Mariah Magazine is an SEO consultant and educator who has built her business around making SEO accessible to online business owners.

Her journey from a frustrated 22-year-old to a successful SEO expert highlights the power of self-awareness, personal branding, and the role of YouTube in growing a business.

Mariah made $120,000 this year with her SEO consulting and education business, where she does the opposite of what most business coaches tell you to do: she gives a lot away for free.

She earns 6 figures without an agency and with just a small audience by growing her tutorial-based YouTube channel, selling low-cost digital products, and offering one-off client consultations. She credits her commitment to authenticity, serving her audience, and relationship building as key pillars of her success.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

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This week on Niche Pursuits News, hosts Jared Bauman and Thomas Smith cover a packed lineup of topics, from a fascinating study on AI search engines to a major lawsuit against Google, and fresh insights on the online business marketplace.

Plus, they share updates on their own side hustles and dive into this week's weird niche discoveries. Let's break it down.

AI search engines citing sources - https://www.searchenginejournal.com/ai-search-engines-often-cite-third-party-content-study-finds/540692/

Chegg sues Google - https://www.cnbc.com/2025/02/24/chegg-sues-google-for-hurting-traffic-as-it-considers-alternatives.html

Flippa data - https://flippa.com/data-insights

Typing Test - https://www.typingtest.com/

Brick Fact - https://brickfact.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

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Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Shannon Houchin’s journey into the peach-selling business wasn’t exactly predictable. Trained as a librarian and a journalist, she had spent years doing in-depth research and even worked in corporate financial research.

But when personal hardships struck—including her father’s illness and a divorce—Shannon sought something more tangible and meaningful.

That’s when an old friend introduced her to the world of roadside peach stands.

Though skeptical at first, Shannon took the plunge, traveling to South Carolina with her young son Finn to learn the business from the ground up.

That summer, she gained hands-on experience, from working in orchards to setting up and running roadside stands. By the end of the season, she was hooked—and ready to start her own peach-selling venture.

Don't miss this episode where she breaks down the entire process and shares her incredible journey to success.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of the Niche Pursuits Podcast!

Today Spencer Haws and guest host Thomas Smith discuss the latest in SEO volatility, YouTube growth strategies, and niche website opportunities. 

They delve into the possibility of a March Google core update, WordPress’ new 100-year domain registration, and YouTube’s new Shorts boosting feature. 

They also share updates on their side hustles, including Amazon Influencer earnings and YouTube monetization strategies before exploring a few unique niche sites.

Barry Schwartz's tweet: https://x.com/rustybrick/status/1892560083126452269

Glenn Gabe's tweet: https://x.com/glenngabe/status/1892564232584978540

WordPress lets users register their domains for 100 years - https://www.searchenginejournal.com/wordpress-offers-new-100-year-domain-name-registrations/540195/

YouTube's letting channels pay to boost Shorts - https://www.searchenginejournal.com/youtube-lets-channels-boost-shorts-videos/540089/

Spencer's weird niche site: https://infinitecraftrecipes.io/

Thomas’s weird niche site: https://www.filmtypes.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

The world of content websites has changed dramatically over the past few years, and Paul Thomas has been at the forefront of these shifts. 

With over 25 years of experience in building and selling websites, Paul has successfully pivoted from traditional content-based sites to a subscription model.

His first subscription site, launched in 2018, now earns over $100k a year and attracts nearly 5 million visitors annually. His second site, launched two years ago, is on track to generate $30k to $40k per year with fewer visitors but a higher revenue per user.

In this interview, Paul shares how he built two thriving membership sites without relying on SEO and what lessons other entrepreneurs can learn from his journey.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to another episode of Niche Pursuits News!

This week, Jared Bauman and guest host Thomas Smith break down major developments in AI, SEO, and content creation. 

They discuss everything from Reddit’s massive AI licensing deal and YouTube’s prominence in AI Overviews to the new SEO buzzword for 2025.

As always, they also share their latest side hustle updates and dive into some fascinating weird niche sites that are thriving in unique ways.

