The Product Boss with Jacqueline Snyder

Could getting in front of the right people change your sales? In this episode, I break down why E.L.F. Cosmetics and Levi’s are showing up at state fairs and what their strategy can teach you about getting in front of other people’s audiences. I talk about the growing opportunity around in-person discovery, why the right event and the right customer matter, and how markets, festivals, retail, and other real-world experiences can create both sales and visibility for your brand. I also break down why every in-person event should be more than a selling opportunity and how to use these experiences to grow your email list and bring customers back to your website. Tune in to see how you can use in-person opportunities to create more visibility and reach new customers.

In This Episode, You’ll Learn:

00:00 E.L.F. Cosmetics and Levi’s are investing in state fairs.

02:30 What the shift from digital to in-person experiences means for product brands.

05:00 Why state fairs, festivals, and in-person events are becoming valuable again.

08:00 Finding the right event where your ideal customer is already shopping.

11:30 How in-person events create exposure without you paying to acquire every customer.

13:30 Turning in-person discovery into sales and long-term customer relationships.

17:15 Ways to get your product in front of new customers this holiday season.

Resources + Links

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

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Jacqueline on IG: @theproductboss

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What if one of your biggest sales opportunities isn’t online at all? In this episode, I break down why Gen Z is heading back to physical stores and what that means for product-based businesses. I talk about why in-person experiences still matter, how getting your products in front of real people can create opportunities beyond your website, and why your website and email list should still be the hub of your business. Tune in to see where you can create more opportunities to sell in real life, especially as the holiday season approaches.

In This Episode, You’ll Learn:

• Gen Z is bringing the mall back and what product businesses should do next.
• 5 out of $6 dollars are still spent in person.
• The in-person opportunities product businesses should be paying attention to.
• Your website and email list as the hub of your sales channels.
• Ways to take up shelf space and reach customers in real life.
• Why the return of in-person shopping matters this holiday season.

Resources + Links

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

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Jacqueline on IG: @theproductboss

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Are you worried that you have to keep your prices low to compete with big box stores, overseas sellers, or platforms like Temu? In this episode, I’m breaking down why the end of the $800 de minimis exemption could create new opportunities for product-based businesses while also affecting the costs of some imports. I talk about why you shouldn’t compete on price, how your brand and customer experience can set you apart, and why raising your prices could actually help you sell more. I also share what to look at now to protect your profitability and prepare for what’s ahead. Tune in to learn how to protect your profitability, strengthen your brand, and build a product business that doesn't depend on being the cheapest option.

In This Episode, You’ll Learn:

00:00 What the end of the $800 de minimis exemption means for competition.

04:15 Could raising your prices actually help you sell more?

08:30 What customers consider beyond the price of your product.

09:00 How import costs could affect your product business.

10:15 Is it time to look for domestic suppliers?

12:15 3 moves to make as competition and costs change.

15:30 How to prepare now for a stronger, less reactive Q4.

Resources + Links

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a FREE workshop HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

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Jacqueline on IG: @theproductboss

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Are you constantly working in your product business but still feel like there’s never enough time to get everything done? In this episode, I share how to stop letting your to-do list and daily demands control your schedule. I break down how to create a weekly rhythm around your goals, choose where to focus your time and energy, and build more consistency into the work that actually moves your business forward. I also talk about my 15-Minute CEO Review and the questions you can use to get clear on what’s working, what needs your attention, and what can help move sales forward. Tune in to discover how a 15-minute weekly review can change the way you run your business.

In This Episode, You’ll Learn:

00:00 Why doing more isn't always helping your product business grow.

02:00 How to reset when you're exhausted before the holiday season.

04:00 How to build a business plan around the income, time, and life you want.

06:30 Ways to turn seasonal goals into weekly sales priorities and actions.

08:30 How assigning recurring tasks to specific days can bring more focus to your business.

11:00 Why using your most productive hours for your biggest priorities matters.

13:00 The 4 questions to ask during your 15-Minute CEO Review.

15:00 How to organize your week around making, marketing, and sales.

17:00 Why a consistent system can help you stay focused and avoid burnout.

19:00 How to get coaching, accountability, and support inside The Product Boss Collective.

Resources + Links

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE!

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Jacqueline on IG: @theproductboss

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Is your product business growing, but your inventory and shipping are starting to take over your home? In this episode, I sit down with Katerina Cirilli, CEO of Saltbox, to talk about what happens when your business outgrows the space and systems that got you started. We break down how co-warehousing can give you dedicated space for inventory, access to shipping and fulfillment resources, and flexible support as your order volume changes. Tune in to discover what your next operational step could look like and how to scale without letting fulfillment take over your business and your life.

In This Episode, You’ll Learn:

00:00 When does your product business start taking over your home?

03:00 What co-warehousing gives you beyond extra space for your inventory.

06:45 Could dedicated operational space help you fulfill orders more efficiently?

09:15 How getting fulfillment help can give you more time for sales and product development.

12:00 Have you outgrown your garage, spare room, or kitchen table?

18:00 How to get help packing and shipping orders without giving up control of your business.

21:00 What makes co-warehousing different from renting a warehouse or using a 3PL.

24:00 How can flexible operational support help you prepare for more orders?

28:00 How Saltbox handles busy seasons without your fulfillment workload taking over.

32:15 What happens when your order volume changes and you need more or less support?

35:30 When is it time for more operational support?

40:00 How the right operational setup can support your business as it grows.

46:30 How building the right team gives you more capacity as a leader.

