The Smart Passive Income Online Business and Blogging Podcast

Al #021 Applying generalized email strategies you find online often gets "meh" results. It can feel like you're wasting time and resources. And that's especially true for niche service providers who only need a few long-term clients and aren't looking to sell tons of products. Side note: that's why these AskLiz episodes are so neat. Let me know what you're dealing with at SpeakPipe.com/LizWilcox, and I'll give you my best advice for your specific situation. But in this episode, I'm sharing my top email marketing tips for service-based businesses. If you're anything like Tracy, who submitted the question for today's session, you might need help optimizing your welcome sequence, improving your open rates, and getting more replies. And that's a great way to start feeling like email is actually contributing to your business! I'll cover hand-raiser emails, super signatures, how to showcase your expertise, how to address objections, and the exact sequences you should consider! Show notes and more at SmartPassiveIncome.com/al021.

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#952 What happens when you just decide to do it? What can you achieve if you put the drama away, stop overthinking, and focus on taking action? Instead of indulging every little limiting thought, how about you get out of your own way? In today's episode, I'm chatting with one of my favorite people, Allan Ngo of DigitalSolopreneur.com. As you'll hear, Allan is an absolute treat! He lives in the Philippines and does incredible work helping his followers build businesses that generate serious revenue without taking over their whole lives. We'll dive into how Allan has managed to break into the North American market, the serve-first mindset he's built his brand on, leading through action, and overcoming limiting beliefs. I'm so excited about this session because Allan is truly all about helping others succeed while building community and connection. While I could gush about him all day, I'll let Allan inspire you to think bigger! Show notes and more at SmartPassiveIncome.com/session952.

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MM #003 When you find your niche and everything clicks, even if it's by accident, it's time to double down! And that's all about working on yourself and being ready to shine when you finally get your big chance! I can't think of anyone who embodies this mindset more than my friend Tevin Davis. We met as contestants on Survivor and, as you'll hear in today's episode, sleeping in the dirt next to someone definitely creates a special bond! But what I love most about Tevin is the authenticity he's built a living on! And we'll hear more about his inspiring creator business today. Tevin shares why brands have him on retainer as a creator, how to post (pretty much) daily without burning out, the top-performing platforms right now, and why it's vital to charge your worth even if it makes you uncomfortable. This is one of my favorite interviews so far, so listen in! Show notes and more at SmartPassiveIncome.com/mm003.

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AL #020 We all want to automate ourselves out of the day-to-day of running a business. I get that. But trust is the one thing we never want to sacrifice for efficiency. Every single one of our sales depends on it! So is it possible to build real trust through an automated email sequence? That's what I'm helping Paulina Cossette with on today's AskLiz episode! I'll share the exact emails I'd send out, how I'd sequence them, how I'd avoid coming off as salesy, and the extra content I'd create to flesh out this strategy. But I'll also steer some of you away from applying anything like this just yet. If you tune in, you'll be able to gauge whether your business is ready for this level of automation. And if it's not, you'll get an idea of how to get there! Enjoy, and please keep sending your business questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al020.

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#951 When I took over SPI, Pat told me that one of the secrets to his success was staying curious. And that's actually a great approach to entrepreneurship! With "play" as my word of the year for 2026, curiosity keeps things interesting. But it does a lot more than that when you use it to fuel business experimentation. Like, $500,000 more, as you'll hear in today's awesome session with Sam Vander Wielen! She's built an incredible brand around her legal expertise and is now the go-to resource for entrepreneurs looking to protect their businesses. Sam not only shares essential insights on setting up your business for legal peace of mind, but also gives us a behind-the-scenes look at how webinars are transforming her launches! You definitely don't want to miss this one if you're anything like me. Because y'all, someone was already threatening to sue us within the first two months of me buying SPI! So listen in and sign up for Sam's free webinar to avoid these risks yourself! Show notes and more at SmartPassiveIncome.com/session951.

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MM #002 Have you ever crunched the numbers on a traditional job and realized it would never get you to the lifestyle you want? Like, sometimes the math just ain't mathing. If you're like many of us, that's how you found your way to online entrepreneurship! But how do you go from a dream of building your own thing to "making it" for real? To explore this question, I knew my friend Nadalie Bardo would have to join me. She's just the best! Nadalie has absolutely been one of the most consistent and resilient people I've met in the online business space over the last ten years, even though it hasn't always been smooth sailing for her! Today, you'll learn more about Nadalie's journey from a PR job to becoming the go-to Pinterest marketing expert. She'll share her incredible insights on creating your first products and building a business around your desired lifestyle. Enjoy! Show notes and more at SmartPassiveIncome.com/mm002.

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Al #019 If you lean into having fun running your business, you'll see results. That's why "playful" has been my word of the year for 2026. And maybe one of the best examples of how I've applied this mindset is my Christmas in July sale. While this is something I do every year over on LizWilcox.com, I knew I wanted to try something new and different this time around. And it all started with a waitlist, which is the part people ask me about the most. If you listen in on today's session, you'll hear how limiting access to this flash sale actually helped me reach my goals faster. In fact, the bulk of the purchases I was looking for came in before the sale itself even went live! So join me for this episode to get in on the fun and make more sales. And please keep sending your business questions in at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al019.

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#950 Right now, you likely have the smallest audience you'll ever have. And while I hope you're constantly getting more followers, ask yourself: Why are you starting your business with a product that needs lots of customers to be successful? Run the numbers. Unless you're getting thousands of sales, a $10 ebook or $50 course won't change your life. That's why you have to listen in on today's incredible session with my friend John Meese! No joke. If you're tired of working for scraps despite being an expert with plenty of value to offer, you need to get into group coaching! John will tell you all about it and hook you up with amazing strategies to have you booked and busy fast! And the best part is you don't need a big audience to get going. In fact, John's clients frequently earn over $10K with only five students enrolled in their programs. Tune in to start! Show notes and more at SmartPassiveIncome.com/session950.

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Most entrepreneurship advice assumes you already have clarity around what you want to pursue. But that's not the starting point for most people. Like many, you might get stuck before you even find a business idea that excites you. That's why I knew I had to talk to Ryan Soper-Powell as soon as possible. And it turns out that this conversation is the perfect way to kick off my new Monday Members series! You see, Ryan is debating whether the SPI Community is worth it for him anymore. His business isn't where he wants it to be, despite being in mastermind groups for years and building valuable connections. And I'm not here to change his mind! Ryan and I have an open and honest chat about what is and isn't working for him. We dive into his business and what SPI can do to support him, and come up with some valuable ideas. If you've been spinning your wheels without getting anywhere, tune in! Show notes and more at SmartPassiveIncome.com/mm001.

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AL #018 Re-engaging cold subscribers is super doable! Today, I'll share a 14-day strategy to help you do just that. But here's the thing. Building an engaged email list starts with not being afraid to lose subscribers who aren't meant for your business! So if you've been struggling with cold leads, listen in on this AskLiz session for the fix! To answer a question from Nadalie Bardo of YourPinCoach.com, the tactic I'll share today is all about being upfront to re-engage the people who actually want to stick around with you. It's also a great way to get a bunch of unsubscribes! That's right. We're letting some people go today. If you tune in, you'll learn why that helps your brand level up! Don't miss this session, and please keep sending me your business questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al018.

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