🎙️ Episode 30: More Than Real Estate - How to not compare yourself to everyone else in Real Estate

In this solo episode, Ashley tackles the comparison trap many agents fall into and shares her personal journey of building a successful business on her own terms. She explores how comparing your production, marketing, or lifestyle to other agents often creates unnecessary stress and limits your potential for authentic growth.

Here's what you'll discover:

✨ Limiting Beliefs Breakthrough: Ashley reveals why she deliberately limits herself to working 3 days a week despite knowing she could double her production to $30M if she worked 5 days - and why that's the right choice for her.

✨ Value-Based Decision Making: Learn how to identify what truly matters to you in both business and life, and create boundaries that protect those values even when you see others taking different paths.

✨ The "Different Toolbox" Perspective: Understand why comparing yourself to agents with different time availability, resources, or priorities sets you up for frustration rather than growth.

✨ The Peach Analogy: Discover Ashley's powerful mindset shift: "You can be the juiciest peach on the tree, and some people still won't like peaches" - and why that's perfectly okay.

✨ Protecting Your Mental Space: Practical strategies for guarding your mind "like a fortress" against negative comparisons, including social media boundaries and content filtering.

✨ Support System Framework: How to identify the right accountability partner who can talk you through comparison moments and keep you focused on your unique path.

✨ Seasonal Perspective: Embrace how your business approach should shift with different life seasons rather than trying to maintain the same pace year-round.

🎙️ Episode 29: More Than Real Estate - Stop Feeling Guilty for Wanting More in Your Real Estate Business

In this solo episode, Ashley tackles the complex emotions many agents face when aspiring to grow their business. She explores why women in particular often feel guilty about wanting more success, money, or freedom in real estate, and how to overcome these limiting beliefs to create both a more profitable business and a greater positive impact.

Here's what you'll discover:

✨ Money Mindset Transformation: Ashley challenges the belief that "money is evil" and shows how financial success allows agents to bless others, pay team members generously, and create meaningful impact in their communities.

✨ Sources of Guilt: Learn to identify where your feelings of guilt come from - whether it's family expectations, peer pressure, or societal conditioning - and how to address them directly.

✨ Client Impact Perspective: Understand why growing your business actually helps more clients get the exceptional service they deserve instead of ending up with agents who provide subpar experiences.

✨ Non-Negotiables Framework: Ashley shares how to establish clear boundaries and priorities in your business that align with your definition of "wanting more" - whether that's more time, systems, or income.

✨ Seasonal Goal Setting: Discover why your business goals should evolve with different seasons of life and how to embrace change without guilt.

✨ Coaching Connection: Learn how surrounding yourself with supportive mentors and communities normalizes ambition and accelerates your path to success.

✨ Daily Practices: Practical tips for silencing guilt when it appears and replacing it with productive actions that move your business forward.

🎙️ Episode 28: More Than Real Estate - How to Sell Homes During the Holidays 

In this solo episode, Ashley Walker tackles a timely topic for real estate agents: how to maintain and even grow your business during the holiday season. Ashley shares her personal experience of consistently having strong fourth quarters while others slow down, plus practical strategies to keep your listings moving when buyers and sellers are distracted by holiday activities.

Here's what you'll discover:

✨ Holiday Market Reality Check: Ashley debunks the myth that "no one buys during holidays" and explains why motivated buyers during this period can actually be more serious and qualified

✨ Strategic Listing Approach: Learn specific tactics for marketing listings during the holidays, including how to handle Christmas decorations in listing photos and setting proper expectations about showing traffic

✨ Business Focus Options: Discover how to decide whether to focus on maintaining your current client pipeline or working on your business backend systems during slower periods

✨ Communication Strategies: Ashley emphasizes the importance of clear client communication during the holidays, including managing expectations about showing volume during specific holiday weeks

✨ Presentation Tips: Get insider advice on how to present your marketing plan to sellers during holiday listings to stand out from competitors and build confidence

✨ Personal Decision Guide: Learn how to make the right decision for your business and family about whether to scale back or push forward during the holiday season

🎙️ Episode 27: More Than Real Estate - From Nursing Back to Real Estate: How Jenn Built $4.8M in Production in 9 Months

In this episode, Ashley sits down with Jenn Barnas, a licensed realtor since 2001 who took an unconventional path - leaving real estate to become an ICU nurse for five years before returning to the business in 2020. What makes Jenn's story powerful isn't just her production numbers, it's her mindset shift and how she completely transformed her real estate business in just nine months using Instagram.

