You know what's scarier than showing your face on camera? Spending the next five years wishing you had!

In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you're really afraid of.

If your sphere feels stagnant and you're wondering why the referrals aren't rolling in, this might be your sign to start showing up differently.

The life you want is on the other side of hitting record.

The girls discuss:

♡ Why getting on video is actually the least scary thing you could do for your business

♡ The reason your sphere feels stagnant (and how showing up on camera can change that)

♡ The difference between needing thousands of followers and having a handful of super fans who can't stop talking about you

♡ What happens when you finally decide your legacy matters more than your insecurities

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: The Go-Giver by Bob Burg & John David Mann

♡ Past episode: 42. This Marketing Tool is Free but Can Cost You Everything

♡ Past episode: 43. Repeatable Content That Will Make People * Click Follow *

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

If someone asked your followers why they should follow you, could they easily answer in one sentence?

In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.

The girls discuss:

♡ How familiarity (not being the best at something) builds trust

♡ The three-part framework for creating repeatable content people actually remember

♡ Real examples from accounts they love (and what makes them so bingeable)

♡ How to stop overthinking what to post and start showing up with consistency

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best marketing destination for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Siece Campbell

♡ Instagram: Jenna Lu

♡ Instagram: Cheese Gal

♡ Instagram: Susi Vidal

♡ Instagram: Lindsay Stewart Dot Com

♡ Instagram: Lils Waltie

♡ Instagram: Feel Well by Anna

♡ Past episode: 37. Mini Personal Brand Quiz That Makes Staying Top of Mind Easy

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.

In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is literally shaping whether people want to work with you or run in the opposite direction.

The girls discuss:

♡ Why "the market's really hard right now" is costing you clients

♡ How to speak your ideal client's language (not real estate robot)

♡ The sticky words that make people remember you

♡ Permission slip marketing vs. guilt-trip content

♡ Five simple word shifts that transform your marketing

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by Rory and AJ Vaden

♡ Instagram: @btlcopy

♡ Podcast: Giggly Squad

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!

In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out with this season.

The girls discuss:

♡ Why fall content is about feelings, not themes

♡ How to repurpose the same reel with seasonal tweaks

♡ Simple B-roll tips that make your content feel cozy

♡ How to create a fall guide people want to download

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Instagram: Balanced with Britt

♡ Reel: POV: It’s Sunday afternoon…

♡ Join the Camp Modern Agent Challenge

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market.

In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results, why diluted focus equals diluted results, and how to become the agent people can describe in one sentence.

Because when someone says, "follow Chelsea, she always posts about..." that's when you know you've made it.

The girls discuss:

♡ Why quarter four is the entrepreneur's new year and how to use it

♡ The identity shift that transforms your business approach

♡ What to eliminate (sorry pop bys) and what to go all in on

♡ The big announcement: Camp Modern Agent is coming this fall!!!

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps

♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

♡ Instagram: Coming Up Roses

♡ Camp Modern Agent

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.

In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.

This is your playbook for what to do when your own business feels stagnant.

The girls discuss:

♡ The $800/month expense they ditched and what they did with the money

♡ The power of pink and why stepping into who you are beats trying to look "professional"

♡ How to move fast without overthinking

♡ Why your face and voice need to be front and center in your marketing strategy

♡ Funnels that works in the background while you're living your life

♡ When to outsource vs. when to DIY

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Link: Flodesk

♡ Link: Tonic Site Shop

♡ IG Post: From 0 to 200k followers

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?

In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your content creation process.

Plus, they're revealing the modern agent luxury marketing platform they've been working on since December!

The girls discuss:

♡ Why you don't need to create content like a full-time influencer

♡ How to organize Instagram folders that you'll actually use

♡ The monthly B-roll strategy that keeps your content bank full

♡ The new Modern Agent platform that removes all the "brakes" from your marketing

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ App: Cleanup - Phone Storage Cleaner

♡ Past Episode: “34. Stop Waiting for “Someday” and Start Investing in Yourself Today”

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!!

And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.”

From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they're giving you the roadmap to stop hiding behind trends and start showing up authentically.

The girls discuss:

♡ Why your brand already exists in your real-life obsessions

♡ The 5-question brand menu quiz

♡ Why people follow accounts that feel like comfort

♡ How to turn everyday moments into unforgettable (and better yet, uncopyable) content

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Olivia Noceda

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue

♡ Instagram: Tori Sprankel

♡ Instagram: Mallory Ervin

♡ Instagram: Balanced with Britt

♡ Instagram: Savannah K. Barry

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.

Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real estate marketing.

If you're constantly reinventing the wheel, drowning in your to-do list, or beating yourself up for not being "consistent enough," this episode is your roadmap to working smarter.

Kayla discusses:

♡ Why "decide once" will revolutionize your content creation process

♡ How to start small and actually stick with your marketing goals

♡ The magic question that makes everything easier later

♡ Why you need to honor your season

♡ How to essentialize your marketing and cut out what’s not working

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: The Lazy Genius Podcast

♡ Book: The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Past Episode: “26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold”

♡ Past Episode: “14. 4x Your Results With This Strategy”

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent

Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)

In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much and gaining so little, you’re gonna want to click play on this episode immediately.

The girls discuss:

♡ The power of signature posts that make people recognize your content

♡ How to turn your camera roll into community currency with monthly photo drops

♡ The weekly story strategy that gets people sliding into your DMs

♡ Why sending 1-2 emails a month is non-negotiable

♡ How to find your marketing community and stop feeling like you're doing this alone

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Karrie Locher (chill mom tips)

♡ Book: Malibu Rising

♡ Past Episode: “25. The Soundbite Strategy: Why Repetition Builds Your Brand”

♡ Instagram: Becca Tilley

♡ Post: The summer I…

♡ Instagram: Pretty on Fridays

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

CAMP MODERN AGENT

Free 5-Day Personal Brand Challenge! Learn the secrets to giving your brand that *magic touch* that effortlessly attracts clients and referrals.

Camp Modern Agent