In this episode of the Etsy Seller Success podcast, Dylan Jahraus sits down with Sarah, founder of Flourish Retail, to demystify product pricing, inventory planning, and scaling through wholesale. With nearly 20 years in the UK retail industry—including top brands like River Island, Debenhams, and ASOS—Sarah now helps small businesses profit sustainably through smart merchandising and data-driven decision-making.

Whether you're wrestling with pricing, overwhelmed by inventory, or debating a move into wholesale, this episode is packed with real-world advice. Sarah shares how her own Etsy journey sparked the creation of Flourish, how to understand your sales data (even with limited numbers), and the biggest mistakes makers make when it comes to pricing and product strategy.

This conversation is especially timely for 2025, as tariffs and economic uncertainty challenge sellers to get sharper than ever. Sarah’s no-nonsense approach and practical frameworks make this a must-listen for creative entrepreneurs who want to run smarter and grow sustainably.

In this episode, we cover:
 [04:20] What Businesses Are Thriving in 2025
 [05:33] How to Collect and Use Customer Data (Even Without Much)
 [08:11] Where to Find Trends and How to Use Them
 [09:22] Healthy Ways to Monitor Competition
 [11:08] When and How to Consider Wholesale Expansion
 [13:45] Why Etsy Wasn’t Profitable for Her (and What She Learned)
 [16:50] Hiring Help as a Small Business: When, Who, and Why
 [19:34] Managing Rising Costs and Tariffs in 2025
 [21:26] The “House” Framework for Understanding Your Product Mix

Connect with Sarah:
 🌐 Website: www.flourishretail.com
📸 Instagram: @flourishretail 

About Sarah:
Sarah is the founder of Flourish Retail, a UK-based merchandising consultancy that supports small product businesses in mastering pricing, range planning, inventory control, and profitability. With a background at leading UK retailers like ASOS and River Island, Sarah now helps brands—from solo Etsy shops to growing Shopify stores—get clarity, structure, and confidence in their numbers. Through tools, training, and 1:1 consulting, Flourish meets you where you are and grows with you.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

The Best SEO HACKS for Etsy 2025 (Ranking Secrets REVEALED)

In today's video, I break down my secrets to creating the best SEO for Etsy listings to rank on the first page of search results. If you're struggling with your listing titles, descriptions, tags, and keywords to rank your listings higher on Etsy, then you'll want to stick around until the end to get all of my best tips for 2025.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success podcast, host Dylan Jahraus talks with Etsy seller Frances Robinson. Frances shares how she went from sporadic sales to two bestsellers and over $6,000 in revenue—all sparked by a single $1 listing optimized with the Etsy SEO tool (EO).

If you’re struggling to grow your shop, feeling stuck in low sales, or overwhelmed by the tech side of listings, Frances’ story is proof that massive growth is possible with the right tools and guidance.

She walks through how she taught herself embroidery via YouTube, started her shop as a hobby, and overcame her tech fears to confidently use EO. Frances also shows live results and explains how she scaled her listings from 2-hour frustrations to 10-minute wins.

Whether you're just starting or trying to revive a slow season, this is an episode full of encouragement and practical steps to take your shop to the next level.

In this episode, we cover:
 [00:33] Frances’ Background and Etsy Journey
 [01:53] Learning and Growing Through YouTube
 [02:13] Investing in Equipment and Business
 [02:33] Discovering and Using SEO Tools
 [03:48] Showcasing Success and Results
 [12:32] Future Plans and Goals
 [14:10] Encouragement and Final Thoughts

About Frances:
Frances Robinson is a retired secretary turned embroidery entrepreneur based in southern Mississippi. She launched her store in 2022 and grew her shop by focusing on baby apparel, shower gifts, and personalized clothing. Entirely self-taught, Frances proves that with consistency, learning, and the right tools, anyone can thrive on Etsy—no tech background required.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Your Etsy Shop is Breaking The Law

In today's video, I expose the big mistake that Etsy sellers make everyday that could get your listings removed and could potentially end your shop for good. Stop making this common Etsy mistake in 2025.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success podcast, host Dylan talks with Etsy coach Emily Bronaugh about how to hire help the right way. If you’re feeling overwhelmed with your shop but nervous about letting go of control, this episode is for you.

Emily shares how to figure out what to delegate, where to find the right people, and how to train and manage them. She also explains how to make sure someone’s a good fit and how to set up simple systems so your business can grow without the stress.

Whether you're hiring your first helper or building a small team, Emily gives real, helpful advice that’s easy to understand and use.

