Think you have a sales problem? Let’s challenge that today!

In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches.

We’re also diving into:

✔️ The biggest myths around sales & why most entrepreneurs feel stuck

✔️ The power of pre-launch (and why waiting until launch day is a mistake)

✔️ The three core elements of a high-performing sales system

✔️ How we hit $108K in a week without a launch or revenue push

✔️ Why less complexity = more growth & freedom in your business

If you’re tired of feeling like you’re constantly launching to crickets, this episode will help you shift your approach so you can create demand, attract the right audience, and generate consistent sales.

TIMESTAMPS

00:00 Most entrepreneurs don’t have a sales problem—they have a marketing problem

03:45 The difference between sales and marketing (and why people confuse them)

07:30 The real reason your audience isn’t buying from you

10:15 Why fixing your sales script won’t solve your revenue problem

13:50 The biggest mistake people make when launching

17:25 How to create demand instead of chasing customers

21:10 The three types of content that drive consistent sales

24:55 Building a marketing system that works on autopilot

28:40 The key to turning followers into loyal buyers

32:20 What sustainable marketing momentum actually looks like

36:05 Actionable steps to take today to fix your marketing problem

39:50 Final thoughts and next steps for creating a predictable sales system

RESOURCES + LINKS

Create + Refine Your Irresistible Offer With Our Free Workbook. Download It Here.

Download Your Free AI Training Guide With Step-By-Step Instructions To Teach ChatGPT To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity.

You'll learn:

Lindsay also shares her personal AI hacks, including voice-noting ChatGPT for brainstorming, using it for mindset coaching, and even training it to help her kids learn about space!

If you're ready to unlock AI-powered marketing and business growth, you’ll enjoy this episode!

TIMESTAMPS

00:00 Intro: Why AI is a must-have tool for entrepreneurs in 2025

02:38 How ChatGPT can be your marketing team, editor, and strategist

04:58 The 3-step AI training framework: make it work, make it right, make it better

09:47 Step 1: How to train ChatGPT with your brand voice and business goals

14:25 The best way to upload transcripts, newsletters, and high-performing content

16:51 Why gold-standard examples make AI smarter and more effective

19:11 Step 2: How to refine ChatGPT’s responses so it sounds like you

23:55 How voice-noting ChatGPT unlocks better content ideas and clarity

26:22 Step 3: Making ChatGPT better over time—optimizing for results

28:44 The #1 game-changer: telling ChatGPT to remember your preferences

32:05 Lindsay’s AI hacks: how she brainstorms business ideas and content

34:31 Beyond marketing: using AI for coaching, productivity, and parenting

36:50 How Lindsay uses AI in her personal life

39:12 Final thoughts + how AI will shape the future of business

RESOURCES + LINKS

Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind.

They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms.

If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve.

TIMESTAMPS

00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening.

00:43 Why this January feels different and what that means for the rest of the year.

02:02 The rise of creator-led brands and why personality-driven businesses are winning.

03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work.

05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids?

07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus.

09:32 Instagram’s major updates and what they mean for your content strategy.

12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators?

15:51 The future of social media: why hyper-niche content and storytelling are the next big thing.

20:52 AI’s growing role in business operations, marketing, and customer service.

26:27 Why long-term brand partnerships are replacing one-off sponsorship deals.

32:58 The importance of owning your audience — why email lists are more critical than ever.

49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next.

RESOURCES + LINKS

Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success.

From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you. 

TIMESTAMPS

00:13 How Catherine identified gaps in the fashion industry and launched her first business.

02:08 Leveraging Instagram and early online trends to build brand awareness.

03:34 Pivoting from product sales to brand advising based on client demand.

16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs.

23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach.

27:27 Why intentional packaging and customer experience drive repeat customers.

35:03 Features of the Small Business Planner designed to solve critical business challenges.

37:26 Balancing personal challenges, including IVF, while scaling a business.

46:04 Building a predictable sales engine with paid ads and intentional traffic strategies.

50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework.

53:36 Addressing financial and operational blind spots for small business owners.

59:21 How to fully utilize the Small Business Planner and its digital companion course.

01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers.

RESOURCES + LINKS

Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE.

Freedom Fast Track Doors Open Soon - Join The Waitlist Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

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*Trigger Warning: Joanne shares her story of being abducted from her office in this episode.

In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience.

You’ll learn:

TIMESTAMPS

00:00

Resources + Links

Learn more about the PodcastHer membership.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way.

Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging community-driven strategies to pivoting based on customer feedback. She also offers actionable insights into partnerships, marketing, and scaling a DTC brand while staying profitable and purpose-driven.

Whether you’re an entrepreneur in the wellness space or simply looking for inspiration on building a business from scratch, this episode is packed with gems.

