Good Content with Shannon McKinstrie

Easy Content Ideas for When You’re Not Feeling Creative


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I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now.

If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a break. The truth is, our audiences won’t vanish if we step back or reuse a great post from a few months ago. If you still want to show up, there are easy content hacks you can lean on like reaction videos or sharing relatable moments, they really work when your creativity is all tapped out. So here’s your permission to give yourself some grace this summer, trust that “enough” is truly enough, and know I’m right there with you. 


In this episode we’ll be covering:

  • Navigating busy seasons and down time in life without the pressure of expectations. 
  • Permission to pause for rest and resisting the temptation to work on new projects and ideas.
  • How to maintain a social media presence while taking a summer break or vacation.
  • Creative content ideas like sharing trending articles and familiar brands.
  • What the BENS (Big, Easy, New, Safe) Method is and how to apply it to your posts.
  • Hooks and formats for high-engagement reels, including borrowed familiarity and relatable moments


Featured content in this episode:

  • Shannonmckinstrie: How to Yap without Rambling
  • Zakbcreates: The new status symbol nobody talks about
  • Heart.led.wellness: Using food as a buffer from life
  • Thestomachdoc: If peas get their marketing right


Recommended episodes:

  • Episode 57: Repurpose Your Content for More Impact with Less Effort
  • Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
  • Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
  • Episode 107: Where To Find Content Ideas So You’re Always Ready To Post
  • Episode 110: Become More Memorable When You Stop Overthinking and Start Repeating


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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