Good Content with Shannon McKinstrie

How to Start Making Money Without Fancy Funnels


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I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnight, but for most people they’ve been doing this for a long time, myself included. My Reels Lab recently hit over $2 million in sales and I’m going to tell you exactly how I did the dang thing without fancy funnels.


In this episode we’ll be covering:

  • How those overnight successes aren’t so overnight, in fact they are often years in the making.
  • A peek into my business journey and how I started monetizing my Instagram account.
  • How I started building my business, showing up and getting my name out there.
  • Early marketing strategies including personal outreach to family and friends, even if they didn’t need what I was offering. 
  • Building my local community in person at networking events and workshops.
  • Evolution of my services and price points, and how I ensured they were the right offers for my community and for me.


Recommended episodes:

  • Episode 98: Start Selling on Social Media without Feeling Salesy
  • Episode 108: Why You NEED To Take Content Creation Seriously
  • Episode 109: The Human Side of Content That Sells
  • Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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