51:00 Why growing your business shouldn't mean doing everything yourself.

54:30 How a Saltbox tour can help you decide if co-warehousing fits your business.

Resources + Links

Get the space and support your growing product business needs. Book a Saltbox tour HERE + get a $1,000 sign-on bonus toward your third month when you book through my link.

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE!

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Jacqueline on IG: @theproductboss

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Katerina on LinkedIn: @katerina-cirilli

Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails, build a CEO dashboard that lets you quickly see how your business is doing, and create sales processes that keep revenue moving without you being the person responsible for every sale. Tune in to learn how to build the systems that give you more freedom, create more ownership across your team, and create a business that can support the life you built it for.

In This Episode, You’ll Learn:

00:00 The 3 systems that help your business run without you.

03:30 The money metrics you need to understand the health of your business.

05:45 How does your business keep selling when you step away?

07:45 The 5 numbers you need to know before taking a vacation.

08:15 How to document the work you're still the only person who knows how to do.

Resources + Links

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Could your product business run for a week without you? In this episode, I break down the 3 systems that allow your business to keep moving when you aren't the one making every decision, watching every number, or driving every sale. I share how to give your team clear decision-making guardrails, build a CEO dashboard that lets you quickly see how your business is doing, and create sales processes that keep revenue moving without you being the person responsible for every sale. Tune in to learn how to build the systems that give you more freedom, create more ownership across your team, and create a business that can support the life you built it for.

In This Episode, You’ll Learn:

00:00 The 3 systems that help your business run without you.

03:30 The money metrics you need to understand the health of your business.

05:45 How does your business keep selling when you step away?

07:45 The 5 numbers you need to know before taking a vacation.

08:15 How to document the work you're still the only person who knows how to do.

Resources + Links

Ready to lead, run, and grow your product business beyond a million dollars, without being the bottleneck? Join me this week for a free workshop HERE!

Get business tips sent right to your inbox - join the newsletter!

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Jacqueline on IG: @theproductboss

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How prepared is your product business if your biggest sales channel suddenly stops working the way it used to? In this episode, I break down what happened with QVC, why losing customers and carrying massive debt can expose the risks of relying too heavily on one sales channel, and what product-based business owners can learn from it. I dive into the warning signs to watch, the customer metrics that can reveal a shift early, and why diversification matters before you need it. Tune in to learn how to stay agile, diversify before you need to, and build a brand that can keep growing wherever your customers go.

In This Episode, You’ll Learn:

00:00 What happens when the company that pioneered live selling files for bankruptcy?

03:15 The customer shift that took nearly 900,000 shoppers away from QVC.

04:15 The Blockbuster and Netflix lesson about adapting before the market forces you to.

06:45 Is your customer aging out of the sales channel you depend on?

09:00 The early live-selling model that helped sellers generate millions before today’s platforms existed.

11:00 What QVC could have done to follow its customers onto new platforms.

13:00 The first business metric to watch when you want to spot a customer trend early.

15:15 Why customer count can tell you something revenue alone cannot.

19:00 The financial numbers and obligations you need to understand as your business grows.

20:15 What gives small businesses an advantage when the market suddenly shifts?

Resources + Links

Join us in person at our Phoenix event this September HERE!

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

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Jacqueline on IG: @theproductboss

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What happens when your biggest sales channel changes the rules? In this episode, I break down the revolt among Amazon sellers and why their fight over fees, advertising costs, and shrinking margins is a bigger lesson for every product-based business owner. I dive into why relying too heavily on Amazon, Etsy, or any other third-party platform can leave you vulnerable, why healthy profit margins give you more room to navigate changes you can't control, and why I've been teaching multiple sales channels since the beginning of The Product Boss. Tune in to learn how to diversify your sales channels, build your own email list and website, and create a product business that can keep growing even when the platforms around you change.

In This Episode, You’ll Learn:

00:00 What happens when 400+ Amazon bestsellers push back against the platform?

02:15 Why building your business on someone else's platform comes with risk.

03:30 How healthy profit margins give you more flexibility when the rules change.

05:15 What Amazon’s advertising business means for sellers dealing with rising fees.

08:45 Why your business shouldn’t depend too heavily on one sales channel.

10:00 How to build a brand that can move when a sales channel changes.

11:45 How much of your business is built on rented land?

14:30 Ways to start growing your email list across different sales channels.

16:00 What happens when you have an email list but never use it?

17:45 The numbers to look at when evaluating your sales channel profitability.

20:30 How much of your revenue should come from a single sales channel.

22:00 The 2 assets every product business should keep building.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

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Jacqueline on IG: @theproductboss

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Is your product business giving you the freedom you dreamed of, or does it feel like you're working harder than ever? In this Dear Jacq episode, I share why so many product business owners reach a point where their business depends on them for everything. I break down the leadership shift that helped me stop treating my business like a job I owned, why chasing balance isn't the answer, and the exercise that can help you start creating more space for the life you built your business for. Tune in to discover how to build a business that gives you the freedom you wanted from the very beginning.

In This Episode, You’ll Learn:

00:00 What happens when the business you built for freedom no longer feels freeing?

03:00 Why doing more doesn't give you more control over your business.

05:45 The Blend framework that helps you make room for business and life.

07:00 5 questions to help you see what your business has been costing you personally.

09:00 The lesson from a $5 million business owner who finally took a real vacation.

10:15 3 reminders to help you lead your business instead of letting it lead you.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call HERE!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com