Reddit and AI’s deal - https://x.com/glenngabe/status/1890036772920250402?s=46&t=FVQMkcI32IDEBjbyW_8Xxg

YouTube videos in AI Overviews - https://searchengineland.com/youtube-citations-google-ai-overviews-surge-2025-451852

Focus on originality - https://www.seroundtable.com/google-focus-on-originality-in-2025-38866.html

Jared’s weird niche site: https://www.unitconverters.net/

Thomas’s weird niche site: https://opensnow.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Well, it happened! 

Niche Site Lady has done her first-ever interview, sharing her strategies and a look inside her businesses, and she does it on the Niche Pursuits Podcast.

If you’re not familiar with NSL, she’s a successful SEO and blogger who has always maintained her anonymity. And today we have an extremely insightful interview where she shares a ton of great information and gives listeners a peek behind the curtain.

She talks about how she started blogging, how she handled the pandemic, and what happened to her site during the HCU. She discusses the pivots she’s made, her strategies for growing on Facebook, and the new tool she recently developed.

Her main site is currently making $70k per month, and less than half of my traffic is from organic search, a third is from Facebook, and the rest is from email. 

Her site is currently getting 280k pageviews per month and she no longer writes around keywords. 

You do not want to miss this interview with NSL, so put in your earbuds, grab a pen and paper to take notes, and hit play.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome back to the latest episode of the Niche Pursuits News Podcast!

This week Spencer is back, and he hosts the episode alongside Jared. As always, they talk about the latest headlines in the AI, SEO, and content creation world. They also share some very impressive side hustle progress and highlight some very weird niche sites.

They talk about Google’s earnings report - https://www.cnbc.com/2025/02/04/alphabet-q4-earnings-report-2024.html

They discuss the Impact on AIO - https://www.seerinteractive.com/insights/ctr-aio

They look at AIO in problem-solving queries - https://www.searchenginejournal.com/google-ai-overviews-found-in-74-of-problem-solving-queries/538504/

Spencer’s weird niche site - https://boredbutton.com/

Jared’s weird niche site - https://yesterland.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Erin Hynes has a lot on her plate. 

After traveling extensively, she decided to start a blog on the side, in addition to her demanding day job. Her blog, Pina Travels, has always been a passion project, and over time she’s been able to grow it to provide a healthy side income: $3k/month.

In this interview, this award-winning blogger talks about how she not only built her blog, but also a brand, which includes a strong social media presence of 50k+ and a 5-year-old podcast. 

She eventually niched down from general travel, and her niche is what really drives her. She talks about her affiliate earnings, the types of collaborations she likes the most, her approach to SEO, and why she thinks she escaped the HCU.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Welcome to another episode of the Niche Pursuits News Podcast! 

This week Jared Bauman and guest host Thomas Smith tackle the most important industry headlines, share some fantastic tips related to their side hustles, and offer some interesting ideas arising from their weird niche sites.

They discuss China’s launch of DeepSeek - https://arstechnica.com/ai/2025/01/china-is-catching-up-with-americas-best-reasoning-ai-models/

https://www.theatlantic.com/technology/archive/2025/01/deepseek-china-ai/681481/

They talk about OpenAI’s response - https://www.nytimes.com/2025/01/29/technology/openai-deepseek-data-harvest.html?unlocked_article_code=1.tE4.0cFF.azvHZ0SL1uuc&smid=url-share

They discuss Hubspot’s SEO collapse - https://searchengineland.com/hubspot-seo-organic-traffic-drop-451096

https://www.aleydasolis.com/en/search-engine-optimization/hubspot-blog-rankings-drop-analysis/

They mention that the Google Quality Rater guidelines are updated - https://www.searchenginejournal.com/google-updates-search-quality-rater-guidelines-what-to-know/538259/

They discuss TikTok and Microsoft - https://www.bloomberg.com/news/articles/2025-01-28/trump-says-microsoft-eyeing-tiktok-bid-with-app-s-future-unclear?cmpid=012825_marketsdaily&utm_medium=email&utm_source=newsletter&utm_term=250128&utm_campaign=marketsdaily

Jared’s weird niche site - https://www.mousemingle.com/Welcome

Thomas’s weird niche site - https://wildturkeylab.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative