Woman of Influence

In this episode, I'm sharing something I recently taught in a live training with a group of brilliant online coaches and entrepreneurs. It's the timeless strategies of subtraction, scaling, and automation that let me run a business without constantly having to reinvent the wheel or physically show up to sell something in order to make money. That, to me, is not the definition of freedom. And it's not the way I roll.

I get real about the month my older sister passed away in January 2023, when my business still made $208,000 even though I wasn't in the mood to sell, because my sales system was already built to compound whether I was there or not. I share why I resisted funnels for two full years thinking they were "too bro marketer," how I recently made over $50K on a 10-day Hawaii trip without selling a thing, and the truth about why ads don't work for most people (spoiler: it's not the ad agency, it's the messaging). If you're ready to stop wearing the badge of burnout and finally let automation carry the weight of your business, this episode is your permission slip.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Welcome and Mission

00:49 Training on Scaling

02:13 Grief and Revenue

04:51 Systems Not Hustle

09:08 Why Funnels Matter

11:04 Messaging Before Ads

14:38 Delegate and Simplify

16:29 Freedom Stories

17:18 Get Help and Next Steps

20:24 Wrap Up and Subscribe

QUOTABLES:

"The money doesn't stop. It doesn't freeze if I'm not physically showing up to sell."

— Julie Solomon

"Funnels, they are what do this work for you behind the scenes."

— Julie Solomon

"Messaging is your number one priority. Always and forever, it will never change."

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[GROW WITH EASE USING THIS PLATFORM]Whether you’re just getting started or scaling, this tool helps you grow your business with ease. Check it out here.

In today’s episode, I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 One Hour Content Promise

02:37 Why Sales Stall

04:04 Julie’s Million Dollar Shift

05:27 Messaging Over Tactics

06:49 General Messaging Attracts Lurkers

07:47 Messaging Builds Authority

11:05 Small Audience Big Sales

12:42 Raise Prices With Positioning

14:18 Content Isn’t Enough

15:05 Wrap Up and Next Steps

QUOTABLES:

"Your ability to grow your sales today is directly tied to the strength of your messaging."

— Julie Solomon

"Messaging is your foundation of influence, authority, and most important, sales."

— Julie Solomon

“Refining your messaging can attract your ideal clients effortlessly.”

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[SHOPIFY’S TOOLS MAKE IT EASIER]From marketing to payments, this platform helps you do it all in one place. Learn how here.

In this episode, I'm getting into the three specific things I doubled down on this year that made all the difference in calling in ideal clients at a completely new level including six-figure months during the "off season," posting only twice a week, and taking nearly a month off this summer while still seeing massive sales. This isn't theory. It's exactly what I did, and exactly what I teach my clients to do. If you're not converting people from your content the way you know you should be, this episode is going to give you the roadmap.

I break down why casting a wider net is a trap, why speaking to "anyone your work could benefit" is why you're not hitting consistent 50K plus months, and how to go from shallow and wide to laser-focused for every single offer in your ecosystem. I share the story of the client who invested in a $20K VIP day even though she wasn't at the revenue milestone I typically work with (because she saw herself in my content), why "me, me, me" language is quietly killing your conversions, and the one question every entrepreneur is asking wrong when they sit down to create content. If you're ready to end the year strong, tighten up your messaging, and finally see your content sell for you like hotcakes, this is your episode.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Welcome and Mission

01:15 The First Shift: Speak Directly to Your Ideal Client

02:47 Why "Shallow and Wide" Is Costing You Sales

04:20 Six-Figure Months in the Off-Season, Posting Twice a Week

06:44 The $20K VIP Day From a Not-Yet-Six-Figure Client

09:00 The Second Shift: Stop Using "Me Me Me" Language

10:26 Don't Be the Best, Be the Only

13:00 Stop Selling the Airplane, Sell the Transformation

15:32 The Third Shift: You're Asking the Wrong Question

17:38 Closing and How to End the Year Strong

QUOTABLES:

“To triple your income, focus on targeted content. Content should support what you are selling.”

— Julie Solomon

“Identify and understand your ideal client deeply. Your messaging should resonate with their needs.”

— Julie Solomon

“Align your content strategy with your sales goals. Quality content is more effective than quantity.”

— Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!
MUST HAVES THIS MONTH:

[SHOP SMARTER WITH THIS PLATFORM] From inventory management to customer engagement, this platform simplifies every aspect of running your business. Get started here.

Welcome to Part 2 of this incredible panel conversation with Lori Pine and Stacey Salyer. In Part 1, we navigated authority, discernment, and what it really costs to lead. Now, we're going deeper into the standard—what these two powerhouse women are no longer willing to tolerate in order to truly live out and shepherd the authority they've built. We talk about evolution, when to know it's a divine calling versus fear or boredom, and how both Lori and Stacey have made major identity shifts along their journeys from corporate leaders to founders of their own brands.

We get into the corporate advantage that changes everything (spoiler: knowing you don't have to do every job in your business), why the low barrier of entry in the online space traps women into believing they should do it all themselves, and the "who not how" mindset that will free you if you let it. I share the story of a woman at The Grove who pulled me aside 11 years ago and told me to stop saying "none of us know what we're doing" and how that one conversation shifted my standard forever. Lori opens up about building "The Joy CEO" brand, Stacey shares how she bought a property management business as a single mom with $25K down and seller financing, and we all get honest about the tolerance level required at each new level of leadership. If you're ready to raise your standard, own your expertise, and stop shrinking to make everyone else comfortable, this episode is your green light.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Show Intro

00:49 Part Two Setup

01:31 Divine Evolution

05:18 Leaps And Pay Cuts

07:15 Outsource To Scale

10:28 Treat It Like Business

16:03 Standards And Tolerance

17:32 Algorithm Myths

18:37 No Playbook Online

19:30 Define Your Joy Brand

22:08 Claims Versus Sustainability

25:30 Standards And Tolerance

30:09 Own Your Expertise

34:06 Surround Yourself With Experts

35:53 Final Messages And Wrap

QUOTABLES:

"When your purpose is that genuine and that full of goodness and love, you really don't need to accept unacceptable behavior." - Lori Pine

"I never wanna chase money. Money will come when I'm doing something I love." - Stacey Salyer

"The impact that you are here to make has to be greater than any excuse, any income claim, any other thing that's going to get in the way of you moving forward." - Julie Solomon

GUEST RESOURCES:

[VISIT LORI PINE'S WEBSITE]

Explore Lori Pine's world—her programs, coaching, and resources for executive women and female founders ready to lead with joy. Visit loripine.com.

[LISTEN TO LORI'S PODCAST]

Tune into Lori's podcast for conversations on joyful leadership, executive presence, and building a career and life you actually love. Listen here.

[FOLLOW LORI PINE]

Connect with Lori on Instagram @loripine for leadership insights and behind-the-scenes moments from her retreats and community.

[VISIT STACEY SALYER'S WEBSITE]

Learn more about Stacey Salyer's programs, coaching, and resources for growing your property management business through acquisitions. Visit staceysalyer.com.

[LISTEN TO THE STACEY SALYER SHOW]

Tune into The Stacey Salyer Show: Buying & Selling Property Management Companies for expert insights on acquisitions, integration, and scaling in the property management industry. Listen here.

[FOLLOW STACEY SALYER]

Connect with Stacey on Instagram @stacey.salyer for practical wisdom from a woman scaling in a modern industry.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!
MUST HAVES THIS MONTH:

[STREAMLINE YOUR STORE MANAGEMENT]This platform helps you manage your business operations seamlessly, from sales to shipping and customer service. Get started here.

In this powerful panel conversation I sit down with two incredible women from my mastermind community, Lori Pine and Stacey Salyer, for an honest conversation about what it really means to step into your authority as a leader. Both women bring decades of corporate experience (Lori ran a billion-dollar business; Stacey came out of the male-dominated property management industry) and are now navigating what it looks like to build their own brands and become the go-to authorities in their respective fields.

We get into the responsibility of authority, why a casual "oh, I love her" can carry more weight than we realize, and how to have the tough conversations when someone isn't who they seem to be. We talk about Stacey's ego-driven belief that she could just make a course and have hundreds of thousands roll in, Lori's expensive coaching investment that felt like burning cash in a bonfire, and the "electric fence" moments that shaped who they are now. We unpack the "Cheesecake Factory of consultants" trap, why niching down is terrifying but necessary, and the bow-and-arrow metaphor that will change how you think about the restriction phase you might currently be in. Make sure to come back for Part 2, where we go even deeper into what it takes to lead at this level.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:49 Panel Setup and Guests

02:42 Defining Influence and Authority

05:59 Discernment and Referrals

10:21 Courageous Vetting Conversations

15:12 Costly Lessons and Know Thyself

16:53 Slow Down to Speed Up

18:36 Niche Down and Rebuild

24:03 Permission Trust and Nervous System

32:25 Evidence of Being Called

36:06 Bow and Arrow Metaphor

37:31 Final Wrap and Subscribe

QUOTABLES:

“ There have been significant moments where it has eroded my confidence. It has stirred up a tremendous amount of self-doubt to the point where, have I even done the right thing?” - Lori Pine

“ You do need to trust yourself, and you do need to really know that you are where you need to be.” - Stacey Salyer

“  You can be kind to someone and still be discerning.” - Julie Solomon

GUEST RESOURCES:

[VISIT LORI PINE'S WEBSITE]

Explore Lori Pine's world—her programs, coaching, and resources for executive women and female founders ready to lead with joy. Visit loripine.com.

[LISTEN TO LORI'S PODCAST]

Tune into Lori's podcast for conversations on joyful leadership, executive presence, and building a career and life you actually love. Listen here.

[FOLLOW LORI PINE]

Connect with Lori on Instagram @loripine for leadership insights and behind-the-scenes moments from her retreats and community.

[VISIT STACEY SALYER'S WEBSITE]

Learn more about Stacey Salyer's programs, coaching, and resources for growing your property management business through acquisitions. Visit staceysalyer.com.

[LISTEN TO THE STACEY SALYER SHOW]

Tune into The Stacey Salyer Show: Buying & Selling Property Management Companies for expert insights on acquisitions, integration, and scaling in the property management industry. Listen here.

[FOLLOW STACEY SALYER]

Connect with Stacey on Instagram @stacey.salyer for practical wisdom from a woman scaling in a modern industry.

RESOURCES:

[THE PAY-IN-FULL METHOD]
Your content gets saved, shared, quoted. Then the buyer hires someone else. That's not a visibility problem, it's a positioning problem. Join me live September 14th–16th to find the one line that's been calling in the wrong person, and rewrite it. Save your seat here.

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[THE ECOMMERCE SOLUTION YOU NEED]

Managing your business just got easier. With a platform that combines inventory, payments, and marketing, you have everything you need to run your store efficiently. Learn more here.

In this special turned-tables episode, my incredible Director of Operations, Erin Lindstrom, drops into my living room and interviews me on everything from how my lens for messaging was formed, to the frameworks I walk clients through inside the Revenue Accelerator, to the personal side of my life that I rarely talk about publicly. Erin asks me questions I've genuinely never been asked before and I share openly about my Human Design, my journalism background, why I believe none of us are reinventing the wheel, and the "fifth-grade language" test I run every framework through before I teach it.

