Is your brain cluttered with every new tool, platform, and software someone told you that you absolutely need? Same.

This episode started as a simple refresh of our tech stack after a listener wrote in asking what we actually use to run our businesses. Spoiler: the list is still shockingly short. But somewhere between Google Sheets and listing descriptions, we took a turn into AI territory, and y'all, we are not turning back.

We walk through our bare-bones tech stack (yes, we still use a spreadsheet), talk honestly about how we are each using AI in our real estate businesses right now, and share why keeping things simple is not laziness, it is a strategy. We also get into SEO vs. AEO vs. GEO (yes, GEO is a real thing and it matters), what AI actually pulled up when Alissa searched herself, and the big announcement: Katy is teaching a monthly AI class inside the Hustle Humbly Community starting now.

If you have been quietly panicking every time someone mentions AI, or if you have been using it already and want to go deeper, this episode is for you.

Here's what we cover in this episode:

• The listener email that prompted this episode and our full simple tech stack answer

• Why simpler systems get used more consistently (and cost less money)

• Google Sheets, Trello, Canva, email, Google Drive, MLS, and yes, a little AI

• Transaction management and e-sign tools required by our brokerages

• How to qualify your tech choices based on the type of business you want to run

• SEO vs. AEO vs. GEO: what each one means and which one actually matters for your real estate business

• What happened when Alissa's seller looked her up with AI (hint: reviews matter a lot)

• How Alissa used ChatGPT to analyze multiple offers and review pre-approval letters

• Using AI to virtually stage photos, repaint rooms, and show sellers the vision

• How Katy used Claude to turn listing appointment notes and photos into a beautiful PDF checklist for a seller

• The Plaud device that listens to your appointments and summarizes them

• Why shiny tools do not fix broken habits

• Claude vs. ChatGPT: what is different and why Katy made the switch

• Projects, skills, and co-work inside Claude explained simply

• The new monthly AI class inside the Hustle Humbly Community for $25/month

• Why your Google reviews are your most important AI visibility tool right now

Key Quotes & Takeaways:

• "Shiny objects feel productive, but they can delay real progress." Alissa

• "New tools do not fix broken habits. If you have systems in place that you're not using, a new system is not going to help you." Alissa

• "As long as you're running your business like a business and getting reviews from people, the internet and the AI are going to pick up on that." Alissa

• "You can not ask for more business if you are not taking care of the business you already have." Alissa

• "Using AI well will probably cut your task in half." Katy

Products, People & Previous Episodes Mentioned:

• Episode 8: Tech Tools for Real Estate (hustlehumblypodcast.com/8)

• Google Sheets (free)

• Trello (free)

• Canva (free and paid)

• Google Drive (free and paid)

• ChatGPT (chatgpt.com) paid plan ~$20/month for photo editing

• Claude / Claude.ai (claude.ai) paid plan ~$22/month

• MLS e-sign (included with board dues)

• Dotloop (e-sign & transaction management)

• SkySlope (transaction management)

• Hustle Humbly Community (hustlehumblypodcast.com/membership)

• Email Templates 101 (emailtemplates101.com)

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