So… am I back on Instagram?

If you’ve been following me for a while, you know I’ve been loud and proud about not using social media to grow my Etsy shop. I’ve said it before, and I’ll say it again—you do NOT need social media to build a six-figure Etsy business.

But recently, you may have noticed me… back. Popping up on Instagram. Making videos on TikTok. Yep. TikTok. Who even am I right now?

So in today’s episode, I’m breaking down what changed.

This is not a 180. I haven’t flipped my core beliefs. I still stand behind everything I’ve taught inside Etsy Profits PRO.

But here’s the thing: we evolve.

So if you’ve ever felt like you’re hiding in your comfort zone… if you’re craving growth but scared of visibility… or if you’re just wondering if showing up messy is still enough… this episode is your sign.

Grab your coffee, get cozy, and let’s go.

xo,

Jacqueline

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How long have you been THINKING about starting your Etsy shop? Be honest. If it’s been weeks, months, or even YEARS, then this episode is for you—because today, we’re breaking the cycle of overthinking and getting you into ACTION.

If you’ve been stuck in research mode, watching YouTube videos, scrolling through Etsy blogs, waiting for the perfect time to start… I’ve got news for you: the perfect time does not exist.

Today, I’m giving you the exact push you need to go from thinking about it to actually doing it—so grab your coffee, get cozy, and let’s get you MOVING.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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Not sure what to even create that will sell? You’re not alone—so many Etsy sellers get stuck before they even start, wondering, What should I even make?

Well my friend, today’s episode is going to solve that problem for you.

I’m breaking down the hottest Etsy niches of 2025 and giving you over 50 digital product ideas that you can start creating right now—before these trends hit their peak.

So if you’ve been spinning your wheels, second-guessing every product idea, or just need a creative spark—this is your episode. Grab your coffee, get cozy, and let’s dive into the most profitable opportunities on Etsy this year.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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What if scaling to six figures wasn’t about doing more or hustling harder, but about focusing on the right things?

If you’ve ever felt like success on Etsy is just out of reach, I’ve been there. I used to believe I had to constantly create more, grind harder, and be everywhere to grow my shop. But guess what? That wasn’t the secret at all.

Today, I’m sharing the six things that took me from a brand-new Etsy seller to a multiple six-figure business owner. These are the mindset shifts, strategies, and lessons that changed everything for me—and they can change everything for you too.

So grab your coffee, get cozy, and let’s dive in.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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Still using Etsy strategies from 2016? That might just be why your sales aren’t where you want them to be.

The reality is, a lot of the free Etsy advice floating around on blogs, YouTube, and even social media is completely outdated. And if you’re trying to piece together a solid strategy from 100 different sources? It’s not going to work.

Etsy has evolved, and what worked years ago is not just outdated—it’s actually hurting your shop.

Today, I’m calling out five Etsy strategies that you need to STOP using in 2025—and what to do instead. Because if you’re serious about growing your shop, getting more sales, and making this a real business, you need to be using strategies that actually work right now.

So grab your coffee, get cozy, and let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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Introverts, this one’s for you. If the idea of starting a side hustle has always felt draining - because you don’t want to spend hours on social media, network with strangers, or constantly put yourself out there - then you’re about to hear why Etsy digital products might just be your dream business model. No talking, no selling, no constant customer interactions - just a smart, low-maintenance way to make money on your own terms.

If that sounds like exactly what you’ve been looking for, grab your coffee, get comfy, and let’s talk about why this is the perfect side hustle for introverts.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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Ever feel frustrated when people doubt you? Copy you? Say no to you? What if instead of fighting it, you just… let them? In today’s episode, we’re diving into The Let Them Theory by Mel Robbins. An absolute game-changer in business and in life. And, of course, I’m breaking down how this mindset shift applies directly to growing your Etsy shop.

If you’ve ever worried that it’s too late to start an Etsy shop, or you’ve found yourself comparing your progress to others… this episode is for you. I’m giving you 10 powerful mindset shifts that will change the way you approach your business, your success, and how you handle setbacks.

So grab your coffee (or let’s be real, if you are like me, you're already on your third coffee of the day), and let’s get into it!

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

| OTHER STEPS |

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| MENTIONS | 

The Let Them Theory by Mel Robbins

Remember that brand-new Etsy shop I started from scratch a few months ago? The one I shared all the details about in Episode 39? Well, today, we’re doing a little experiment follow-up because it’s been four months, and I’m pulling back the curtain on exactly what’s happened since then.

Did it grow? Did sales pick up? Am I seeing the same success as my first Etsy shop, or has this whole thing flopped? I’m sharing all the juicy details, including some unexpected wins, what’s working, what’s not, and the BIGGEST takeaway from this whole experience.

If you’re wondering what it really looks like to scale a digital product shop on Ets or if it’s too late to start an Etsy shop right now in 2025, this episode is for you. Grab your coffee, and let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

| OTHER STEPS |

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| MENTIONS |

eRank

www.eRank.com 

Let’s talk about something that seems to pop up in almost every Etsy seller’s journey - ADS. You’ve probably heard people say, ‘If you’re serious about your shop, you NEED to run Etsy Ads.’ But let me tell you a little secret: I’ve never spent a penny on Etsy Ads, and I’ve still managed to build a shop with almost 100,000 sales and over 6,000 five-star reviews. So, are Etsy Ads really worth it?  Or are you just setting money on fire? Today, I’m breaking it all down - the mistakes I see new sellers make, when ads actually make sense, and how to build your shop WITHOUT wasting your hard-earned cash.

Whether you’re just starting out or debating whether to turn those Etsy Ads on, this episode is for you. So…go grab your coffee, and let’s get into it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

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| MENTIONS |

eRank

www.eRank.com 

Let’s be real for a second - how many times have you had that “lightbulb moment” where you think to yourself, “I should start an Etsy shop!” Maybe it’s been on your vision board for a while, maybe it’s been on your mind or heart for a while, or maybe the idea just hit you like a glitter bomb of inspiration from this podcast (you are welcome by way) Either way, this episode is for YOU.

Because while the idea of starting an Etsy shop is exciting, I know it can feel totally overwhelming. Like, where do you even begin? Don’t worry, I’ve got you covered.

Today, I’m walking you through everything you NEED to know to start your Etsy shop in 2025, from avoiding rookie mistakes to setting yourself up for passive income from the start. Trust me, if I could go back and give my past self a cheat sheet, this would be it.

xo,

Jacqueline

| LEARN FROM ME |

Etsy Profits PRO - Course + Coaching Program

www.jacqueline-butler.com/etsyprofitspro 

| OTHER STEPS |

Join My Email List & Get a FREEBIE!

FREE Masterclass:

FREE 5-Step Starter Guide:

FREE Facebook Community:

Website:

Get In Touch:

Instagram:

| MENTIONS |

eRank

www.eRank.com