Jenn joined the Socially Sold program in January 2025 with 575 followers and zero Instagram-generated leads. By September of that same year (nine months later), she has:

• 12 closed deals, 9 of which came from Instagram
• $4.8M in total sales
• 140k GCI
• Ranked #8 individual agent in all of Georgia at EXP
• 2,135 Instagram followers
• 350+ leads in her CRM

This is a must-listen for any agent who feels held back by their age, doesn't love being on camera, or thinks Instagram is just for the young crowd.

Here's what we dive into:

✨ The Age Advantage Nobody Talks About - Jenn is 40+ and was worried about showing her face on Instagram. Instead of seeing age as a liability, she leaned into her expertise and authenticity. Her ideal clients (families growing their family and needing more space) relate to her as a real person, not a perfect influencer. This turned what she thought was a weakness into her competitive advantage.

✨ The Licensing Legacy That Almost Held Her Back - With 24 years in real estate, Jenn had been trained the old way: cold calling, door knocking, open houses. When she returned to real estate in 2020 after nursing, she was still trying to force those outdated tactics. Instagram gave her permission to do business differently - and better.

✨ From YouTube Overwhelm to Instagram Clarity - Before Socially Sold, Jenn took another Instagram course and was disappointed. She was "done with Instagram" until she saw Ashley's ads and took a leap of faith. Within the first week of implementing the course, she got a seller lead and listing appointment. It worked because the framework was clear and actionable.

✨ The Security That Comes From Knowing Your Lead Source - This was Jenn's biggest takeaway. She no longer wonders where her next deal is coming from. When she gets busy with clients and backs off Instagram for a bit, she knows that simply posting daily will generate more leads. The consistency compounds.

✨ Backend Systems Are Non-Negotiable - Jenn emphasized that you have to implement the backend systems (email drips, CRM automation, welcome sequences) BEFORE you start getting leads. Without them, you lose people. The systems have to be in place.

✨ DMs, Email, and Your Website All Work Together - Jenn doesn't get leads only from Instagram DMs. People find her on Instagram, stalk her website, and reach out through her contact form. Others reach out via email after downloading her guide. Some respond to her email drips. The different buyer personality types need different entry points - and Jenn's funnel captures them all.

✨ The Coaching Made the Real Difference - While the modules are comprehensive, Jenn credits the coaching calls with Abby and Riley as her real turning point. Watching hot seats, seeing what worked for other agents, learning how they niched down - that's where the magic happened. She had proof it works because she saw it working for others.

✨ Niche Down and Own Your Market - Jenn's ideal client is a family growing their family who needs more space. By speaking to that ONE person in every caption, reel, and CTA, Instagram knows exactly who to show her content to. She went from being everything to everybody to being exactly what her ideal client needs.

🎙️ Episode 26: More Than Real Estate - The Algorithm Whisperer: How MJ Turned Zero Production into $2.3M in 4 Months

In this episode, Ashley sits down with Megan Jones (MJ), a real estate agent in the Florida Keys, to have a conversation that is truly "more than real estate." They pull back the curtain on the transformative power of Instagram strategy, a tool MJ has used in the last four months to go from zero production to closing $2.3M and building a $4M+ pipeline.

MJ started her real estate career playing by the traditional rules - cold calling, open houses, door knocking - but none of it felt authentic. She knew Instagram was the answer, but she was posting content and getting likes instead of leads. Through Socially Sold, she discovered that there's a difference between posting on Instagram and actually closing deals on Instagram. This is a must-listen for any agent who wants to move from having "viral content" that leads nowhere to having a strategic pipeline that fills consistently every month.

