EPISODE SUMMARY

Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, more payroll, and not necessarily more freedom.

In this episode, Natalie breaks down how to hire like a founder - strategically, intentionally, and for ROI. You’ll learn how to identify the real bottleneck in your business (whether it’s admin, delivery, or sales), when to choose a person versus an AI tool, and how to design roles around outcomes instead of to-do lists.

If you’ve been stuck in panic hiring or paralyzed by the fear of building a big team, this conversation will show you how one smart hire (or system) can unlock the next level of growth without adding unnecessary overhead.

TIMESTAMPS

00:00 - Why you don’t need a big team to scale, you just need the right hire

01:13 - The danger of panic hiring and how it keeps you stuck

02:36 - The real question to ask before you ever post a job description

03:27 - Bottleneck #1: Admin and operations (why AI might be your best first hire)

04:49 - Bottleneck #2: Delivery and fulfillment + how to systematize or bring in specialists

06:16 - Bottleneck #3: Sales and traffic: why this requires a different kind of support

07:51 - The simple audit that reveals your true bottleneck

09:14 - How to define roles around results, not tasks

10:36 - Why ownership (not just assistance) creates real ROI

11:47 - Teaching every hire to connect their work to revenue

12:16 - The clarity test before you hire anyone

13:36 - The real goal: leverage, freedom, and growth

RESOURCES + LINKS

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