TIMESTAMPS

00:00 Introduction: Natalie welcomes Angie Lee, co-founder of Soul, to discuss building a thriving DTC wellness brand.

00:26 From CBD tinctures to a diverse product line, how Soul evolved by listening to customer needs.

03:03 The importance of staying flexible in product development and pivoting for growth.

04:57 Community-driven strategies and how Angie leverages customer feedback to build raving fans.

07:50 Early challenges in funding, product development, and building a foundation for long-term success.

11:33 Marketing that works, the power of partnerships, co-collaborations, and customer-centric campaigns.

13:57 The Founder's role in scaling while balancing creative input and operational strategy.

19:16 Finding your niche and building a brand identity that resonates with your audience.

24:42 Lessons learned and why simplicity and focus are key to success in e-commerce.

30:07 Staying profitable in a competitive DTC space with tips for sustainable growth.

34:43 Final reflections and Angie’s advice for building a purpose-driven, profitable brand.

RESOURCES + LINKS

Use this link for a discount on Soul products.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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In this soul-inspiring episode, Natalie welcomes Sarah Jenks, a priestess, entrepreneur, and advocate for women stepping into their fullest selves. Together, they explore the journey from conditioned expectations to authentic living, the erasure + resurgence of the sacred feminine, and how ceremony can unlock untapped potential. Sarah shares her personal story of evolution — from an advertising executive to an emotional eating coach to a fully expressed priestess — and how embracing her path led to profound transformation in her marriage, motherhood, and business.

This episode’s candid reflections include navigating the fear of judgment, balancing motherhood with ambition, and building a niche business in a non-traditional field. If you are looking to align your business with your passion + create lasting impact while staying true to yourself, this episode is for you.

What You’ll Learn in This Episode:

TIMESTAMPS

00:31 - From advertising to emotional eating: Sarah's early career story.

02:26 - Building a successful business while feeling unfulfilled inside.

05:00 - The transformative power of ceremony and meeting your soul.

11:12 - Motherhood as a spiritual awakening and breaking free from conditioning.

19:59 - The erasure of the sacred feminine in history and its impact today.

27:23 - What ceremony is, and how it creates space for divine connection.

37:27 - Turning an unlikely path into a career: From priestess training to entrepreneurship.

43:40 - How to weave sacred practices into your business.

51:13 - Navigating marriage, motherhood, and authenticity in tandem.

55:02 - Advice for anyone feeling stuck in a life that doesn’t resonate.

RESOURCES + LINKS

Join Sarah’s retreat, Emerge here.  

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hear about the exciting launch of the Bossbabe Planner (in Walmart stores now… what a freaking pinch me moment!) and how it can help you map out a fulfilling + intentional year.

What You’ll Learn in This Episode:

TIMESTAMPS

00:00 – Intro

00:13 – Kicking off 2025 with reflections on 2024 and setting intentions for the new year.

01:04 – The surprising results of 2024: How Bossbabe achieved its highest revenue and profit year without making it the primary goal.

01:57 – The power of saying no: Cutting non-essentials and focusing on what moves the needle.

03:19 – Lessons learned in hiring, firing, and aligning your team with your values.

04:57 – Why you don’t need a big team to run a successful business — simplicity is key.

07:47 – Navigating cancel culture and embracing confidence in setting high standards.

09:43 – Why authenticity and alignment are more important than ever in online business.

12:37 – The importance of building a freedom-based business that prioritizes alignment and integrity.

16:12 – Personal reflections from Natalie: Balancing motherhood, business, and personal growth.

18:33 – How Maslow’s Hierarchy applies to entrepreneurship: From survival to true freedom.

22:31 – The magic of white space: Why clarity often comes from slowing down and creating space.

27:09 – Freedom redefined: Choosing how you work today to create a life you love tomorrow.

28:34 – Why freedom is more about mindset than money — and how to break free from “moreness.”

31:28 – Your work is not your worth: The mindset shift every entrepreneur needs.

37:43 – Behind the scenes of the Bossbabe Planner: Why it’s the ultimate tool for intentional goal-setting.

45:12 – The importance of planning: How laying out your year helps you avoid reactivity and overwhelm.

49:39 – Wrapping up: Creating a proactive, intentional year and prioritizing what truly matters.

RESOURCES + LINKS

Get Your Bossbabe x Bly Sky Planner Here.

Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

Lindsay Roselle: @lindsayroselle 

In this episode, Natalie is joined by Bethany McDaniel, founder of Primally Pure, a clean beauty brand rooted in ancestral wellness principles. From experimenting with homemade natural deodorant to leading a company with over 100 employees, Bethany shares her journey of building a thriving business while balancing motherhood. They dive deep into the science of tallow-based skincare, the challenges of scaling a direct-to-consumer brand, and practical insights on diet, self-care, and creating a sustainable lifestyle.

