The Foundr Podcast with Nathan Chan

By Foundr Media

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.

About the show:

For over ... more

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The podcast currently has 632 episodes available.

The Foundr Podcast with Nathan Chan episodes:

February 12, 2026 631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze
Will Nitze went from selling Linsanity T-shirts in his college dorm to
building IQ Bar into a $125 million brain food empire—with just a team
of ten people. No bloated headcount. No burning through VC cash. Just
ruthless focus on unit economics and a contrarian approach to funding
that let him scale aggressively while maintaining control.
In this interview, the founder and CEO of IQ Bar breaks down how he
turned a $73,000 Kickstarter into one of the fastest-growing CPG brands
in America, why he believes bootstrapping is the worst thing you can do
in food and beverage, and the exact moment—five years in—when he knew
this could be a massive company. From cracking Costco and Whole Foods to
reinventing the business over ten times, this episode is a masterclass
in hyper-lean growth, retail strategy, and building a company like a
knife fight.
What you'll learn in this interview:
• Why bootstrapping is the worst thing you can do in CPG
• Will's contrarian fundraising strategy: raising less money, more often
to maintain control
• How he raised just under $10 million while still controlling the
company
• The exact moment, five years in, when he knew IQ Bar could be a big
company
• Why IQ Bar has reinvented its fundamental identity over ten times
• How to navigate the cash conversion cycle while scaling physical
products
• Why retail is the "final boss" for CPG brands, even in the e-commerce
era
• The strategic shift from DTC to cracking Costco, Whole Foods, Walmart,
and Target
• Why consumers are less loyal every year and how more touchpoints solve
that
• How building a personal brand creates a network of category experts
By the end of this episode, you'll understand how to scale a physical
product business without burning cash, maintain control while raising
capital strategically, and build the operational discipline required to
survive in one of the toughest industries in the world.
If you're building a CPG brand, navigating fundraising decisions, or
trying to crack retail while staying lean, this conversation will
fundamentally change how you think about growth, control, and
category-defining execution.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠ to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here →
⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠
CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠
CONNECT WITH WILL NITZE
Instagram → https://www.instagram.com//willnitze/
LinkedIn → https://www.linkedin.com/in/will-nitze
Website → https://iqbar.com/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
52min
February 09, 2026 630: (Solo) How to Find People Who Actually Care About Your Business
Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?"

Here's the truth: you can't scale alone. And no one will ever care about your business as much as you do. But after building Foundr and making every hiring mistake in the book (including paying half-million-dollar salaries that didn't work out), I've learned this: caring can't be taught, but it can be detected.

In this episode, I share the exact framework I use to hire outliers and build a team that treats Foundr like their own. This is how we've built a high-performance culture where people don't just show up — they go the extra mile.

Here's what you'll take away:
• Why caring can't be taught, but how to spot the early signs in interviews and reference checks
• The culture mistake that kills performance: your worst performer sets the standard for everyone
• How mission and purpose become your secret weapon for attracting people who actually give a shit
• Why ownership beats micromanagement — and how to give people real outcomes, not just tasks
• The incentive structures that create loyalty: equity, profit share, and aligning personal goals with company goals
• Why connection and relationships matter more than driving people harder

If you're scaling and struggling to find people who care, this episode will change how you hire, lead, and build your team.

If you're loving this solo series, I'd love to hear your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
11min
February 05, 2026 629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee
Sarah Lee went from cold-emailing 700 journalists by hand and sleeping two hours a night to building Glow Recipe into a nine-figure global skincare brand inside Sephora. And she did it without raising venture capital.

In this interview, the co-founder of Glow Recipe breaks down how a $50,000 bootstrapped Korean beauty curation site turned into one of the most recognisable modern skincare brands in the world — including how they broke even in just three months, why they walked away from millions to stay in control, and the exact moment they knew it was time to build their own products.

From getting on Shark Tank in year one to launching their first SKU with nothing but a white jar and an iPad mockup, this episode is a masterclass in brand building, retail strategy, and founder-led execution.

What you’ll learn in this interview:
• How Glow Recipe broke even in just 3 months with a $50K bootstrap
• Why Sarah and Christine personally cold-emailed 700+ press contacts
• The real economics of starting as a curated marketplace vs owning the brand
• How they validated product demand before manufacturing anything
• What it took to pitch Sephora with no finished product
• Why Glow Recipe walked away from millions in potential funding
• Lessons from Shark Tank — and what didn’t make it on TV
• How Korean beauty education became their unfair advantage
• The biggest mistakes founders make when launching beauty products
• How Glow Recipe scaled from curation to a nine-figure product brand

