In this episode of the Etsy Seller Success podcast, host Dylan chats with PR pro and product-based business expert Nora Wolf, founder of Wolf PR and Wolf Craft, to demystify public relations for Etsy sellers.

Nora shares how small handmade brands can get featured in major media outlets, the truth about PR in today’s digital world, and why affiliate marketing plays a huge role in editorial success. She breaks down what makes a product “press-worthy,” how to pitch with purpose, and why media exposure is more about visibility than instant sales.

Whether you're looking to land your first feature or level up your brand presence, this episode is full of practical, real-world PR advice tailored for makers.
In this episode, we cover:

 [00:01] Nora’s Journey into PR
 [01:59] What Wolf PR & Wolf Craft Offer
 [03:24] What PR Really Means for Small Businesses
 [04:08] How Products Get Discovered by Editors
 [05:08] The Shift to Digital Media & Affiliate Links
 [07:57] Understanding Strategic Pitching
 [09:23] Choosing the Right Products for PR
 [11:09] What Makes a Product “Pitch-Worthy”
 [12:42] Pay-to-Play vs. Earned PR
 [15:06] Nora’s Favorite Media Wins

Connect with Nora:
 📸 Follow Nora on Instagram: @go.wolf.craft
🌐 Visit: wolf-craft.com

About Nora:
Nora Wolf is a publicist and educator who helps small product-based businesses get the media attention they deserve—without big budgets or celebrity agents. Through her companies, Wolf PR and Wolf Craft, she empowers makers with the tools, templates, and strategy to pitch confidently and land meaningful press.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In 2025, the biggest mistake you can make is using AI mockups for your Etsy listings...

In this video, I break down the reasons why AI mockups are dead in 2025 and what you should do about it.

$1 trial for etSEO: https://etseo.com

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

​In this episode, I'm joined by Dana Johnson, founder and CEO of Dana's Desk Virtual Management, to explore the essentials of Pinterest marketing. Dana specializes in assisting wedding professionals and creative entrepreneurs in enhancing their online presence through strategic Pinterest strategies. ​

We discuss what truly matters in a successful Pinterest strategy, debunk common misconceptions, and determine the optimal number of pins to post for maximum engagement. Dana's insights are invaluable for anyone looking to leverage Pinterest effectively. Be sure to check out her content for more tips and strategies.

Thanks for your time today. Here is the brand ambassador link to share when promoting the episode for the Styled Pin Collection and Pin It & Forget It.

https://dylanjahraus--danasdesk.thrivecart.com/styled-pin-collection/

In this episode, we cover:
 [00:38] Dana’s Journey into Entrepreneurship
 [01:22] Discovering Virtual Assisting
 [02:56] Finding Pinterest as a Business Tool
 [03:50] Going Full-Time with Her Business
 [04:03] Pinterest Marketing Basics
 [05:09] Understanding User Intent
 [06:24] Strategy, Consistency & Growth
 [07:25] Long-Term Pinterest Benefits
 [09:20] Creating Engaging & Effective Pins
 [10:58] Static Images vs. Video Pins
 [12:11] Pinterest Metrics that Matter
 [13:45] Driving Traffic with Clicks
 [14:44] Group Boards & Tailwind Communities
 [16:15] Keywords, Trends & Targeting Clients
 [17:56] Instagram Marketing & Wrap-Up

Connect with Dana:
📸 Follow Dana on Instagram: @thedanajohnson
🌐 Visit: https://ddvirtualmanagement.com/

About Dana: 

Dana is a Pinterest marketing strategist and virtual assistant who helps entrepreneurs drive traffic and visibility with powerful content strategies. After building her business from scratch as a single mom, she now teaches others how to use platforms like Pinterest to create freedom and consistent growth in their businesses.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Here are 3 hacks that will save you literal HOURS creating new Etsy listings...

In this video, I break down 3 strategies that make creating new listings super simple! Follow these tips to start making more money on Etsy - and faster!

$1 trial for etSEO: https://etseo.com

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode of the Etsy Seller Success podcast, host Dylan sits down with Product-Based Business Expert Andrew George to dive into the power of email marketing for Etsy sellers.

Andrew shares his expert insights on building a loyal customer base, crafting high-converting email campaigns, and using automation to drive repeat sales. They discuss the biggest mistakes Etsy sellers make with email marketing, how to create compelling content that keeps buyers engaged, and strategies to stand out in a competitive marketplace.

Whether you're new to email marketing or looking to refine your strategy, this episode is packed with actionable tips to help you boost sales and grow your Etsy business.

In this episode, we cover:
[00:44] Transitioning from Etsy to Email Marketing
[01:26] Favorite Platforms for Makers
[02:20] Finding the Right Email Frequency
[04:56] Using Content to Drive Sales
[08:17] Building a List for Etsy Sellers
[14:09] Biggest Email Marketing Mistakes

Connect with Andrew:
📸 Follow Andrew on Instagram: @andrewpjudge
🌐 Visit: coachandrewjudge.com

About Andrew:
Andrew Judge is a former Etsy seller turned ecommerce email strategist who helps makers and handmade business owners use email marketing to sell more—without being spammy. He’s the founder of the Profitable Maker Summit, a free virtual event that teaches creative entrepreneurs how to grow their audience and boost sales with sustainable strategies. When he’s not geeking out over open rates, Andrew is helping small product-based businesses feel confident connecting with their customers through email.

