Join me as I chat with Jonathan Courtney, as we analyze Alex Hormozi's comprehensive marketing funnel for his book launch, which combined traditional direct response marketing with modern digital techniques. The discussion reveals how Hormozi used multiple communication channels, urgency tactics, and bonus offers rather than discounts to drive conversions. The hosts also discuss how businesses can adapt these high-intensity marketing approaches to fit their own brand identity and comfort level.

Timestamps:

00:00 - Intro 02:29 - Hormozi’s email campaign phases

04:18 - Hormozi’s Copy Writing Strategy

09:12 - Affiliate and Referral Program

11:17 - Most Incredible Free Gifts Ever Strategy

12:53 - Email Campaign Deep Dive

16:56 - Physical Mail Component

18:44 - Paid Ads Breakdown

19:55 - Free Content vs Sales Content

22:29 - Website and landing page analysis

30:52 - How to adapt these techniques for different brands

Key Points:

• Jonathan Courtney breaks down Alex Hormozi's book launch marketing campaign, analyzing the email sequences, landing pages, and webinar structure

• The campaign used direct response marketing techniques including multiple email sequences, physical mail, and extensive ad creatives (1100+ variations)

• The marketing strategy included pre-registration, reminder, live event, and post-event phases with multiple touchpoints

• Physical elements like printed playbooks and mailed invitations proved highly effective despite being in a digital world

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast:https://www.unscheduledceo.com

X/Twitter: https://twitter.com/Jicecream 

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

Get the exact roadmap to build your Voice AI Agent (Diagram Included): https://dub.sh/voiceai

On this episode I share a comprehensive guide on creating profitable businesses using voice AI agents. I give away 5 detailed startup ideas with complete workflows and technical requirements. We go through the technology stack needed for implementation and provide recommendations for both technical and non-technical founders.

Timestamps:

00:00 - Intro

01:13 - Startup Idea 1: AI Property Manager Voice AI

03:58 - What Are Voice AI Agents?

05:10 - How Voice AI Agents Actually Work

08:23 - Types of Voice AI Agents and Applications

10:17 - Demo of Startup Empire’s Voice AI Agent

13:34 - Startup Idea 2: Voice AI patient intake assistant for dentists

15:41 - Startup Idea 3: Voice AI HOA Hotline

17:34 - Startup Idea 4: Voice AI School Absence Line

19:57 - Startup Idea 5: Voice AI Trade Contractor Secretary

22:57 - Startup Idea 6: Voice AI funeral Home Intake Line

25:22 - Voice AI Platform tech stack recommendations

Get Your Complete Financial OS at https://dub.sh/brex-sip

Key Points:

• Voice AI agents are software systems that can have natural phone conversations, understand speech, reason about requests, and take actions to solve problems

• Four main types of voice AI agents: customer service, sales qualification, appointment scheduling, and information/support

• Key technologies needed include speech-to-text (DeepGram, Whisper), AI brain (GPT, Claude), text-to-speech (11labs), and platforms like VAPI, Synthflow, and Retail AI

• Voice AI agents can be applied across industries including healthcare, home services, legal, restaurants, real estate, and e-commerce

• Hybrid approaches combining AI agents with human handoffs for complex issues or sales closings are often most effective

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

Get the exact blueprint to from $0 to $25K+ MRR (Diagram Included): https://www.gregisenberg.com/startup-blueprint

On this episode I present my three-phase approach to building an AI startup. Begin with a "leveraged agency" model, unlike traditional VC-backed startups, this method starts with manual service delivery to understand edge cases. Then implement AI agents to automate processes while maintaining pricing. And finally scale through multiple tiers and content distribution. This approach allows founders to be profitable from month one, retain equity, and build based on real customer pain points.

Timestamps:

00:00 - Introduction to the leveraged agency approach
00:51 - Explanation of the three phases
06:24 - Finding an AI Startup Idea
07:06 - Timeline expectations for growth
09:13 - Building in public and content strategy
11:34 - AI Agent Systemization
12:24 - Pricing System
13:57 - Why this Approach Works

Key Points:

• Start with a manual service agency focused on one boring, painful task ($1K-$5K/month)

• Transition to using AI agents to automate processes, doubling margins and scaling clients

• Create multiple pricing tiers (enterprise, self-serve, API) to reach $5M ARR

• Build an audience through daily content creation to drive customer acquisition

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Use https://www.lindy.ai/greg for a thousand free credits (thanks to Flo for hooking us up)

Join me as I chat with Flo Crivello, founder of Lindy AI, about Lindy’s new Agent Builder and Computer Use features that significantly advance AI agent capabilities. The Agent Builder allows users to create complex AI agents through simple conversation, while Computer Use enables agents to operate computers like humans would, interacting with websites and applications. Flo showcases several practical applications including automated LinkedIn outreach, Twitter-to-LinkedIn cross-posting, and customer support automation.

