By Spencer Haws: NichePursuits.com
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The podcast currently has 599 episodes available.
This week Spencer and Jared are at it again, breaking down the latest news items in the SEO world, sharing their progress with their side hustles, and analyzing some weird niche sites.
The big news this week is that the August Google Core Update has finally finished rolling out, after 19 days, and overall it was a pretty impactful update.
they talk about a site that Google has shown considerable favor to in recent times: Reddit.
The last news item is again about Google, and how the antitrust trial is targeting its digital ad business.
In the end, he gave that page away as part of a contest to a new member of his exclusive Niche Pursuits Community, where growing a Facebook page is the main focus for members for the next 6 weeks.
A recent guest on the Niche Pursuits Podcast.
He also talks about his side hustle on Medium, also inspired by another podcast guest
Spencer shares the interesting story of how he came to find Cool Works
Jared then shares I Got Standards, Bro
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
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Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
When Thomas Smith started publishing articles on Medium back in 2019, it was just a side hustle.
Over the years, however, he’s been able to develop a strategy to succeed on the platform, and today Medium is extremely valuable for him, providing a large part of his monthly income as well as countless business opportunities.
Although he did peak at $17k in a single month, his recent earnings are in the $2k to $5k neighborhood and has had several 5-figure months.
Links & Resources
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
This week Jared and guest host Thomas Smith take on all the latest news on this episode of the Niche Pursuits News Podcast.
Yelp is suing Google - https://www.nytimes.com/2024/08/28/technology/google-yelp-lawsuit.html
Yelp's gripe? https://www.searchenginejournal.com/yelp-sues-google-over-local-search-dominance/525687/
A new Lawsuit - https://searchengineland.com/google-adtech-antitrust-judge-business-practices-446086
HCU hit sites - https://x.com/glenngabe/status/1828798317960061090
recipe sites - https://x.com/lilyraynyc/status/1828768199057522967
Retro Dodo - https://shorturl.at/d4jJ3
Niche Pursuits Podcast. - https://www.nichepursuits.com/my-local-email-newsletter-makes-over-200k-year-heres-how/
Sportern - https://www.spotern.com/en
Backyard Chickens - https://www.backyardchickens.com/
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Tony Hill is a digital marketer with decades of experience, but when his sites’ traffic started to tank, he rolled up his sleeves and started looking for an alternative traffic source. And he found Pinterest.
Tony has gone deep into the rabbit hole on Pinterest, studying how it works and poring over its data, to come up with strategies that work.
Currently, he’s getting a million clicks a month on the platform, and he’s constantly experimenting with new sites and new tactics.
Tony talks about how he believes Pinterest works, how Pinterest SEO is similar to Google SEO, and how he tailors his content to his Pinterest audience.
Links & Resources
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to the latest episode of the Niche Pursuits News Podcast!
This week Jared is joined by Brooks Conkle, a member of the Niche Pursuits Community as well as an entrepreneur with many, many income streams, lots of experience in the industry, and plenty of insights to share.
There’s some interesting news for publishers this week, so get comfortable!
The first order of business is the recently released Google Core Update, for which there is now some data available. Jared and Brooks talk about the absolute winners so far.
Who’s benefiting the most from the update? Are you surprised by the results?
Then Jared shares a particularly exciting promising news item: signs of life after the HCU.
They also share information about sites that are recovering, and Jared asks some important questions and talks specifically about HouseFresh and RetroDodo.
Then he and Brooks share their thoughts about the current landscape and suggest that there are greater questions to be answered, about Google, the future of search, and AI.
Moving along, they talk about Google AI Overviews and where they’re pulling their information from.
Then they move on to the Shiny Object Shenanigans, and Jared talks about his focus on earning money from projects he’s already working on.
First, he shares his experience to date with Creator Connections.
Then he shares a new side hustle he recently started: publishing the content he’s already written on Medium. He talks a little bit about how it works and his future plans.
When it’s Brooks’ turn, he talks about a new side hustle: domain name investing. He shares all the interesting things he’s discovered about this world and some of the domains he’s purchased. Listen to the full episode to hear more about it.
Then it’s time for some Weird Niche Sites, Jared shares his site first: All 8, a very strange DR47 site with just 3 links on it related to square dancing and beat measurements. Surprisingly, this site gets 30k visitors per month while only ranking for 1k keywords.
Brooks then shares a weird site he found called The Pet Psychic, which gets 11k pageviews per month.
And that concludes another episode of the Niche Pursuits News Podcast. We hope you feel better informed after listening to what’s happening in the industry, motivated by the stories about our side hustles, and inspired by the weird niche sites people are creating.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Dylan Jahraus started working in corporate e-commerce, but eventually had to quit while trying to climb that ladder.
