Part 2 of our Series, The Wealthy Agent Upgrade, is here!

The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.

We've heard alllllll these excuses, and in this episode, we’re tackling them together.

So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it.

The girls discuss:

♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage

♡ The modern agent reframes to replace your limiting beliefs

♡ Parkinson's Law and how it applies to content creation

♡ Chelsea’s new morning pages strategy

♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content)

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

♡ Book: Peak Performance by Brad Stulberg and Steve Magness

♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

♡ IG Post: “The problem isn’t AI” by @amusedesignstudio

♡ Book: The Naked Mind by Annie Grace

♡ Book: The Artist’s Way by Julia Cameron

♡ Book: Atomic Habits by James Clear

This episode was edited by Adrienne Cruz.

Part 2 of our Series, The Wealthy Agent Upgrade, is here!

The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.

We've heard alllllll these excuses, and in this episode (part 2 of The Wealthy Agent Upgrade series), we’re tackling them together.

So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it.

The girls discuss:

♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage

♡ The modern agent reframes to replace your limiting beliefs

♡ Parkinson's Law and how it applies to content creation

♡ Chelsea’s new morning pages strategy

♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content)

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

♡ Book: Peak Performance by Brad Stulberg and Steve Magness

♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

♡ IG Post: “The problem isn’t AI” by @amusedesignstudio

♡ Book: The Naked Mind by Annie Grace

♡ Book: The Artist’s Way by Julia Cameron

♡ Book: Atomic Habits by James Clear

This episode was edited by Adrienne Cruz.

You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want.

In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction.

Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent.

The girls discuss:

♡ How to stop self-sabotaging with "shoulds" and "maybes"

♡ How to define what "wealth" actually means for your business

♡ Why wealthy agents think in years, not weeks

♡ Why posting twice a day still isn't getting you conversions

♡ What to eliminate right now if you want different results in 12 months

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to [email protected] along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Brick (to reduce screen time)

♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest

♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin Hardy

This episode was edited by Adrienne Cruz.

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.

BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her.

BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media.

The girls discuss:

♡ Why social media beats cold calling for building authentic client relationships

♡ How to create a cohesive brand without overthinking it

♡ The difference between luxury branding and being relatable (and why you need both)

♡ BryAnn's content batching strategy with UGC-style shoots

♡ How to share your personal life without oversharing

—

Where to find BryAnn:

♡ Follow her on Instagram @bryannbuhlrealtor

♡ Join her newsletter

♡ Check out her Substack

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: @mollykiddstudio

This episode was edited by Adrienne Cruz.

Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent.

Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could.

The girls discuss:

♡ Why the gap between idea and execution is killing your authenticity

♡ How to stop filtering yourself and start showing up as a real human

♡ Why you need hobbies

♡ What to actually put in your stories (and how to make it feel easy!)

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG Post: Brock Johnson post about why people unfollow on Instagram

♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl

♡ Instagram: @btlcopy

♡ Instagram: @haleyreidtay

This episode was edited by Adrienne Cruz.

“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?”

We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy.

This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop.

The girls discuss:

♡ Why conversations matter more than views, likes, or followers

♡ The difference between marketing on social media vs. seriously marketing on social media

♡ How to use your stories to build real connections

♡ Why taking things personally is keeping you stuck, and how to look at it as data instead

♡ The one thing costing you more than anything else in your business

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent?

♡ Book: Atomic Habits by James Clear

♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy Sichol

This episode was edited by Adrienne Cruz.

Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.

In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.

The girls discuss:

♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)

♡ What Disney's pixie dusting teaches us about building a brand people want to be part of

♡ What makes content feel human vs. robotic

♡ The magic Venn diagram of your content

♡ How to pass the wine test

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG post: Adam Mosseri post about AI and the future of Instagram

This episode was edited by Adrienne Cruz.

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)

We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action.

Set your timer, pick ONE thing, and just go for it!

The girls discuss:

♡ Why consistency beats constant reinvention

♡ Creating episodic and journey-style content that builds bingeability

♡ Lifestyle marketing that paints the picture of homeownership without the staging

♡ Ditching dupe photos for content only YOU can create

♡ Using AI to enhance your work, not replace your voice

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck

♡ Past episode: “16. The Content Formula That Changes Everything”

♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger Podcast

This episode was edited by Adrienne Cruz.

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.

Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀

The girls discuss:

♡ Why your content needs an angle

♡ The power of episodic and journey-style content

♡ Why ChatGPT-coded captions are losing their magic

♡ How to make your listing content more agent-centric

♡ The evolution of photo dumps and graphics

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: @elliesuebarrows

♡ Reel: Be cringe, post the b-roll…

♡ Instagram: @adventuresintealestate

This episode was edited by Adrienne Cruz.

The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way.

Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent.

But more importantly, they're breaking down what all of this means for YOU.

The girls discuss:

♡ Why consistency beats perfection every single time (and how the podcast proved it)

♡ The danger of copying your competitors

♡ How to know when it's time to outsource

♡ What "data" actually means for real estate agents

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG Post: How to actually study your competitors…

♡ Past episode: 21. Raise your Standards and Grow

—

Our top-performing episodes:

♡ 39. Everything We Did When the Market Shifted (and what you can do, too)

♡ 16. The Content Formula That Changes Everything

♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

♡ 17. Basic Listing Posts? We Don't Know Her

♡ 24. Turn Instagram Into a Referral Magnet This Summer

♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be

♡ 15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients

♡ 26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold

♡ 18. Freebies that Work, Theming Your Days, and Content that Feels Like You

♡ 22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth

This episode was edited by Adrienne Cruz.