Good Content with Shannon McKinstrie

Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator


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We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it all.

We'll talk about what you can do when your content is taken without credit, the right and wrong ways to get inspired, and why it's so important to celebrate your own originality in the online space. If you’ve ever wondered when to shout someone out or how to make sure your ideas are protected, this episode is for you!


In this episode we’ll be covering:

  • The difference between content copying, inspiration, and intellectual property and why it matters. 
  • My own experiences with copyright infringement, how I handled it and what I wish I had done differently.
  • Deciding when to take legal action vs. letting things go and what options are available to you for dealing with content theft.
  • Trending or viral content vs Intellectual Property: enjoying when others use the concept and knowing what’s “teachable” vs. just “inspired content.”
  • Best practices when it comes to other people's content: obtaining explicit, written permission before reposting others’ content and knowing when to tag another creator to give credit where it is due. 
  • My method for handling content inspiration when I can’t recall the original creator.


Recommended episodes:

  • Episode 35: Turning Inspiration into Unique and Original Content
  • Episode 42: Your Simple B-Roll Can Become Easy Reels That Actually Convert
  • Episode 63: Was That an Ad? Even the Big Brands are Making it Personal
  • Episode 95: Building Real Community with Stories and Shared Moments
  • Episode 107: Where To Find Content Ideas So You’re Always Ready To Post
  • Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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