Timestamps:

00:00 - Intro

01:01 - Overview of Lindy’s new capabilities

03:10 - Customer Service AI Agent

05:00 - Sales AI Agent

09:03 - Live creation of a LinkedIn outreach agent

18:01 - Successful demonstration of the LinkedIn outreach agent

19:55 - Examples of complex agents developed through iteration

22:40 - Autonomous companies and future possibilities

Key Points:

• Lindy AI announces two major features: Agent Builder (for easily creating AI agents through conversation) and Computer Use (allowing agents to perform tasks on computers)
• The Agent Builder simplifies agent creation through natural conversation, eliminating the need for technical expertise
• Computer Use enables agents to interact with websites and applications, even those without APIs
• Demonstrated use cases include automated grocery ordering, social media management, sales outreach, and recruiting

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND FLO ON SOCIAL

X/Twitter: https://x.com/Altimor

Lindy: https://www.lindy.ai

On this episode I explore Sam Altman's prediction that AI will enable the first one-person billion-dollar company. I outline how this would work through AI agents handling traditional business functions like engineering, design, marketing, and sales, creating an organizational structure where one founder manages multiple AI agents. While technically possible, Isenberg believes this requires perfect conditions and will likely emerge between 2026-2028.

Timestamps:

00:00 - Intro

01:13 - Sam Altman's $1B Solo Founder Prediction

01:45 - The new path to building a company

06:38 - 5 mega trends enabling solo billion-dollar companies

10:05 - How to get started as a solopreneur

12:13 - Organizational structure with AI agents

17:12 - AI Agent Framework

18:07 - AI Pricing Framework

19:46 - What can be $1B Solo Business

21:46 - Conclusion on feasibility and timeline

Key Points:

• Sam Altman predicts a one-person billion-dollar company will emerge in the next few years, enabled by AI

• AI-first companies can replace traditional team structures with AI agents handling various business functions

• The new path to building a company starts with audience building, then "vibe coding" a product, building community, and automating with AI

• Five mega trends making this possible: services becoming software, instant distribution, building on existing platforms, trust in small brands, and high-precision ad platforms

• The first solo unicorn is predicted to emerge between 2026-2028

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg 
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Join me as I chat with James (The Boring Marketer), where he shares how he partnered with a friend to create a mobile diesel repair service website using Claude Code, achieving top Google rankings almost immediately. He demonstrates a step-by-step process for identifying keywords, conducting SEO audits, and optimizing content for local search. The case study illustrates how AI tools can help entrepreneurs dominate local service markets with minimal technical knowledge.

Timestamps:
00:00 - Intro
04:43 - Website tour and initial results
08:29 - SEO strategy breakdown
11:23 - Technical optimization process
22:40 - Results showing Google rankings
27:56 - Design tips using Figma and Anima
29:04 - Development environment setup

Get Your Complete Financial OS at https://www.brex.com/sip

Key Points:

• James built a website for a local diesel truck repair business using Claude Code in just 4 hours and generated thousands in revenue within 24 hours
• Local service businesses represent a significant opportunity because competition is often unsophisticated with outdated websites
• Basic SEO optimization using AI tools can quickly outrank established local competitors
• The process combines AI-assisted keyword research, technical SEO fixes, and content creation focused on local relevance

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com 
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JAMES ON SOCIAL

X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/

Get my in-depth guide for creating scroll-stopping AI Ads with Arcads and Romain's Automations: https://www.gregisenberg.com/arcads

Join me as I chat with Romain Torres, founder of Arcads, about how businesses are using AI to create diverse ad content at scale, showing examples of companies making millions monthly through AI-generated ads. The conversation covers techniques for creating winning ads, automating workflows, and identifying profitable niches.

