Most Marketers are using AI to generate. The ones winning right now are using it to interrogate.

Jay breaks down a two-minute tactic he's been running with clients: go to all five major LLMs (ChatGPT, Claude, Gemini, Copilot, and Grok) and ask each one for the top 50 questions people are asking about your product or service. Then cross-reference the outputs to find what shows up on every platform. Those overlapping questions are your go-to-market. Your blog titles, your podcast topics, your offer angles, your webinar hooks — all of it, handed to you by the market itself.

Daniel adds his own layer: before you let AI anywhere near your copy, write it yourself first. Then feed it in and ask AI to critique it through the lens of the greatest copywriters and strategists who ever lived. What would the legends say about your hook? Your offer? Your opening line? That's how you use AI as a refinement partner instead of a crutch — and the difference in output is night and day.

The bigger idea: AI isn't the shortcut most Marketers think it is. Used right, it's the smartest pressure test in the room.

If you want AI prompts that actually change what you ship, this is the episode for YOU.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
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Online marketing is changing every day. Are you keeping up with it?

Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT. 

The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need. 

Also, having a large following doesn’t always equate to large sales. There’s a lot of noise on the internet, and it’s getting even noisier. How can you turn those followers into paying customers? 

And, podcasting is the backbone of Amy’s business. When you create a podcast, you have the opportunity to integrate it with your other platforms. It’s a huge asset to building your brand. 

If you’re a marketer who wants to scale BIG this year, this is the episode for you. 

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LinkedIn: ⁠https://www.linkedin.com/in/amyporterfield/⁠

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

What does it take to market a restaurant that tells its guests there's nothing to see here?

Milo Frank, Senior Director of Marketing at H Wood Group, has spent over a decade building one of the most recognizable hospitality brands in the country, home to Delilah, The Nice Guy, and a whole lot of surprises no one saw coming.

And Milo breaks down how H Wood approaches launching in a new market, from scouting 15 to 20 venues in 48 hours to identifying the right local crowd before a single door opens.

Plus, why the brand's no photos policy and unannounced performances aren't just vibes, they're a deliberate Marketing strategy built around FOMO, word of mouth, and making people feel like they're in on something nobody else knows about.

If you're a Marketer who wants to learn how to build buzz, own a market, and turn hospitality into a growth engine, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

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LinkedIn: https://www.linkedin.com/in/milofrank/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Everyone's talking about AI slop. But is it really an AI problem, or is it a tool problem?

Adam Creeger, CTO at Slate, and Michael Horton, co-founder and CEO, have seen this from every angle, from Meta's video feed to the social media managers creating content on the fly for major brands. And their take is refreshingly honest: most tools right now just aren't built for professionals who actually care about quality.

And they break down the 80/20 framework for AI content creation, why AI should handle the tedious 80% so you can spend more time perfecting the last 20% that actually makes content stand out.

Plus, why brand guardrails in AI aren't about limiting creativity, they're more like a GPS that lets you take the scenic route and still find your way back.

If you're a Marketer who wants to use AI to create better content without sacrificing your brand voice, this is the episode for you.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Michael:

LinkedIn: https://www.linkedin.com/in/michaelhorton1/

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LinkedIn: https://www.linkedin.com/in/adamcreeger/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data.

Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway.

They also make the case for zero click content and no agenda Marketing: giving your audience real value without asking for anything in return, so when they are finally ready to buy, you are the first brand they think of.

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LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Don’t listen to everything you hear…in the AI age, SEO is NOT dead. It’s just expanding. 

Guest Mike Witham of 97th Floor Agency breaks down what it all means. Some people thought AI would kill SEO, but the truth is that SEO isn’t going anywhere. We just have to learn how to partner with AI to optimize search, especially when it comes to showing up in AI summaries. Marketers have to adapt to new search rules, plus AEO and GEO capabilities. 

What’s the difference between using AI and using a search engine to find information? The key is keywords: while people are searching via AI in an experimental way, SEO thrives on keywords. You have to make sure you’re optimizing for that to drive traffic. Should you ask AI for sources? And if you do, will it provide credible ones?

Plus, we’re in the age of chatbots and relevancy. What are some good tools to make sure your chatbots are not only giving relevant information, but accurate information, too?

If you’re looking to level up your SEO knowledge and anticipate what’s going on with AI, AEO/GEO, this is the episode for YOU. 

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What if the best AI tools in the world still can't replace a great Marketer?

Reza, Co-founder and CEO of Motion, has spent over a decade at the intersection of creative and performance Marketing, and his take on AI is one you don't hear enough: the goal isn't to let AI find your edge. It's to eliminate the tech advantage so the best Marketers win.

And, he breaks down how Motion is building AI infrastructure that does all the heavy lifting behind the scenes, from pre-watching thousands of ad creatives to giving every customer their own dedicated virtual machine, so Marketers can stop tinkering with tools and get back to the thing that actually drives results.

Plus, Reza explains why the creative strategist role is quietly becoming the most important role in Marketing, and how the best ones aren't just running ads…they're influencing the direction of the entire business.

If you're a Marketer who wants to understand where creative strategy is headed in the age of AI, this is the episode for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

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LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s actually breaking through on social right now?

Daniel sits down with Samantha Yehle, who has spent years helping brands navigate the ever changing world of content, social media, and Digital Marketing. As a Brand and Social Media Consultant, she has seen firsthand what separates brands that get ignored from brands that earn attention.

She shares why social media has become the new homepage for brands, how Marketers can build better content instincts, and why creativity and taste matter more than ever in a world flooded with AI generated content.

She also breaks down the biggest mistakes companies make when building social teams…and how your personal content could be a brand indicator. 

Whether you're building a brand, growing a career in Marketing, or trying to figure out what actually works online today, this episode offers a practical look at the skills and strategies that matter most.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

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LinkedIn: https://www.linkedin.com/in/samanthabensimonyehle/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you leaving conversions on the table by playing it too safe with email?

Jay makes the case for sending two emails in a single day - he backs it up with data showing conversion and sign up rates jump over 35% when you pair an urgency send in the morning with a scarcity send in the afternoon or evening. 

Daniel adds why text message reminders are a massively underused tool for getting people to actually show up, and why the right people staying on your list matters way more than keeping your unsubscribe rate pretty.

They also get into one of the most important mindset shifts in Marketing: your audience is not paying as much attention to you as you think.

If you’re a Marketer looking to change up your strategy right away, this is the episode for you. 

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LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What happens when a skincare brand founded before social media becomes one of TikTok’s biggest beauty success stories?

Ryan Roth grew up around Peter Thomas Roth Clinical Skin Care, but when he joined the family business, he saw a new opportunity. Instead of relying on traditional beauty marketing, he helped build a modern influencer engine that turned viral moments into lasting growth. 

From a TikTok video that saved a product from discontinuation to launching one of the brand’s fastest-growing channels through TikTok Shop, Ryan shares how social media transformed a 30-year-old skincare company.

He also reveals why his 101-year-old grandmother became one of the brand’s most beloved creators and why the most successful campaigns often come from the people you least expect.

Whether you’re new to influencer Marketing or looking to change your strategy, this episode is for YOU. 

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/ryan-roth-7b4820146/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com