🎙️ Episode 37: More Than Real Estate -  Mastering Instagram for Client Attraction 

In this episode, Ashley Walker sits down with Shannon DiBiasi, a Socially Sold student who went from struggling on a real estate team to generating $5.4M from Instagram leads in just 5 months. Shannon's story is about more than numbers - it's about reclaiming her time, being present for her family, and proving that you don't need a massive following to build a thriving Instagram-driven business.

Here's what you'll discover:

✨ From Radio Personality to Real Estate Failure - Shannon had an unfair advantage going into real estate: she built a massive Instagram following as co-host of the nationally syndicated iHeart show "John Jay and Rich." But followers didn't equal sales. She spent years struggling because she didn't understand how to actually convert her audience into clients.

✨ The Team Lead Trap - When Shannon joined a team, she got fed leads. Sounds good, right? Wrong. She was closing 20 houses per year but only keeping 30% of commissions (giving away 70%). The leads weren't hers. The relationships weren't hers. She was barely breaking six figures despite massive volume.

✨ Why Team Leads Will Never Beat Instagram Leads - On the team, clients came via "turn and burn" - 5-minute call windows, no rapport, no connection. She was showing houses an hour away to people she didn't choose. Results: transactional relationships, zero referrals, zero repeat business. Instagram leads? Completely different. They find her. They've binge-watched her content. They choose her. She sells in her backyard. The transactions are smoother because clients already know and trust her.

✨ The Fear Factor - Shannon admitted she leads with fear. When she considered leaving the team to go all-in on Instagram, she was terrified. But her kids going into full-time school became the turning point. She realized the cost of staying the same was higher than the cost of investing in herself.

✨ Results That Prove It Works - Shannon joined Socially Sold in March 2025. First lead came in May. By September, she had closed $5.4M from Instagram leads. One month on Instagram equaled her last seven months on the team. Her mindset shifted from "I can't do this" to "How am I going to handle all these leads?"

✨ Why Suzie the Socially Sold Bot Changed Everything - When Ashley introduced Suzie, Shannon thought, "What is this?" And then it clicked. Shannon filled out her Ideal Client Avatar (something she'd never done before). She uploaded it to Suzie. Now, when she needs content ideas or motivation, she opens Suzie and gets custom captions, Reel hooks, and carousel outlines in seconds - tailored to her exact ideal client. No more blank screens. No more guessing.

✨ The Authenticity Breakthrough - Coming from radio where everyone knew everything about her, Shannon swung the opposite direction - she didn't want to be on camera anymore. She felt self-conscious. But Socially Sold's coaching pushed her to lean in. She started showing her face. She started being vulnerable. And here's what she realized: People don't judge her the way she judges herself. They just see Shannon being Shannon. And they want to work with her.

✨ Consistency is Everything - When asked what agents should do to master client attraction, Shannon had one word: Show up. For two years, she was scared of Reels. She'd post a story here and there but never committed. The algorithm doesn't care if you're famous. It cares if you're consistent.

✨ The Real Win - Better Clients, Better Life - This isn't just about money. Shannon now: Works 1-2 hours per week on content, picks her kids up from school every single day, attends their events and school functions, is a present, engaged mom (not a stressed-out, absent one) AND sells only in the areas she loves.

🎙️ Episode 36: More Than Real Estate - All things Assist+ CRM and why you need to use it

In this comprehensive episode, Ashley walks through her custom-built Assist CRM - a platform she spent 18 months developing specifically for real estate agents building on Instagram.

Here's what you'll discover:

✨ Why Ashley Built Assist from Scratch - She explains her frustration with existing CRMs that weren't built BY agents FOR agents. Most CRMs are built by tech gurus who don't understand the real estate hustle. So she partnered with a dev team and hand-drew every feature over 18 months.

✨ Pipeline Management That Actually Works - You'll see how the pipeline (pre-list, active buyer, active seller, under contract, closed) includes sub-accounts so you can task things out to team members in seconds. Every action triggers automatic notifications and due dates.

✨ Birthday & Home Anniversary Automation - Assist automatically sends birthday and home anniversary emails to your clients every year, plus reminds you to reach out personally. It's one of those small touches that keeps clients connected long-term.

✨ Custom Checklists for Every Stage - Different phases of transactions need different checklists. You can customize them, assign them to team members, and watch tasks complete in real time without nagging anyone.

✨ The Link in Bio That Changes Everything - This is the centerpiece of Assist. Your link in bio lives inside the CRM (not a third-party tool). When someone downloads your guide or books a call, they automatically drop into your pipeline. No Zapier. No bouncing between 5 software platforms.

✨ Email Templates Built-In - Send templated emails straight from the lead card. First email comes from Assist, but replies go to your personal email so you're not tied to another inbox.