Here's what we dive into:

✨ From Feedback to Floodgates - Why agents get "great feedback" on their content but zero leads. MJ was posting, people were commenting, but nobody was buying. Then she changed her strategy and everything shifted. By month four, the floodgates opened.

✨ The Power of Hyper-Local Niching - MJ narrowed her focus from all 42 islands in the Florida Keys to just one - Isla Morada. This single decision trained the algorithm to show her content to the exact people she wanted to work with. Scary? Absolutely. Game-changing? Even more so.

✨ How She Trains the Algorithm - MJ mentions her location and ideal client in every hook, caption, and hashtag. She didn't just niche down geographically - she also narrowed her target market to South Florida relocations. This precision means Instagram knows exactly who to show her content to.

✨ The Short, Valuable Reel Formula - Under 8 seconds. Great hook on screen. Valuable caption that speaks to her ideal client. No trends needed, no dancing, no gimmicks. Just clarity and specificity.

✨ DM Conversations That Convert - MJ's leads reach out ready to work. They already feel like they know her. There's no shopping around because they've been nurturing themselves through her Stories and posts for months. It's instant friendship, not a sales process.

✨ The Coaching Makes the Difference - While the modules are gold, MJ credits the Socially Sold coaching calls as her real turning point. Watching other agents' hot seats, learning how they're niching down, seeing what works - that's where the magic happened.

✨ Building Community Beyond Business - MJ is now deeply embedded in Isla Morada. She's trying restaurants, discovering activities, sharing what she loves. Locals are reaching out saying, "You're making me fall in love with my own town." That's permission for referrals and repeat business.

✨ The Growth Timeline Matters - Months 1-3 were quiet. She was showing up, posting, implementing, but seeing minimal results. Then in month 4, it clicked. She didn't quit when momentum was slow. Consistency compounds.

🎙️ Episode 25: More Than Real Estate: Breaking the Stigma of Couples Therapy with Therapist Kelly

In this episode, Ashley sits down with licensed marriage and family counselor Kelly Bourque to have a conversation that is truly "more than real estate." They pull back the curtain on the transformative power of couples therapy, a tool Ashley and her husband have used for years to build a stronger partnership.

They unpack the taboos that have held couples back for generations and reveal how modern therapy can help you and your partner stop "missing each other" in communication. This is a must-listen for anyone who wants to move from having a relationship that’s just "fine" to one that is deeply and securely connected.

Here’s what we dive into:

✨ Breaking the Taboo: Why marriage counseling isn't just for couples in crisis and how to normalize it as a powerful tool for growth and connection, even when things are good.

✨ The "Push-Pull" vs. "Avoid-Avoid" Dance: Kelly breaks down the two most common communication patterns that keep couples stuck in the same cycle- and how to step off the dance floor for good.

✨ From Triggers to Transformation: Ashley shares her personal story of how therapy helped her and her husband uncover the childhood roots of their biggest fights, turning conflict into connection.

✨ The Power of Vulnerable Repair: Learn about the "enactment" technique used in Emotionally Focused Therapy (EFT) and why turning to your partner in a moment of vulnerability is where the real magic happens.

✨ Beyond "Just Being Nice": Discover why you keep having the same fight over and over again and why simply resetting after an argument isn't a long-term solution for building intimacy.

✨ What If Your Partner Won't Go?: Kelly offers direct advice on what to do when one partner is hesitant about therapy and how individual work can still create a massive impact on the relationship.

✨ Finding the Right Therapist: Learn the difference an EFT-certified therapist can make and get resources to find a qualified counselor who fits your needs, no matter where you live.

Ready to do the work? Here’s how to connect:

For Tennessee residents wanting hourly therapy with Alyssa or any of the Red Therapy Group therapists, click here!

