Do you feel like you’re drowning in tasks? Thinking about hiring an assistant but unsure where to start? In this episode, we’re diving deep into the world of assistants for Realtors. We pulled stats from a national survey AND our own listener survey (thank you to all 170 responders!) to paint a clear picture of how assistants are used, how much they cost, and what tasks they’re taking off agents’ plates.

We’re breaking down:

• The numbers: How many Realtors have assistants, and what are they paying them?

• What assistants actually do: From transaction coordination to social media management and everything in between.

• Licensed vs. unlicensed assistants: Which is better for your business?

• When to hire: Are you really ready for an assistant, or do you just need better systems?

• Avoiding assistant regret: How to avoid hiring mistakes and set up a solid working relationship.

Plus, we share a genius exercise from one of our listeners to help you figure out what you should delegate and what you should keep on your plate. You don’t have to do it all, but you do need a plan! If you’re ready to stop scrambling and start delegating with confidence, this episode is for you.

Key Quotes/Takeaways

“An assistant won’t fix a disorganized business. You’ve got to tidy up before inviting someone in.” – Alissa

“The mental load of real estate is heavy. Offloading even small tasks can make a huge difference.” – Katy

“Start small. Test the waters with one or two tasks before committing to a full-time assistant.” – Katy

“If you don’t have systems in place, hiring an assistant might cost you more in the long run.” – Alissa

“There’s no one right way to structure assistant pay or tasks. Do what works for you and your business.” – Katy

Products, People & Previous Episodes Mentioned

Trello: For task organization and project management.

SkySlope: A transaction management platform.

Homebot: For client engagement and updates.

MLS systems: Used for property input and updates.

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It’s that time again—our annual deep dive into the National Association of Realtors’ Profile of Home Buyers and Sellers! This is your chance to learn what’s really going on in the real estate market and how it impacts your business.

We’re covering:

• Why the typical first-time homebuyer is now 38 years old.

• How buyers are adjusting to higher interest rates and home prices.

• What’s driving sellers to move (and where they’re going).

• Key takeaways for Realtors about repeat and referral business.

• FSBO stats that will make you feel great about your job security.

Plus, we take a hard look at the numbers behind agent income, transactions, and tenure in the business. Spoiler alert: If you’re feeling like the market’s been tough, you’re not alone!

This episode is packed with actionable insights and the data you need to prepare for 2025. Don’t miss it!

Key Quotes/Takeaways

1. “The typical first-time buyer is now 38 years old, and first-time buyers make up the smallest share of the market since 1981.”

2. “90% of sellers used a real estate agent this year, and FSBO sales hit an all-time low at just 6%.”

3. “The median income for Realtors is $55,800, with 41% of agents still relying on a second source of income.”

4. “Buyers are using the internet 100% of the time in their home search. Professional photos and a mobile-friendly website are non-negotiable.”

5. “Only 21% of repeat buyers used the same agent they worked with before. If you’re not staying in touch with your clients, they’re moving on.”

Products, People & Previous Episodes Mentioned

1. Profile of Home Buyers and Sellers Report – Available on NAR’s website: nar.realtor/research-and-statistics

2. Forever Home Episode – Learn why no home is truly forever: hustlehumblypodcast.com/forever-home

3. Agent Systems Course – Stay organized and grow your business: hustlehumblypodcast.com/agent-systems

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It’s time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future? 

In this episode, we’re answering YOUR questions about real estate finances, including:

• How much to save in your emergency fund?

• What percentage of your income to allocate for taxes, marketing, and fun?

• When and why to consider an LLC or S Corp?

• How to structure your commission checks and plan for quarterly taxes?

• Why it’s okay to start small when building your financial safety net?

Whether you’re in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵

Key Quotes/Takeaways

1. “The most important thing you can do is track your numbers. Know how much you’re making and spending.”

2. “Start small. You don’t have to do everything perfectly from the beginning, but you have to start.”

3. “It’s okay to take time to figure out your financial goals—just make sure you’re moving in the right direction.”

4. “Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key.”

5. “Don’t fall for every shiny object in real estate marketing. Keep your spending intentional.”

Products, People & Previous Episodes Mentioned

1. Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76

2. Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here

3. Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems

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The holidays are over, and it’s time to hit the ground running! If you’re looking for a meaningful, non-salesy way to reconnect with your database, we’ve got you covered with this genius strategy: The Vendor List Campaign.

In this episode, we walk you through:

• How to create and update a vendor list your clients will love.

• The exact script to use when reaching out to your database for input.

• Why this campaign is perfect for adding value without “selling.”

• How this campaign helps you fill in gaps in your database (addresses, emails, and more).

• Tips for collecting recommendations and presenting your final list in a professional way.

This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there’s no excuse not to get started today!

Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor

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🎉 Happy New Year! It’s the perfect time to spruce up your business, and we’ve got the ultimate checklist to help you refresh, reorganize, and reset for success. This is a replay of one of our very favorite episodes, #178 Spruce Up Your Business! 

In this episode, we’re talking about:

• Cleaning up your database, email, and digital files.

• How to refresh your branding, headshots, and marketing materials.

• The importance of setting routines, organizing your workspace, and creating efficient systems.

• Easy ways to revamp your social media and client follow-up plans.

