You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift.

In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts.

You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online.

If you’re ready to start seeing real results from your content, you’re going to love this one.

TIMESTAMPS

00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it.

01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales.

02:02 – The biggest myth keeping people stuck: more content = more money.

03:34 – Content Pillar 1: Authority — how to build trust by showing real results.

06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy.

09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up.

10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales.

12:11 – Turning content into a system: the step-by-step approach that works.

13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert.

15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free.

RESOURCES + LINKS

Freedom Fast Track Doors Close Soon! Join here.

Download your free copy of our 30 Days of Content Guide here. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice. 

In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue.

She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business.

If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works. 

TIMESTAMPS

00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough.

00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe.

00:51 – The five biggest myths about making money online -- and why they aren’t true.

01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it.

03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead.

05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about.

07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue.

09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories.

10:20 – What actually works: the four-part framework for building a scalable, profitable business.

10:38 – Creating a high-converting, irresistible offer that people actually want to buy.

12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.”

13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies.

15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business.

RESOURCES + LINKS

🚀Doors Are Now Open to Join Freedom Fast Track.

Get The Funnel Roadmap Mentioned In The Episode Here.

Train AI To Be Your Marketing Team: Free Guide Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business.

What You’ll Learn:

TIMESTAMPS

00:00 Funnels vs. personal branding — which one actually makes more money?

01:06 What a funnel really is (and why most people overcomplicate it).

02:28 What personal branding actually means (hint: it’s not just showing up on social media).

03:57 How a strong personal brand can triple your funnel conversions.

07:10 Why personal branding and funnels should work together — not separately.

08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game.

09:59 The rise of micro-influencers and why small audiences can drive massive results.

11:15 The real answer: Which one makes more money, and where should you start?

14:42 How to scale without burnout and build a business that runs like clockwork.

17:04 Two resources to help you implement this today

RESOURCES + LINKS

⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here.

🚀Doors Are Now Open to Join Freedom Fast Track.

Get The Funnel Roadmap Mentioned In The Episode Here.

Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work. 

In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months.

What You’ll Learn:

TIMESTAMPS

00:13 Why most funnels don’t work (hint: it’s not just about the landing page).

01:06 The biggest mistake: Giving up too soon instead of testing and optimizing.

02:56 Why copying funnel templates won’t work (and what to do instead).

05:19 Funnels are data machines — key metrics you must track.

07:33 The four stages of buyer psychology (and why most funnels skip steps).

10:22 Is your offer actually optimized? Here’s how to tell.

12:38 The three most profitable funnel types (and which one is right for you).

14:57 How to structure a high-converting landing page.

16:19 The backend is where the real money is + how to maximize revenue.

18:04 The best traffic strategies to scale your funnel to $100k months.

RESOURCES + LINKS

Join Natalie for a FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here.

Click Here to Join the Freedom Fast Track Waitlist.

Get Your 7-Figure Funnel Roadmap Here.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

EPISODE SUMMARY 

Virality doesn’t always equal sales…so what should you focus on instead?

In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach.

You’ll learn:

✅ The biggest mistakes business owners make when trying to grow on social media

✅ How to attract the right audience instead of just chasing virality

✅ The content shifts that will increase engagement + drive real business growth

✅ Why consistent, strategic growth matters more than one-off viral moments

✅ The framework for turning viewers into buyers - without relying on trends

Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success.

TIMESTAMPS

00:00 Why audience growth is the #1 priority for scaling your business

03:10 The biggest mistakes keeping you from attracting the right followers

08:45 How to shift from random posting to a content strategy that converts

14:20 The social media formula we teach inside The Société Membership

20:15 Why some accounts grow FAST—and what they’re doing differently

26:30 The real reason virality doesn’t always equal sales (and what to focus on instead)

33:50 How to build an audience that’s actually engaged + ready to buy

40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track!

RESOURCES + LINKS

Get A Limited-Time Discount On Traffic Accelerator Right Here.

Join Natalie For A FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here.

Unsure What Funnel Your Business Should Have? Download This FREE PDF Guide.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business™ and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

The Mr. Beast Episode Lindsay Mentions In This Episode.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Think you have a sales problem? Let’s challenge that today!

In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches.