We go into the depths of Mirror Messaging vs. pain point marketing, why the real work of the Revenue Accelerator is a reclamation of who you are at your core, and why women often get stuck when they refuse to slow down enough to feel what their next-level really requires. I share what I've learned about being at the "higher level" (spoiler: the problems don't disappear, they magnify), the Contrary Action framework I use for visibility, the wildflower-versus-oak-tree analogy that's shaping how I think about quality over quantity, and the concept of loving detachment and stewardship that runs through both my business and my home life. If you've ever wondered what it really looks like behind the scenes of a Julie Solomon business, and life, this episode is for you.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Show Intro

00:49 Erin Takes Over

02:18 How Julie Got Her Lens

04:51 Building Signature Frameworks

08:01 Mirror Messaging Explained

09:33 Client Process and Identity Work

12:24 Where Clients Get Stuck

16:53 Julie Practices the Work

19:51 Higher Level Challenges

24:46 Fear of Being Seen

25:34 Depth Over Formulas

28:52 Contrary Action Method

30:59 Quality Over Quantity

33:29 Choosing Containers

37:43 Retreats and Real Life

43:33 Stewardship and Detachment

44:52 Closing and Next Steps

QUOTABLES:

“ So many people think it's about adding in all of the different pieces, but this concept of what are we actually taking away so that what you actually want is what's left is brilliant.” - Erin Lindstrom

“  You have to be willing to receive compliments and accept the gifts that you have. If you can't receive them, you can't give them.” - Julie Solomon

GUEST RESOURCES:

[FOLLOW ERIN]

Connect with Erin on Instagram @erinlindstrom for behind-the-scenes insights on business operations, leadership, and life as Julie's Director of Operations.

[LEARN MORE ABOUT COMMONWEALTH CO.]

Erin Lindstrom is the CEO and founder of Commonwealth Co., where she helps entrepreneurs streamline their operations and build businesses that run with intention. Learn more here.

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[BOOST YOUR SALES WITH SMART TOOLS]This platform’s AI tools help you write product descriptions, enhance photos, and create campaigns that boost engagement. Find out how.

[YOUR ALL-IN-ONE MARKETING SOLUTION]

From email and SMS marketing to CRM and automation, Brevo gives you everything you need to build stronger customer relationships in one place. Start for free at https://www.brevo.com/woman, or use code WOMAN50 for 50% off your first three months.

In this episode, I sit down with Callan Faulkner, founder of The Uncommon Business and the world's leading voice on AI education for entrepreneurs, for a jaw-dropping conversation about how AI is completely reshaping the way we build, scale, and lead our businesses. Callan is scaling to $40-50 million in revenue this year with just 40 humans and over 150 AI employees, and she's here to show us that AI isn't just for tech founders or seven-figure businesses. It's for stay-at-home moms, coaches, plumbers, steel manufacturers, and every woman in between who is ready to stop drowning in manual work and start actually building the business she was meant to build.

We break down the exact difference between using AI and building systems with AI, what an "AI employee" actually is (spoiler: it starts with a Claude skill), and how to identify the low-hanging fruit in your business right now. Callan walks us through real examples—from an AI employee that manages school emails and meal plans to Instacart, to the ones that write podcast pitches, run recruiting, and draft content in your voice. We tackle the biggest objections, including "will this replace my human assistant?", "isn't AI going to steal my creativity?", and "what about my data?" If you've ever felt stuck in the weeds of your business, this is your invitation to see what's actually possible—and it all starts with her AI Employee Bootcamp this fall.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome to Woman of Influence

00:49 Meet Callan

02:21 Why AI Matters Now

03:26 Influence and AI Co-Creation

06:33 From Prompts to Systems

07:29 AI Employee Examples

10:50 Do You Need Seven Figures

11:58 Life Automation Meal Planning

13:36 Boot Camp Behind the Scenes

15:12 What Is an AI Employee

17:22 Skills Connectors Scheduling

20:41 Creativity and Privacy Concerns

21:52 Human Touch vs AI

22:22 Authenticity Over Volume

23:11 Privacy and Data Reality

23:33 Ethics Anthropic vs OpenAI

24:44 Will AI Replace Assistants

27:45 Elevating Humans to Strategy

30:09 Training AI to Your Voice

34:08 Better Editing Workflows

34:47 AI Employee Bootcamp Overview

38:40 VIP Hot Seat Coaching

41:25 Final Invite and Wrap

QUOTABLES:

“ Humans should be doing irreplaceable work, relationship building, using their intuition, gut checking.” - Callan Faulkner 

“   I don't care if you are running an eight-figure coaching business, if you have an Etsy shop, or if you are about to go on maternity leave you need AI employees.” - Julie Solomon

GUEST RESOURCES:

[JOIN AUTOMATE TO ACCELERATE FALL 2026]

Get behind-the-scenes access to how Callan runs her multi-million dollar company with AI employees and learn how to build your own. Save your seat here.

