Good Content with Shannon McKinstrie

This Instagram Story Strategy Became My Biggest Sales Funnel


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Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also touch on real life marketing brilliance that leans on nostalgia and relatability to build trust and boost conversions. 


In this episode we’ll be covering:

  • How Instagram Stories became my most powerful sales funnel for business growth.
  • My step by step Instagram Stories strategy for launching high-ticket offers.
  • Mixing personal life and business in Stories to encourage audience interactions.
  • Using Instagram insights to analyze which Stories get the most engagement.
  • Increasing Story conversions with link stickers, sliders and ManyChat.


Recommended episodes:

  • Episode 62: Why You Don’t Need Fancy Content to Stand Out
  • Episode 72: Creator Style Content is for Everyone, Even You
  • Episode 73: Staying Top of Mind with Instagram Stories
  • Episode 95: Building Real Community with Stories and Shared Moments
  • Episode 109: The Human Side of Content That Sells


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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