Timestamps:
00:00 - Intro
01:29 - Demo of Arcads AI
05:19 - Importance of testing multiple ad variations
10:50 - Examples of Successful AI Ad Campaigns
22:42 - Using AI-generated content for organic TikTok growth
25:13 - Visual hooks and creating custom AI actors
29:46 - VO3 integration and extending AI-generated scenes
32:07 - Automating ad creation with Gumloop workflows

Create winning ads with AI and Arcads: https://www.arcads.ai/?via=community
Try arcads over here: https://arcads.ai/?via=community (i get a small affiliate fee if you use that link, support the channel if you think this product will work for you)

Key Points:

• AI-generated ads are enabling businesses to create high-volume, diverse creative content that would be prohibitively expensive with traditional methods
• Successful advertisers test multiple variations of ads (hooks, actors, situations) to find winning combinations
• Tools like Arcade AI allow for creation of realistic UGC-style content and more creative VO3 videos
• Automation workflows using tools like Gumloop can scrape winning content from platforms like TikTok and Reddit to inspire new ad creation

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND ROMAIN ON SOCIAL

X/Twitter: https://x.com/rom1trs
Arcads AI: https://www.arcads.ai

Join me as I chat with Nico Christie where he demos Shortcut, an AI-powered spreadsheet tool that functions like "Excel built for the future." Through several live demos, he shows how the platform can create financial models, update existing spreadsheets with new data, and build custom analysis tools using simple natural language prompts. The product aims to make Excel-based work significantly faster while maintaining transparency about data sources and calculations.

Timestamps

00:00 - Intro

00:53 - Overview of Shortcut

02:08 - First Demo: How Shortcut works with Existing Excel files

04:44 - Different User Types Who Benefit From Shortcut

08:50 - How to Prompt Shortcut Effectively

11:20 - The benefits of Using Shortcut

13:42 - How Shortcut handles data verification and transparency

17:03 - Best Use Cases for Shortcut

19:03 - Obvious ideas and market opportunity

22:23 -Building a Utilization Model for Agencies

34:59 - Greg's Custom Utilization Rate Dashboard Demo

39:29 - Who should try Shortcut

Checkout: https://www.tryshortcut.ai

Key Points:

• Shortcut is an AI-powered alternative to Excel that allows users to create and modify spreadsheets using natural language prompts

• The tool can perform complex financial modeling tasks in minutes that would take hours in traditional Excel

• Shortcut provides transparency by showing data sources and allowing users to trace where information comes from

• The platform serves both Excel experts (making them faster) and non-experts (making complex spreadsheet tasks accessible.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NICO ON SOCIAL
X/Twitter: https://x.com/nicochristie
Shortcut: https://www.tryshortcut.ai

On today’s episode I share a comprehensive guide to building micro SaaS businesses, which are niche-focused software products that can be developed by individuals or small teams. I explain the difference between traditional SaaS and micro SaaS, share real examples of successful businesses generating $20K-40K monthly revenue, and outline a step-by-step playbook for validating ideas, building MVPs, and growing through audience building and SEO.

Timestamps:
00:00 - Intro
01:08 - What is a MicroSaaS?
02:25 - Examples of successful micro SaaS businesses
05:35 - Growth flywheel explanation
07:57 - User journey and funnel metrics
12:06 - Building in public strategy
18:28 - MicroSaaS Frameworks
21:58 - MicroSaaS Ideas 1: PermitSync
25:33 - MicroSaaS Ideas 2: PodScriptor
28:52 - MicroSaaS Ideas 3: SpecSheet
32:30 - MicroSaaS Ideas 4: CartSaver
33:58 - MicroSaaS Ideas 5: GrantGuru

Get Your Complete Financial OS at https://www.brex.com/sip

Key Points:

• Micro SaaS businesses focus on niche markets with specific products, typically built by solo founders or small teams
• Successful micro SaaS businesses can generate $10K-50K monthly profit with 80-90% margins
• Growth comes from building an audience first, identifying pain points, creating solutions, and reinvesting revenue
• Pricing strategies typically include free trials converting to monthly subscriptions or usage-based models

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

Join me as I chat with Josh Pigford, who took an idea from Idea Browser, built a tool called NameSnag for finding expired domains, and sold it for $15,000 within eight days. The conversation explores Josh's rapid development process, including how he leveraged AI tools like Claude for naming and coding, created branding, and used Twitter to build momentum and find customers. Josh emphasizes the importance of shipping quickly rather than aiming for perfection.

Timestamps:

00:00 - Intro
01:26 - NameSnag Backstory
04:44 - Explanation of domain acquisition strategy
13:29 - Branding NameSnag
19:12 - Building Hype through Building in Public
29:28 - Biggest Takeaways from Josh's story
30:58 - What Josh would have done differently
33:17 - Q&A about selling side projects

Key Points:

• Josh saw a viral tweet about an AI tool for finding expired domains and decided to build it
• He publicly committed to building the project on Twitter, which created accountability
• He named the product "NameSnag" and secured both .com and .ai domains
• Josh documented his entire build process on Twitter, generating interest and early customers
• He sold the project for $15,000 just 8 days after starting it

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JOSH ON SOCIAL
X/Twitter: https://x.com/Shpigford
Personal Website: https://joshpigford.com