Follow Callan on Instagram @callanfaulkner

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 4–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[EASIER BUSINESS, ONE PLATFORM]

This tool makes it simple to manage your online store. With everything from inventory management to marketing automation all in one place, you’ll save time and grow faster. Try it here.

[QUALITY WITHOUT THE MARKUP]

From linen to denim, Quince delivers premium essentials you’ll wear on repeat without the usual markup. Explore here: quince.com/JULIE  for free shipping on your order and 365-day returns. Now available in Canada, too.

[MARKETING THAT WORKS WHILE YOU DO]

Spend less time managing your marketing and more time growing your business. Brevo's automations, CRM, and AI assistant help you connect with customers, personalize your messaging, and streamline your workflow—all from one dashboard. Learn more at https://www.brevo.com/woman.

In this episode, I'm diving into a game-changing strategy for anyone who is feeling stuck trying to sell their signature offers. If you've been constantly creating low ticket offers or freebies but feel like you're talking to the wrong people, or you're watching low ticket buyers and freebie downloaders never transition into your signature spaces, this one is for you. I'm flipping the script on what you've been taught about freebies and lower ticket offers and showing you how to turn them into powerful, profitable gateways to your signature programs.

I share exactly why I stopped creating freebies in my own business, the Sephora sample analogy that will change how you think about every low ticket offer you build, and the three mistakes most entrepreneurs make when structuring their offer ecosystem. I walk you through how to audit your current offers, create micro transformations that give your dream client an unforgettable taste of your work, and refine your messaging so it speaks to every phase of your ideal client's evolution. If you've been working harder for smaller results, this episode will completely transform how you structure your offers, and more importantly, how you generate consistent revenue without burning out.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome to Woman of Influence

00:49 Episode Setup and Promise

02:04 Low Ticket Not Low Value

03:20 Samples Not Watered Down

04:33 Why I Stopped Freebies

05:26 Common Low Ticket Mistakes

06:29 Design the Quick Win

07:14 Preview Experience Framework

08:21 Audit Your Offers

08:53 Micro Transformations

09:48 Align Messaging to Journey

11:40 Create the Next Step

12:17 Refine Language and Positioning

13:11 Wrap Up and Stay Connected

QUOTABLES:

“ I want you to look at your low ticket offers or your freebies and I want you to ask yourself, “is this designed for the person that I want in my signature programs”? If the answer is no, it is time to tweak it.” - Julie Solomon 

“ If your offers aren't aligned, then you've got to do an offer audit to really work on the offer positioning. If your messaging isn't aligned, then you are most likely losing clients right now because they don't see the full pathway that you've mapped out for them.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!
MUST HAVES THIS MONTH:

[ALL-IN-ONE PLATFORM FOR YOUR STORE]This platform combines everything you need to run your business—from product management to marketing campaigns. See how it works.

[QUALITY WITHOUT THE MARKUP]From linen to denim, Quince delivers premium essentials you’ll wear on repeat without the usual markup. Explore here: quince.com/JULIE  for free shipping on your order and 365-day returns. Now available in Canada, too.

In this episode, I'm getting into something that is often misunderstood in the online business world, visibility. Not the kind of visibility that comes from posting more on social media or running ads, but strategic visibility: the kind that puts you in front of the right people, in the right rooms, at the right time. I share real client stories of women who scaled through visibility done well—Kate who started landing high-level conferences and podcast guest spots, Dana who turned thought leadership into a book deal, Steph who leveraged podcast appearances into consistent six-figure months, and Kylie whose podcast guest spots brought in clients already sold on her before they even reached out.