She tried her hand at Etsy as a side hustle, and was pleased to see that she could apply her extensive e-comm experience to the platform.
She’s been killing it on Etsy for years now, selling $1.5 million to date.
In this interview, she shares some of her best strategies and tips, explains best practices in everything from product pricing to thumbnails, and walks us through the process of going from $0 to $10k.
If you have an Etsy store, you simply can’t miss this episode; if you don’t have an Etsy store yet, this may very well inspire you to open one.
Welcome back to another episode of the Niche Pursuits News podcast!
It’s been a very big week in the news, with Google taking center stage for several different reasons. This week, Jared and Morgan break it all down for us, and they also share the progress they’re making on their side hustles, and some weird niche sites!
Let’s jump into it!
The first order of business is Google’s announcement about its August core update, which the company has been teasing for some time.
Moving along, they talk about an article in the New York Times about how the US Justice Department is considering several scenarios after deciding that Google is a monopoly, including possibly breaking up the company.
Jared shares the timeline and the opinions of Duck Duck Go, and Morgan talks about what happened in the EU when Google was forced to give users a choice when installing their web browsers. It’s pretty surprising what she reveals!
They also talk about the ways this ruling could change the internet and which of the scenarios they’d prefer to see. Is Google really resting on its laurels, as Morgan says?
The next topic up for discussion is that Reddit investors are concerned about what all the traffic is doing to its stock price, as company shares have plummeted by 26%.
Why are they complaining about the traffic? Why are “logged in” users more valuable than “logged out” ones? How does Reddit’s current situation contrast with its attitude just a few weeks ago?
Then Jared and Morgan tie the Reddit news to Google’s announcement about its current core update. What do they predict might happen? Listen to the full episode to hear what they say!
When it’s time to talk about their side hustles, Jared comments briefly about the course he recently launched on the Amazon Influencer Program, but then dives into the newsletter he recently acquired, The Slice.
He shares his stats, such as open rates, ad earnings, and affiliate income, and his future plans for the side hustle.
He also talks about Creator Connections, in the Influencer Program, and shares his latest earnings.
Morgan then talks about her Amazon Influencer side hustle and shares her experience creating more polished videos for the program and the impact on her video clicks. She also shares a strategy she’s going to experiment with in the coming weeks.
Jared’s weird niche site comes with its own personal story this week: San Diego Sandcastles, which he discovered while at the beach with his family.
When it’s Morgan’s turn, she shares This Person Does Not Exist, which generates AI images of people who don’t exist.
This site has been around since 2021, and she shares some of its stats.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
If you didn’t get into paid media before Google changed up the traffic game, you can still get into it now. That’s what Alex Goldberg is showing us on this week’s podcast.
Alex started a site as a side hustle, but it eventually grew into a portfolio of sites. Organic traffic was abundant, but he decided to experiment with paid media arbitrage.
In the end, he built up a portfolio of sites earning $20k/month and then sold it for a hefty sum.
For people who are generating a lot of traffic from SEO or social media, Alex outlines a great strategy to diversify, and for people who aren’t getting as much traffic as they used to, they can also diversify.
Don’t miss this episode where Alex shares a lot of great advice and tips for getting started and succeeding with paid ads.
Alex starts with a brief introduction of his background, talking about how he always wanted to be an entrepreneur, how he started side hustling, and how he eventually exited one of his main projects, a portfolio of health and wellness sites.
He starts by talking in more detail about his initial site, which he started in 2018 as a side hustle with a colleague. They were reviewing fintech companies, but pivoted to health and wellness when they sensed there was a better opportunity in that niche.
In 2021, he quit his job, eventually bought out his business partner, and went on to create a portfolio of related sites. He also shifted his focus from organic traffic to paid media arbitrage before he eventually sought out, and found, a buyer.
Alex goes into more detail about switching from SEO to paid media arbitrage and why he decided to diversify. He talks about the challenges he faced setting up a paid arbitrage strategy, but claims that once you have a roadmap, it’s easier than SEO.
He discusses the types of keywords he bids on, how to meet the demand of underlying queries, and future-proofing your business.
Alex had experience before he started using this strategy, but for people who don’t usually use paid ads, he shares tips and tricks and challenges people generally face.
He reveals the percentage of campaigns that are generally successful and talks about how to talk to brands about using this strategy, what kinds of niches it would work in, and he compares it to SEO, content creation, and organic traffic.
Alex explains social whitelisting and then goes into a lot of detail on conversion tracking, and he also talks about scaling the business and reaching $20k/month in profit while providing immense value for his clients, which was very important to him.
Towards the end of the interview, he talks about being hit by the HCU and how diversified his sites were, and he also shares some stats: how much his business was earning and how much he sold it for.