For anyone, anywhere wanting to work with Kelly or any of the intensive therapists for a 3-day private intensive in the Nashville area, click here for a free consult.

Here's a worldwide directory if someone wants to find an EFT therapist in their area.

🎙️ Episode 24: From Rookie to Rockstar: How Maegan Closed $8.3M Her First Year From Instagram

In this episode, Ashley sits down with Socially Sold coach Maegan Christensen to unpack her explosive first year in real estate. Maegan went from a brand new agent to closing over $8.3 million- all from Instagram- outperforming her veteran agent husband who’s been in the business for a decade.

They pull back the curtain on how she built a business that attracts dream clients and creates a sustainable work-life balance, proving that you don't need years of experience to dominate your market.

Here’s what we dive into:

✨ The $8.3 Million Rookie Year: Maegan shares her exact journey of starting with zero business, going all-in on the Socially Sold framework, and building a powerhouse brand in just over 12 months.

✨ Dream Clients vs. Transactional Leads: Discover the massive difference between Instagram leads who already know, like, and trust you, versus traditional lead sources like corporate relocation that often lead to burnout.

✨ Authenticity Over Aesthetics: Maegan and Ashley discuss why overly curated, "perfect" content flops, and how showing up as your real self is what truly builds connection and converts followers into clients.

✨ Overcoming Imposter Syndrome: Hear Maegan’s honest account of being terrified to post her first Reel and how she pushed past the fear of judgment to build a confident, lead-generating presence online.

✨ The Power of "Boring" Consistency: Learn why being so dialed into your ideal client that you feel "annoyed" with your own repetitive messaging is the secret to breaking through the noise and attracting the right people.

✨ Quality of Life is the New Metric: They explore how an Instagram-first strategy allows you to close 20 deals with people you love, rather than chasing 30 deals with clients who drain your energy- all while working just 1-2 hours a week.

✨ Why Instagram is Non-Negotiable: Maegan breaks down the untapped potential of social media and why agents who aren't using it are leaving millions on the table.

🎙 Episode 23: Juggling Motherhood and a Thriving Real Estate Business

In this episode, Ashley Walker shares a deeply personal and inspiring look at how she balances her growing family with a successful real estate business, all powered by Instagram. She offers a raw and honest account of her third pregnancy, the joys and challenges of motherhood, and how her business systems allow her to thrive amidst it all.

Here’s what we dive into:

✨ Pregnancy Update & Motherhood Realities: Ashley shares her current pregnancy journey, the realities of morning sickness, and the immense gratitude she feels for having a lead-generating business that supports her through these demanding times. She opens up about the excitement of expecting a baby girl and the anticipation of her sons becoming big brothers.

✨ Real Estate Business Snapshot: Get an inside look at Ashley's current business performance, including sales figures and properties under contract. Discover how her "micro-team" approach and client-first motto are driving success.

✨ Overcoming the "Do It All" Hurdle: Ashley discusses the mental hurdles she's overcome in delegating responsibilities, from hiring a transaction coordinator to onboarding a buyer's agent and husband onto her team. She emphasizes the importance of finding team members with complementary strengths.

✨ The Power of Systems & CRM: Learn how Ashley built her own CRM, "Assist," to streamline lead generation and follow-up, solving the problem of leads falling through the cracks. She shares how this system has been a game-changer for her business and time management.

✨ Emotional Landscape of Business Growth: Ashley candidly discusses the emotional side of growing a business and a human simultaneously. She shares unexpected joys and moments of overwhelm, particularly concerning listing appointments as her due date approaches.

✨ Protecting Energy & Time: Discover Ashley's non-negotiables and boundaries for protecting her time and energy, especially during evenings with her children. She highlights how her Instagram-driven lead source allows for better work-life balance.

✨ Giving Yourself Grace: Ashley emphasizes the importance of self-grace, especially for mompreneurs. She shares her philosophy of "slowing down to speed up" and prioritizing personal goals, like growing her family, even if it means adjusting business production goals.