I also share how my nearly decade-long career as a publicist for Grammy-winning musicians, thought leaders, and bestselling authors shaped the way I approach visibility today, and why I don't just teach my clients how to refine their messaging and build their offers. I actually help them get in front of the right people. If you've been posting, engaging, showing up consistently, and still feeling like you're not getting noticed, this episode gives you the three practical steps to start building the kind of strategic visibility that opens doors you didn't even know existed.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:42 Strategic Visibility Defined

01:19 Client Wins and Examples

04:14 My Publicist Background

05:56 Visibility Misconceptions

07:17 How I Open Doors

08:11 Three Keys to Visibility

08:28 Key One Signature Message

09:39 Key Two Right Rooms

10:29 Key Three Relationships First

11:12 Wrap Up and Next Steps

12:19 Subscribe and Stay Connected

QUOTABLES:

“   True visibility, and the kind that I'm talking about is really the kind that leads to massive growth and authority long term, comes from strategic relationships and connections. It's about who knows you. Not who you know. But who knows you and trusts you enough to open the right doors for you.” - Julie Solomon 

“  You have got to get clear on what it is that you want to be known for. So before you can get into the right rooms, you need to know what you want people to say about you when you're not in the room. What you want them to know, to believe, to feel, what's your signature message? What's your unique genius? And if you're not clear on what that is, you are going to consistently struggle to stand out. Your message will continue to get lost.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

APPLY HERE

[THE REVENUE ACCELERATOR]

Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

MUST HAVES THIS MONTH:

[THE PLATFORM FOR YOUR BUSINESS GROWTH] Whether it’s managing your store or marketing your products, this platform simplifies it all. Learn more here.

[QUALITY WITHOUT THE MARKUP] From linen to denim, Quince delivers premium essentials you’ll wear on repeat without the usual markup. Explore here: quince.com/JULIE  for free shipping on your order and 365-day returns. Now available in Canada, too.

[MARKETING THAT WORKS WHILE YOU DO] Spend less time managing your marketing and more time growing your business. Brevo's automations, CRM, and AI assistant help you connect with customers, personalize your messaging, and streamline your workflow—all from one dashboard. Learn more at https://www.brevo.com/woman.

In this episode, I'm taking you behind the scenes of a recent coaching call from inside The Brand Accelerator, my signature program that helps you refine your messaging so you can position yourself as an authority and grow your visibility and sales. You'll get a front-row seat as I coach Heather, a color energy expert and Akashic records reader who's balancing a full-time job with her growing business, through the messaging refinements she needs to stop sounding like everyone else online and finally own her genius as a color expert.

We dig into why "niche" is not a bad word (it's actually the fastest path to more revenue), how to craft a positioning statement that becomes your compass for every piece of content you create, and why your program can actually be the catalyst for your visibility—not the other way around. I share how to build an offer ecosystem where a low-ticket meditation flows into a coaching package and eventually into a higher-ticket program, and why the math has to math if you want to actually scale. If you've ever felt like your messaging is bland, broad, or blending in with every other coach in your industry, this episode gives you the exact positioning framework you can apply today.

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS: 

00:00 Welcome and Mission

00:49 Behind the Scenes Coaching

02:23 Heather Introduces Her Work

05:26 Offers and Pricing Breakdown

08:03 Own Your Color Genius

14:25 Positioning and Offer Ecosystem

17:59 Content That Stands Out

22:24 Wrap Up and Subscribe

QUOTABLES:

“  What you actually do, Heather, is very niche, but I think the more that you give yourself permission to be more specific with who you're meant to serve, the more magnetic that you're going to become and that the offer will become.” - Julie Solomon 

“   As creatives and creators, a lot of times we focus on the external of like the visibility piece. How do I become more known? How do I get out there more? How do I get more followers? How do I create more content so I can attract more of the right people into my world. And it's like, that's all great, but if we don't have this messaging piece locked in and really more of what we've been talking about today, which is that positioning piece, we can't connect to our ideal client and most importantly, we can't grow sales.” - Julie Solomon

RESOURCES:

[UNSCRIPTED RETREAT 2027]

Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee

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[THE REVENUE ACCELERATOR]

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