The Marketing Millennials

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out.

She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the very intentional story behind the name Saucy Noods. Plus, why they send a small team everywhere from Coachella to Comic-Con, what fans tell you IRL that they'd never post online, and the one thing Maruchan will NEVER use AI for.

If you're a Marketer who wants to turn social chatter into products people actually buy, this episode is for YOU.

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Follow Katelyn:

LinkedIn: https://www.linkedin.com/in/katelynstokes/

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines, and he mixes lowercase with a single all-caps word. Jay capitalizes the entire first word, like NEW, and opens with the offer in brackets. He also moves emojis to the middle or end of the subject line, or bookends them in the preheader, because a leading emoji causes problems for screen readers.

They also break down LinkedIn's new collaborative posts, which push one post into up to five feeds (including company pages) without counting as sponsored. Then they get into why Instagram's new AI agents in Edits are worth using now but could turn everyone's feed into a wall of sameness later. Daniel's workaround is to test new hooks with trial reels so they reach non-followers first. The bigger lesson is that when a platform launches a new feature, you should lean in early, because that's when it gets the most distribution. If you're a Marketer who wants more opens and more reach heading into Q4, this is the episode for YOU.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
https://workweek.com/

Is it really alllll about follower count when it comes to B2B influencer marketing?

It’s not. It’s more about who’s following you, than how many. 

Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale. 

Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you. 

Whether you’re a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you. 

Follow Vin:

LinkedIn: ⁠https://www.linkedin.com/in/vinmatano/⁠

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

How do you get an entire Super Bowl stadium to sing along to your ad? Peter Giorgi, SVP, Creative Excellence and Brand Experience at Rocket, figured it out...2 weeks before kickoff.

After his time at Airbnb and the agency Crispin Porter + Bogusky, Peter helped Rocket stop selling mortgage rates and start selling homeownership, and he and Daniel get into why that idea was just sitting there for the taking in the first place.

Plus, a live TV risk that could have fallen completely flat, what happened when Rocket listed an NBA arena on Redfin (and a tornado rolled in), and why a great ad doesn't need a blockbuster budget.

And his Marketing hill to die on? Let's just say AI won't love it.
If you're a Marketer who wants to build brand campaigns people actually feel, this episode is for YOU.

Hit follow and leave a rating if this one has you humming Country Roads. It helps more Marketers find the show.
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As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results.

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Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit www.workweek.com

Marketers are quietly sleeping on one of the biggest data sets out there: prediction markets. Jay explains how Kalshi and Polymarket work like a giant survey on almost any topic, except people are putting real money behind their answers, which makes the results unusually accurate. He also shares the exact prompt to use in ChatGPT, Claude, or Gemini. Tell it your audience, have it search Kalshi and Polymarket for five active, non-political, non-sports markets that signal what that audience will care about in the next 3 to 12 months, then ask for content ideas. He also explains why you should never try to dig through those sites yourself.

Daniel explains why now is the perfect time to publish forward-looking 2027 content, and how prediction data lets you pair thought leadership with real numbers you can link out to. The bigger idea is that surveys capture what people say, while money shows what they actually think, so always follow the money. If you're a Marketer who wants to get ahead of what your audience cares about next, this episode is for YOU.

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To find out more, visit: https://workweek.com/

Should your AI agents have job titles? Today, Daniel, Kris Rudeegraap, Co-CEO of Sendoso, and Jessica Vose, Head of Marketing at Kana, debate the best way to build AI Marketing agents: role-based digital colleagues or one Marketing operating layer that connects everything. Kris shares how Sendoso went from hundreds of invisible automations to agents with managers and performance reviews, and why building them was actually the easiest part.

Plus, Jessica breaks down where the Marketer stays in the loop, the 2 use cases CMOs, AI leaders, and data leaders all agree on, and why Marketing needs a seat at the table before someone else picks your AI stack.
If you're a Marketer who wants to build AI agents that actually work, this episode is for YOU.