By the end of this episode, you’ll understand how to validate demand early, build leverage without capital, and turn brand education into long-term defensibility — even in one of the most competitive categories in ecommerce.
If you’re building a product brand, thinking about retail expansion, or deciding whether to raise capital or stay bootstrapped, this conversation will fundamentally change how you think about control, growth, and timing.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠ to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here →
⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠
CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠
CONNECT WITH SARAH LEE
Instagram → https://www.instagram.com/sarah_glow/
LinkedIn → https://www.linkedin.com/in/sarahleenewyork/
Website→ https://www.glowrecipe.com/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
1h
February 03, 2026 628: (Solo) The Content Playbook I Wish I Had When I Started
If you’re staring at an empty Instagram feed, TikTok account, or LinkedIn page thinking, “What the hell do I even post?”, this episode is for you. Every early-stage founder hits this wall — and most stay stuck because they don’t have a simple, proven system for figuring out what to post or where to start.

In this episode, I walk you through the exact method I used this year to rebuild my personal brand and dramatically grow Foundr’s content output. It’s simple, practical, and works even if you have zero followers. This is the content playbook for new founders — based on real evidence, not guesswork.

Here’s what you’ll take away:
• The recon method: how to reverse-engineer what works in your niche using outlier content
• Why you only need 2–3 formats and one platform to start building traction
• How to pick the content styles that match your energy, skills, and brand identity
• The unicorn strategy: find the top-performing posts in your niche and model the formula
• Why most founders fail by trying to “be everywhere” — and how focus accelerates growth
• The 90-day rule: why posting consistently for three months will transform your brand

If you follow this system, you’ll never wonder what to post again — and you’ll create content that actually grows your business instead of filling up your feed.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
11min
January 29, 2026 627: How Lia Georgantis Built an Iconic Aussie Fashion Brand in Just 5 Years
Lia Georgantis took over a multi-brand fashion boutique with no business experience, lost most of her suppliers overnight, then
rebuilt it into one of Australia’s most recognisable fashion brands by
posting relentlessly on social media.
In this interview, the founder of Girls With Gems breaks down how raw, unfiltered content, six to nine posts per day, and authentic storytelling helped her scale through Covid, build a cult-like community, and launch a private label brand that now drives half the company’s revenue.
What you’ll learn in this interview:
• How posting 6–9 times per day built a loyal ecommerce community
• Why relatable content outperformed polished fashion campaigns
• How Girls With Gems scaled through Covid while others stalled
• The exact mindset shift that unlocked sustainable social growth
• Why Lia refuses to participate in Black Friday promotions
• How Sneaky Link grew into 50% of total revenue
• The risks and rewards of launching a private label brand
• How to manage burnout while scaling a fast-growing business
• Why authenticity compounds faster than performance marketing
• How to build brand narratives without oversharing online
By the end of this episode, you’ll understand how to grow an ecommerce
brand through storytelling, community, and relentless execution
without copying competitors or waiting for the perfect strategy.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠ to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠
→ Already have a store? Apply here →
⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠
CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠
CONNECT WITH LIA GEORGANTIS
Instagram → https://www.instagram.com/liagirlswithgems/
GWG Instagram → https://www.instagram.com/girlswithgems/
Website→ https://www.girlswithgems.com/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
57min
January 27, 2026 626: (Solo) Work Life Balance Is an Illusion. Here’s What Works Instead
Most founders won’t say this out loud… work-life balance doesn’t really exist. At least not in the early years. I didn’t want balance — I was obsessed. I worked until 5 a.m., skipped sleep, skipped holidays, ignored my health, and pushed myself until the wheels fell off. And eventually, they did.

In this episode, I share the truth about burnout, why obsession can be a superpower until it becomes a liability, and how I rebuilt my life using systems, structure, and intentional habits. This is the real story behind how I learned to operate at a high level without destroying myself.

Here’s what you’ll take away:
• Why obsession is normal early on — but unsustainable long term
• The signs of burnout I ignored and what finally forced me to change
• The rituals that saved me: steps, gym, sauna, therapy, family time, calendared rest
• Why rhythm matters more than balance — and how to design one that works
• The life audit exercise that revealed what was truly out of alignment

