So you finally started your Etsy shop — you’ve got the products, the listings, maybe even a logo you’re proud of — but the sales? They’re just not coming in the way you hoped.

And listen, it’s not because you’re not talented or your products aren’t good enough. It’s usually because of a few super common mistakes that almost every new Etsy seller makes in the beginning — mistakes that can keep you stuck way longer than necessary.

The good news? Once you see them, you can fix them. And when you fix them, that’s when things start to click.

So in today’s episode, I’m breaking down the five mistakes I see new Etsy sellers make all the time — and what to do instead — so you can skip the frustration and get to the good part faster.

xo,

Jacqueline

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Insight Factory

Alura

What if I told you there are products you can create once… and they’ll keep selling every single month — no matter the season?

Because here’s the thing: seasonal products are fun, but they come with peaks and valleys. One month you’re riding the high of Halloween sales, and the next you’re wondering if your shop broke because crickets.

But evergreen products? They’re your steady paycheck. They’re the listings that quietly bring in sales in January, July, and yes — even during that random week in March when no one’s thinking about Christmas party games.

In today’s episode, I’m sharing the exact types of digital products that sell year-round, why they’re the foundation of consistent passive income, and how you can start creating them — even if you’ve only got a few minutes a day to work on your shop.

And here’s the best part: once they’re live, these products keep working for you… while you’re sleeping, at the beach, or bingeing Bravo.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

Canva Crash Course

www.jacqueline-butler.com/canva 

Midjourney Beginner's Guide & 130+ Prompts

www.jacqueline-butler.com/midjourney 

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Insight Factory

Alura

If you’ve been holding back from starting your Etsy shop because you still don’t know what your perfect niche is… this one’s for you.

I hear it all the time: ‘I just need to figure out my niche first. I don’t want to get it wrong. What if it’s too saturated? What if no one buys?’

And listen, I get it — I used to believe the same thing. I thought I needed the perfect, crystal-clear niche before I could even start. But here’s the truth… waiting for the perfect niche is exactly what’s keeping you stuck.

Clarity doesn’t come from thinking — it comes from doing. From testing products, from seeing what sells, from getting real data inside your shop.

So in today’s episode, we’re busting the ‘perfect niche’ myth wide open. I’ll show you why you don’t need to have it all figured out before you start, how messy action actually creates clarity, and what to focus on instead so you can finally move forward and start building that passive income shop you’ve been dreaming about.

Let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

Canva Crash Course

www.jacqueline-butler.com/canva 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

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Insight Factory

Alura

Are you looking at your life right now thinking, ‘There’s literally no way I could add one more thing’? Between back-to-school chaos, work, kids, laundry, and just trying to get everyone fed — starting a digital product shop on Etsy probably feels impossible. And listen… I get it. This summer has been one for the books for me too — stressful, busy, nonstop — so I know exactly what it feels like to be at capacity.

But here’s the thing… what if building passive income didn’t require massive blocks of time? What if it could actually fit into the cracks of your already packed day — like while waiting in the school pickup line or during nap time?

And for those of us secretly breathing a sigh of relief now that the kids are finally back in school… this is your chance to use those tiny windows of peace for something that could change your future.

In today’s episode, I’m going to show you how to build a digital product shop even when you’re maxed out — and why it’s exactly those small chunks of time that make all the difference.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

Canva Crash Course

www.jacqueline-butler.com/canva 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

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Insight Factory

Alura

If you’ve been holding back from starting an Etsy shop because you “aren’t creative” — I’m about to blow that excuse right out of the water.

I hear this all the time: “Jacqueline, I can’t draw… I’m not artsy… I wouldn’t even know where to start designing a product.” And honestly? I get it. I can’t paint a realistic flower to save my life, and my hand lettering looks like a toddler’s grocery list.

But here’s the thing — running a profitable Etsy shop is not about artistic talent. It’s about understanding what sells, solving a need, and using tools that make the “design” part simple and beginner-friendly.

By the end of this episode, you’re going to see why creativity is not a requirement… and how you can make profitable products without ever opening Photoshop or sketching a single thing.

Oh, and I’ll share my favorite beginner-friendly design hack that saves me hours — and might just have you saying, “Wait… I can totally do this.”

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

Canva Crash Course

www.jacqueline-butler.com/canva 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

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Insight Factory

Alura

Ever wonder how I run my digital product Etsy shop without spending all day on social media?

These are my 8 ride-or-die tools - the ones I use every single day to grow my sales, speed up my process, and keep the business running while I’m off living life and showing up for my kids.

Not gonna lie - if any of these tools disappeared, I’d cry.

They’re that essential.

In this episode, I’m sharing the 8 resources that keep my Etsy shop running without needing to show up online 24/7. These are the secret weapons behind my six-figure shop and passive income game.

Listen to the episode, take notes, and thank me later 😉

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

Canva Crash Course

www.jacqueline-butler.com/canva 

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Join My Email List & Get a FREEBIE!

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Insight Factory

Alura

Ever had that little voice in your head say,

Yep. Me too.

In today’s episode, we’re getting real about self-doubt — where it shows up, why it’s so sneaky, and how to finally stop letting it run the show.

If fear and overthinking have been keeping you stuck, this one’s for you.

Let’s talk about how to actually get past the mental drama and start selling digital products on Etsy — even if you don’t feel ready.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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Join My Email List & Get a FREEBIE!

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Insight Factory

Alura

You know what helps people trust your shop more than any SEO strategy or aesthetic listing photo? REVIEWS. And in today’s episode, we’re not just talking about how to get more Etsy reviews - we’re talking about the mindset shift that will change the entire energy of your shop. Because what you give, you often get… and the secret to more reviews might just start with you giving one first.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

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Insight Factory

Alura

If you’ve ever felt like your Etsy shop is on a never-ending hamster wheel — constantly chasing new customers, creating new products, tweaking your SEO — I’ve got something you need to hear. Because the truth is, the sellers who are quietly making consistent, reliable income aren’t necessarily the ones with the biggest followings or the most listings…

They’ve just figured out a different way to grow — one that most people completely overlook.

You know that little star you see next to a customer's name on Etsy — the one that means they’ve purchased from you before? That tiny icon is a game changer. Because getting one sale is great… but getting repeat customers? That’s where everything shifts.

In this episode, I’m sharing the secret that not only brings customers back to your shop again and again… but actually transforms your business into something that feels easier, more sustainable, and way more aligned.

Let’s dive into what really changes everything.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

FREE 5-Step Starter Guide:

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Summer might be a slow season on Etsy…

But that’s exactly why now is the time to get serious.

Because while most sellers are checked out and waiting for fall, the smart ones are quietly stacking products, optimizing listings, and prepping for the rush.

In this episode, I’m sharing what you should be creating in your Etsy shop right now — and why waiting until buyers show up is the fastest way to miss out.

Let’s talk about what to make, when to make it, and how to get your shop fall-ready before the floodgates open. You’ll want to save this episode and come back to it because the amount of digital product ideas I give you in this one is HUGE. 

So grab your iced coffee, pop in your ear buds, and let’s get into it. 

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

FREE 5-Step Starter Guide:

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Website:

Get In Touch:

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| MY FAVE RESEARCH TOOLS |

eRank

Insight Factory

Alura