Danny Yeung went from selling baseball cards at age 12 to scaling
Ubuy-Ibuy to nearly a million a month in revenue in just six months
before Groupon acquired it in 2010. Then during Covid, he launched a PCR
testing operation that processed 28 million tests and generated over
$800 million in revenue across three years. He listed the company on the
Nasdaq at a billion-dollar valuation—then watched it crash to $40
million within 18 months. Instead of giving up, he bet the entire
company's future on launching IM8, a consumer supplement brand
co-founded with David Beckham that scaled from zero to nearly $10
million a month in just over a year.
In this interview, the co-founder of IM8 breaks down how he processed
40,000 PCR tests daily with a 2,000-person operation running 24/7, why
he pivoted from Covid testing to launching a premium supplement brand,
and the brutal $500,000 lesson he learned trying to unlock ad spend too
quickly on Meta without the right infrastructure in place.
What you'll learn in this interview:
• How Danny scaled Ubuy-Ibuy to nearly $1M/month in 6 months before
Groupon acquired it
• Why he processed 28 million Covid tests generating $800M+ in revenue
over 3 years
• How he ran a 24/7 operation with 2,000+ people processing 40,000 tests
daily
• Why he listed on the Nasdaq at $1B valuation then crashed to $40M in
18 months
• How he bet the company's future on launching IM8 with David Beckham
• Why product obsession is the baseline—you can't even play without a
great product
• How IM8 scaled from zero to $10M/month in just over a year
• The $500,000 mistake: trying to unlock ad spend too fast on Meta
• Why consolidating multiple Meta accounts into one unlocked massive
scale
• How they now spend $200K/day on Meta while maintaining profitability
• Why their average order value is over $200—one of the highest in
supplements
• How they signed athletes like Giannis Antetokounmpo and Fernando
Alonso organically
• Why NSF certification for sport was critical for credibility with
elite athletes
• His philosophy: you can't have a backup option—burn the boats and go
all in
If you're scaling a DTC brand, trying to unlock paid advertising at
scale, or navigating a massive pivot after a business collapse, this
conversation will fundamentally change how you think about product
obsession, risk-taking, and building brands that elite athletes actively
seek out.
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CONNECT WITH NATHAN CHAN
Instagram → https://www.instagram.com/nathanchan
LinkedIn → https://www.linkedin.com/in/nathanhchan/
CONNECT WITH DANNY YEUNG
Instagram → https://www.instagram.com/dannyyeung22
LinkedIn → https://www.linkedin.com/in/dyeung22/
Website → https://im8health.com/
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