Attend the Profitable Makers Summit with Andrew & Dylan!

https://profitablemakerssummit.com/2025?am_id=dylan3381

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This floral letter was my first product on Etsy... and it made me $80,000 in a single year!

In today's video, I show you step-by-step how to make my best selling floral letter that got me started on Etsy. I also share the secrets to my success over the last 8 years that made me over $1,000,000 in profit on Etsy.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, Dylan sits down with Courtney Hubbard, Director of Project Management at BoxUp, to dive into the world of custom packaging for small businesses. Courtney shares her journey helping build BoxUp from the ground up and how her competitive spirit helped shape a company known for empowering ecommerce brands with small-batch, high-quality packaging.

Courtney discusses the emotional impact of packaging, the difference it makes in brand identity, and why even the smallest details—like tape or filler—can leave a lasting impression. She also covers packaging trends for 2025, sustainability shifts, and actionable tips for businesses just starting to explore custom packaging.

In this episode, we discuss:
[01:02] Courtney's Story: From Startup Days to Director of Project Management
[04:35] Why Custom Packaging Is More Than Just a Box
[08:21] Entry-Level Customization Tips on a Budget
[11:18] Avoiding Common Mistakes in Small Business Packaging
[15:44] Inside vs. Outside Box Design: Strategy & Security
[19:02] Packaging Trends for 2025 and Sustainability
[23:29] How to Get Started: $1 Samples, Custom Proofs & Special Offers

Connect with Courtney & BoxUp:
🌐 Website: https://www.boxup.com
📸 Instagram: https://www.instagram.com/iboxup
🎥 TikTok: https://www.tiktok.com/@iboxup

Special Offers for Listeners:

• $1 sample boxes: Test sizing and print quality before committing
• FREE custom design proof with code PROOF (just pay $4 shipping)
• 🔗 Get 10% off your first order with this link (discount applied automatically!)
• Or use code DYLANWELCOME at checkout

About Courtney Hubbard:
Courtney Hubbard is the Director of Project Management at BoxUp and a driving force behind the company’s growth from the ground up. Known for her hands-on approach and competitive spirit, she’s played a vital role in positioning BoxUp as a go-to for small-batch custom packaging. Whether it's overseeing production workflows, developing new product offerings, or creating operational efficiencies, Courtney thrives at the intersection of strategy and creativity.

Outside of her work at BoxUp, Courtney is deeply rooted

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Etsy has changed a LOT since 2016...

In today's video, I expose the big changes in the Etsy algorithm over recent years and reveal exactly how to make money on Etsy in 2025, whether you're opening a new shop or wanting your current listings to stand out in search results!

MY ETSY SHOP: https://www.etsy.com/shop/BegoniaRoseCo

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

My Etsy Shop has been a secret until now...

In today's video, I reveal my top selling Etsy Shop that has earned me over $1 Million in profit!

MY ETSY SHOP: https://www.etsy.com/shop/BegoniaRoseCo

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, Dylan sits down with Therese, an expert in wholesale and founder of Small Business Collaborative. They discuss the journey of transitioning product businesses into wholesale, with Therese sharing her background in fashion and sales, and the challenges small brands face. 

Key insights are provided on readiness for wholesale, curating products for retailers, and effective ways to establish business relationships. Therese also gives real-life examples of how she helped clients succeed in wholesale and offers advice on expanding beyond local markets. 

In this episode, we discuss:

[01:25] Therese's Journey: From Fashion to Wholesale

[03:41] Identifying Readiness for Wholesale

[05:17] Strategies for Approaching Retailers

[09:03] Expanding Beyond Local Markets

[17:05] Success Stories and Client Experiences

Connect with Therese: 

Instagram: https://www.instagram.com/small_business_collaborative/ 

Website: https://www.smallbusinesscollaborative.co.uk/ 

About Therese Oertenblad: 

Therese Oertenblad, founder of Small Business Collaborative, helps product-based business owners get their amazing creations into retail stores—without the overwhelm. She teaches them how to price for profit, sell with confidence (without the icky sales tactics), and build a strategy that fits into their busy schedules so they can grow their wholesale sales with ease.

Before becoming a business mentor and consultant, she spent years selling mass-produced gifts. Now, she works with creative and purpose-driven brands like Studio Wald, Made by Shannon, Claude & Co, Etta Loves, and Hello Day Planner—many of which now grace the shelves of Liberty, Selfridges, Fortnum & Mason, Harrods, Fenwick, and hundreds of independent shops across the UK and beyond.

As an introvert, Therese had to figure out how to sell in a way that felt right—without forcing herself to be someone she wasn’t. She spent over a decade in sales leadership in the home and gift industry and now sits on the National Committee

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!