• Why small changes can lead to big results in your mindset and business.

Whether you’re feeling overwhelmed or ready to tackle it all, this episode is packed with actionable tips to help you get organized and stay motivated. Take it one step at a time, and you’ll be amazed at how far you can go in 2025.

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Happy Holidays! We’re keeping it light and festive with a special replay of one of our favorite past episodes: Our Favorite Things(episode 72)!

We’re sharing everything from holiday traditions to snacks, gift-giving tips, and even our favorite tools for keeping life (and work) simple. Whether you’re wrapping presents or just need a breather during the busy season, this episode is perfect for bringing some cheer to your day.

In this episode, we chat about:

• Christmas traditions we love (and some we’ve let go).

• Go-to holiday foods (and why marshmallows belong on sweet potato casserole).

• How we organize holiday decor for stress-free decorating.

• Thoughtful gift ideas (including a 2-tier Lazy Susan and homemade cookies).

• Why simple joys, like clean countertops and naps, are our ultimate favorites.

🎧 So grab your cocoa, turn on the holiday lights, and join us for this lighthearted episode. We’re so grateful to celebrate another year with you.

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🎄 It’s the middle of December, and we’re bringing you a light and funny episode perfect for listening while you wrap gifts or sip hot cocoa.

This week, we’re diving into the world of hilarious and over-the-top real estate listing descriptions. From unhaunted homes to properties with “bizarre and ominous energy,” these descriptions had us laughing, cringing, and scratching our heads. Plus, we’re decoding common phrases like “charming” and “needs TLC” to reveal what they really mean.

We’ll also share:

• The worst house on the street (and why it’s still worth buying).

• A pumpkin spice-themed listing that went all in on the fall vibes.

• How ChatGPT can help you write better listings (with a big dose of caution).

• Tips for making your listing descriptions stand out without crossing the line.

This episode is packed with laughs and a few valuable takeaways, so grab your gift wrap and tune in!

📩 Have a funny listing description you’ve come across? Send it to us! We’d love to include it in a future episode.

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Welcome to Hustle Humbly University! 🎓

Whether you’re new here or a longtime listener, we’ve put together the ultimate orientation episode to help you navigate everything Hustle Humbly has to offer. With 279 episodes (and counting), we know it can feel overwhelming, so we’re breaking it down to make things easier for you.

Here’s what we’re covering in this episode:

• A quick intro to your hosts, Katy and Alissa, and how the podcast started.

• Why you should start with episodes 1–3 and how mindset is the thread that ties it all together.

• How to find episodes by category on hustlehumblypodcast.com/categories and how this can simplify choosing your next episode to listen to.

• A tour of our free resources, including the database template, staging tips, and more.

• The Hustle Humbly Community breakdown: monthly live sessions, a referral network, and AI-powered podcast search to make finding answers a breeze.

• An overview of our courses, templates, and other tools designed to simplify your real estate business.

Whether you're here to learn, connect, or just laugh along with us, this episode will give you the lay of the land and ensure you don’t miss any of the tools or freebies that can help you build a sustainable, successful business.

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Join us today as we ask ourselves a very important question to check the pulse of our business…If you hired yourself as a client, would you fire yourself? It's time for a candid end-of-year accountability check. In this episode, we dive into the hard questions you need to ask yourself as a real estate agent. 

From communication missteps to lack of follow-through, we share stories and practical advice to help you own your mistakes, fix them, and move forward stronger. Alissa opens up about a tough situation where she dropped the ball and had to face her clients honestly. We also talk about why the only way to feel better after a mistake is to take action.

You’ll learn:

• Why avoiding difficult conversations makes things worse.

• How to handle mistakes without damaging your reputation.

• The importance of transparent communication with your clients.

• Why contracts should never be a “gotcha” moment.

• Practical ways to keep yourself accountable and improve your systems.

We also explore why being a good co-op agent, setting boundaries, and following through on commitments are essential to long-term success in real estate. Plus, stick around for a fun segment on how different Enneagram types might get fired—don’t worry, it’s all in good fun!

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This week, we’re keeping it real and cozy with a short and sweet pep talk. It’s time to be thankful, recharge, and get ready to close out the year. We’re talking about letting go of work expectations, setting priorities, and the importance of being truly present with loved ones. Work isn’t everything, and sometimes, you need permission to unplug—this week, we’re here to remind you to do just that!

In this lighthearted episode, we dive into how to balance your real estate business with some much-needed downtime, plus our favorite quotes to get you in a reflective, grateful mood. Let’s talk about how to embrace the “don’t miss twice” rule, lower those holiday expectations, and celebrate our successes without burnout. Grab your pie, turn off your phone, and join us for a Thanksgiving moment of gratitude, laughter, and self-care.

Here’s what we’re covering:

• How to set boundaries and truly relax over the holiday

• Why your work is not your identity—and why that matters

• How “don’t miss twice” can help you keep up with goals without guilt

• Quotes that remind us to focus on family, friends, and gratitude

• The best advice for finishing the year strong and setting realistic goals

• Why it’s okay to lower your expectations and simplify the season

Happy Thanksgiving, y’all! We’re so thankful for you and can’t wait to finish the year strong—together.

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