Enjoyed this one? Follow the show and leave a rating. It helps more Marketers find us (and honestly makes my whole week).

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Own every listening moment with SiriusXM Media.

As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results.

Learn more about the largest addressable audio ecosystem at ⁠⁠https://www.siriusxmmedia.com/daniel⁠⁠

Follow Jessica:
 LinkedIn: https://www.linkedin.com/in/jessicapettusvose/

Follow Daniel:
 YouTube: https://www.youtube.com/@themarketingmillennials/featured
 Twitter: https://www.twitter.com/Dmurr68
 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
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Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit:
www.workweek.com

How do you take a brand born in LA and make New Yorkers feel like it was made just for them? Jena Wolfe, VP of Marketing at Goop Kitchen (https://www.goopkitchen.com), has figured it out.

Jena started out writing restaurant listings for a New York magazine, spent almost 15 years running her own creative agencies, and is now Goop Kitchen's first-ever VP of Marketing (and her first time on the brand side). Since joining, she's taken the brand from California to New York and opened its very first dine-in location in Del Mar.

Daniel and Jena talk about how Goop Kitchen decides what's sacred to the brand, why the menu didn't change one bit for New York, and why the launch campaign cast local icons like the New York Liberty's Jonquel Jones and PR legend Kelly Cutrone instead of chasing the most famous names in the city.

Plus, how to pick your moments with a celebrity founder like Gwyneth Paltrow, what changes when a delivery-first brand finally gets a physical space, and the one lesson about local Marketing Jena wishes she'd learned sooner.

And her Marketing hill to die on? Take the big, scary swings...because when they pay off, they REALLY pay off.

If you're a Marketer who wants to scale a brand without watering it down, this episode is for YOU.

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Own every listening moment with SiriusXM Media.

As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results.

Learn more about the largest addressable audio ecosystem at ⁠https://www.siriusxmmedia.com/daniel⁠

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Your landing page is probably leaking visitors, and the fixes are smaller than you think.

Jay and Daniel break down how to increase conversions on those pages and offer pages, from the fields you force people to fill out to the button nobody can find. Plus, why every extra must-fill field silently costs you registrants, where to put social proof so it actually does something, and the 1 thing on your page that sends 30% of visitors running for the exit.

Plus, a HEATED debate about airplane hygiene and the birth of Jay's new favorite word.

If you're a Marketer who wants more conversions without building anything new, this episode is for YOU.

Enjoying Bathroom Break? Follow the show, leave us a rating, and we'll see you at the next one.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:⁠https://workweek.com/

If likes don't matter anymore, how do you measure organic social? How do you find great social creators BEFORE they blow up? How do you make a Super Bowl ad about uh, intimate men's grooming, when you can't say "balls" on TV?? Jori Evans, Director of Social at Manscaped, has figured out the answers to a lot of mysteries, and she joined the pod to share her wisdom.

Originally aired in January, this episode has everything from how MANSCAPED ran their viral campaigns like "Face Pics vs. D*** Pics," how meme culture drives brand conversions, and what it's like threading the needle between your bold brand voice and STRICT network TV standards...especially if you're hitting the airwaves on the Super Bowl for the first time.

If you're a Marketer who wants to build organic social that actually breaks through, this episode is for YOU.

Hit follow and leave a rating if this one made you laugh and think. It helps more Marketers find the show.

Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel

Follow Jori:
LinkedIn: https://www.linkedin.com/in/jori-evans/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:
 www.workweek.com/brand/the-marketing-millennials

Want a reason to be optimistic about the future of Marketing jobs? Duarte Garrido, Co-Founder of DOJO AI, makes a pretty great case for why great Marketers are about to matter more than ever. He ran Marketing for over a decade at giants like Coca-Cola and Sky, then set out to rebuild the broken Martech stack from scratch.

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Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that's built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/daniel