If you feel stretched thin, overwhelmed, or like you’re running on fumes, this episode will give you the tools and perspective to reset — and build a life that supports the business, not the other way around.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
11min
January 22, 2026 625: From $70M in Debt to $1B Amazon Deal in 45 Days | Jamie Siminoff
One billion dollars. That’s what today’s guest built — after being
rejected on Shark Tank, nearly going bankrupt multiple times, and
spending millions before making a single sale. In this video, Jamie
Siminoff, founder of Ring, breaks down the real story behind building
one of the most successful hardware startups of all time and selling it
to Amazon for over $1B.
What you’ll learn in this video:
• How to validate and pre-sell a hardware product before manufacturing
• The real cost of R&D when building a physical product business
• How Shark Tank rejection can accelerate growth, not kill it
• Why domain names matter more than founders realise
• How Ring survived massive supplier debt and cash pressure
• The risks of scaling too fast and hiring ahead of systems
• How constraint and pressure forced breakthrough growth
• What founders get wrong about raising capital vs bootstrapping
By the end of this video, you’ll understand what it truly takes to build
a billion-dollar hardware or eCommerce company — and how to avoid the
mistakes that silently kill most physical product startups.
If you’re serious about building something real, durable, and valuable,
this episode will change how you think about product, money, and scale.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠ to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠
→ Already have a store? Apply here →
⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠
CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠
CONNECT WITH JAMIE
Website → https://ring.com/
LinkedIn → https://www.linkedin.com/in/jamie-siminoff-aaa44238a/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
54min
January 20, 2026 624: (Solo) How to Create More Than You Consume (Without Burning Out)
Most founders drown in content — YouTube, TikTok, newsletters, podcasts — but they rarely create anything themselves. And here’s the problem: consumption doesn’t build businesses; creation does.

In this episode, I share the practical systems and mindset shifts I’ve used to consistently create content for my personal brand and Foundr, even while running a company. From my “create before you consume” rule, to batching, to living by my notes, to repurposing frameworks, this is the exact approach that’s helped me create momentum without burning out.

Here’s what you’ll take away:
• The rule that changed everything: create before you consume
• How to build a simple content operating system using Notes, Notion, voice memos, and AI
• Why one piece of content can become dozens of assets across platforms
• How to capture ideas in real time instead of staring at a blank page
• The mindset shift: you don’t need to be a content machine — you just need to notice your life

If you apply this system in 2026, you’ll build leverage, authority, and opportunities that scrolling alone will never give you.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
10min
January 15, 2026 623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One
Jordan Harper built an eight-figure skincare brand in its first year by
maxing out five credit cards while already $500,000 in debt — and never
raised a single dollar from investors.
In this interview, the founder of Barefaced breaks down how years of
treating patients as a nurse practitioner revealed a massive gap in the
skincare market, why simplifying routines unlocked explosive demand, and how a password-protected pre-order generated over 1,000 sales in 48 hours with no email list.
What you’ll learn in this interview:
• How Jordan funded her business using credit cards instead of investors
• Why simplifying to four SKUs drove eight-figure revenue
• The exact pre-order strategy that validated demand before launch
• How to build trust and repeat purchases without paid marketing
• Why destroying inventory protected long-term brand value
• How Barefaced reached a 90% repeat customer rate
• The real risks of manufacturing and supplier contracts
• How to hire senior talent without giving up equity
• Jordan’s time-blocking system for running a business and family
• Why serving customers beats selling at every stage of growth
By the end of this episode, you’ll understand how to validate a product,
fund a launch creatively, and scale a physical ecommerce brand without
venture capital — while protecting margins, reputation, and personal
bandwidth.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠ to get started.
HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠
PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here →
⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠
→ Already have a store? Apply here →
⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠
CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠
CONNECT WITH JORDAN HARPER
Instagram → https://www.instagram.com/barefaced/
Jordan's Instagram → https://www.instagram.com/jordanharper_np/
Website → https://www.barefaced.com/
FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠
Website → ⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠https://www.foundr.com/podcast
...more
54min
January 13, 2026 622: (Solo) The Truth About Founder-Led Content in 2026
Founder-led branding isn’t dead — but it is evolving fast. Showing your face and posting “day in the life” content is no longer enough to stand out. The bar has risen, audiences have matured, and what worked in 2020 doesn’t cut through in 2026.

In this episode, I break down exactly what’s changing, what’s working now, and how to build a brand presence people actually want to follow. From docu-style storytelling, to world-building, to narrative-driven content, to what to do if you don’t want to be the face — this is the roadmap for founders who want to stay relevant, grow trust, and build a brand with depth.

Here’s what you’ll take away:
• Why “show up and share your story” is now the baseline, not the differentiator
• What’s replacing founder-led content: mini-docs, world-building, lifestyle storytelling
• Why customers want more than product — they want a movement, a world, a narrative
• How brands like Kenzo, Sol de Janeiro, Strawberry Milk Mob, and Drunk Elephant are winning
• Why you don’t have to be the face — but you must be compelling
• How to blend founder-led moments with team, customer, and culture content
• The #1 question to ask going into 2026: “What world am I building?”

If you’re feeling the pressure to post more, show up more, or be the face of your brand — this episode will help you understand what actually matters now, and how to create content that builds connection, trust, and excitement around your business.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at [email protected] — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS
Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER
Learn directly from 7, 8 & 9-figure founders inside Foundr+
Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?
→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
→ Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CONNECT WITH NATHAN CHAN
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES
YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠
...more
9min

FAQs about The Foundr Podcast with Nathan Chan:

How many episodes does The Foundr Podcast with Nathan Chan have?

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