If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play.

In This Episode, You’ll Learn:

00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity).

01:45 Simple merchandising fixes to make your packaging work with you, not against you.

03:00 The retail packaging trick Target uses when customers can’t see the product.

05:15 How to set up your booth like a boutique so shoppers understand your line instantly.

07:30 Why customers buy the mannequin (and how to use that to increase conversions).

10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers.

12:45 How to test what sells in real time at markets before you scale.

15:15 The mindset shift that will unlock your wholesale growth faster than you think.

17:30 What retailers actually want to see (hint: not 300 prints).

19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?”

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

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Shop Pajama Mama shop-pajama-mama.com

IG: @shop_pajama_mama

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.

In This Episode, You’ll Learn:

01:05 How to clarify what you actually sell (beyond the physical product).

02:15 How to define your ideal customer so your messaging lands faster.

03:40 Simple ways to get more traffic without relying on paid ads.

05:15 How to measure real progress and stop discounting your growth.

06:35 The “success leaves clues” method: finding what’s working and doing more of it.

08:10 SEO basics that drive steady sales.

10:00 How to create content that the algorithm wants to push.

11:40 The visibility strategy that’s working right now.

13:40 How to build a brand identity people instantly recognize and want to share.

15:30 How to simplify your product line so you stop wasting time on low-performers.

17:30 The mindset shift: selling a feeling, an identity, and a point of view.

19:00 How to make your brand recognizable with a signature element.

20:30 A low-lift SEO blog strategy that can bring buyers to your shop over time.

22:10 How to do seasonal products without drifting off-brand.

23:30 How to reduce imposter syndrome by separating you from the brand.

25:10 How to leave this episode with a clear “do this next” plan.

26:15 The challenge: identify what’s gaining traction and double down this week.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

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January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum.

In This Episode, You’ll Learn:

00:00 The biggest mistake product owners make when sales dip.

04:15 How being known for one thing leads to faster growth.

06:30 Proof that simple products can sell year-round with the right strategy.

09:00 How to continue to sell your products throughout the year.

13:15 How to identify what product to focus on using sales data.

20:30 Ways to reposition products for the New Year (without reinventing them).

24:45 Tips to create January-ready offers using bundles and kits.

27:30 4-week promotion plan to drive January sales.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

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Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker.

In This Episode, You’ll Learn:

00:00 The 3 numbers that predict your next season of growth.

04:30 How to identify your true bestseller using the 80/20 rule.

11:30 Why creatives must stop reinventing and start repeating.

16:30 How to calculate and raise your average order value.

23:00 How to increase revenue without finding new customers.

26:00 What sales strategy is worth doubling down on next year?

32:00 How to use data to lead with confidence into 2026.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

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Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom.

In This Episode, You’ll Learn:

00:00 Why “doing more” isn’t growing your product business the way you hoped.

02:00 How to reverse burn-out before the holiday season.

04:00 How to connect your revenue goals to your lifestyle, family, and freedom vision.

06:30 Plan your quarter like a CEO: revenue targets, offers, and sales opportunities.

08:30 Building a weekly rhythm for product-based businesses (making, marketing, shipping).

11:00 Why willpower is not a renewable resource and how to use your best hours wisely.

13:00 The 15 Minute CEO Review: 4 simple questions to ask every Sunday or Monday.

15:00 Example weekly schedule for makers, manufacturers, and online shop owners.

17:00 How structure actually protects your creativity and prevents feast-or-famine sales.

19:00 Next steps if you want coaching, accountability, and a proven system inside The Product Boss Collective.

Resources + Links

Ready to stop guessing and follow a proven system? Book your strategy call.

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You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.

In This Episode, You’ll Learn:

00:00 Why seeing sales but not money in the bank is happening to so many makers.

04:00 Where most money leaks start in product businesses.

08:00 How to price so the product can actually bear its costs.

12:30 What to do when your market doesn’t match your price.

15:00 Why selling in the “easy” places might be sabotaging profit long term.

19:00 Math trick to price for wholesale and retail.

21:30 How do you increase average order value?

23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.

25:45 The 10-week plan to lower costs and pay yourself.

Resources + Links

Book a FREE STRATEGY SESSION with our team HERE

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here. 

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Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.

In This Episode, You’ll Learn:

00:00 Why customers bounce when your categories are scattered.

05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.

08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.

13:15 How to use sales data from the last 6–12 months to identify best sellers.

17:45 Where sells best, website vs. Etsy vs. markets?

19:30 Can a 90-year-old tell what you sell in three seconds?

23:00 Your next steps to go from scattered to stand out in the next 90 days.

Resources + Links

Get customized coaching for your business - join the 60 minute qualification call!

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Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.

In This Episode, You’ll Learn:

00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.

02:00 The “other people’s audiences” play that jump-started my first big season.

04:00 The post-holiday fear: will orders crash? (and what to do about it.)

07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.

09:00 What data to track so you can stop guessing what's working and what to change.

10:15 The student who scaled one winning style to 7 figures.

12:15 Repeat what works, refine what’s ready, retire what’s not aligned.

13:30 How to identify what needs to be fixed and what to double down on.

15:00 What to do if markets slow down.

18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)

20:25 Pricing for profit gets easier when you commit to a core product.

21:20 Power prompt: “My best seller this season was ___. I’ll double down by ___.”

22:30 Your 3 next steps to grow into 2026 without burning out.

24:00 Free 14-Day Focused Sales Action Plan (10–30 min/day to move the needle.)

Resources + Links

Get the 14-day plan for a record breaking holiday season HERE!

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Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.

In This Episode, You’ll Learn:

00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)

02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.

03:30 Are you making this mistake of being known for too many things?

09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)

12:30 How competing to be the “cheapest” is hurting your business.

14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)

16:45 What to send instead of “newsletters” to actually get people to buy from your emails.

18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)

20:00 How to upgrade your identity from Solopreneur to CEO.

22:15 How one of my students DOUBLED their revenue at markets with one change.

27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)

Resources + Links

If you’ve been growing on your own  and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.

This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call.  This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.

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Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.

In This Episode, You’ll Learn:

00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.

02:00 How to choose the top offers to go all in on for maximum profit.

 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).

06:10 The truth about “up to 70% off” and smart discounting.

08:05 Week-by-week November plan to stay focused and on track.

10:00 Building a VIP early-access list that buys before the crowd.

12:10 Social and in-person tactics to grow your email list FAST.

14:00 Seeding demand: sneak peeks, social proof, urgency that converts.

16:20 Your email cadence playbook: how many, when, and what to say.

18:45 What to do AFTER Cyber Monday to boost sales.

20:10 How to set yourself up for momentum going into December.

22:00 How to serve customers shopping last minute (to boost more sales).

23:30 Ways to recognize and track gaps so you can sell more next time.

25:00 The “Keep it simple, seller” mindset to scale faster.

Resources + Links

🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!

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