The Marketing Millennials

If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why:

💰They usually have a higher income than their younger counterparts

🛍️They usually have more disposable income

👏They’re brand loyal

In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts. 

There’s a couple of roadblocks: How can we convince them that ecom is safe and secure? If we move things like makeup from department stores to online, how will they get their traditional touch points? Sara shares her thoughts and strategies. 

This isn’t a topic we’ve ever covered before—give it a listen if you’re a marketer for any age. 

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Sara:

LinkedIn: https://www.linkedin.com/in/saramitzner/

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments. 

No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too. 

In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI won’t spit out a perfect piece of content…but it can help you make decisions without having to start from scratch. 

If you want to learn more about how AI can work to your advantage in a short amount of time, this episode is for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are YOU using events as an omnichannel strategy?

On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it. 

Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. It’s a value proposition you can’t miss out on. 

What about people who can’t make it to events? You should always have an on-demand library. 

How about micro-events? They can still have a sizable impact. 

Plus, Kimberly mentions moments beyond AI—and how AI can never replace the feeling of human interaction. 

Do you work in events and event management or marketing? You can’t miss this episode. 

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Kimberly:

LinkedIn: https://www.linkedin.com/in/kimberly-whinna-cottrell/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you’re thinking marketing is “one size fits all”...think again. 

In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead?

Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a special personalization strategy you can replicate. Half-birthday burrito, anyone? 

Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform.

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Ari:

Twitter: https://x.com/arihappywick

LinkedIn: https://www.linkedin.com/in/arimurray/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you a perfectionist? If so, you might be sabotaging yourself—and your content. 

In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it. 

Plus, Bret shares the key to growth: if you want to get engagement, you have to give engagement. Sharing, not just creating, is a huge part of success on the internet and for your brand. It’s called social media, so being social gets you further than those who aren’t. 

And, we talk relevancy: some things are evergreen. Some aren’t. You have to determine relevance before you post…or it could make your content flop. 

If you’re a social media savant or a beginner wanting to learn more, this is the episode for you. 

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Bret and Broadway Husbands:

Broadway Husbands YouTube: https://www.youtube.com/channel/UCFQlaT63U239pnJzGsKR1zQ

LinkedIn: https://www.linkedin.com/in/bretshuford/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

True or false: B2B marketing is dead around the holidays. 

FALSE. False, false, false. 

In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely. 

And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀 

If you’re a marketer who’s stressed about the holiday season, this is the short ‘n sweet episode for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Did you know YOU are an influencer? 

Everyone technically is. 

In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products?

Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product has. (Hint: think 5 Hour Energy…with no crash later.) This FOMO consumers feel? It could be your ticket to success. 

And, we continue the on-going conversation about influencer marketing: turns out, you actually don’t need millions of followers to influence others—and someone else doesn’t need millions of followers to influence YOU. Ever recommended makeup to a friend or bought a shirt because you saw a Facebook friend wear it? You’re an influencer and you’ve been influenced.

If you’re into finding out the “why” behind purchasing and the bottom of the marketing funnel, this episode is for you.

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do tennis and email marketing have in common? 

Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. 

Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand? 

Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should totally be different from writing emails, and it’s gotta flow even more. 

If you’re a marketer looking to up your knowledge about automation and email strategy, you don’t want to miss this episode. 

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Jordana:

LinkedIn: https://www.linkedin.com/in/jordana-klein/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t listen to everything you hear: you CAN create FOMO for your webinar. 

In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency.

And, Jay proposes a Masked Singer-esque tactic that would probably work for your next speaker series. 

If you’re a marketer looking to get more traction around your live events, this is the short ‘n sweet episode for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Buckle up, marketing besties. It’s time to hit the books. 

Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation. 

Storytelling is the real backbone of marketing and we discuss why it’s so important for books, brands, and more to follow the hero’s journey. (Hint: Harry Potter isn’t as original as you thought.)

Plus, Eric shares why self-publishing is so important in terms of conversion and ownership—and how Scribe Media is pioneering that space. 

As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!

Follow Eric:

LinkedIn: https://www.linkedin.com/in/erjorgenson/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com