In this week's episode, Jared Bauman and Bart van der Meer explore the unique strategies behind successful digital PR campaigns and the role they play in driving organic SEO traffic. 

Bart explains how his team leverages original data to create compelling content that attracts backlinks from high-authority sources like journalists, universities, and government websites. He also shares insights into the tools and techniques that can help businesses, regardless of size, scale their PR efforts effectively. 

Listen to learn how you can apply these strategies to boost your website's traffic today!

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week’s biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial. 

They also explore new data around AI Overviews and how they’re impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch.

And something that I don't think has happened on the podcast yet, a baby chick joins the show live.

Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content.

Links & Resources:

Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/

Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428 

Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/ 

Cackle Hathery - https://www.cacklehatchery.com/

Word Finder - https://www.wordfinder.com/en/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world’s most famous pasture farmers. 

Despite high hopes, the course struggled to gain traction, but Brad’s persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that turned the project into a million-dollar success. 

Don't miss this conversation to learn valuable lessons on marketing, perseverance, and understanding your audience.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this week’s Niche Pursuits News Podcast, Spencer and Jared dive into some huge stories you don’t want to miss!

They break down Meta's antitrust trial and the FTC's attempt to force Meta to sell Instagram and WhatsApp. What’s really at stake for Meta and the future of social media?

They also cover Google’s $6.6 billion lawsuit in the EU over search advertising dominance, and a surprising study showing AI still only drives 0.1% of web traffic—what does this mean for your SEO strategy?

Finally, Spencer and Jared discuss how adding links to LinkedIn posts could boost engagement by 13%, shaking up the way we approach content on the platform.

You don't want to miss this episode!

Links & Resources

Meta's antitrust trial - https://www.bbc.com/news/articles/cedy2ygy50do

Google’s $6.6B Lawsuit - https://searchengineland.com/google-uk-lawsuit-search-dominance-454344

LinkedIn's Link Shock - https://www.searchenginejournal.com/linkedin-study-finds-adding-links-boosts-engagement-by-13/544524/

AI Traffic - https://ahrefs.com/blog/ai-traffic-research/

Face Shape AI - https://www.detect-face-shape.com/

Email Checker - https://email-checker.net/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough.

We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain.

Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts.

Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today’s search landscape.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this week’s episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google’s Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic.

Jared and Thomas also cover TikTok’s uncertain future, as it faces a 75-day deadline extension to find a buyer, and the impact on advertisers. The hosts also explore the latest AI tool advancements, like MidJourney 7 and GPT-4.0, before Jared and Thomas share updates on their side hustles and the weird niches of the week!

Links & Resources

Bloomberg's article, "Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’" - https://www.bloomberg.com/news/articles/2025-04-07/google-ai-search-shift-leaves-website-makers-feeling-betrayed

TikTok sale extention update - https://searchengineland.com/trump-extends-tiktok-sale-shutdown-75-days-453968

Advertising uncertainity for TikTok - https://searchengineland.com/tiktok-meta-advertisers-q12025-454041

Midjourney releases Version 7 - https://techcrunch.com/2025/04/03/midjourney-releases-its-first-new-ai-image-model-in-nearly-a-year/ 

Past interview with Jake Cain - Inside Google's "Secret" Meeting with 20 HCU Crushed Bloggers - https://www.youtube.com/watch?v=o_6FqA87Lfc

Past interview with Morgan McBride - Gaslighting by Google? A Creator Summit Blogger Tells All- https://www.youtube.com/watch?v=rq77Xjbx_mQ

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram account—then scaled his success by launching over 30 niche sub-accounts.

Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies. 

He shares how he monetizes every corner of his audience by tailoring different revenue strategies to match each sub-account’s niche. Instead of chasing viral content, his approach focuses on creating content that truly connects—building engagement through relevance and regional impact.

Ben also explains how he’s taking things a step further by turning Instagram momentum into high-performing local newsletters that keep audiences coming back.

Don't miss this conversation that is packed with actionable takeaways and strategies that any content creator or entrepreneur can apply to their businesses.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype.

Plus, they share updates on their side hustles and wrap things up with a couple of truly weird—but fascinating—niche websites.

Links & Resources

Reddit and Google Search too closely tied together - https://finance.yahoo.com/news/reddits-success-may-inextricably-tied-080601219.html?guccounter=1

Google on scaled content - https://www.searchenginejournal.com/google-on-scaled-content-its-going-to-be-an-issue/543308/

Phony comforts of AI optimism - https://www.wheresyoured.at/optimistic-cowardice/

Post secret - https://postsecret.com/

Rent the chicken - https://www.rentthechicken.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his wild journey from creating YouTube stunts with his college buddy to consulting with some of the biggest entrepreneurs online today.

Jamie shares how he went from losing thousands each month to building one of the UK's fastest-growing channels, then made the gutsy decision to walk away at the peak of success.

Now, he helps entrepreneurs unlock YouTube as a growth engine, emphasizing strategic research, powerful storytelling, and product-aligned monetization.

The conversation dives deep into Jamie’s proven “Triple C” method for content strategy, the anatomy of high-performing videos, and real-world examples of clients generating six-figure monthly revenue from surprisingly modest view counts.

Whether you're starting from scratch or scaling an existing channel, this episode is packed with insights on how to approach YouTube like a pro.

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts.

They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic.

They also share their side hustle wins and struggles and dissect a few weird niche sites.

Links & Resources

Google Core Update is done - https://www.seroundtable.com/google-march-2025-core-update-done-39142.html

Observations from the update - https://www.searchenginejournal.com/googles-march-core-update-early-observations-from-initial-rollout/542795/

Google's AI search - https://www.bloomberg.com/news/features/2025-03-24/google-s-ai-search-overhaul-racing-chatgpt-for-the-web-s-future

Jared's calculator website - https://x.com/jaredbauman/status/1904935880525046059

Music Map - https://www.music-map.com/

Coffee Copycat - https://coffeecopycat.com/

Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative