The Smart Passive Income Online Business and Blogging Podcast

#806 "If you build it, they will come." You've heard it a lot, but don't apply this movie quote to your online business. Instead, gather as big an audience as possible around your mission before launching anything! Of course, I know you're saying this is easier said than done. So, what are the actual steps you can take to build up your following if you're starting from scratch? Listen in on today's coaching call with Krystle Krueger of YourFashionIsArt.com to hear my advice for someone in this exact position! There's a lot of noise out there, so stories and brand culture should be essential parts of your marketing strategy. We dive into that and then discuss the best ways to get in front of new audiences starting with the relationships you might already have. Enjoy! Show notes and more at SmartPassiveIncome.com/session806.

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#805 Even if you're working solo, going from freelancer to business owner is a powerful mindset shift you can make right now. In fact, just seeing yourself in this new light is enough to unlock opportunities and allow you to charge more for the services you're offering! Today's guest, Hope Trory, is the perfect example of someone who has leveraged this perspective trick to level up. Like me, she had to give up on an architecture career to follow her true calling. Now, Hope is an online marketing pro helping her clients build lead-generation systems that bring in more business and free up time for meaningful work. Listen in for Hope's story and our tips for overcoming the sunk cost fallacy, finding your niche, and becoming the expert your clients need! Show notes and more at SmartPassiveIncome.com/session805.

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#804 If you're the smartest person in the room, you're in the wrong room. Going at it alone is also not ideal for most entrepreneurs. That's why joining the right community in your space can be such a boost to your business! We're marking four years of SPI Pro today, but this session is not a plea for you to join our communities. Instead, I want to motivate you to seek out whatever people or groups you need to be with to get better results in your niche! To inspire you, I'm joined by Mandie Kramer, Ron Desi, and Anita Sandoval—three incredible SPI Pro members. Listen in because all three share amazing information about everything from microlearning to making over a million dollars on Fiverr! Together, we discuss finding the right community for your needs, getting the most out of the group, building relationships by helping other members, and applying your new knowledge to a business. Enjoy! Show notes and more at SmartPassiveIncome.com/session804.

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#803 "Just be yourself!" People dole out this kind of advice as if being on camera is the easiest thing in the world. But if you've ever been a guest on someone's podcast or had the chance to appear on TV, you understand how nerve-wracking these situations can be. So, how do you put your best foot forward and show up on another person's platform with confidence? To help us, I have Kim Rittberg joining me today. She is an award-winning digital marketer with over twenty years of media experience working for companies like Netflix and Us Weekly. Kim also hosts The Exit Interview, a podcast for entrepreneurs looking to grow their businesses. In this episode, we discuss creating your next-level elevator pitch, the best strategies to prepare for video interviews, Kim's PATCH framework for on-camera confidence, and the mistakes that stop you from being an effective communicator. Enjoy! Show notes and more at https://SmartPassiveIncome.com/session803.

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#802 The creator economy is bigger than ever but also more complex than it used to be. That said, this ConvertKit update is the perfect example of a brand continuing to evolve and keep up with out needs. As a long-time user and advisor for the company, I'm excited to see what's next! You might have heard, but ConvertKit is rebranding to Kit. This is more than just a name change, though. They're launching an app store to supercharge how we use their platform. Kit will also come with next-level analytics and performance improvements. Of course, ConvertKit's Creator Network is also a massive part of this announcement. This is the number one tool I use to grow my Unstuck newsletter and how I get hundreds of new subscribers daily. But that's not all. ConvertKit is introducing a free tier for newsletters with up to ten thousand subscribers. Go to SmartPassiveIncome.com/convertkit to sign up! [affiliate link] Show notes and more at SmartPassiveIncome.com/session802.

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#801 With data showing there are over four million podcasts out there, does it still make sense to start your own show? Well, it also turns out there are only about four hundred thousand podcasts regularly publishing new episodes. If you niche down, there might be no one talking about the topic you'd like to cover! So how do you launch a show around your interests and attract an audience of engaged listeners? Today's guest, Alban Brooke, is here to uncover the data and reveal the best strategies for modern podcasters. We discuss the easiest way to use video to promote your show, tapping into communities to reach fully-formed audiences, and why typical interview podcasts are in trouble. Alban is the Head of Marketing at Buzzsprout, one of the top podcast hosting companies. We can learn a lot from the information he has access to, so listen in! Show notes and more at SmartPassiveIncome.com/session801.

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#800 People know me for the online business advice, but I don't often talk about what happens at home. That said, balancing work and family life is crucial for sustainable success as an entrepreneur. For this milestone episode, I want to offer a glimpse at the Flynn household and my role as a father and husband. Like me, I know many in the Smart Passive Income Podcast audience are parents. That's why I think you'll resonate with what I share as you listen in on today's session! My son Keoni is now a high schooler, while my daughter Kailani is going into middle school. I'm excited to see my kids grow and flourish, but how have these years gone by so fast? Tune in for my 800th episode as I explore the importance of slowing down, appreciating the time you have, and finding and creating special moments with your loved ones! Show notes and more at SmartPassiveIncome.com/session800.

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#799 Is it possible to build a business while working a traditional job? How do you know when it's time to go all-in on your side gig, and what are the things to consider before taking the leap? Also, what about growing a brand that complements your full-time work? These are the questions we explore in today's episode. My guest, Eric Chou of Network Automation Nerds, is a leader in his highly technical niche. He is an author and former Amazon and Microsoft employee leveraging his expertise to build a brand and community alongside his current high-paying job. Eric is applying strategies we often discuss on this show and within SPI Pro to engage his followers and readers in a big way. Tune in for this success story because some of his LinkedIn Learning courses have now attracted over ten thousand students. Enjoy! Show notes and more at SmartPassiveIncome.com/session799.

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#798 Being on camera is like many other things people shy away from. We don't like public speaking until we practice and improve. Some of us don't even like the sound of our voice on recordings until we get used to hearing it. So, how do you develop your on-camera presence and use it to grow your business? Today's special guest will answer this question. Elise Baughman is the voice actor behind Dragon Ball GT's Pan and a fantastic on-camera coach. She does amazing work helping entrepreneurs captivate their audiences and leverage video. Tune in to get her tips and go to EliseCoaches.com/pat for more free resources! [affiliate link] This episode is also an AskPat-style coaching session. Listen in to hear me help Elise develop her online business and reach more people! We discuss finding and understanding a target audience, refining marketing copy for more sales, addressing customer objections, and getting testimonials! Show notes and more at SmartPassiveIncome.com/session798.

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#797 It's one thing to come up with an idea for a business, but following through on your vision is another thing altogether. Today, I'm happy to introduce you to someone who has done just that. I met Dr. Yishan Xu in 2019 and she has since published almost two hundred episodes of her Deep Into Sleep podcast. Today, we discuss the pros and cons of running a bilingual business like hers, and how opening yourself up to audiences across the globe can help you scale faster. We also explore the benefits of starting a niche podcast for everything from improving your communication skills to forming relationships with key players in your space. Dr. Yishan is also diving into courses and community building and doing a fantastic job applying the strategies we often talk about on this show. Tune in to hear her amazing success story! Show notes and more at SmartPassiveIncome.com/session797.

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