✨ Forms That Feed Your Pipeline - Your buyer-seller intake form and free guide form both live in Assist. Leads fill them out, get your guide automatically, and start a 6-month nurture email sequence without you doing anything.

✨ One-Click Email Automation - Set up email flows (like the 6-month nurture sequence) and watch them run on autopilot. New leads get followed up with consistently and nothing slips through the cracks.

✨ Sub-Accounts for Your Team - Add up to 3 team members (buyer's agent, TC, partner, etc.). They get their own login, see only what you assign them, and get notifications when tasks are due.

✨ Real Cost Savings - Most agents are paying $300+ per month for link in bio tools, Calendly, form builders, email software, and calendars separately. Assist does all of it for $99/month (using the code HAW20)

✨ Monthly Group Coaching Calls Included - You're not buying software and leaving it to figure out alone. Every month you get a group coaching call with Ashley's team or industry guests (tax people, portfolio optimization experts, etc.).

✨ Assist is Made By a Real Estate Agent - Every single feature was tested and refined by Ashley doing actual transactions. She's not guessing what agents need - she knows.

✨ The Code HAW20 Gets You 20% Off Forever - That's 20% off every single month for lifetime use.

🎙️ Episode 35: More Than Real Estate - My Story: From 1500 Followers to $14M in Production with over 65,0000 followers

In this inaugural solo episode, Ashley opens up about her full journey from digital marketing to real estate, and why Instagram became her most profitable (and fastest) lead source.

Here's what you'll discover:

✨ The Path That Led to Real Estate - Ashley shares how a chance phone call during a YouTube break led to a development opportunity, which led to her eventual jump into real estate (and her three failed license attempts). She also reveals what her first broker told her that motivated her forever.

✨ How 1,500 Followers Turned Into $30M+ in Production - In 2021, Instagram Reels launched and everything changed. She had no ideal client, no messaging strategy, and it was messy. But she kept showing up, figured it out, and scaled her business to close deals from people who had never met her before.

✨ Why Instagram Is Her Favorite Lead Source - It's one-to-many, not one-to-one. She reaches 4,000+ people in her stories daily while cold calling agents would take hours. Plus, people already know and trust her before the first showing—sometimes they tell her "I feel like I already know you."

✨ The Time Investment is Shockingly Small - In her heyday of building, she spent 2-3 hours per week on content. Now that she has compound interest working for her (people finding year-old posts), she's down to 1-2 hours weekly. And she knows exactly what to post and why.

✨ Being a Mom + Entrepreneur is Possible Because of Instagram - Ashley runs multiple companies and is still a priority parent. That's not a flex—it's proof that Instagram can give you back your time if you do it right.

✨ This Podcast is Different - Two interviews with industry guests per month + two solo teaching episodes per month. Real conversations about real life—not just real estate. She's going to be more vulnerable here than she ever has in 7-15 second content.

✨ The Real Estate Agents Who Work Hard Still Win - You have to put in the reps. But pair hard work with the right strategy, and results happen fast. This is what Socially Sold teaches.

🎙️ Episode 34: More Than Real Estate - Money Mindset: Why money isn't bad 

In this powerful solo episode, Ashley breaks down her personal relationship with money, inherited from her grandfather's abundance mindset. She explores how family beliefs shape your financial reality, the truth about money energetics, and why holding too tightly to cash actually stops it from flowing to you.

Here's what you'll discover:

✨ The Grandfather Effect: How Family Money Narratives Shape Your Future - Ashley reveals the exact moment her money mindset was born, watching her grandfather spend freely without stress. She contrasts this with her husband Mike's scarcity upbringing and how combining two opposite money energetics forced them to find a healthy balance.

✨ Money Energetics Are Real (And They Work) - Everything is energy and frequency. When you hold money tightly out of fear, it repels abundance. But when you trust that more is coming as you do the work, money flows differently. This isn't magic—it's neuroscience.

✨ The Guilt Around Making Money as a Woman - Why many realtors (especially women) feel guilty for outpacing their families or partners. How to reframe earning more money as a blessing tool to help others instead of something shameful.

✨ Hard Work + Visualization = Results - Ashley's not one of those "manifest money from the universe without doing anything" people. You have to put in the reps, do your lead gen, build your business. But pairing hard work with visualization and abundance thinking actually rewires your brain to see opportunities faster.

✨ Money Is a Freedom Tool, Not Evil - Money isn't the root of all evil. The LOVE of money obsessively can be. Money itself is neutral—it buys back your time, makes life easier, funds vacations with your family, and allows you to bless others. That's it.

✨ The 10-Minute Visualization Practice - How Ashley visualizes money-related goals (like a new house) by feeling into every detail. She doesn't just think it, she feels what it's like to walk through the door, see the kitchen, experience the freedom. This neurological rewiring happens whether your eyes are open or closed.