✨ Building a Sustainable Business: Ashley reflects on the years of hard work it took to build her current business, cautioning against "shiny object syndrome" and encouraging agents to put in the foundational work.

🎙 Episode 22: Socially Sold - Your Instagram Lead Generation Blueprint

This episode is for real estate agents who are tired of the inconsistent lead source hamster wheel and ready to own their digital market share. Ashley Walker breaks down the Socially Sold program, highlighting its unique features and benefits designed to transform your business using Instagram.

Here’s what we dive into:

✨ What is Socially Sold? An 8-week coaching container and course for agents struggling with inconsistent leads or looking to master Instagram for business growth.

✨ The Power of Instagram: Learn why agents who take social media seriously are owning digital market share and how to leverage platforms where consumers spend their time.

✨ Course & Coaching Breakdown: Discover the comprehensive course materials, including systems, automations, funnels, templates, and the invaluable Suzy Socially Sold Bot. Understand the "done with you" and "hot seat" coaching structure designed for maximum results.

✨ The Suzy Socially Sold Bot: Meet your AI-powered Instagram assistant, trained to convert like Ashley but tailored to your unique brand and ideal client, saving you time and making your content more effective.

✨ Brand Archetypes & Content Calendars: Uncover your brand archetype and utilize 30-day content calendars customized for each, making content creation clear and targeted.

✨ Done-for-You Resources: Benefit from plug-and-play Canva templates, customizable worksheets, and a private podcast featuring student success stories.

✨ The "Built by Socially Sold" Offer: For agents who want the backend systems, funnels, and automations built for them, this offer provides custom lead magnets, pin posts, link-in-bio setup, and email/chatbot automations.

✨ Real Results, Lasting Lead Source: Hear how Socially Sold empowers agents to sell 1-2 houses per week in 1-2 hours, moving beyond inconsistent leads and traditional methods to own their lead source.

✨ Investment in Your Business: Understand the high-impact, high-touch coaching and resources that lead to agents closing millions in production, with success stories like $4M in 90 days, 17 houses in 6 months, and $15M in one year.

✨ Who is Socially Sold For? Agents ready to stop guessing, start converting, and build a sustainable, profitable business on Instagram.

🎙 Episode 21: From Four Kids to $15M: Rebekah McCracken's Instagram Real Estate Success

This episode is for every agent who wants to build a thriving real estate business without sacrificing family time or burning out. Ashley Walker sits down with Rebekah McCracken, a realtor and mom of four who transformed her business using Instagram after taking the Socially Sold course.

Here’s what we dive into:

✨ Juggling Four Kids and a Real Estate Career: Rebekah shares how she manages a busy family life while running a highly successful real estate business.

✨ The Instagram Transformation: Discover how Rebekah went from using Instagram for casual connections to making it her primary lead source, closing over $15 million in production this year.

✨ Finding Your Niche: Learn how Rebekah identified her ideal client and focused her content, even attracting relocation buyers interested in Minnesota life.

✨ Content That Connects: Rebekah reveals how she creates authentic, relatable content that resonates with her audience, fitting it into the pockets of her day.

✨ From Carpool Lines to Closings: Hear how Rebekah leverages everyday moments, like waiting in the carpool line, to create content that drives business.

✨ The Power of "Knowing and Trusting": Understand why clients who find you on Instagram already know, like, and trust you, making the sales process smoother.

✨ Beyond the Feed: Rebekah discusses the importance of Instagram Stories for building deeper connections and maintaining visibility.

✨ Real Results, Less Hustle: Learn how Rebekah's business has become more effortless and in control thanks to her Instagram strategy, allowing her to spend less time on lead generation and more time living her life.

✨ Overcoming Objections: Rebekah addresses common concerns, like not being a "perfect" influencer or having local competition, and shares why authenticity wins.

✨ The Investment in Your Business: Rebekah emphasizes the value of investing in programs like Socially Sold to achieve significant business growth and a better lifestyle.