Links & Resources
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news in the SEO and creator industry and what it means for you. They also share their inspiring side hustles and some weird niche sites they've discovered.
Today they tackled the biggest news item we’ve seen in a while: Google’s antitrust lawsuit.
Google has been in the news for a while now as the courts have been trying to determine whether or not it’s a monopoly and a decision was finally handed down, stating that the company does have an illegal monopoly on search.
What did the company say on Twitter and how did others respond? And what are the potential outcomes?
Spencer and Jared talk about how Google got here, what it might be asked to do in the future, and what they really think about Google’s claims.
Moving along, they head into the Shiny Object Shenanigans portion of the podcast, and Spencer goes first. He talks about his experience with the Facebook Bonus Program, of which he has been a member for the last 2 months.
His first month in the program, he earned $3k, and he was on track to surpass that in his second month. What happened at the end of July? How did it all play out?
When it’s Jared’s turn, he talks about the Amazon Influencer Program.
Although he had a few complicated days, his monthly earnings were in line with his usual performance. He also announces the release of his new course, which walks you through the process of getting started in the program.
He shares some interesting data, comparing his performance with Spencer’s and another member of the Amazon Influencer Program, who recently joined. He looks at how much they’re all earning and how many clicks each of their videos are receiving per month.
He also talks briefly about his experience with the Creators Connection program.
Then they move on to their Weird Niche Sites.
Spencer goes first with Spot the Difference which, as the name suggests, shows users two photos and they have to find 4 things that are different. It’s monetized with a lot of display ads and gets around 23k organic visitors a month.
When it’s Jared’s turn, he’s excited to share Where Is My Milk From, indubitably a weird niche site that helps you locate the origin of your milk.
And that brings us to the end of another episode of the Niche Pursuits News Podcast. We hope you’re feeling informed and inspired.
Don’t forget to catch Spencer and Jared next Friday when they tackle the latest news and provide updates on their projects.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
This week on the podcast we have a familiar face!
Spencer Haws comes on to talk about a very interesting, and surprisingly lucrative, side hustle both he and Jared have been working on for the last year: the Amazon Influencer Program.
In this episode, Spencer and Jared talk about their experience with the program, discuss the different strategies they used to grow this side business, and share some insider tips for succeeding.
Jared also reveals that he teamed up with Authority Hacker to create a course that helps people through the entire process.
They begin with a brief overview of what the Amazon Influencer Program is all about: creating shoppable videos and posting them on Amazon’s product pages. By doing this, you get a sliver of Amazon’s massive traffic.
But before you can participate, you need to get accepted into the program.
Jared gives a rundown of the primary requirements, and then he and Spencer talk about the path they each took to get accepted into the program.
Spencer even shares an Amazon Influencer Program secret he hasn’t shared before!
They talk about making the first three videos for your account, and why they’re important. If your videos get rejected three times, you won’t be able to participate in the program.
With that in mind, Spencer talks about what makes a great first video and lets listeners know what not to do.
He and Jared also talk about whether or not you need to show your face in the videos, what type of product features to discuss, and how to approach Amazon’s long list of rules when making videos.
They also share some of the mistakes they made, which got some of their videos rejected.
Then Spencer shares his personal journey on the program, which he joined in January 2023, and talks about adding videos gradually. By December of that year, he peaked at $6k for the month.
To give an idea of how passive the program is, now he’s earning an average of $1500 a month and hasn’t added any videos for the last 7 months.
Jared shares his story, too.
He got accepted in May 2023 and frontloaded a lot of the work, publishing +200 videos in his first month, which led to earnings of $1000.
He continued to gradually upload videos, and he’s currently earning around $3k to $4k consistently per month.
Then they move backwards slightly, and Spencer talks about how he got his videos done. The first ones he did himself, and then he outsourced the next 1000.
He shares where he found people to create the videos, how he paid them, and how much he paid them. He also shares some of the pros and cons to this approach.
When it’s Jared’s turn, he shares his strategy for growing his Amazon Influencer account. Jared did the bulk of his own videos, reviewing products that he had around his house, his neighbors’ houses, and his parent’s house.
He even shares a cool hack for accessing even more products for videos.
Equally importantly, he talks about how long he spent doing his videos and how he became super efficient for the best possible ROI.
To close out the interview, they share some important insights they’ve gathered about slightly over a year in the program.
These revolve around reviewing higher priced products, showing lots of close-ups, skipping long winded introductions, seasonality, creating SOPs, among others.
All in all, this is a fantastic, information-packed episode if you’re curious about the program and looking to get started, or if you’re already using it and want some fresh ideas.
Links & Resources
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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