In this episode, we cover:
 [00:41] Emily’s Background and Journey
 [02:31] First Steps in Hiring
 [03:43] Choosing the Right Hiring Platform
 [09:34] Evaluating Candidates
 [12:19] Onboarding and Trial Periods
 [16:09] Managing a Growing Team
 [21:39] Emily’s Services and Offerings

Connect with Emily:
 📸 Instagram: @emilybronaugh
🌐 Website: worthofwork.com

About Emily:
Emily Bronaugh is a business strategist and Etsy coach who helps creative entrepreneurs scale sustainably through smart systems, team-building, and intentional growth. Through her coaching and digital resources, she empowers handmade sellers to step out of burnout and into business ownership with structure, clarity, and support.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

THIS is the secret to ranking higher on Etsy in 2025!

In today's video, I break down my secrets to creating the best SEO for Etsy listings to rank on the first page of search results. If you're struggling with your listing titles, descriptions, tags, and keywords to rank your listings higher on Etsy, then you'll want to stick around until the end to get all of my best tips for 2025.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success podcast, host Dylan chats with PR pro and product-based business expert Nora Wolf, founder of Wolf PR and Wolf Craft, to demystify public relations for Etsy sellers.

Nora shares how small handmade brands can get featured in major media outlets, the truth about PR in today’s digital world, and why affiliate marketing plays a huge role in editorial success. She breaks down what makes a product “press-worthy,” how to pitch with purpose, and why media exposure is more about visibility than instant sales.

Whether you're looking to land your first feature or level up your brand presence, this episode is full of practical, real-world PR advice tailored for makers.
In this episode, we cover:

 [00:01] Nora’s Journey into PR
 [01:59] What Wolf PR & Wolf Craft Offer
 [03:24] What PR Really Means for Small Businesses
 [04:08] How Products Get Discovered by Editors
 [05:08] The Shift to Digital Media & Affiliate Links
 [07:57] Understanding Strategic Pitching
 [09:23] Choosing the Right Products for PR
 [11:09] What Makes a Product “Pitch-Worthy”
 [12:42] Pay-to-Play vs. Earned PR
 [15:06] Nora’s Favorite Media Wins

Connect with Nora:
 📸 Follow Nora on Instagram: @go.wolf.craft
🌐 Visit: wolf-craft.com

About Nora:
Nora Wolf is a publicist and educator who helps small product-based businesses get the media attention they deserve—without big budgets or celebrity agents. Through her companies, Wolf PR and Wolf Craft, she empowers makers with the tools, templates, and strategy to pitch confidently and land meaningful press.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In 2025, the biggest mistake you can make is using AI mockups for your Etsy listings...

In this video, I break down the reasons why AI mockups are dead in 2025 and what you should do about it.

$1 trial for etSEO: https://etseo.com

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

​In this episode, I'm joined by Dana Johnson, founder and CEO of Dana's Desk Virtual Management, to explore the essentials of Pinterest marketing. Dana specializes in assisting wedding professionals and creative entrepreneurs in enhancing their online presence through strategic Pinterest strategies. ​

We discuss what truly matters in a successful Pinterest strategy, debunk common misconceptions, and determine the optimal number of pins to post for maximum engagement. Dana's insights are invaluable for anyone looking to leverage Pinterest effectively. Be sure to check out her content for more tips and strategies.

Thanks for your time today. Here is the brand ambassador link to share when promoting the episode for the Styled Pin Collection and Pin It & Forget It.

https://dylanjahraus--danasdesk.thrivecart.com/styled-pin-collection/

In this episode, we cover:
 [00:38] Dana’s Journey into Entrepreneurship
 [01:22] Discovering Virtual Assisting
 [02:56] Finding Pinterest as a Business Tool
 [03:50] Going Full-Time with Her Business
 [04:03] Pinterest Marketing Basics
 [05:09] Understanding User Intent
 [06:24] Strategy, Consistency & Growth
 [07:25] Long-Term Pinterest Benefits
 [09:20] Creating Engaging & Effective Pins
 [10:58] Static Images vs. Video Pins
 [12:11] Pinterest Metrics that Matter
 [13:45] Driving Traffic with Clicks
 [14:44] Group Boards & Tailwind Communities
 [16:15] Keywords, Trends & Targeting Clients
 [17:56] Instagram Marketing & Wrap-Up

Connect with Dana:
📸 Follow Dana on Instagram: @thedanajohnson
🌐 Visit: https://ddvirtualmanagement.com/

About Dana: 

Dana is a Pinterest marketing strategist and virtual assistant who helps entrepreneurs drive traffic and visibility with powerful content strategies. After building her business from scratch as a single mom, she now teaches others how to use platforms like Pinterest to create freedom and consistent growth in their businesses.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Here are 3 hacks that will save you literal HOURS creating new Etsy listings...

In this video, I break down 3 strategies that make creating new listings super simple! Follow these tips to start making more money on Etsy - and faster!

$1 trial for etSEO: https://etseo.com

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!