Ever wonder why so much marketing messaging sounds impressive but leaves you cold? That’s because most brands are talking to themselves instead of the people they’re trying to reach.

Daniel’s out, Tamara’s IN. Messaging strategist and author Emma Stratton joins Tamara to break down how to flip your copy from inside out to outside in so it speaks directly to what your audience cares about.

Emma suggests saying things like you actually mean them with her “say it like you would at a barbecue” rule. It’s time to ditch jargon and make your value obvious. 

Plus, is AI a writer or a thought partner? Truth is, AI is the latter. Emma and Tamara share their opinions on when and how to use it. 

If you’re a Marketer who wants to write better copy and craft better messages, this is the episode for YOU.

Follow Emma:

LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the secret to getting a job in Marketing? Should you really take your graduation years out of your LinkedIn info? Why was Jay running the security desk at the YMCA at only 14? 

Daniel and Jay break down their job search tips and promotion tricks. From tailoring your resume to building your personal brand, a lot goes into your career moves. 

The truth? The best time to look for a job is while you still have one. Plus, Jay has a take: you don’t need to stay somewhere for a year before looking elsewhere. 

And, Daniel mentions you should take every interview, even if you don’t want the job…you’ll never know what’ll happen until you give it a chance. 

This short ‘n sweet Bathroom Break is for job hunters, people aiming for a promotion, or if you’re just thinking about your next move. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. 

Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell. 

From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today.

And, what’s up with Phill’s reading list? He breaks down why you should read the 25 on his list…and why there are 5 to avoid. 

If you’re a Marketer who wants to understand the WHY behind your customers’ decisions, this is the episode for YOU.

Follow Phill:

LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk

Phill’s 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Search is changing for the first time since Google launched. And it’s changing fast.

Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews.

Nick shares what’s broken about search today, how conversational AI is replacing “tin blue links” with direct answers, and why organic traffic is dropping across industries.

Plus, where does AI pull its answers from? Nick gives a breakdown of its sources and why now is the time to experiment with new strategies. 

If you’re a Marketer who wants to stay ahead of the curve, this is the episode for YOU.

Follow Nick:

LinkedIn: https://www.linkedin.com/in/nicklafferty/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most of your marketing is going to fail. And that’s not a problem…unless you pretend it didn’t.

Daniel and Jay get honest about falling on your face and getting back up again. 

Jay breaks down how even “successful” metrics, like a 47% open rate, are still rooted in failure and why marketers need to get comfortable with those numbers if they ever want to grow. 

Daniel emphasizes the importance of creating a culture where failure is analyzed and shared. And, they explore how holding onto a bad idea can drain budgets, tank morale, and stop better ideas from getting the attention they deserve. How do you pick things up when it seems like a failure? 

This short ‘n sweet Bathroom Break is all about going when the going gets tough. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with. 

Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat.

They talk about the realities of being a startup’s first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren’t separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch?

Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset. 

If you’ve ever started from the ground up or love building brands from scratch, this is the episode for YOU.

Follow Sandy:

LinkedIn: https://www.linkedin.com/in/sandymangat/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your homepage could be better. 

Daniel’s out, Tamara is IN…and she’s got special guest and homepage pro Anthony Pierri. Homepages are supposed to be a strategic asset and not just a design exercise. Why does it matter? Basically, first impressions are important. It’s a way to hold yourself (and your team) accountable. 

Plus, should you focus on clarity or cleverness? Clarity should be a defining factor in what you place on your homepage. And, you and your team have to make a decision: do you want your homepage to summarize, itemize, or prioritize?

If you’ve ever looked at your homepage or website and thought, “This is missing something,” this is the episode for YOU.

Follow Anthony:

LinkedIn: https://www.linkedin.com/in/anthonypierri/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Templates suck. 

Daniel and Jay dive into how templates (like the ones you find on Canva and Illustrator) may actually be hurting your content, not helping it. Relying on cookie-cutter templates, whether for email, social media, or design, can make your brand invisible. When everyone’s using the same templates, how can you stand out?

Daniel argues that people subconsciously scroll past templates on social feeds because they look like everything else. Jay even says breaking patterns and not doing what everyone else is doing is the real key to standing out in social or email. Plus, is it a greater conversation about formulaic thinking?

This short ‘n sweet Bathroom Break is all about getting creative and thinking outside of the box. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong.

Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy.

Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on social is more powerful (and measurable) than you think. She and Daniel explore how to reverse-engineer content that sparks DMs, shares, and real-world conversations, not just vanity metrics.

And, how do you align your team to define “good” if everyone has differing opinions?

If you’ve ever struggled to justify social ROI, align your boss around modern KPIs, or just want to create content that makes your audience say “holy sh*t, that’s me,” this episode is your playbook.

Follow Amanda:

LinkedIn: https://www.linkedin.com/in/amandanat/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time?

In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2.

Dean and Dan dive deep into how Subway built a fully integrated, 360-degree campaign, complete with sweepstakes, in-store collectible cups, a Happy Gilmore-themed digital hub, a golf cart giveaway, and even the return of the infamous Shooter McGavin as a central character. 

Plus, why isn’t just nostalgia enough? They break down why nostalgia sells, but you need to be intentional about it. 

Whether you’re a Happy Gilmore fan or Brand Marketer looking to improve your campaigns, this is the episode for you. 

Follow Dan and Dean:

Dan’s LinkedIn: https://www.linkedin.com/in/dan-salkey/?originalSubdomain=uk

Dean’s LinkedIn: https://www.linkedin.com/in/dean-harrison-b376a81b/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com