Natalie and Bethany also share details on how they integrate their own wellness practices into their daily routines. This episode is packed with actionable tips for business owners, moms, and anyone curious about clean beauty, holistic living + building a product brand from scratch.

TIMESTAMPS

00:00 – Natalie introduces Bethany McDaniel and shares the story behind Primally Pure’s creation.

01:11 – Bethany discusses the origins of her brand and how her passion for clean skincare evolved from her personal struggle with acne.

02:53 – The pivotal role her family’s regenerative livestock farm played in inspiring her clean beauty formulations.

05:14 – Bethany and Natalie reflect on the challenges of acne, societal norms, and uncovering the deeper root causes of skin issues.

06:30 – The virality of tallow as a skincare ingredient and its ancestral roots.

08:36 – The rise of clean beauty trends + addressing misconceptions about tallow’s impact on skin.

12:25 – Bethany’s assistant’s skincare journey + the connection between gut health, acne, and the role of functional medicine.

17:18 – Scaling an e-commerce brand: influencer marketing, affiliate programs, and the transition to paid ads.

20:10 – Behind-the-scenes of Primally Pure’s rebrand and the focus on sustainability.

24:34 – Bethany’s decision to go all-in on the business while balancing motherhood and family.

26:50 – The evolution of Bethany’s role within the company and how stepping back as CEO allowed her to focus on her strengths.

29:03 – Navigating the balance between business and motherhood and finding alignment through seasonal shifts.

34:00 – Diet, ancestral living, and the contrast between the American diet and European standards.

38:27 – Raw milk and the resurgence of traditional food practices.

39:34 – A day in Bethany’s life: homeschooling pods, wellness practices, and her flexible work schedule.

44:31 – Bethany’s skincare routine and the power of evening rituals.

47:09 – Primally Pure product recommendations for clean beauty beginners and an exclusive code for listeners.

RESOURCES + LINKS

Visit the Primally Pure Website - Use Code “BOSSBABE” For A Discount.

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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In this deeply moving episode, Natalie sits down with her friend + Founder of National Angels, Susan Ramirez. National Angels is a non-profit organization dedicated to transforming the foster care experience for children, youth, and families across the United States. Bossbabe has been a supporter of National Angels for years, deeply moved by the organization’s mission and Susan’s dedication to creating change in the lives of our most vulnerable population - children.

Ahead of the holidays, Natalie and Susan share stories of hope, resilience, and transformation that will leave you inspired + maybe a bit emotional. Susan shares her journey of leaving corporate America to pursue this calling, how National Angels is rewriting the future for foster children, and the life-changing power of mentorship and community.

Whether you're looking for inspiration, ways to give back this season, or a reminder of the impact we can create when we come together, this is an episode you can’t miss.

TIMESTAMPS

00:00 – Welcome + Introduction of Susan Ramirez.

00:29 – Why Natalie has been supporting National Angels for years and why this cause is so close to her heart.

01:55 – Susan’s story: From climbing the corporate ladder to discovering her life’s purpose.

03:36 – The devastating realities of foster care and the ripple effects across society.

07:06 – How Susan piloted her first program and transformed one family’s life.

10:05 – Jonathan’s story: From failing grades to football stardom through mentorship.

13:05 – How National Angels grew from a local initiative to a national movement.

15:34 – The business of non-profits: Running National Angels with strategy, leadership, and purpose.

17:34 – Susan’s faith-driven decision to leave corporate America and lead National Angels.

19:34 – Burnout, leadership struggles, and Susan’s transformative soul adventure in Sedona.

24:46 – Reclaiming her purpose and creating healthier boundaries as a leader.

27:19 – Teaching self-efficacy: Susan’s powerful lessons on intentional parenting and mentorship.

29:15 – Balancing the emotional weight of foster care work with hope and resilience. 

32:03 – Abel’s story: A marathon, mentorship, and a life-changing surprise.

35:40 – The power of words: How encouragement changed one foster youth’s life forever.

37:10 – How you can get involved: Donate, volunteer, or mentor a child through National Angels.

39:22 – The tangible impact of donations and the ripple effects of supporting this mission.

41:22 – How the Bossbabe community can step up and support National Angels.

42:29 – Volunteer and mentorship opportunities: How you can make a lasting difference.

45:13 – Susan’s advice to her younger self: “Keep going—every hard moment is worth it.”

RESOURCES + LINKS

Use this link to donate to National Angels + participate in Bossbabe’s Matching Campaign.

Learn more about the National Angels Non-Profit + learn how to volunteer in your area.

Learn more about Austin Angels, the Founding Chapter of National Angels

Documentaries mentioned in the episode: Transforming Foster Care + Abel’s Surprise at the Finish Line

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.

Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.

Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

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