We’re also diving into:

✔️ The biggest myths around sales & why most entrepreneurs feel stuck

✔️ The power of pre-launch (and why waiting until launch day is a mistake)

✔️ The three core elements of a high-performing sales system

✔️ How we hit $108K in a week without a launch or revenue push

✔️ Why less complexity = more growth & freedom in your business

If you’re tired of feeling like you’re constantly launching to crickets, this episode will help you shift your approach so you can create demand, attract the right audience, and generate consistent sales.

TIMESTAMPS

00:00 Most entrepreneurs don’t have a sales problem—they have a marketing problem

03:45 The difference between sales and marketing (and why people confuse them)

07:30 The real reason your audience isn’t buying from you

10:15 Why fixing your sales script won’t solve your revenue problem

13:50 The biggest mistake people make when launching

17:25 How to create demand instead of chasing customers

21:10 The three types of content that drive consistent sales

24:55 Building a marketing system that works on autopilot

28:40 The key to turning followers into loyal buyers

32:20 What sustainable marketing momentum actually looks like

36:05 Actionable steps to take today to fix your marketing problem

39:50 Final thoughts and next steps for creating a predictable sales system

RESOURCES + LINKS

Create + Refine Your Irresistible Offer With Our Free Workbook. Download It Here.

Download Your Free AI Training Guide With Step-By-Step Instructions To Teach ChatGPT To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity.

You'll learn:

Lindsay also shares her personal AI hacks, including voice-noting ChatGPT for brainstorming, using it for mindset coaching, and even training it to help her kids learn about space!

If you're ready to unlock AI-powered marketing and business growth, you’ll enjoy this episode!

TIMESTAMPS

00:00 Intro: Why AI is a must-have tool for entrepreneurs in 2025

02:38 How ChatGPT can be your marketing team, editor, and strategist

04:58 The 3-step AI training framework: make it work, make it right, make it better

09:47 Step 1: How to train ChatGPT with your brand voice and business goals

14:25 The best way to upload transcripts, newsletters, and high-performing content

16:51 Why gold-standard examples make AI smarter and more effective

19:11 Step 2: How to refine ChatGPT’s responses so it sounds like you

23:55 How voice-noting ChatGPT unlocks better content ideas and clarity

26:22 Step 3: Making ChatGPT better over time—optimizing for results

28:44 The #1 game-changer: telling ChatGPT to remember your preferences

32:05 Lindsay’s AI hacks: how she brainstorms business ideas and content

34:31 Beyond marketing: using AI for coaching, productivity, and parenting

36:50 How Lindsay uses AI in her personal life

39:12 Final thoughts + how AI will shape the future of business

RESOURCES + LINKS

Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind.

They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms.

If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve.

TIMESTAMPS

00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening.

00:43 Why this January feels different and what that means for the rest of the year.

02:02 The rise of creator-led brands and why personality-driven businesses are winning.

03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work.

05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids?

07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus.

09:32 Instagram’s major updates and what they mean for your content strategy.

12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators?

15:51 The future of social media: why hyper-niche content and storytelling are the next big thing.

20:52 AI’s growing role in business operations, marketing, and customer service.

26:27 Why long-term brand partnerships are replacing one-off sponsorship deals.

32:58 The importance of owning your audience — why email lists are more critical than ever.

49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next.

RESOURCES + LINKS

Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success.

From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you. 

TIMESTAMPS

00:13 How Catherine identified gaps in the fashion industry and launched her first business.

02:08 Leveraging Instagram and early online trends to build brand awareness.

03:34 Pivoting from product sales to brand advising based on client demand.

16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs.

23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach.

27:27 Why intentional packaging and customer experience drive repeat customers.

35:03 Features of the Small Business Planner designed to solve critical business challenges.

37:26 Balancing personal challenges, including IVF, while scaling a business.

46:04 Building a predictable sales engine with paid ads and intentional traffic strategies.

50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework.

53:36 Addressing financial and operational blind spots for small business owners.

59:21 How to fully utilize the Small Business Planner and its digital companion course.

01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers.

RESOURCES + LINKS

Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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*Trigger Warning: Joanne shares her story of being abducted from her office in this episode.

In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience.

You’ll learn:

TIMESTAMPS

00:00

Resources + Links

Learn more about the PodcastHer membership.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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