What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time?

In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2.

Dean and Dan dive deep into how Subway built a fully integrated, 360-degree campaign, complete with sweepstakes, in-store collectible cups, a Happy Gilmore-themed digital hub, a golf cart giveaway, and even the return of the infamous Shooter McGavin as a central character. 

Plus, why isn’t just nostalgia enough? They break down why nostalgia sells, but you need to be intentional about it. 

Whether you’re a Happy Gilmore fan or Brand Marketer looking to improve your campaigns, this is the episode for you. 

Follow Dan and Dean:

Dan’s LinkedIn: https://www.linkedin.com/in/dan-salkey/?originalSubdomain=uk

Dean’s LinkedIn: https://www.linkedin.com/in/dean-harrison-b376a81b/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Having thousands of followers seems like the peak of social media. BUT, does that number actually matter? 

Truth is, while follower count is important, social is evolving past just follower count. It’s becoming more and more about engagement, content, and playing the algorithm. How does social proof play a role in whether or not someone engages with your content? Why does having too many followers look sketchy to others?

Daniel shares how some brands are creating multiple accounts to get way more views on clips. Jay dives into his opinions on LinkedIn brand accounts..and how having 7,000 followers but no posts is a bad look. And, YouTube is pushing Shorts in their algorithm. How can you play this to your advantage?

This short ‘n sweet Bathroom Break is all about playing the circulation game. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall?

In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space.

Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing.

Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words. 

Whether you’re new to Marketing or a seasoned vet, this is the episode for you. 

Follow Erik:

LinkedIn: https://www.linkedin.com/in/erikhuberman/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same?

Matt Kerbel, Head of Global Brand Strategy at Turo, joins the show to unpack what marketers are missing in the age of AI. He and his team are on a mission to change the way we rent cars and it turns out, it’s working in major cities. 

From building soft skills like vulnerability, storytelling, and confidence, to launching high-impact brand campaigns rooted in human insight, Matt shares a compelling case for why the fundamentals still matter.

Plus, did you know that brand is actually measurable? Matt walks us through how we can measure it. 

Whether you’re an entrepreneur at a startup or in growth at a large company, this is the episode for you. 

Follow Matt:

LinkedIn: https://www.linkedin.com/in/matthewkerbel/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t get it wrong: memes are the TRUE language of the internet. So, how do you master them?

Daniel and Jay unpack why memes are the true language of the internet, how brands (yes, even the “boring” ones) can use them effectively, and the practical tricks for making content go viral.

Daniel shares how memes helped him build a massive media business and how to reverse-engineer the perfect comment section. Jay dives into the rise of video memes, platform-specific tactics, and the overlooked importance of format variety.

This short ‘n sweet Bathroom Break is all about being a memelord. And it’s short and sweet. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this week’s episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess. 

Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide.

Plus, what are the dos and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking?

Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on. 

Follow Ish:

LinkedIn: https://www.linkedin.com/in/ishverduzco

Follow Daniel:

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter: 

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com⁠

Is it really alllll about follower count when it comes to B2B influencer marketing?

It’s not. It’s more about who’s following you, than how many. 

Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale. 

Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you. 

Whether you’re a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you. 

Follow Vin:

LinkedIn: https://www.linkedin.com/in/vinmatano/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Should brands be Marketing on the weekends? 

From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon. 

Jay breaks down why traditional email performance benchmarks fall short on weekends and why it’s critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends? 

Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee).

This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. 

Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do. 

What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things. 

Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior.

Whether you’re a Marketer at a large company or at a startup, this is the episode for you. 

Follow Steve:

LinkedIn: https://www.linkedin.com/in/stevestano/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it. 

As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more.

And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules. 

Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting.

Whether you’re an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you.

Follow Sarah:

LinkedIn: https://www.linkedin.com/in/1sarahadam/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com