Get our free guide to Gemini & NotebookLM: https://clickhubspot.com/cfd

Ep. 381

Google’s new Nano Banana Pro feature inside NotebookLM can complete tasks that would “have taken a human hours to do”.

Kipp dives into how game-changing AI features are transforming content creation. Learn more about generating custom infographics and slide decks at lightning speed, building multimedia content for every marketing channel, and personalizing knowledge sharing for teams using Google’s latest AI tools.

Mentions

Nano Banana Pro https://blog.google/technology/ai/nano-banana-pro/

NotebookLM https://notebooklm.google/

Greg Isenberg https://www.gregisenberg.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

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Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free Google Gemini bundle with our favorite prompts + workflows: https://clickhubspot.com/sce

Ep. 380

Is Gemini 3 better than GPT-5?

Kipp and Kieran dive into the seismic release of Gemini 3 and what it means for the future of marketing, search, and AI-driven business tools. Learn more on how Gemini’s state-of-the-art multimodal reasoning unlocks custom interactive apps in search, why dynamic AI-generated UIs signal the end of the blue links era, and how marketers can leverage Gemini to automate research, customer insights, and content more effortlessly than ever before.

Mentions

Gemini 3 https://gemini.google.com/

ChatGPT 5 https://chat.chatbot.app/gpt5

Claude https://claude.ai/

Replit https://replit.com/

Lovable https://lovable.dev/

Fiverr https://www.fiverr.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our 10 Prompts to Fix What AI Broke: https://clickhubspot.com/eph

Ep. 379

Did you know that more than 74% of the new web pages online today contain some form of AI-generated content?

Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how granular data and AI-powered personalization are reshaping paid advertising and email prospecting.

Mentions

GROW Europe https://www.hubspot.com/grow-2025

Perplexity https://www.perplexity.ai/

Claude https://claude.ai/

Reddit https://www.reddit.com/

My First Million https://www.mfmpod.com/

XFunnel https://www.xfunnel.ai/

VO3 https://www.vo3ai.com/

Sora 2 https://openai.com/index/sora-2/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Use our AI Marketing automation guide to scale your business: https://clickhubspot.com/wqf

Ep. 378

“What matters is that you're building something people want. The VCs will come once they see that there is something exciting.”

Kipp and guest Erica Wenger, of Park Rangers Capital, dive into the hidden playbooks behind companies that actually win in today’s hyper-competitive tech landscape. Learn more on why distribution is the new moat for startups, what it means to build in public and harness cult-like communities, and which AI tools are truly overrated (and underrated) for marketers and founders right now. 

Mentions

Erica Wenger https://www.linkedin.com/in/erica-wenger-ms-811b80132

Park Rangers Capital https://www.parkrangerscap.com/

beehiiv https://www.beehiiv.com/

Clay https://www.clay.com/

Granola https://www.granola.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Use our 10 prompts to create interactive tools with Gemini Code: https://clickhubspot.com/ewd

Ep. 377

How fast could you build a custom app to grow your newsletter—without writing a single line of code?

Kieran dives into Google’s powerful new AI Code Assistant and how it unlocks a new era of code-powered marketing for businesses of any size. Learn more on the true power of Google’s AI ecosystem, how to automate demand capture and email sign-ups, and practical tips for leveraging AI coding tools to grow your business today.

Mentions

Google AI Studio https://aistudio.google.com/

Gemini Code Assist https://codeassist.google/

Nano Banana https://aistudio.google.com/models/gemini-2-5-flash-image

Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Sabrina's 8-platform repurposing workflow? Get it here: https://clickhubspot.com/efp

Ep. 376

This guest grew her Instagram from zero to over 418,000 followers in just a year—almost entirely on autopilot with AI-powered content repurposing.

Kipp, Kieran, and guest Sabrina Romanov, of Blotato, dive into how solopreneurs and marketers can go from a simple app idea to launching viral lead magnets, driving traffic, and scaling their brand with AI, even if you don’t have technical experience. Learn more on no-code “Vibe coding” tools to build micro apps, automation strategies for distributing your content across eight platforms, and the secret formula to creating content that actually gets noticed (and converts).

Mentions

Sabrina Romanov https://www.youtube.com/@sabrina_ramonov

Blotato https://www.blotato.com/

Lovable https://lovable.dev/

Replit https://replit.com/

Zapier https://zapier.com/

Pegasystams https://www.pega.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gch

Ep. 375

Did you know you can build a full marketing campaign in just 10 minutes with AI?

Kipp dives into the power of leveraging Claude’s new desktop features to speed up and upgrade your marketing workflow. Learn more on how to use screenshots to analyze competitors, tap your customer personas for real insights, and automatically generate HTML emails that are ready to ship straight from HubSpot.

Mentions

Claude Desktop App https://www.claude.com/download

ChatGPT https://chatgpt.com/

Breeze Customer Agent https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv

Ep. 374

Is ChatGPT the most impactful tool in the marketer’s tech stack?

Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, and with more impact than ever before. Learn more on how marketers are leveraging ChatGPT for persona research with deep context, creating differentiated product positioning, and optimizing growth experiments to make better business decisions.

Mentions

Kyle Poyar https://www.linkedin.com/in/kyle-poyar

Growth Unhinged https://www.growthunhinged.com/

ChatGPT https://chatgpt.com/

Clay https://www.clay.com/

Lovable https://lovable.dev/

Jellyfish https://jellyfish.co/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk

Ep. 373

Is Atlas the Chrome killer? Not so fast.

Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with agentic browsers right now.

Mentions

ChatGPT Atlas https://openai.com/index/introducing-chatgpt-atlas/

Perplexity https://www.perplexity.ai/

OpenAI Operator https://openai.com/index/introducing-operator/

Ramp https://ramp.com/

ChatGPT Memory https://openai.com/index/memory-and-new-controls-for-chatgpt/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our 10 new claude skills prompts: https://clickhubspot.com/ksn

Ep. 372

Did you know you can now teach Claude AI any expert skill just by uploading the right prompt?

Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to train Claude to level up your work, and what it takes to build and upload custom AI skills using just prompts.

Mentions

Claude https://claude.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.