Good Content with Shannon McKinstrie

By Shannon McKinstrie

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, an

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How many episodes does Good Content with Shannon McKinstrie have?

The podcast currently has 132 episodes available.

Best of Good Content with Shannon McKinstrie

The most played episodes among Podcast App listeners.

Number 1: The Rise of the Conversational Expert
This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to camera reels that I like to think of as the conversational expert, and I really need you to understand just how powerful this type of reel is. If you’ve been feeling stuck when it comes to your content, make this talk to camera reel this week. It’s not difficult and I’m sharing lots of viral examples as we talk through why these reels were so successful, so you can start creating your own today. In this episode we’ll be covering:Creating talk to camera reels where you show up and speak authentically, while also calling out identity.How the conversational reel captures attention when we are already running on short attention spans. What’s going viral right now, we’ll analyze several examples to understand exactly what elements resonate and connect right now. Applying storytelling and attention grabbing details to your talk to camera reels.The fall of authority driven content and how authority is perceived today, in what I like to refer to as soft authority. Featured content in this episode:Wellbysabzi: Substack / No ExpectationsWellbysabzi: Substack / The peace of letting peopleUnpinnedwine: I drink a lot of champagne…The.stroke.doc: Dementia prevention hacksDom_dowling: Easiest way to build happinessChannelallday: Money things 17 years of marriage taught meDrshantesays: Exposure is a form of generational wealthAnnikaunmasked: Easier childhoodLivelohy: 5 trips before you die Recommended episodes:Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond ToEpisode 109: The Human Side of Content That SellsEpisode 115: It’s Time to Get Yapping On CameraEpisode 118: Identity Maxxing Will Help You Find Your Ideal AudienceEpisode 120: Three Things To Set Up Before Your Content Goes Viral Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
August 25, 202614min
Number 2: Start Thinking Outside Your Niche
If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two! In this episode we’ll be covering:Try this “Ask me about” exercise to start thinking beyond your niche to connect with your audience on a personal level.There’s value in posting seemingly “random” content that ventures outside your niche.Embrace your interests! You aren’t confusing the algorithm by posting beyond your niche, the algorithm favors interest and curiosity, and you can still reach aligned followers.Skip product only posts, share your stories and humanize your brand, there is growth and sales potential for any brand with heart. Featured content in this episode:Stop only posting within your niche7 Out-of-the-box things to post this week Recommended episodes:Episode 109: The Human Side of Content That SellsEpisode 119: Your Boring Life Moments are the Shortcut to SuccessEpisode 121: Discover What’s Valuable Once You Start PostingEpisode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
September 01, 202616min
Number 3: Feeling Excited About Content Creation Changes Everything
If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build my email list. I’m also taking a moment to reflect on my own business journey, including the recent explosion of my new content series that earned me thousands of new followers in just days, and why slow, steady growth can be just as valuable as an overnight viral moment. Remember, every growth journey looks a little different, so experiment a little and have fun creating! In this episode we’ll be covering:How finding success always looks a little different for everyone and a quick look at two different accounts that gained 30K followers from one reel. Preparation for going viral by having systems and tools in place to manage the influx of followers and messages, especially important for new creators!Having fun with content creation will help you create better content, and most often the simplest content performs the best!Overnight growth vs. slow and steady, a reflection of my own business journey (spoiler: I wouldn’t change a thing!) Featured content in this episode:Chelsea ExplainsBitter Builds Recommended episodes:Episode 120: Three Things To Set Up Before Your Content Goes ViralEpisode 126: Make More Sales by Building Trust with Your AudienceEpisode 127: Create Trial Reels that Turn Viewers into Followers with Personalized ContentEpisode 128: The Rise of the Conversational ExpertEpisode 129: Start Thinking Outside Your Niche Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
September 08, 202616min
Number 4: Create Trial Reels that Turn Viewers into Followers with Personalized Content
I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content actually makes your content less engaging, and switching to more personalized hooks can make a massive difference in your engagement rates. I’m taking you on a scroll to share real examples, demonstrating how to apply them to your niche, whether you’re selling products or sharing your own lived experiences. I also break down my approach to trial reels, why lived-in, authentic moments work, and how to test out different hooks that make your ideal audience feel seen. In this episode we’ll be covering:The myth of “personalized” content, why it doesn’t work and how to create relatable and engaging content around “I” and “my”.Examples of successful content that uses “I” and “my” and how they stand out from generic content.Using a lived experience to build a strong hook that actually reaches and resonates with the right audience, instead of a weak hook that gets lost in the scroll.Adding elements of your human experience and personality to create value and connect with like minded people.Application of the 4H’s to real content, with examples so you can add your own twist! Featured content in this episode:Dietcoke: Don’t text I’m busyCandleglambyperry: 320 Candles in 1 DayMacroswithem: When Diet Coke starts hitting better than alcoholMacloafe: Birkenstock Future shoe of the yearShannonmckinstrie: Your friend is “trying to be an influencer” Recommended episodes:Episode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to YouEpisode 120: Three Things To Set Up Before Your Content Goes ViralEpisode 122: Insider Style Content is Taking Over Social MediaEpisode 123: Fill in the Blanks and Start Sharing Your Insider KnowledgeEpisode 124: Have More Conversations and Let Your Audience Shape Your Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
August 18, 202614min
Number 5: Fill in the Blanks and Start Sharing Your Insider Knowledge
I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any industry, whether you’re a stay at home parent, a grad student, or you work a 9 to 5, we want all of your unique insider knowledge. We’ll walk through multiple high performing content ideas, with easy prompts and I’m sharing lots of ideas to help you fill in the blanks. Today, we’re embracing identity, taste, and real life experiences to create irresistible content that actually works. In this episode we’ll be covering:Using your unique insider knowledge and experiences to connect with your audience. Content ideas for the next week with five prompts including examples to help you fill in the blanks so you can start creating right away.How to create the insider experience with your unique perspectives and experiences, building trust with your audience. Featured content in this episode:ShannonMcKinstrie: The best content ideas I saved for you this week Recommended episodes:Episode 100: Use Identity Driven Content to Connect and Engage with Your AudienceEpisode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to YouEpisode 115: It’s Time to Get Yapping On CameraEpisode 118: Identity Maxxing Will Help You Find Your Ideal AudienceEpisode 122: Insider Style Content is Taking Over Social Media Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
July 21, 20269min