On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social media to becoming the go-to local expert in Calgary.

You'll hear about the mindset shifts, the content strategies, and the one permission slip every agent needs to hear: done is better than perfect!

Topics:

♡ How to stop overthinking your content and just start showing up

♡ The local guide strategy that brought in 100+ email signups in one week

♡ Why your "behind the scenes" content matters more than polished posts

♡ How to create scroll-stopping content without hiring a professional

♡ The power of building real community with other agents

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Melissas’s Links:

♡ Instagram: @melissasanregret

♡ Check out her website

♡ Tune in to her podcast, The ADHD Agent

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG Post: The Life of a Real Estate Girl

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???

In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.

Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.

So you don't need to convince them!

The girls discuss:

♡ Why you should definitely link your Instagram stories to Facebook

♡ How to share listings in a way that feels organic and personal, not salesy

♡ Facebook groups done right: building community instead of fishing for leads

♡ The easiest weekly Facebook strategy that only takes a couple of minutes

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy!

In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online.

The girls discuss:

♡ Why your Instagram is like hosting Thanksgiving dinner

♡ The signature dish strategy

♡ Tablescapes, tone, and creating a brand people want to gather around

♡ How to show up for your local community (online and off)

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30.

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The girls discuss:

♡ How Instagram has become interest media and how that informs your holiday content strategy

♡ How to create series-style content that feels effortless and fun

♡ The power of signature lead magnets that only you can make

♡ Easy ways to romanticize your season

♡ Local content ideas that get shared by everyone in your community

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.

In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want.

The girls discuss:

♡ How Instagram has become interest media and how that informs your holiday content strategy

♡ How to create series-style content that feels effortless and fun

♡ The power of signature lead magnets that only you can make

♡ Easy ways to romanticize your season

♡ Local content ideas that get shared by everyone in your community

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Reel: Notice the little moments…

♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate Strickler

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"

In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction.

The girls discuss:

♡ Why leading with real estate alone is actually alienating your audience

♡ How to use your brand menu to create multiple connection points with people

♡ The difference between being pushy and actually being good at selling

♡ Why modern agents build root systems, not just pretty branches

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley

♡ Join the waitlist for the next round of Camp Modern Agent!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.

In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing up confidently (even when you're not sure what to post next).

The girls discuss:

♡ Why consistency is about more than just posting frequency

♡ What to do when you're posting but getting zero engagement

♡ How to email your list without feeling annoying

♡ The real purpose of your Instagram feed vs. your stories

♡ What to share when you have literally no clients right now

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Instagram: Jenna Kutcher

♡ Past episode: 4. Listen To This If You Think Your Life is Too Boring to be Instagram Content

♡ Past episode: 8. Are your Instagram Stories Connecting You With Future Clients

♡ Past episode: 32. What to Post When You Have No Clients

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

You know what's scarier than showing your face on camera? Spending the next five years wishing you had!

In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you're really afraid of.

If your sphere feels stagnant and you're wondering why the referrals aren't rolling in, this might be your sign to start showing up differently.

The life you want is on the other side of hitting record.

The girls discuss:

♡ Why getting on video is actually the least scary thing you could do for your business

♡ The reason your sphere feels stagnant (and how showing up on camera can change that)

♡ The difference between needing thousands of followers and having a handful of super fans who can't stop talking about you

♡ What happens when you finally decide your legacy matters more than your insecurities

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: The Go-Giver by Bob Burg & John David Mann

♡ Past episode: 42. This Marketing Tool is Free but Can Cost You Everything

♡ Past episode: 43. Repeatable Content That Will Make People * Click Follow *

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

If someone asked your followers why they should follow you, could they easily answer in one sentence?

In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.

The girls discuss:

♡ How familiarity (not being the best at something) builds trust

♡ The three-part framework for creating repeatable content people actually remember

♡ Real examples from accounts they love (and what makes them so bingeable)

♡ How to stop overthinking what to post and start showing up with consistency

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best marketing destination for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Siece Campbell

♡ Instagram: Jenna Lu

♡ Instagram: Cheese Gal

♡ Instagram: Susi Vidal

♡ Instagram: Lindsay Stewart Dot Com

♡ Instagram: Lils Waltie

♡ Instagram: Feel Well by Anna

♡ Past episode: 37. Mini Personal Brand Quiz That Makes Staying Top of Mind Easy

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.

In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is literally shaping whether people want to work with you or run in the opposite direction.

The girls discuss:

♡ Why "the market's really hard right now" is costing you clients

♡ How to speak your ideal client's language (not real estate robot)

♡ The sticky words that make people remember you

♡ Permission slip marketing vs. guilt-trip content

♡ Five simple word shifts that transform your marketing

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by Rory and AJ Vaden

♡ Instagram: @btlcopy

♡ Podcast: Giggly Squad

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club