✨ Be Realistic With Your Money Goals - Don't jump from $100k to a million-dollar business in your mind. Increase by 30-50%. Then 50-100%. Let it feel possible so your brain actually believes it and works toward it.

✨ Money Likes a Place to Go - Her and Micah's golden rule: money needs direction. Create a budget, reverse engineer your goals, decide where every dollar goes. When money has a purpose and a home, it flows better and builds faster.

✨ Rebuild Your Money Story - Identify your first money trauma or belief. Was there a field trip you couldn't afford? Did you grow up paycheck to paycheck? Once you identify it, you can rewrite it so your kids (and your business) don't inherit the same blocks.

🎙️ Episode 33: More Than Real Estate - Vision Boards & Goal Setting for 2026 

In this solo episode, Ashley breaks down her 10-year tradition of vision boarding—moving past the "woo-woo" to explain the neuroscience of repetition and why cutting out magazine pictures isn't enough without the "reps." She shares her personal strategy for creating a board that actually rewires your brain to spot opportunities and hit massive goals in the new year.

Here's what you'll discover:

✨ The "Aesthetic Girly" Strategy: Why your vision board needs to be visually appealing (think custom Canva prints and high-quality markers) to actually trigger your brain to pay attention—and why generic magazine cutouts might not be enough.

✨ The Toilet Room Technique: Ashley's unconventional placement strategy that ensures she sees her goals multiple times a day (literally every time she uses the restroom) to rewire her neurotransmitters through constant repetition.

✨ Vague Goals vs. Specific Targets: Why writing "sell more houses" is a recipe for failure, and how to reverse engineer specific numbers (like "10 clients at $3M") to make your vision board attainable rather than just a wish list.

✨ The Steph Curry Analogy: Why visualization without action is useless. Ashley explains that you can't just manifest a 3-pointer—you have to put in the "reps" and practice the trade to earn the results you see on your board.

✨ The Reality Behind the Highlight Reel: A look back at Ashley and Micah’s early days mowing 30 yards a weekend, proving that the "dream life" on the vision board is built on the back of unglamorous, consistent hard work.

✨ Business AND Life: Why your board shouldn't just be production numbers—the importance of including mental health, family vacations, and personal milestones (like a new baby) to build a well-rounded life, not just a bank account.

✨ Neuroscience Over Magic: Understanding that vision boards aren't just spiritual fluff—they are a data-backed tool for preconditioning your brain to identify the path to your goals, provided you're willing to walk it.

🎙️ Episode 32: More Than Real Estate - It's Okay to Take a Breather in your RE Business (during the holidays)

In this solo episode, Ashley gives you full permission to step off the hamster wheel and stop the "24/7 hustle" that leads to burnout. She breaks down exactly how to build a business that supports your life—not one that consumes it—by implementing strategic breaks that actually help you speed up in the long run.

Here's what you'll discover:

✨ The "Hustle Trap" Reality: Why the traditional male-dominated model of "grinding" 24/7 doesn't work for women (and especially moms), and why you need to reject the guilt of slowing down.

✨ The "Micro-Breather" Strategy: How to schedule non-negotiable self-care appointments—like a 90-minute massage or a 45-minute morning walk—into your calendar with the same respect and priority you give a listing appointment.

✨ The 20% Flexibility Rule: Learn how to build enough margin in your business to handle real-life moments (like a toddler refusing school) with grace, instead of stress-spiraling because your schedule is too packed.

✨ The "Mom AND" Identity: Ashley’s powerful framework for rejecting the identity crisis. You don’t have to choose between being a present mom or a successful agent—you can be a mom AND love your career, travel, and hobbies.

✨ Seasonal Permission Slips: Why the holiday season (and slow market months) is the perfect time to take a "Big Breather" of 1-2 weeks off, and how to structure this time so your business doesn't fall apart while you recharge.

✨ Sustainability Over Burnout: The hard truth that if you don't schedule rest, your body will force you to take it. Ashley explains why taking breathers is the secret to staying in real estate for the next 20 years instead of burning out in two.

🎙️ Episode 31: More Than Real Estate - Mom guilt in your Real Estate Business

In this personal episode, Ashley tackles the complex challenge of balancing motherhood and a thriving real estate career. She shares her own journey of overcoming mom guilt through intentional boundaries and structured time management, offering a refreshingly honest perspective on what it takes to succeed in both roles without constant compromise.

Here's what you'll discover:

✨ The Mom Guilt Reality Check: Ashley reveals why she doesn't struggle with excessive mom guilt anymore - it's not about being perfect, but about having non-negotiable boundaries that protect both her business and her family time.

✨ Childcare Strategy Framework: Learn Ashley's approach to structured childcare (Monday/Wednesday/Friday) and how this intentional schedule allows her to be 100% present as both a realtor and a mom instead of constantly half-focusing on both.

✨ The Half-Present Problem: Discover why being physically present but mentally distracted on your phone creates more mom guilt than having dedicated work time - and how to break this cycle with clear boundaries.

