Ben Borton, co-founder and CRO of PodPlay, shares how the company grew from operating sports venues into a platform used across 290 locations with more than 1.8 million end customers. He explains how founder-led sales, word of mouth, and organic content helped PodPlay compete with companies that had years of market experience.

Ben also breaks down how more than two million captured replays turned into 24 million social media views through partnerships and user-generated content. Plus, he shares why PodPlay still invests heavily in search-focused content and how that strategy contributes to a roughly 40% demo-to-customer conversion rate.

Disclaimer: We're aware of the audio issues on this one. We did everything we could to clean it up, and ultimately felt the conversation was too valuable not to share.

Sponsor: Quiet Light

Get a free, confidential valuation at https://quietlight.com/!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

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Links & Resources

Learn more about PodPlay: https://podplay.app/

- You can learn more about me and get additional website tips at: https://www.nichepursuits.com

- You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com

Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

Natasha Tynes draws on 25 years of journalism experience to build a media business that generates leads through multiple online channels. In this episode, she breaks down how she uses Substack, LinkedIn, YouTube, and free versus paid content to attract potential clients and move them through her funnel. She also shares how a new paid community fits into her strategy and why different platforms serve different purposes in her business. The conversation offers a closer look at how Natasha connects content, audience building, and multiple marketing channels to create leads and grow her service-based business. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about Natasha's writing work: https://natashatynes.substack.com/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

John Muscarello is making roughly $25,000 to $30,000 per month as a full-time Amazon Influencer, with one recent month reaching $35,000. In this episode, he shares how he grew from publishing 500 videos in his first 30 days to building a library of nearly 5,000 videos.

John breaks down his current product research process, why Creator Connections generates around 80% of his income, and why he now buys many of the products he reviews. He also explains his simple filming and editing workflow, his approach to brand deals, how he uses YouTube, and what he would focus on if starting today.

Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative -----------------------------------------------------------------------------------------------------------------------

Links & Resources Get John's Amazon Influencer Guide: https://www.reviewandearnsystem.com/guide Watch The Side Hustle Experiment on YouTube: https://www.youtube.com/@SideHustleExperiment Connect with John on Instagram: https://www.instagram.com/sidehustleexperiment/

- You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com

Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

Aaron Steed started Meathead Movers at just 17 and spent the next 29 years building it into an eight-figure business with nine locations. In this episode, he shares how he survived having his phone lines shut down, overcame a $25,000 licensing hurdle, and recovered from a major advertising deal falling apart during expansion. Aaron also explains how a 400-point training program, athletic movers, memorable customer experiences, and community involvement helped the company stand apart. Plus, he reveals why speed to lead matters more than ever and how Meathead Movers closes around 50% of prospects its team successfully reaches. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Book Meathead Movers: https://www.meatheadmovers.com/ Connect with Meathead Movers on Instagram: https://www.instagram.com/MeatheadMovers/ Follow Meathead Movers on Facebook: https://www.facebook.com/MeatheadMovers/ Learn more about the Meathead Movers New Vista Office: https://www.prnewswire.com/news-releases/meathead-movers-meets-growing-san-diego-demand-with-new-vista-office-302748878.html - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

In this episode of the Niche Pursuits podcast, Tom Szaky shares how he built TerraCycle from a college dorm room idea into a global company with close to $100 million in annual revenue. He explains how finding business opportunities in overlooked markets helped TerraCycle become a leader in hard-to-recycle waste, while also revealing the marketing strategy behind thousands of earned media mentions. Tom also discusses launching Loop, expanding into adjacent markets, raising capital, and acquiring complementary businesses. If you're looking for fresh ideas on business growth, marketing, and long-term entrepreneurship, this conversation is packed with insights you can apply to your business planning. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about TerraCycle: https://www.terracycle.comInvest in TerraCycle: https://invest.terracycle.com/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

In this episode of the Niche Pursuits Podcast, Jared Bauman sits down with entrepreneur Bernard Huang to discuss his incredible journey from making six figures playing online poker in college to building and exiting the SEO platform ClearScope. Bernard shares lessons from a failed restaurant franchise, seven years in Silicon Valley, and growing a bootstrapped SaaS business to mid-seven figures. The conversation also explores how AI is reshaping SEO, content creation, and software, including why Bernard believes today's internet economics are changing faster than ever. If you're interested in entrepreneurship, SEO, AI, or building sustainable online businesses, this episode is packed with insights you won't want to miss. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about Bernard's work: https://zonted.com/ Check out Clearscope: https://www.clearscope.io/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

In this episode of the Niche Pursuits podcast, Jared Bauman talks with John Nanci, founder of Chocolate Alchemy, about turning a background in analytical chemistry into a leading bean-to-bar chocolate business. John shares the personal tragedy that led him to go full-time, why he avoided debt, and how offering free education built lasting customer trust. They also discuss scaling to multiple warehouses, simplifying product lines, and finding a niche where your expertise stands out. Whether you're starting a side hustle or growing a business, this episode offers practical insights for entrepreneurs.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Chocolate Alchemy: https://chocolatealchemy.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jeff Price to discuss how he grew Texas Slab Guys into a concrete business with a $2 million annual revenue run rate in just 12 months after leaving a career in fintech. Jeff shares why he chose a "boring" business, the hiring lessons he learned early on, and the customer service strategies that fueled rapid growth.

He also explains how AI tools, including custom quoting software and voice agents, help qualify leads, save time, and win projects without replacing the people doing the work. The interview shows how Jeff combined premium concrete work, faster response times, and AI systems to quickly grow a local service business.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesLearn more about Texas Slab Guys: https://www.texasslabguys.com/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Nick Gray joins the Niche Pursuits Podcast to share how he turned casual museum tours for friends into Museum Hack, which led to a multi-million-dollar exit. He breaks down how charging for the tours changed the business, why hiring comedians and actors helped him scale, and how seller financing made the sale possible. Nick also talks about writing The 2-Hour Cocktail Party, spending $60,000 on self-publishing, and whether books still make sense in the age of AI. The conversation then shifts into personal websites, SEO, GEO, and why owning your name online may matter more than ever.

Sponsor: Quiet LightGet a free, confidential valuation at https://quietlight.com/!

Links & ResourcesConnect with Nick: https://nickgray.net/ Learn more about Personal Websites: https://personalwebsites.org/ See the Internet's biggest database of public donations: https://patronview.com/ Buy or look inside The 2-Hour Cocktail Party: https://party.pro/book/ Subscribe to Nick's newsletter: https://nickgray.net/signup-for-email-updates/

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative