discuss:

♡ The real definition of personality and why it has nothing to do with being funny or outgoing

♡ How to pass the "beer test" with your content

♡ Why posting every day can still make you completely forgettable

♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community

♡ The simple homework assignment that will transform your stories starting tomorrow

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: Giggly Squad (Chelsea’s favorite!)

♡ Reel: “Dinner For One” by Olivia Noceda

♡ Instagram: Sivan Ayla

♡ Instagram: Bryann Buhl Realtor

♡ Instagram: BTL Copy

♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show

♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!

This episode was edited by Adrienne Cruz.

You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.

In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.

The girls discuss:

♡ How to use your Modern Agent membership without getting overwhelmed by all the content

♡ The perfect content cadence for getting started

♡ Why authenticity even means in the context of social media

♡ The 3-email delivery trick to boost deliverability

♡ How to turn your "normal" life into connection-building content

—

Nikki’s Links:

♡ Instagram: @nikki.southard

♡ Subscribe to her newsletter, The Front Porch

♡ Check out her freebies!

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Krista Horton

♡ Instagram: Mallory Ervin

♡ Instagram: Samantha Sommelier

♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle

♡ Instagram: The Content Cove

This episode was edited by Adrienne Cruz.

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.

Why???

Because one of you has built trust, and one of you is still chasing virality as a strategy.

In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.

The girls discuss:

♡ Why some agents get amazing results while others get radio silence, even with similar content

♡ The "trust recession" and how consumer behavior has shifted

♡ How to show up as a thought leader in your content

♡ Why testimonial graphics might be doing more harm than good

♡ How your energy and confidence directly impact trust

♡ How to avoid tone-deaf marketing that pushes people away

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Facebook group mentioned by Kayla with all the funny animal stories

♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends

♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher

♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed

♡ Client story Thread by Jereshia Hawk

♡ Carousel by Coming Up Roses about 9 of her clients

♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard

♡ BTL Copy’s newsletter

This episode was edited by Adrienne Cruz.

Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.

Chelsea Harold is here to give you all the permission slips you need.

In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.

From building an 11,000-member Facebook community to having her kids in listing videos, Chelsea proves there's no one-size-fits-all approach to real estate success. She's sharing how she built a team that lets her spend more time at home, why she pays her agents 50% (yes, really), and how being of service turned into a thriving business.

The girls discuss:

♡ The real strategy behind Chelsea's Colorado Girl Gang and why she never mentions real estate in her 11K-member group

♡ Why Chelsea's colorful rebrand was worth every penny

♡ The $2 donation hack that keeps trolls out of Facebook groups

♡ The mindset shift from "realtor" to "entrepreneur" and why it changes everything

♡ How Chelsea’s team structure works

♡ Chelsea's favorite content hacks, from tagging cities to engaging with local business followers

—

Chelsea Harold’s Links:

♡ Instagram: @chelsea.harold

♡ Join her Facebook group Colorado Girl Gang and follow on Instagram

♡ Learn more about Chelsea

♡ Get her Denver and North Carolina Relocation Guides

♡ Download her freebie Future Homeowner Guide

♡ Follow @new2towndenver

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Sivan Ayla

♡ Instagram: Blueprint Brand Studio

♡ Podcast: The Skinny Confidential Him & Her Podcast

This episode was edited by Adrienne Cruz.