✨ Instagram as a Mom-Friendly Lead Source: How building your business through social media lets you generate leads during nap times, carpool lines, and other small pockets of your day - unlike traditional lead gen methods that take you away from family.

✨ The "When/Then" Communication Strategy: How to talk to your kids about work interruptions in a way that builds trust - "When mommy finishes this call, then we'll play Ocean Bingo" - rather than empty promises.

✨ The Personal Brand Advantage: Understand why sharing glimpses of your life as a mom actually builds authenticity in your real estate brand, helping clients connect with you before they ever meet you.

✨ The Tough Love Truth: Why Ashley believes many children will end up in therapy discussing their parents' phone addictions - and her practical approach to breaking this cycle in your real estate business.

🎙️ Episode 30: More Than Real Estate - How to not compare yourself to everyone else in Real Estate

In this solo episode, Ashley tackles the comparison trap many agents fall into and shares her personal journey of building a successful business on her own terms. She explores how comparing your production, marketing, or lifestyle to other agents often creates unnecessary stress and limits your potential for authentic growth.

Here's what you'll discover:

✨ Limiting Beliefs Breakthrough: Ashley reveals why she deliberately limits herself to working 3 days a week despite knowing she could double her production to $30M if she worked 5 days - and why that's the right choice for her.

✨ Value-Based Decision Making: Learn how to identify what truly matters to you in both business and life, and create boundaries that protect those values even when you see others taking different paths.

✨ The "Different Toolbox" Perspective: Understand why comparing yourself to agents with different time availability, resources, or priorities sets you up for frustration rather than growth.

✨ The Peach Analogy: Discover Ashley's powerful mindset shift: "You can be the juiciest peach on the tree, and some people still won't like peaches" - and why that's perfectly okay.

✨ Protecting Your Mental Space: Practical strategies for guarding your mind "like a fortress" against negative comparisons, including social media boundaries and content filtering.

✨ Support System Framework: How to identify the right accountability partner who can talk you through comparison moments and keep you focused on your unique path.

✨ Seasonal Perspective: Embrace how your business approach should shift with different life seasons rather than trying to maintain the same pace year-round.

🎙️ Episode 29: More Than Real Estate - Stop Feeling Guilty for Wanting More in Your Real Estate Business

In this solo episode, Ashley tackles the complex emotions many agents face when aspiring to grow their business. She explores why women in particular often feel guilty about wanting more success, money, or freedom in real estate, and how to overcome these limiting beliefs to create both a more profitable business and a greater positive impact.

Here's what you'll discover:

✨ Money Mindset Transformation: Ashley challenges the belief that "money is evil" and shows how financial success allows agents to bless others, pay team members generously, and create meaningful impact in their communities.

✨ Sources of Guilt: Learn to identify where your feelings of guilt come from - whether it's family expectations, peer pressure, or societal conditioning - and how to address them directly.

✨ Client Impact Perspective: Understand why growing your business actually helps more clients get the exceptional service they deserve instead of ending up with agents who provide subpar experiences.

✨ Non-Negotiables Framework: Ashley shares how to establish clear boundaries and priorities in your business that align with your definition of "wanting more" - whether that's more time, systems, or income.

✨ Seasonal Goal Setting: Discover why your business goals should evolve with different seasons of life and how to embrace change without guilt.

✨ Coaching Connection: Learn how surrounding yourself with supportive mentors and communities normalizes ambition and accelerates your path to success.

✨ Daily Practices: Practical tips for silencing guilt when it appears and replacing it with productive actions that move your business forward.

🎙️ Episode 28: More Than Real Estate - How to Sell Homes During the Holidays 

In this solo episode, Ashley Walker tackles a timely topic for real estate agents: how to maintain and even grow your business during the holiday season. Ashley shares her personal experience of consistently having strong fourth quarters while others slow down, plus practical strategies to keep your listings moving when buyers and sellers are distracted by holiday activities.

Here's what you'll discover:

✨ Holiday Market Reality Check: Ashley debunks the myth that "no one buys during holidays" and explains why motivated buyers during this period can actually be more serious and qualified

✨ Strategic Listing Approach: Learn specific tactics for marketing listings during the holidays, including how to handle Christmas decorations in listing photos and setting proper expectations about showing traffic

✨ Business Focus Options: Discover how to decide whether to focus on maintaining your current client pipeline or working on your business backend systems during slower periods

✨ Communication Strategies: Ashley emphasizes the importance of clear client communication during the holidays, including managing expectations about showing volume during specific holiday weeks

✨ Presentation Tips: Get insider advice on how to present your marketing plan to sellers during holiday listings to stand out from competitors and build confidence

✨ Personal Decision Guide: Learn how to make the right decision for your business and family about whether to scale back or push forward during the holiday season