Marketing Against The Grain

By Hubspot Media

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered s... more

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355355 ratings

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FAQs about Marketing Against The Grain:

How many episodes does Marketing Against The Grain have?

The podcast currently has 458 episodes available.

Marketing Against The Grain episodes:

September 10, 2026I Spend $400K/Day on Meta Ads. Here's What's Working Right Now
Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl
Ep. 452
Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel?
Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platform with creative-first tactics, build a high-performing marketing team for rapid scale, and leverage offline strategies to make your brand unforgettable.
Mentions
Danny Yeung https://hk.linkedin.com/in/dyeung22

IM8 https://im8health.com/

Prenetics https://www.prenetics.com/

Allianz https://www.allianzlife.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Ask Kipp and Kieran a question!
https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
33min
September 08, 2026Is the CMO Role About to Disappear Forever?
Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠
Ep. 451
Is the CMO role dying?
Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pipeline, and what strategies companies can use when they can’t find the perfect head of marketing.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

LinkedIn https://www.linkedin.com/
Ask Kipp and Kieran a question!
https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
35min
September 03, 2026I Built a $120K/yr Social Media Funnel w/Claude (Full Demo)
Turn social comments into leads with Claude + Blotato: https://clickhubspot.com/rkhv
Ep. 450
How can one Reel drive $120,000 in annual recurring revenue for your business?
Kipp, and guest Sabrina Ramonov of Blotato dive into how high-performing social content and automated DMs can be seamlessly converted into real revenue and loyal customers. Learn more on building viral social funnels, the power of DM automation for lead capture and monetization, and why treating short-form video as advertising for your long-form brand is the ultimate growth strategy.
Mentions
Sabrina Ramonov https://www.youtube.com/@sabrina_ramonov

Blotato https://www.blotato.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/

ChatGPT https://chatgpt.com/
Ask Kipp and Kieran a question!
https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
39min
September 01, 2026How I Turned Codex Into My Personal Research Assistant (Matt Wolfe)
*Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh
Ep. 449
Is informational content on the internet dead?
Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life.
Mentions
Matt Wolfe https://www.youtube.com/@mreflow

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

GitHub https://github.com/

Gemini Omni 1.1 Flash https://blog.google/innovation-and-ai/technology/developers-tools/build-with-gemini-omni-1-1-flash/

Codex https://chatgpt.com/codex/

Claude https://claude.ai/

Obsidian https://obsidian.md/
Ask Kipp and Kieran a question!
https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
34min
August 27, 2026Claude vs. Human Marketer: Which Is Actually Better?
Build your AI marketing department with this Claude skill: https://clickhubspot.com/uyon
Ep. 448
Can you really fire your entire marketing team and replace them with AI?
Kieran dives into the reality behind agentic marketing systems by putting an AI-powered marketing “team” to the test for a fast-growth AI company. Learn more on how AI audits and rewrites website copy, tackles product positioning, competes in search and LLMs, and whether these emerging systems can actually outperform the average marketer or just generate average results.
Mentions
Open Source GitHub system https://github.com/Yuzzyuk/marketing-os

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/login

ChatGPT https://chatgpt.com/

Ramp https://ramp.com/

1Mind https://www.1mind.com/
Ask Kipp and Kieran a question!
https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
23min
August 25, 2026How to Stop AI from Killing Your Critical Thinking w/ David Epstein
Get our anti-AI slop checklist: https://clickhubspot.com/lhug
Ep. 447
For most people, AI is making your marketing worse. For a select few, it's making it 10 times better.
Kipp and guest David Epstein (author of Range (#1 NYT bestseller) and the new Inside the Box: How Constraints Make Us Better (May 2026)) dive into why AI is creating a wave of “slop marketing” and what marketers can do to protect—and strengthen—their critical thinking in an age of automation. Learn more on proven frameworks for defining the right problems, the power of independent team thinking, and how cutting through complexity helps you deliver clear, remarkable marketing.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

David Epstein https://davidepstein.com/

Inside the Box: How Constraints Make Us Better https://a.co/d/0dSEv0R5

Nest https://home.nest.com/

Scite https://scite.ai/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
40min
August 20, 2026How to Run a Marketing Agency With 0 Employees ($100k to $1M)
Free: build a Claude-powered content engine https://clickhubspot.com/mslb
Ep 446
What does it actually take to 5x your solo marketing business in a year using AI?
Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how agentic systems drive efficiency and scale for one-person teams, the difference between building a real content workflow versus relying on prompts, and why authentic insights—not just automation—are the secret to standout founder-led growth on LinkedIn and X.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie

StartupCookie https://startupcookie.com/

Claude https://claude.ai/

ChatGPT https://claude.ai/

ChatGPT Codex https://chatgpt.com/codex/

Granola https://www.granola.ai/

Buffer https://buffer.com/

Wispr Flow https://wisprflow.ai/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
50min
August 18, 2026Automate Boring Marketing Work With This Claude System
Ep. 445
Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered marketing system?
Kieran dives into the essential starting stack every marketer can implement to become a systems builder and thrive with AI. Learn more on the key layers of a marketing AI system, how to create a personalized intelligence layer that powers your skills and plugins, and the tools you can use to automate your workflow, scale yourself across your team, and stand out with a differentiated product story.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/

ChatGPT https://chatgpt.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
22min
August 13, 2026How Top 1% Marketers 10X Their Memory With AI
Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs
Ep. 444
Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead!
Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your intelligence portable and up-to-date, and turn your unique insights into the biggest differentiator in the age of AI.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

ChatGPT https://chatgpt.com/

Claude https://claude.ai/

Gemini https://gemini.google.com/

Obsidian https://obsidian.md/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
18min
August 11, 2026How To 5x Your Business Overnight With Influencer Marketing
Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr
Ep. 443
What’s the clever, better alternative to pouring more money into Google or Meta ads?
Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, calculate smart budgets and ROI for partnerships, and use a proven scorecard to evaluate creators for long-term success.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Unilever https://www.unilever.com/

Founders Podcast https://www.founderspodcast.com/

Claude https://claude.ai/

Perplexity https://www.perplexity.ai/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/@matgpod
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@marketingatg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
...more
15min

FAQs about Marketing Against The Grain:

How many episodes does Marketing Against The Grain have?

The podcast currently has 458 episodes available.

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